QUINCY, IL HANNIBAL, MO KEOKUK, IAMARKET PROFILE

513 Hampshire - Quincy IL 62301 - 217-228-6600 - www.wgem.com

QUINCY, ILHANNIBAL, MO KEOKUK, IA

MARKET INFORMATION

Quincy, Hannibal and Keokuk are located on the scenic banks of the mighty Mississippi River. The market is the 171 st television market.

Quincy - Hannibal – Keokuk‘s local economy is supported by a wide variety of industries. Quincy is the largest city in a 100 mile radius, making it the major retail hub for a population of 350,000+. This translates to an effective buying income of over $3,500,000,000, with total retail sales of over $1,600,000,000. Our importance as a major retailing center is illustrated by the tremendous influx of business and industry to our area each and every year.

The area also has a very active cultural arts community, supporting a number of fine museums, a civic center/performing arts theatre, and is renowned for its rich architectural history. This support of the arts reflects an enormous amount of discretionary spending on the part of our consumers.

In short, the Quincy area market has been and continues to be a dynamic and exciting economic market.

PopulationPersons in DMA (2+)…………..245,000Households in DMA……………105,000Black Population……………….3%Hispanic…………………………1%

Age 18-34……………23%25-54……………39%35+………………39%50+………………36%

Effective Buying IncomeMedian Household Income………...$44,133Median Household EBI*……………$27,208*EBI…effective buying income

Major EmployersKnapheide Blessing HospitalHarris Quincy UniversityBroadcast Electronics WIUPillsburyPella Windows

Market Profile

HH Rank: 171 Cable %: 49%TV HH’s: 104,000 ADS Satellite: 41%Pop Rank: 167 DMA Counties: 15Median Age: 39 Median Home Value: $70,600

Median HH Income: $44,133/year

HHI Under $15K 18% HHI $35K-$49,999 19%HHI $15K-$24,999 16% HHI $50K - $74,999 19%HHI $25K-$34,999 16% HHI $75K-$99,999 6%

HHI $100K + 6%

Average Household Income:

Media Landscape

Major Daily NewspapersQuincy Herald Whig – QuincyHannibal Courier Post – HannibalKeokuk Daily Gate City – KeokukMacomb Journal – MacombFort Madison Daily Democrat – Fort MadisonBurlington Hawkeye - Burlington

Major Radio FormatWGEM FM News/InformationWGEM AM SportsWTAD AM News/TalkKICK FM Hot Country HitsKHMO AM News/Talk/InfoY101 FM Pop/Young ACWCOY Mainstream CountryFOX FM Sports/ 80’s HitsKGRC FM Pop/ Young ACGRIZ FM Heavy RockQ106 FM OldiesWGCA Religious

ManagementDirectory

Carlos Fernandez Amy CarothersStation Manager TV Sales Manager

Jim Lawrence Patrice JordanDirector of Operations/Engineering News Director

Shawn Dickerman Les SachsCreative Services Manager Dir. News & Public Affairs

Donna VancilAdministrative Assistant

The Tri-States News Leader

Natalie Will - 2004 -

Shan Whiston- 1985 -

Rich Cain- 1989 -

Les Sachs- 1993 -

Ben Marth- 2002 -

Brian Inman- 2002 -

Lesley Swick- 2003 -

Beau Hicks- 1998 -

Tyler Tomlinson- 2005 -

Laura Johnson - 2004 -

Katey Walls- 2006 -

Matt Schmidt- 2007 -

Award Winning

Sigma Delta Chi, Public Service Award for JournalismEdward R. Murrow AwardNational Headliner AwardAssociated Press Station of the YearThe Gabriel AwardPlus numerous other regional awards for Journalism

EMMY Award for Overall Excellence in Television News