Questionaiire powerpoint
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![Page 1: Questionaiire powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022062419/55901b271a28ab43508b462c/html5/thumbnails/1.jpg)
Questionnaire Results
Jo Joyce
![Page 2: Questionaiire powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022062419/55901b271a28ab43508b462c/html5/thumbnails/2.jpg)
Purpose, aim and methodology
We are creating a new music magazine based on the genre of R&B/Hip Hop. In order to create this
magazine to appeal to the target audience, we need to take in consideration what they want for the
magazine; therefore we conducted a few questions into a questionnaire relating to the target audience’s
profiling, purchasing habits and personal preferences.
![Page 3: Questionaiire powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022062419/55901b271a28ab43508b462c/html5/thumbnails/3.jpg)
Audience Profiling
Under 16
16 - 20
21 - 25
26 - 30
31 - 35
36 - 40
41 - 45
46 - 50
Over 50
02468
10121416
Age
Gender
Male Female
Harlow
Epping
Sawbrid
geworth
Bishops S
tortford
Lough
ton
Stanste
dOther
0
2
4
6
8
10
HometownPart Time Full Time Unemployed Volunteer Student
0
2
4
6
8
10
12
14
16Occupational Status
Age: A majority of people I questioned fit into the 16-20 age group; this may be due to the environment I was in (college) when questioning most my people, however I am pleased with this result as I believe the music genre of my magazine best appeals to this age group. Hometown: The hometowns were all around a similar area of the country and county; therefore I will advertise and distribute my magazine in these areas such as Epping and Bishop’s Stortford.
Gender: I mostly questioned males; consequently my magazine will be mostly aimed at males suiting their stereotyped interests.
Occupational status: the occupational status is very important as it gives me a rough idea on the audiences income – a majority of people questioned are students; so, I would have to make the magazine relatively cheap.
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Media Purchasing Habits
£0 £1 - £2 £2 - £4 £4 - £6 £6 + 0
2
4
6
8
10
12
Money spent on magazines monthly
Weekly Every other week Monthly Seasonally0
1
2
3
4
5
6
7
8
Magazine release
£1 - £1.99 £2 - £2.99 £3 +0
2
4
6
8
10
12
14
Expect to pay
The people I have asked are likely to not want to increase their monthly outcome on magazines – so I would have to make my magazine quite cheap and reflect on what they expected to pay – My price will most likely cost £1.99
More people would prefer to buy my magazine monthly, due to it being less frequent, I could improve the price.
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Personal Preferences
option 1
option 2
option 3
option 4
option 5
option 6
option 7
option 8
option 90
1
2
3
4
5
6
Preferred colour scheme
a53%
b6%
c41%
Favourite magazine cover
Fonts Articles Layout and design
Colour scheme
Image Other 02468
1012141618
Why?
Preferred colour scheme was option 1- possibly due to the variety of colours.
This front cover was the preferred front cover, mostly due to the image and the layout and colour scheme.
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Conclusion and Proposals
My results are quite clear with which are the most popular options. I will consider the most popular results as it will effect
how interested they are in my magazine.I have mainly decided that my magazine will be mostly focused
at a male audience; therefore my advertisements will be related to stereotyped interests such as football and gaming.
My magazine will be located in most the areas I included in my questionnaire because there are a variety of different places and not a large amount in on area so it would be hard to chose from.My magazine will be around £2 a month as it would need to be
affordable for students as they were the majority of my audience.