Queensland Speaking Tour: Learnings from the UK
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Helen Milner OBE, @helenmilnerChief Executive, Tinder FoundationQueensland, 6 - 15 June 2016
Digital Social Inclusion1.8m online: learnings from UK
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A world where everyone
can benefit from digital
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Better lives, reduced social
challenges Stronger economy
= Digital Social Inclusion
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Infrastructure is important but it’s not the only part of the story
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Not binary: offline / online
Non users: 13% of adults in the UK, with 58% of non-users aged 65+, 42% are in poorer households
Narrow internet users: 11% of all internet users, older 55+ (59%), low income (18%), and newer users (31%)
Proxy users: 33% of UK non-users have asked someone else to use the internet on their behalf in past 12 months
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8
The barriers
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9
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organise find out
healthentertainment
money
connecttime
society
can’t live without
Benefits of online
£744 av
£516 low income
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1.88m
People supported to gain better basic digital skills
92%
Have improved their quality of life
Have progressed onto jobs or feel more employable
Feel more in charge of their finances and able to manage their money
62%
48%
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Learn My Way learners in 2015-16
Reduced calls and visits to Gov; channel shift
Savings to Gov due to channel shift of these people
38%
278,588
£37.4m
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How did we do it?
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Local + DigitalNetwork + Learn My Way
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A big club with a shared vision
5,000 hyperlocal partners
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Places = safe, trusted, access,heart of communities where
people live
Engagement Hubs to provide access+ Outreach (“pop ups”)
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People = tutors, volunteers, charity workers, your staff
People to support others to develop confidence, self belief,
independence ….. & basic digital skills
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digital tools
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Jobs
Social Housing
BasicDigitalSkills
FinancialLiteracyHealth &
Social Care
EnglishLanguage
Libraries
SmallBusinesses
CommunityIntegration
A world where everyone
can benefit from digital
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Jobs
A world where everyone
can benefit from digital
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Social Housing
A world where everyone
can benefit from digital
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Why social housing & digital inclusionSocial Justice for tenants– Equality, improving lives– Better lives: Educational attainment for children,
employment, lower household bills, reduced social isolation
Financial Security for housing providers– Make cost savings– Focus spend on priorities– Be resilient to future change
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135 local places registered in our
online network run by social housing
25-30% of all digitally excluded
live in social housing
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digitalhousinghub.ning.com
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Social Housing Digital Deal ChallengeChallenge Fund of £412,000 ($850,000) matched funded by winning housing providers (total $1.6m)
12 Exemplar projects funded: Urban, rural, diverse
1. Cross organisational work across teams
2. Front line staff critical if embed into their daily work
3. Technology often a distraction!! Procrastination! No silver bullet
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Health &Social CareA world where everyone
can benefit from digital
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A significant increase in the use of technology to help people to manage their own health and care
An NHS for everyone regardless of income, gender, location, age, ethnicity or any other characteristic
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Digital Inclusion & Health
In the UK one in six people are over 65 = 50% of NHS spend
One in four people have a long term condition or disability = 70% of NHS spendPeople with LTCs and disabilities are three times more likely never to have used the internet
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Widening Digital Participation with NHS England & Tinder Foundation
• To support those most likely to experience health inequalities
• Local support through a specialist Digital Health Network of c. 250 centres + rest of 5000 online centres network
• Expert online content: embeddable course, NHS Choices• And test innovative approaches to digital health literacy
(homeless, sex workers, street delivery, social prescribing)
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Scaling solutions that work• Over 235,000 were reached, raising awareness
of digital health resources in two years
• Over 140,000 people were trained to use online health resources
• 4,500 volunteers trained to support the programme
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Impact on people & their health• 63% of learners reported improving their diet
after learning to access health information online
• 44% of learners increased the amount of physical activity they do
• 49% of learners reported exploring ways to improve their mental wellbeing
• 14,000 people now registered with their GPs
• Significant channel shift away from GPs and A&E for non-urgent medical advice
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RonLess than six months ago Ron was living in a tent by a busy road. Poor mental and physical health, and a gambling addiction, had left him out of work, homeless. With the help of a local charity and online centre, Ron has found housing and has the skills he needs to improve his life, health and wellbeing.
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EnglishLanguage Community
Integration
A world where everyone
can benefit from digital
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English My Way
Over 9,000 people learned basic English873 volunteers trained to deliver alongside tutors60% of local partners had never had funding for teaching English before
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AaminaAamina’s husband had always organised everything as he was the only one who spoke English. He was abusive. With her new-found voice, Aamina secured an occupation order to remove her husband from the family home, and could ensure he couldn’t take their sons out of the UK.
“That is what English My Way and Julie have done for all of us. We are independent. We have confidence in ourselves, to speak for ourselves. Because in our culture the men go out and the woman are at home. I hope one day I will be able to help other women like me by giving them a voice too. Without the language you cannot do anything. If you can speak it is properly your own life, and you are the one in charge of it.”
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SmallBusinesses
A world where everyone
can benefit from digital
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Working with small businesses
Increased trade, better customer reach, more community cohesion, feeling of less ‘cut off’, more time to spend with family, increased wellbeing [less stressed].
240 small rural businesses: 93% feeling more confident to develop their
business 63% feeling more connected to family, friends and
community “The best thing is not just gaining new skills, it’s
gaining control”
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Jobs
Social Housing
BasicDigitalSkills
FinancialLiteracyHealth &
Social Care
EnglishLanguage
Libraries
SmallBusinesses
CommunityIntegration
A world where everyone
can benefit from digital
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So what did we learn?
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PARTNERSHIP
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Digital is a foundation for wider resilienceNot just about skills
support upfront, builds independent usersenable people to better look after themselves
self efficacy in a digital society
“teach a man to fish”
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• Digital Outcomes: confident and independent internet users; people are more motivated to be online and understand how they can personally benefit
• Economic Outcomes: able to manage money better & have more money; more employable; more entrepreneurial
• Health & Social Outcomes: healthier; less isolated; more connected to community; more able to participate; better informed; more confident
Measure impact & tell stories
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How we measure• Learning Data: automated from Learn My Way, learners,
learning activity, viewed at centre and UK-wide level• Surveys: Learner demographics (online survey) and
Impact data (telephone) for progression to learning and employment, use of Government websites, information around confidence and wellbeing. In field 52 weeks a year.
• Further impact evaluation: applying volumetrics to economic impact for Government; regular research projects eg social inclusion and digital inclusion, innovative health and digital outcomes
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Measuring impact through storiesSocial challenges, digital solutions
Short Film
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most
Decision Makersdon’t meet manyexcluded people
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digital inclusiondigital strategy
wider strategynot a bolt-on
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Network + Learn My Way
Local + Digital
Blend of face-to-face support + online tools
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7 steps to 100% digital social inclusion
1. Own: the possibilities and the actions2. Target: people who are hardest to engage3. Collaborate: co-design and co-produce solutions4. Build: on what exists, grow the good initiatives5. Coordinate: your actions6. Start today: don’t procrastinate7. Involve: everyone
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Be AmbitiousThis is about People
not Technology
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Additional Slides
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Net benefit: 100% digitally literate nation £ million
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PARTNERSHIP
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11,000 volunteers from Lloyds Banking Group in communities supporting people to use the
internet for the first time
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Rebook UK project: partnership
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A big club with a shared vision
5,000 hyperlocal partners
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digital tools
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For example“I can upload anattachment in email”
“I use email toapply for jobs”
“I get a job,I have moremoney, I am more confident”
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Get Online Week
Signpost to map
Learn My Way
Digital champions
Train own staff
Access free city wifi
Build on what exists
We know what works
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What would help you to get on the internet? (Non users aged 60+)
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Better lives, reduced social
challenges Stronger economy
= for *everybody*