QS TopMBA.com Applicant Survey 2012

1QS TopMBA.com Applicant Survey

2012

By Nunzio Quacquarelli, MA Cambridge, MBA Wharton

3

Table of Contents

Introduction ........................................................................................... 5

............................................................................. 6

................................................................................ 9

2. Study plans .................................................................................. 18

3. Study plan preferences ................................................................ 20

4. Study plans: Finance options ..................................................... 24

5. Career objectives .......................................................................... 25

6. Salary expectations ...................................................................... 27

7. Sources of information ................................................................ 30

8. Gender trends ............................................................................... 32

5

The QS TopMBA.com Applicant Survey 2012 is the largest survey of the mindset and aspirations of MBA applicants ever conducted, continuing the annual research undertaken by QS, the world’s leading education specialists, since 1990.

QS contributors

Nunzio Quacquarelli

Quacquarelli Symonds Ltd.Richard Burns

Bloomberg Businessweek, The Times of India

Susan Gatuguta Gitau

Survey sample

time trend analysis.

NB: This survey only represents respondents to the QS TopMBA.com Applicant Survey, unless otherwise stated. The

The entire contents of this publication is protected by international copyright. All rights reserved. No part of this publication may be copied or reproduced in any form without the prior written permission of the publisher. Tables and charts may not be re-worked or presented in any other form without written permission from the publishers and excerpts, tables or charts must be sourced: QS TopMBA.com Applicant Survey 2012.

Note to journalists and editors

QS TopMBA.com Applicant Survey 2012

Quacquarelli Symonds.

Point of contact

experts if required.

Please contact:[email protected]

+44 (0) 7880 620 856

QS Quacquarelli Symonds Ltd1 Tranley MewsFleet RoadLondon NW3 2DG

www.TopMBA.com

Introduction

Tel: +44 (20) 7284 7292

6

Read Nunzio Quacquarelli’s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

Section 1: Sample Demographics

relatively stable between 2009 and 2011 at

Page 9

Page 10

Page 11

Section 2: Study plans

in popularity as more candidates seek to stay in

towards executive MBAs. Page 18

Page 18

format Page 19

Page 19

Page 18

Section 3: Study plan preferences

Canada and Australia. Page 20

Page 20

Germany. Page 20

7most popular MBA study destination. Page 20

Page 22

Page 22

Page 23

Section 4: Financial support

Page 24

Page 24

Page 24

Section 5: Career objectives

Many candidates take an MBA to seek career

Page 25

Page 25

Page 25

Page 26

Page 26


8

Section 6: Salary expectations

Page 27

Page 30

Section 7: MBA information sources

Page 30

followed by TopMBA.com, Businessweekplace and FT.com Page 30

Financial Times. TopMBA.comQS Global 200 Business Schools ReportThe Economist and

Page 31


Section 8: Gender trends amongst MBA applicants

Page 32

education. Page 32

counterparts. Page 33

9

Source: QS TopMBA.com Applicant Survey 2012

Africa & Middle East 28.9 29.8

Asia Pacific 26.5 27.0

Eastern Europe 27.0 28.7

Western Europe 28.1 29.6

Latin America 27.4 28.4

Regions Mean ages

2011 2012

US & Canada 27.6 28.7

27.6 28.3Globally

Mean age and years of experience

increased by 0.7 years to 28.3 years.

28.7 years respectively.

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds

world.

QS TopMBA.com Jobs and Salary Trends Report 2011

10

52.3%

43.3%

62.6%

56.9%

50.5%

33.4%

59.3%

43.0%

63.2%

41.0%

52.9%

52.3%

31.2%

37.7%

27.2%

32.9%

33.7%

47.2%

28.0%

38.6%

25.8%

33.2%

37.6%

46.0%

16.4%

19.0%

10.2%

10.2%

15.9%

19.4%

12.6%

18.3%

11.0%

14.6%

9.5%

13.0%

0% 10% 20% 30% 40% 50% 60% 70%

2011

2012

2011

2012

2011

2012

2011

2012

2011

2012

2011

2012

Afric

a/M

iddl

e Ea

st

Asia

Pac

ific

East

ern

Euro

pe

Wes

tern

Eur

ope

Latin

Am

eric

a U

S &

Can

ada

0-4 years 5-9 years 10+ years


2011

2012

2011

2012

2011

2012

2011

2012

2011

2012

2011

2012

11


Finance

Retail/ Wholesale

Consulting

Telecoms

Engineering

Study mode % of respondents

2011 2012

Manufacturing/ Production

Education

Technology

14

13

10

8

6

6

5

5

Government/ Public sector

Consumer goods

Energy/ Environment/ Utilities

Real Estate/ Property

Media/ Advertising

Non-profit/ Charity

Other

4

4

4

3

3

2

15

16

11

10

7

6

6

5

4

4

4

4

3

3

2

15

Respondents by employment sector

Respondents by region

1

12

1

Eastern Europe

Africa/ Middle EastWestern Europe

Latin America

US & Canada



12



2011 2012

13


Employment and background - Latin America


2011 2012

14


Employment and background - Western Europe


2011 2012

15

Employment and background - Eastern Europe


2011 2012

16

Employment and background - Africa and Middle East


2011 2012

172011 2012


18


< 10 months 4.4 5.2

10 - 18 months 43.1 45.2

19 - 24 months 46.1 41.1

> 24 months 6.4 8.5

Duration % of respondents

2011 2012

2. Study plans


To improve career prospects

To learn new skills

Leadership position

To build a professional network

To enable a career change


2011 2012

To boost salary

To start own business

Primarily for education

68.7

65.5

58.4

49.5

44.2

34.7

33.4

31.5

65.4

60.5

57.7

50.5

43.6

34.8

30.6

28.4


Full time 56.2 55.1

Part time 18.9 17.5

Executive education 10.5 11.7

Distance learning 9.5 10.0

Online learning 5.2 5.6


2011 2012

Preferred study mode


Preferred MBA program length

to adapt.

Reasons for pursuing an MBA

an MBA.

*See overleaf for chart 2.3: Preferred program length by region

19

Preferred program length by region

< 10 months 10-18 months 19-24 months > 24 months


6.9%

6.9%

5.4%

6.1%

2.9%

3.0%

9.8%

4.1%

5.5%

5.3%

2.1%

2.9%

48.1%

41.6%

42.3%

44.3%

52.5%

60.4%

54.1%

60.2%

47.6%

50.4%

27.5%

28.5%

33.0%

40.3%

45.8%

42.2%

33.9%

29.9%

28.7%

29.4%

40.5%

38.3%

59.9%

56.6%

12.0%

11.2%

6.5%

7.5%

10.7%

6.6%

7.3%

6.3%

6.4%

6.0%

10.6%

11.9%

0% 10% 20% 30% 40% 50% 60% 70%

2011

2012

2011

2012

2011

2012

2011

2012

2011

2012

2011

2012

Afric

a/M

iddl

e Ea

st

Asia

Pac

ific

East

ern

Euro

pe

Wes

tern

Eur

ope

Latin

Am

eric

a U

S &

Can

ada

Study plans

20

3. Study plan preferences

Top 20 destinations

2012 Rank 2011 Rank 2012 %

United States 1 162.3

United Kingdom 2 240.0

France 3 320.4

Canada 4 517.6

Spain 5 415.3

Australia 6 615.2

Switzerland 7 812.7

Germany 8 712.6

Singapore 9 912.6

Netherlands 10 118.3

Italy 11 107.5

China 12 156.1

Sweden 13 125.8

India 14 135.5

UAE 15 195.5

New Zealand 16 125.3

Belgium 17 145.2

South Africa 18 293.9

Japan 19 153.7

Denmark 20 163.7

Table 3.1: Top 20 MBA study destinations


Top 20 MBA study destinations

as MBA study destinations.

destination.


21


Africa & Middle East

United States 52.3 % 59.5 %62.9 %

United Kingdom 43.4 % 56.8 %38.1 %

France 17.0 % 33.9 %19.1 %

Canada 21.8 % 16.1 %19.5 %

Spain 11.8 % 16.7 %11.9 %

Australia 14.3 & 8.6 %21.9 %

Switzerland 9.6 % 22.3 %12.7 %

Germany 10.5 % 26.2 %12.5 %

Singapore 5.1 % 6.5 %23.7 %

Netherlands 8.6 % 15.5 %7.0 %

Italy 3.7 % 15.2 %6.4 %

China 3.3 % 4.2 %8.6 %

Sweden 6.2 % 13.1 %5.6 %

India 1.6 % 0.9 %11.8 %

UAE 15.4 % 2.7 %3.8 %

New Zealand 4.7 % 4.8 %7.8 %

Belgium 4.4 % 9.8 %4.9 %

South Africa 15.2 % 0.9 %1.8 %

Japan 1.6 % 3.9 %5.4 %

Denmark 2.5 % 8.9 %3.7 %

Preferred destination

Respondent’s home region

51.4 % 82.9 %64.0 %

59.5 % 16.0 %39.0 %

32.5 % 7.7 %24.3 %

9.3 % 14.2 %19.0 %

23.7 % 9.6 %33.3 %

10.9 % 3.1 %18.5 %

20.0 % 3.4 %15.8 %

16.0 % 2.5 %17.3 %

10.5 % 2.8 %3.3 %

12.8 % 2.6 %11.3 %

12.5 % 3.2 %13.5 %

6.3 % 2.6 %7.3 %

6.1 % 1.2 %6.8 %

1.9 % 2.2 %0.5 %

5.3 % 1.9 %1.3 %

2.6 % 1.2 %6.0 %

7.4 % 1.7 %6.3 %

2.3 % 0.5 %1.8 %

2.6 % 1.2 %5.5 %

4.7 % 1.7 %3.0 %

Eastern Europe

Western Europe

Latin America

US & Canada

Preferred MBA study destination by region

Spain remains a popular destination for Latin

Study plan preferences

22

Table 3.3: Reasons for preferred MBA study destination

20122011

International recognition of qualifications

Cultural interest and lifestyle

Would like to work there afterwards

Target school

Scholarship/ Financial aid availability

Create network

Improve language skills

It is (or is near to) the country I currently work in

Family connection

Visa situation

67.5

52.5

49.0

47.6

44.0

36.0

33.6

17.8

13.7

8.3

69.9

59.2

41.0

47.8

45.3

34.5

37.8

14.9

12.5

8.3

Reasons % of respondents



Latin America

Scholarships/ Financial aid

School reputation

Return on investment

Quality of research/ Academic staff

Career placement record

Accreditation status

Affordability

School specilizations

Teaching style

Recent school ranking

Profile of students/ Alumni

Employer’s recommendation/ choice

Convenience of location

Attended/ respected by peers & colleagues

Course length

Rank

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Asia

1

2

4

6

3

8

5

9

7

11

10

12

15

13

14

Africa &

Middle East

1

2

6

3

7

4

5

9

8

10

12

14

12

15

11

1

2

4

3

4

9

6

7

8

10

12

11

13

14

15

Eastern Europe

4

1

2

3

4

6

10

9

7

8

11

12

14

13

14

Western Europe

5

1

2

6

3

4

11

8

13

7

9

14

12

10

15

US & Canada

1

2

4

3

9

5

6

7

8

10

11

13

12

15

14

Latin America

Criteria Ranking

Reasons for preferred MBA study destinations


Criteria for selecting which MBA program


23

20122011

Strategy

General management

International management

Finance

Leadership

Entrepreneurship

Marketing

Operations management

51.1

49.6

45.1

42.4

37.3

33.6

29.7

21.7

50.3

51.9

46.9

38.4

37.3

33.6

34.3

22.0

Technology management 19.823.3

CSR 11.913.2

MBA Specializations % of respondents


E-commerce 12.011.8


important.


Deciding which MBA program format is best for you? Get expert advice at TopMBA.com/business-schools/mba-programs


24

4. Study Plans: Finance options


table 4.3.


Scholarships 52.0 57.7

Loan 16.9 14.5

Own savings 11.9 13.8

Parents/ Family 6.6 4.5

Company sponsorship 12.6 9.5

Finance options % of respondents

2011 2012

Study with no scholarship 32.2 67.8

2012 % of respondents

No Yes


MBA scholarships

opportunities.


Regional comparison of MBA

Africa/ Middle East

Asia Pacific

Eastern Europe

Western Europe

Latin America

US & Canada

Company sponsorship

13.7

10.4

4.7

9.3

5.0

7.5

2012 Financing options %

4.3

13.6

11.8

16.1

12.1

30.2

Loan

11.8

11.3

17.8

22.2

13.2

13.5

Own savings

3.6

5.7

3.1

4.9

3.7

2.9

Parents/ Family

66.7

58.8

62.3

47.3

66.1

44.9

Scholarships


25


Latin America

Consulting

Consumer goods

Education


Engineering

Finance



Media/ Advertising

Non-profit/ Charity

Retail/ Wholesale

Technology

Telecoms

Current sector

Intended industry post MBA %

42.1

19.6

17.4

30.9

21.4

28.0

26.8

20.6

22.2

27.5

46.1

11.2

22.0

Con

sult

ing

7.5

36.6

2.5

4.7

3.6

5.8

2.8

9.8

16.2

3.9

6.1

2.4

7.9

Con

sum

er g

oods

2.6

4.9

24.6

3.3

2.6

3.0

2.5

3.0

3.7

12.4

4.4

0.7

5.4

Edu

cati

on8.4

2.6

4.4

45.8

10.7

5.3

7.0

8.2

5.1

7.8

7.1

2.6

6.3

Ene

rgy/

Env

iron

men

t/

Uni

liti

es

3.7

2.3

5.0

13.1

34.0

1.6

3.5

7.8

0.5

1.3

11.3

3.8

2.9

Eng

inee

ring

21.0

13.2

14.3

17.8

10.9

47.6

19.7

12.6

10.2

13.1

20.5

6.2

21.3

Fin

ance

6.1

3.0

10.6

4.4

3.8

6.9

29.2

3.4

4.6

14.4

6.1

1.6

7.1

Gov

ernm

ent/

Pub

lic

sect

or

5.7

9.1

5.0

8.7

10.5

5.5

4.2

30.0

3.7

2.0

6.7

1.8

8.8

Man

ufac

turi

ng/

Pro

duct

ion

3.0

11.3

8.1

1.8

2.1

2.5

3.5

4.3

38.9

9.8

6.1

1.6

5.6

Med

ia/ A

dver

tisi

ng

3.3

6.0

5.6

3.3

1.2

2.8

4.9

2.3

2.8

34.6

5.6

1.5

3.6

2.1

5.7

0.9

1.8

1.4

2.9

1.8

3.0

3.7

2.0

2.9

0.9

2.9

Ret

ail/

Who

lesa

le

10.9

5.3

8.7

11.3

13.1

7.3

7.0

8.7

8.8

3.9

56.0

11.9

8.6

Tech

nolo

gy

22.0

3.0

2.6

1.9

1.8

1.4

2.4

2.8

0.5

6.5

1.3

10.9

17.7

2.5

Tele

com

s

5. Career objectives

Intended industry post-MBA

Many candidates take an MBA to seek career


26


Up to 40 hours 10.8 10.5

40-50 hours 44 42.0

50-60 hours 32.4 31.1

60-70 hours 11.4 10.9

Over 70 hours 1.4 5.5

Hours per week % of respondents

2011 2012

Where candidates see themselves in 10 years

Expected weekly hours post-MBA

2011 2012


Find out how many graduates MBA employers plan to hire in the QS TopMBA.com Jobs and Salary Trends ReportVisit: TopMBA.com/jobs-salary-report

Career objectives

27


Africa & Middle East 37,000 120,000

Asia Pacific 35,000 122,000

Eastern Europe 42,000 149,000

Western Europe 53,000 125,000

Latin America 38,000 90,000

Regions

Average current

salary ($)

Average target

salary ($)

US & Canada 61,000 153,000

Salary expectations

Salary expectations

6. Salary expectations

QS TopMBA.com Jobs and Salary Trends Report as


Chart 6.2 and table 6.3: MBA Salary expectations by years of work experience

28


Country

Average current

salary ($)

Average target

salary ($)

Brazil

0-4 years

47,000

39,000

139,000

134,000

172,000

147,000

59,000

50,000

5+ years 55,000 143,000 184,00064,000

Canada

0-4 years

55,000

46,000

138,000

127,000

140,000

131,000

56,000

48,000

5+ years 63,000 147,000 146,00062,000

China

0-4 years

35,000

28,000

116,000

105,000

129,000

133,000

37,000

25,000

5+ years 41,000 128,000 127,00045,000

France

0-4 years

52,000

49,000

134,000

125,000

114,000

109,000

49,000

40,000

5+ years 54,000 146,000 120,00058,000

Germany

0-4 years

55,000

46,000

148,000

134,000

132,000

110,000

65,000

53,000

5+ years 62,000 158,000 148,00074,000

India

0-4 years

25,000

22,000

103,000

97,000

115,000

104,000

26,000

23,000

5+ years 30,000 116,000 139,00032,000

Italy

0-4 years

30,000

29,000

79,000

74,000

110,000

108,000

37,000

33,000

5+ years 30,000 95,000 113,00045,000

Japan

0-4 years

57,000

38,000

129,000

104,000

144,000

108,000

67,000

51,000

5+ years 73,000 148,000 156,00072,000

Kazakhstan

0-4 years

27,000

24,000

85,000

82,000

113,000

90,000

29,000

22,000

5+ years 31,000 89,000 144,00038,000

2011

Average target

salary ($)

Average

current

salary ($)

2012

5+ years 36,000 99,000 114,00043,000

Malaysia 31,000 89,000 105,00031,0000-4 years 23,000 72,000 95,00020,000

(Continued overleaf)

Salary expectations

29


Country

Average current

salary ($)

Average target

salary ($)

2011

Average target

salary ($)

Average

current

salary ($)

2012

Russia

0-4 years

36,000

29,000

121,000

99,000

168,000

132,000

48,000

35,000

5+ years 44,000 141,000 183,00054,000

Singapore

0-4 years

53,000

48,000

123,000

131,000

144,000

123,000

56,000

49,000

5+ years 57,000 116,000 157,00060,000

South Africa

0-4 years

45,000

41,000

129,000

126,000

165,000

153,000

50,000

30,000

5+ years 47,000 129,000 167,00053,000

South Korea

0-4 years

44,000

37,000

102,000

112,000

147,000

133,000

50,000

37,000

5+ years 51,000 94,000 153,00055,000

Spain

0-4 years

34,000

31,000

59,000

49,000

75,000

70,000

44,000

33,000

5+ years 44,000 83,000 78,00049,000

Switzerland

0-4 years

79,000

68,000

182,000

184,000

202,000

227,000

82,000

66,000

5+ years 99,000 181,000 191,00090,000

Thailand

0-4 years

25,000

24,000

83,000

89,000

99,000

107,000

23,000

19,000

5+ years 33,000 46,000 87,00030,000

Turkey

0-4 years

32,000

30,000

83,000

80,000

119,000

102,000

34,000

29,000

5+ years 38,000 94,000 145,00044,000

UAE

0-4 years

50,000

40,000

118,000

96,000

142,000

130,000

47,000

36,000

5+ years 58,000 140,000 152,00055,000

UK

0-4 years

50,000

33,000

130,000

117,000

139,000

110,000

54,000

33,000

5+ years 61,000 140,000 151,00062,000

US

0-4 years

56,000

48,000

134,000

122,000

153,000

142,000

58,000

49,000

5+ years 65,000 148,000 161,00065,000

Nigeria

0-4 years

32,000

29,000

111,000

96,000

116,000

90,000

37,000

26,000

5+ years 38,000 131,000 138,00045,000

Discover how much MBA employers plan to pay MBA holders in the QS TopMBA.com Jobs and Salary Trends ReportVisit: TopMBA.com/jobs-salary-report

Salary expectations

30


2012

QS World MBA Tour

The MBA Tour

QS World Grad School Tour

Online Fairs

British Council

Access MBA

QS World Exec MBA Tour

GMAC

71

25

18

17

16

12

11

10

Other 8

AMBA 2

Education fairs/ Events% of

respondents

IDP Education Australia 4


Table 7.2: Online information sources

Business Week

Economist.com

WSJ.com

Yahoo

Twitter

Studylink.com

Bait.com

Myspace

2012

Google

TopMBA.com

GMAC.com

FT.com

LinkedIn

Facebook

77

48

38

36

32

31

25

25

Studyabroad.com 14

11

Online sources% of

respondents

12

7

Timesonline.com

Other

MSN

5

5

4

4

Chasedream 3

1

1

7. Sources of information

Education fairs and events

Online sources of information

TopMBA.com

Businessweek The Financial Times and The Economist.

Average target

salary ($)


amount of work experience

0-4 29,431

Years of work experience

% of Average current

salary ($)

5-9 48,939

% Increase

246

178

101,759

135,994

Post-MBA salary expectations by amount of work experience

experience.

Salary expectations

31


Financial Times

TopMBA.com / QS TopMBA Career Guide

The Economist

Business Week

QS World University Rankings

US News and World Reports

Wall Street Journal

Academic Ranking of World Universities

National rankings in chosen destination country

Webometrics Ranking Web of World Universities

MBA rankings and ratings% of

respondents

Other

America Economia

CHE / DAAD

Far Eastern Economic Review

60

51

45

45

43

25

23

17

12

4

4

3

2

1

2012

Table 7.3: MBA rankings and ratings

Financial Times

TopMBA Career GuideQS Global 200 Business Schools Report

Beyond Grey Pinstripes


MBA applicants prefer editorially driven sources

as TopMBA.com

Businessweek, The Financial Times, and The Economist.

Find out which business schools MBA employers value the most in QS’ MBA employer rating, the QS Global 200 Business School Report. Visit: TopMBA.com/global-200

7. Sources of information

32


Male Female


8. Gender trends


Male Female

33


64

61

58

51

44

36

28

33


To learn new skills

Leadership position



Male % of respondents

2011 2012

To boost salary



60

57

52

44

41

33

27

32


Full time 54.4 56.3

Part time 17.4 17.8

Executive education 12.6 10.3

Distance learning 9.9 10.0

Online learning 5.6 5.6


Male Female


< 10 months 5.3 5.1

10 - 18 months 44.4 46.7

19 - 24 months 41.4 40.5

> 24 months 8.9 7.7

Duration % of respondents

Male Female


68

60

57

50

43

33

28

27


To learn new skills

Leadership position



Female % of respondents

2011 2012

To boost salary



59

57

48

41

35

26

27

25

Motivations for taking an MBA by gender

Table 8.4 and Table 8.5: Program length and study mode preferences by gender

Gender trends

34

Table 8.6.1: Industry sectors preferred by male respondents



Education

Male

Consulting

Finance

Technology

Engineering


Consumer goods

45

37

26

15

14

13

12

10

Telecoms 9

Rank% of

respondents

7

1

2

3

4

5

6

7

8

9

10

Industry


Male 40,800 151,100

2012

% of Average current

salary ($)

Average target

salary ($)

%Increase

270

Female 37,100 127,600 244

Table 8.6.2: Industry sectors preferred by female respondents

Media/ Advertising



Female

Consulting

Finance

Consumer goods

Technology


HR/ Recruiting/ Training

40

32

16

14

13

13

12

11

Non-profit/ Charity 10

Rank% of

respondents

Source: QS TopMBA.com Applicant Survey 2012 Source: QS TopMBA.com Applicant Survey 2012

10

1

2

3

4

5

6

7

8

9

10

Industry

Industry sector preferences by gender

Table 8.7: Salary expectations by gender

Gender trends

35

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QS TopMBA.com Applicant Survey 2012

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