A SALES PRESENTATI

ON ON PUREIT

Presented By:Gunjesh Prasad Thakur

Introduction

Pureit is a range of water purifiers made by Hindustan Unilever currently sold in India, Mexico, Brazil, Srilanka, Nigeria, Indonesia and Bangladesh, consisting of four models: Pureit Classic, Pureit Compact, Pureit Classic Autofill and Pureit Marvella.

Pureit was first launched in Chennai in 2004. Pureit claims to meet the E.P.A. germ-kill criteria. Pureit Classic removes germs without needing electricity or pressurised tap water.

Target Customer

•House hold•offices

Models Pureit is available in four models: Classic, Compact,

Autofill and Marvella.

Model capacity Price(INR) others

Pureit classic

18 litres 2000 manual

Pureit Autofill

18 litres 3200 automatic

Pureit compact

10 litres 1000 automatic

Pureit Marvella

4.5 litres 6900 Insta-service jug

4 stage purification process

1.Microfibre Mesh 2.Compact Carbon Trap 3. Germ kill Processor 4.Polisher

Purification Process of Marvella

• Unique Pleated Filter

• Unique Activated Carbon

Filter

• Unique Germ kill Processor

• Unique Polisher

Germ kill Kit• Pureit has a replaceable set of

consumables named as 'Germ kill Kit’. it include

(2)The Compact Carbon trap

(3) the Germ kill Processor

(4) and the Polisher

Double Assurance of Safety

• Assurance 1 – Germ kill Life Indicator

• Assurance 2 - Advanced Auto-Shut-off

Pureit Water Purifier Features• Complete protection from all water-borne diseases.

• Hassle-free water purifier.

• Clear and odour-free water.

• Best quality plastic

• 18 liter capacity

• Meet the E.P.A.

• Filter 1500 liters of water with one battery kit.

• Battery Kit costs Rs. 350/- Indian Rupee

 

BenefitAutomatic Benefits• No electricity• Automatic on/off feature• Automatic Storage• Insta Serve Jug

Safety Benefits• World Class germ kill safety• End of life indicator• Auto safety lock

Competitor

KENT GRAND USHA TATA SWACH KENT GOLD EUREKA

Claim

In 2009, Pureit had issued a Rs. 1 Crore safety challenge .

If anyone can find a purifier which meets Pureit's 3 safety features then Pureit would give them Rs 1 Crore. It's been 2 years and till date no purifier in India has been able to meets Pureit's Safety challenge.

Pureit Contact numbers for 4 metros in India • Delhi – 9212500600• Mumbai – 9223600600• Kolkata – 9230500500• Chennai – 044-28237373 toll free no 1800228080 for BSNL/MTNL

You can also drop them an email at pureit.hll@unilever.com

For any further information, please contact the below address.

•Name- Gunjesh Prasad Thakur•Mobile no: 91-9727838259•Email-Id: gunjeshthakur@gmail.com•Website: http://www.hulpureit.com/index1.htm

•Address: Anand, Gujarat