Publicity Tips Community News
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H O W TO S U BM I T I N F O RM A TI O N E - m ai l s ar e bes t becaus e they d on ’ t h ave to b e typ ed u p f r om s cr atch. F ax es (587-77 50 f or al l of ou r p ubli cati on s ) an d han dw ritten i te m s ar e O K , too (m ai l or dr op of f at 20 L ake Ave. , S ar atoga S p ri ngs , N Y 128 66). F ol l ow up w i th a p hon e ca l l . TI MI N G A l l ow a w ee k f r om the ti m e of your s ub m i s sion to p ubli cati on . W hen s end i ng an e- m ai l, r equ es t a r ep ly con f i r m i ng rece i p t. If you don ’ t s ee your s ubm i s s i on i n p r i n t, e- m ai l or c al l the p erson you sent it to (or any oth er edi tor w i ll be glad to as s i s t). W e recei ve dozens of r equests f or p ubli city ever y d ay ,so be an advo cat e f or your eve nt. D on ’ t w ai t u nti l i t’ s too late. H OW T O PI T CH A ST O RY S tor y i deasyou read i n the new sp ap eroften com e f r om p eop l e in the com m un i ty . S tar t with an e- m ail a nd/or ca l l to th e e di tor of the p ubli ca ti on or section m ost a p p r op r i ate f or your p otenti al story. W H A T TO PU T I N A PRESS RELEASE 1. T he bas i c w ho , w hat, w hen and w her e c an b e w ritten in a par agr ap h or in li s t f orm . 2. Include your c ontac t nam e, n um ber and e- m ai l add r es s i n case w e have qu esti on s. 3. S p eci f y w hether you ’ d l i ke the new s p ubli s hed ass oon as p ossible (to gen er ate advan ce r egi s trati on),closer to th e even t, or as often as p os s i ble. 4. S p eci f y w her e you ’ d li ke the new s p ubli s hed, s uch as B ull eti n B oar d, busi ness new s, com m un i ty s p orts bri ef s,or the W hat’ s H ap p eni n g e nter tai nm ent s ec ti on. If you ’ r e not sure, ask th e edi tor. 5. Pleas e double-check all of the days, dates, sp elli ng o f f i r s t and las t nam es and contact n um ber s . TH I N K P H O TO W e welcom e s ub m itted p ho tos as w el l a s your s ugges ti on s for p ictures . C on s ult w i th the e di tor of the secti on w her e you w is h to s ee the p hotos p ubli s hed. P ho tos s ho uld b e s ent as j p g att ac hm ents at 200 dp i w i th a m axi m um w i dth of 7 i nches . P l ease attac h n o m ore t han tw o p ho tos at a ti m e. F or an eve nt w i th m ulti p l e p ho tos,s ub m i tti ng a dis k m i ght w or k b est. Incl ude cap ti on inf orm ation i n the bo dy o f your e-m ai l, i denti f yi ng p eop le f r om lef t to r igh t w i l f ull f i r st and l as t nam es. Q ues tion s ? C on tac t E r i ca M il l erat 58 3-872 9 ext. 22 3 or p ho tos @ sar at ogi an.c om Y ou can add your ow n p i ct ur es to ou r p ho to gal l er y at w w w .s ar atogi an.com . P hotos taken on beh al fof ou r p ub l i ca tion s can be s een and p urc has ed at w w w .sarat ogi an. com . W H ERE TO S U BM I T I N F O RM A TI O N T h e S ar at ogi an : w w w .s ar at ogi an . com M anag i ng E di tor B ar bar a L om bar do, 583-8711, bl om bar do@ s ar at ogi an. com . N ew s , in clu d i n g b u s i n es s an d edu cation : A ssis tant M anagi ng E di tor B et s y D e M ar s,583- 872 9 ext. 335 or new s @ s ar atogian. com . Sports: S p or ts E ditor A n dr ew B er nst ei n , 58 3- 87 29 ext. 33 4 or s p or ts @ sar at ogi an.com . N ei gh bo r s ’ p age, W h at ’ s H ap p enin g se ction , T h e Sce n e: Ji l l W in g at f ea tures @ s ar atogi an.c om or 583 - 87 35 . “B u l l et i n B oar d ” com m u n i t y eve n t s an d “Tod ay at a G l an ce”: bu l l eti n bo ar d@ saratogi an.c om . L etters t o t h e ed i t o r:l e tt e r s @ s ar a togi a n.c om . C on ta ct N ews E di tor Paul Tacke tt a t 58 3-87 05 . C om m u n i t y N ew s : w w w .cn w eekl y .com ( s ervi n g S ou t hern Sa r a t oga C ou n t y) E di tor D on n a B el l , 58 3-87 29 ex t. 22 4, db el l @ s ar at ogi an.c om . W G L i f e: w w w .w gl i f e.com ( s er vin g W ilt on a nd G a n s evoort) E di tor B ev e r l y M cK i m ,583 - 8729 ext. 215 or bevm c ki m @ w gl i f e .com . B al l st on Sp a L i f e: www. b s p al i f e. com ( servi n g B a l l ston Spa a n d M i l t on ) E di tor J os ep h R ocha, 583-87 29 ,ext. 210 or j r ocha@ bs p al i f e. com . Sp i ri t of Saratog a: w w w . t h es p i ri t o f saratoga. co m E di tor B et s y D e M ar s,583- 872 9 ext. 335 or bdem ar s @ s ar at ogi an. com . T h e S ce n e: w w w .t h esar at ogasc en e. com M anag i ng E di tor B ar bar a L om bar do, 583-8711 or bl om bar do@ s ar at ogi an. com . W H E N TO BU Y AN AD A pai d ad m ay be ap p r op riate to ens ure you r i nform ation i s disp l ay ed h ow and w hen you w ant i t. T his is separate fr om any of the f ree ann ou n ce m ents that ar e p art of the n ew s p age s. A n adverti s i n g r ep resentative w ou l d b e hap p y to hel p you . C on tac t r eta i l m anager L oui s e K i l bar a at 583-8715 or lki lbara @ s ar atogian.com f or ass i stance. Publicity Tip Sheet Pr ep ar ed by M anag i ng E di tor B ar bar a L om bar do A pri l 2 01 0
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Transcript of Publicity Tips Community News
8/9/2019 Publicity Tips Community News
http://slidepdf.com/reader/full/publicity-tips-community-news 1/1
H O W T O SU B M IT IN FO R M AT IO N E -m ails are best because they don’t have to be typed up from scratch. Faxes (587-7750 for all of our p ublications) and handw ritten item s are O K , too (m ail or drop off at 20 L ake Ave.,Saratoga Sp rings, N Y 12866). F ollow up w ith a p hone call.
T IM IN G A llow a week from the tim e of your subm ission top ublication. W hen sending an e-m ail, request a replyconfirm ing receip t. If you don’t see your subm ission in p rint,e-m ail or call the p erson you sent it to (or any other editorw ill be glad to assist). W e receive dozens of requests forp ublicity every day, so be an advocate for your event. D on’tw ait until it’s too late.
H O W T O P IT C H A ST O R Y Story ideas you read in the new sp aper often com e from p eop le in the com m unity. Start w ith an e-m ail and/or call to the editor ofthe p ublication or section m ost ap p rop riate for your potentialstory.
W H AT T O P U T IN A P R E SS R E L E A SE 1. The basic w ho, w hat, w hen and w here can be w ritten in a
p aragraph or in list form .
2. Include your contact nam e, num ber and e-m ail address in
case w e have questions. 3. S p ecify w hether you’d like the new s p ublished as soon asp ossible (to generate advance registration), closer to theevent, or as often as p ossible.
4. Sp ecify w here you’d like the new s p ublished, such asB ulletin B oard, business new s, com m unity sp orts briefs, orthe W hat’s H app ening entertainm ent section. If you’re notsure, ask the editor.
5. Please double-check all of the days, dates, sp elling of firstand last nam es and contact num bers.
T H IN K P H O T O W e w elcom e subm itted p hotos as w ell as your suggestions forp ictures. C onsult w ith the editor of the section w here you w ish to see the p hotos published.
Photos should be sent as jp g attachm ents at 200 dp i w ith am axim um w idth of 7 inches. Please attach no m ore than tw op hotos at a tim e. F or an event w ith m ultip le photos, subm itting adisk m ight w ork best. Include caption inform ation in the body ofyour e-m ail, identifying p eop le from left to right w il full first and last nam es. Q uestions? C ontact E rica M iller at 583-8729 ext.223 or photos@ saratogian.com
Y ou can add your ow n p ictures to our p hoto gallery atw w w.saratogian.com . Photos taken on behalf of our p ublicationscan be seen and p urchased at w w w.saratogian.com .
W H E R E T O SU B M IT IN FO R M AT IO N T he Saratogian : w w w .saratogian .com
M anaging E ditor B arbara L om bardo, 583-8711,blom bardo@ saratogian.com .
N ew s, in clu d in g b u sin ess an d edu cation : A ssistant M anagingE ditor B etsy D eM ars, 583-8729 ext. 335 or new s@ saratogian.co
Sports: Sp orts E ditor A ndrew B ernstein, 583-8729 ext. 334 orsp orts@ saratogian.com .
N eighbors’ page, W hat’s H appenin g section , T he Scen e: Jill W ing at features@ saratogian.com or 583-8735.
“B u lletin B oard ” com m u n ity even ts an d “Tod ay at a G lan ce”:bulletinboard@ saratogian.com .
L etters to the ed itor:letters@ saratogian.com . C ontact N ewsE ditor Paul Tackett at 583-8705.
C om m u n ity N ew s: w w w .cn w eekly.com (servin g Southern Sa ratoga C oun ty)
E ditor D onna B ell, 583-8729 ext. 224, dbell@ saratogian.com .
W G L ife: w w w .w glife.com (servin g W ilton an d G an sevoort)
E ditor B everly M cKim , 583-8729 ext. 215 orbevm ckim @ w glife.com .
B allston Sp a L ife: w w w .bspalife.com (servin g B allston Spa an d M ilton )
E ditor Joseph R ocha, 583-8729, ext. 210 or jrocha@ bsp alife.com
Sp irit of Saratoga: w w w .thespiritofsaratoga.com E ditor B etsy D eM ars, 583-8729 ext. 335 orbdem ars@ saratogian.com .
T he Scen e: w w w .thesaratogascene.com M anaging E ditor B arbara L om bardo, 583-8711 orblom bardo@ saratogian.com .
W H E N T O B U Y A N A D A p aid ad m ay be app rop riate to ensure your inform ation isdisp layed how and w hen you w ant it. T his is separate from any othe free announcem ents that are part of the new s p ages. A n advertising representative would be hap p y to help you. C ontactretail m anager L ouise K ilbara at 583-8715 orlkilbara@ saratogian.com for assistance.
Publicity Tip SheetPrepared by M anaging E ditor B arbara Lom bardo A pril 201
