Public Relations & advertising.ppt

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> > > > > > > > ICFAI BUSINESS SCHOOL NOIDA Advertising Vs Public Relations: Where should companies must be focusing more on? Preeti Bhaskar

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Public Relations & advertising.ppt

Transcript of Public Relations & advertising.ppt

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ICFAI BUSINESS SCHOOL NOIDA

Advertising Vs Public Relations: Where should

companies must be focusing more on?

Preeti Bhaskar

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Co-ordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified customer-focused message.

Integrated

Marketing

Communications

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ADVERTISING

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Types of

Advertising

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ADVERTISEMENT

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> > > > > > > > THE FALL OF ADVERTISING AND THE RISE OF PUBLIC

RELATION…….

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PUBLIC

RELATION

SAVVY!!!!!!!!!! Defining Your Audience

Effective Content Management

The Timing

Type of PR (Right Content, Right Approach )

Getting the best for your buck

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PUBLIC RELATION

HELPS-

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Public Relation

TOOLS

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The Growing Role of

Public Relations in Global

Marketing

• Public Relations expenditures are growing at an average of 20% per year

• In India they are reported to be growing by 200% annually

• Reasons for the growth

– Growth in Corporates– Technology– Globalization– Societal issues like the environment

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PUBLIC RELATION

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ISSUE

HANDLING ……

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Advertising vs

Public relation

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CONCLUSION

“There is NO Better”

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