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ICFAI BUSINESS SCHOOL NOIDA
Advertising Vs Public Relations: Where should
companies must be focusing more on?
Preeti Bhaskar
Co-ordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified customer-focused message.
Integrated
Marketing
Communications
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ADVERTISING
Types of
Advertising
ADVERTISEMENT
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> > > > > > > > THE FALL OF ADVERTISING AND THE RISE OF PUBLIC
RELATION…….
PUBLIC
RELATION
SAVVY!!!!!!!!!! Defining Your Audience
Effective Content Management
The Timing
Type of PR (Right Content, Right Approach )
Getting the best for your buck
PUBLIC RELATION
HELPS-
Public Relation
TOOLS
The Growing Role of
Public Relations in Global
Marketing
• Public Relations expenditures are growing at an average of 20% per year
• In India they are reported to be growing by 200% annually
• Reasons for the growth
– Growth in Corporates– Technology– Globalization– Societal issues like the environment
PUBLIC RELATION
ISSUE
HANDLING ……
Advertising vs
Public relation
CONCLUSION
“There is NO Better”
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