The 7 Little Known Rules of

PERSONAL BRANDINGBy Doug Firebaugh

2011 all rights reserved

The 7 Rules of Personal Branding

• If you are on the web today, building a business, you need to BUILD a BRAND.

• There is much teaching about this, but there are 7 Rules that you must adhere to in order to build a MAGNETIC Brand that PULLS people’s thinking towards you.

• Do you understand what Personal BRANDING really is?

The 7 Rules of Personal Branding

• Personal Branding is this:• “The process of creating

as Asset that pertains to a particular person that creates an image or reputation or perspective about that person in the marketplace that marks an indelible impression and emotion towards that person.”

The 7 Rules of Personal Branding

• There are what we call “The Three I’s of Personal Branding:”

• IMAGE.• IMPACT.• INTEGRATION.• These are the FIRST 3

Rules of Personal Branding we will cover.

The 7 Rules of Personal Branding

• 1. The Rule of IMAGE.• Image is the picture that

people “see” in their minds of you and your business.

• It is created by a combination of your logo, your website, your personality, your colors, slogan, and FEELING that they get from those.

• What do you DO? What do you WANT them to SEE? Who ARE YOU?

The 7 Rules of Personal Branding• 2. The Rule of IMPACT.

Every Personal Brand has a “FEEL” to it.

• It is the “feeling” the person gets when they think of you.

• You have a “VISUAL” Impact, an “EXPERIENCE” Impact, and an EMOTIONAL Impact.

• Your Brand MUST MOVE the person to DO something.

• What do you want people to FEEL?

The 7 Rules of Personal Branding

• Your Personal Brand must “BRAND” an emotion into the prospect or person.

• Happiness.• Success.• Assuredness.• Solution creator.• Confidence.• Loyalty.• The BEST.

The 7 Rules of Personal Branding• 3.The Rule of INTEGRATION.

You must Integrate the Image and Impact into your Brand.

• You also MUST integrate the Power of SOLUTION and PROBLEM SOLVING, as well as POWERFUL EXPERIENCE into your Personal Brand.

• You must also integrate into your brand Integrity, Character, Values, Talent, and TRUST.

• If a person cannot TRUST your brand, you are out of business.

The 7 Rules of Personal Branding

• Passion.• Power.• Proof.• Possibilities.• Potential.• Problem Solver.• Priority.• People Focused.• Perpetual.

The 7 Rules of Personal Branding• 4. The Rule of VISIBILITY.• You MUST be Visible in

social media, online, as well as offline,

• Videos, podcasts, Articles, Websites, Texts, QR Codes, SMS, Geo Location, Posts, Comments, ebooks, pdf downloads, resources.

• Social Networking and offline Networking.

The 7 Rules of Personal Branding

• Part of Personal Branding Visibility is REPETITION.

• CONSISTENCY.• DAILY.• ONLINE.• OFFLINE.• CONNECTIONS.• COMMENTS.• CREATIVES.

The 7 Rules of Personal Branding• 5. The Rule of the

Anchor Phrase or Anchor IMAGE.

• You MUST have some form or kind of an “ANCHOR PHRASE” that will STICK in people’s minds and hearts.

• Nike has “Just Do it.”• ATT has “Rethink

Impossible.”• McDonalds has “I’m

Loving it!”

The 7 Rules of Personal Branding• An Anchor Image is an

Image that people will CONNECT that image to your Personal Brand.

• It must SAY SOMETHING through a Visual.

• It must tell an Action, or a Story, or a Benefit.

• It MUST be unique and create a Positive Memory.

The 7 Rules of Personal Branding• 6. The Rule of

Reputation Management.

• Your Reputation is the GOOD WILL Asset of your Brand.

• It is the Story Behind You in marketplace.

• You MUST manage your Brand and create a Powerful Reputation.

The 7 Rules of Personal Branding• To Manage your Reputation,

here are 3 ways:• 1. LISTEN.• www.socialmention.com• 2. WATCH.• # tags on www.twitter.com• 3. MONITOR. • www.trackur.com • $18.00 a month to protect

your Reputation. :60 seconds to set up.

The 7 Rules of Personal Branding• 7. The Rule of

VISIBLE VALUE.• Value MUST be at

the Nuclear Core of your Personal Brand.

• But it MUST be VISIBLE VALUE for all to SEE.

• Visible Value is Social Proof and Testimonials.

The 7 Rules of Personal Branding

• Social Proof is a psychological area that says that if one person uses a product, then it must be ok for them.

• You Build Social Proof by asking people to try your product and give a review.

• You Build Social Proof by testimonials –videos and audios, and text.

The 7 Rules of Personal Branding• Personal Branding is

today’s Personal Marketing.

• It is WHO YOU ARE and how that is MARKETED in the marketplace.

• Who ARE YOU?• What makes YOU

Unique and Better?• What makes you

WORTH giving business to?

The 7 Rules of Personal Branding

The 7 Rules of Personal Branding

It’s ALL about THE TRANSITION. You MUST transition the conversation into a

PRESENTATION sometime. This is done with a TRANSITION QUESTION.