PSYCOGRAPHICS - AMDA · 2018-04-18 · Psychographics measures people attitudes, interests, values...

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DEMOGRAPHICS The statistical characteristics of human population, such as gender, age, religion, nationality, marital status Demographics identified a segment of the population. PSYCOGRAPHICS CONFIDENTIAL TIMELINE Psychographic data is actionable via social media channels, and use the personality trail, base on OCEAN (Openness, Consciousness, Extrovertist, Agreeable and Neuroticsm) Psychographics measures people attitudes, interests, values and lifestyle. Internet and social media platforms has change the relative importance of demographics and psychographics

Transcript of PSYCOGRAPHICS - AMDA · 2018-04-18 · Psychographics measures people attitudes, interests, values...

Page 1: PSYCOGRAPHICS - AMDA · 2018-04-18 · Psychographics measures people attitudes, interests, values and lifestyle. Internet and social media platforms has change the relative importance

DEMOGRAPHICS The statistical characteristics of human population, such as gender, age, religion, nationality, marital status

Demographics identified a segment of the population.

PSYCOGRAPHICS

CONFIDENTIAL

TIMELINE

Psychographic data is actionable via social media channels, and use the personality trail, base on OCEAN (Openness, Consciousness, Extrovertist, Agreeable and Neuroticsm)

Psychographics measures people attitudes, interests, values and lifestyle.

Internet and social media platforms has change the relative importance of demographics and psychographics

Page 2: PSYCOGRAPHICS - AMDA · 2018-04-18 · Psychographics measures people attitudes, interests, values and lifestyle. Internet and social media platforms has change the relative importance

Cyber Information Operations

Targeted dissemination of strategic content & counterintelligence using multi-layered artificial intelligence.

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Automated Cybernetic Ecosystem

Targeted dissemination of strategic content & counterintelligence using multi-layered artificial intelligence.

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DEMOGRAPHICS PSYCOGRAPHICS

GEOGRAPHICS

MICRO TARGETING

• FAKE PAGE • FAKE FOLLOWERS • FAKE NEWS

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Adventure Personality Trail

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Protector Personality Trail

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Executive Personality Trail

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Demographics vs. Psychographics

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Operative Flow Cyber Ops using Applied Artificial Intelligence

COMPORTAMIENTO REGIONAL

REGIONES DE OAXACA

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Topology COUNTRIES ATTACKED using Social Media micro segmentation

VP

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VENEZUELA

TRUMP

BREXIT

SYRIA

PRIMAVERA

ARABE

CATALUÑA

VENEZUELA

"SOCIAL MEDIA HAS BEEN USED: To support Political intensity through promoting

radical groups, users dissatisfied with [the] social and economic situation and

oppositional social movements.” with the aim to produce political unrest and chaos.

SIRIA

COUNTRIES ATTACKED USING

SOCIAL MEDIA

STATISTICS

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Psychorraphic Flow Emptions create perception

FACEBOOK, FICTION BECOMES REALITY

IN SOCIAL MEDIA

VP

N

“The simplest way to tell who’s winning the

twitter game is by counting followers”

“Fake followers, real replications and real

implications, is when fiction becomes

reality”

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Psychorraphic Micro Target Content Emptions create perception

VP

N