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Amda Care Medicine Brand Manual
Transcript of Amda Care Medicine Brand Manual
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™
Brand Identity Manual & Style Guide
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Our Mission
AMDA, the professional association of medical
directors, attending physicians, and others
practicing in the long term care continuum,
is dedicated to excellence in patient care and
provides education, advocacy, information, and
professional development to promote the delivery of quality long term care medicine.
™
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Our Image
Dear Members o the AMDA Community:
AMDA recently introduced a revised logo and new tagline that will appear on all AMDA materialsincluding all electronic and printed materials as well as its Web site, www.amda.com. The changeupdates the logo design while maintaining our brand and promotes the multidimensional,interdisciplinary and orward-moving nature o our constituency. More than just a new look, this logo
and tagline orm part o AMDA’s strategic ramework.
The logo solidies AMDA’s reputation and expands our presence in a rapidly changing heath-caremarketplace. Through consistent use o these newly designed graphic components in all o ourmessages, AMDA will reinorce our standards, position and dedication to excellence and positionAMDA or continued success. To communicate a unied visual image, we ask all AMDA sta andvendors to adhere to the standards specied in this new Brand Identity Manual and Style Guide.
The manual comprises examples o our graphic identity in all association communications andunctions. This tool removes the guess work when using these valuable visual company assets andprovides “do’s and don’ts” relating to size, color and placement. Consistent usage o AMDA’s logo andtagline on all printed materials is essential in conveying the ideals associated with the AMDA brand.
We appreciate your support and compliance. The AMDA board embraces this new visual look andmessage or our organization. The strategic plan calls or an integrated approach to our programs andour materials. With these strategic changes to our visual assets, AMDA’s brand creatively reects this
integration important or our uture success.
Sincerely,
Lorraine TarnoveAMDA, Executive Director
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i | Table o Contents
Table of Contents
Brand Identity ..................................................1
AMDA Brand ...................................................2
Graphic Identity ............................................... 3AMDA Logo ......................................................4
Primary Logo....................................................5
Minimum Clear Area and Size........................... 6
Reproduction Size, Weight Variations ............... 7
Alternate Logo .................................................8
Alternate Logo Application............................... 9
Black & White, Reverse and Color Options .......10
Logo Do’s and Don’ts .......................................11
Graphic Symbol Use.........................................12
Program Logos ................................................13
Logo Colors......................................................14
Secondary and Web Safe Color ........................15
Typography ...............................................16, 17
Sample Typography...................................18, 19Collateral Materials, Stationery Set .................20
Stationery Set .................................................21
Standard Letter Format ...................................22
News Release ..................................................23
Business Card ..................................................24
Envelope .........................................................25
Mailing Label and Name Tag ...........................26
Electronic Use, E-mail & PowerPoint ................27
CD Label ..........................................................28
Creative Applications.......................................29
Editorial Style Guide.................................30–36
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Brand identity | 1
Brand Management is Asset Management
In today’s competitive marketplace, successul organizations realize the power o eective asset
management in all aspects o their business. O those various assets, one’s brand identity and its
logo remain the prevalent symbols o an organization’s strategic vision in the marketplace.Organizations that eectively manage these otentimes intangible yet visible assets signicantly
connect with their customers. Successul brand management invoke emotions, establish trust and
echo an organization’s guiding principles. Simply put, one’s brand can bring an organization to lie.
Brand Identity
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2 | AMDA Brand
AMDA Brand
Established in 976, AMDA’s ounding president, Dr. William Dodd, recognized the need to
better organize and educate physicians who would ulll the role o physician medical director.
This vision and ideal provided a solid oundation upon which AMDA would build and expand
its advocacy on matters impacting national medical public policy. AMDA has grown to be a
recognized resource on clinical practice and physician leadership in long term care. For 30 years,AMDA’s activities exemplied its commitment to education and advocacy or those involved
in long-term care medicine. Today, AMDA promotes the collaborative eorts o an entire team
involved in quality patient care in the long term care settings.
AMDA’s tagline “Dedicated to Long Term Care Medicine” resonates as a guiding principle. It
claries the nature o the organization and its constituents – long term care acility medical
directors as well as attending physicians and other practitioners (such as pharmacists and nurse
practitioners) who work throughout the long term care continuum.
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Graphic identity | 3
Graphic Identity
An institution’s logo is the dominant outward visual expression o its personality, values and as-
pirations. A distinctive AMDA logo and tagline “Dedicated To Long Term Care Medicine” evoke a
commitment that has local, regional, national and international audiences. Our logo and printed
materials express our serious commitment to conveying the AMDA brand image as well as the
underlying qualities upon which our visual identity is built.
This Brand Identity Manual and Style Guide is the guide to applying our image and logo to the
materials through which we communicate to all our constituencies. Consistent application o
these standards over time will benet AMDA through improved awareness, recognition and
proessional appearance.
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4 | AMDA Logo
AMDA Logo
AMDA’s logo represents the association’s character as well as its aspirations or the uture. The
logo symbol –diamonds interlocking to join members and colleagues in a unied approach–
resonates the undamental nature o AMDA by its progressive diamonds o growth and its quest
or knowledge o ” Dedicated To Long Term Care Medicine” vision. It is also an image rich with
positive associations to programs and medical knowledge. The diamonds orm arrows pointingto the AMDA letter orm while the letter “d” backbone is the sta o Asclepius with a single
serpent encircling the sta.
The Tagline Logo The ofcial AMDA institutional tagline, “Dedicated To Long Term Medicine ” is incorporated into
the primary logo to be used in situations where the whole Association is the primary ocus. This
logo should not be used in conjunction with other department/division campaign taglines when
a specic program is addressed with a theme specic to that audience.
Examples O Use o Taglines:
•Onthebackofaprogrampublication(notonfrontwithaprogram-specictagline.)
•OnaninstitutionaladvertisementthataddressesthewholeofAMDA.
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Primary Logo | 5
Primary Logo
The ofcial AMDA logo is a combination mark consisting o a graphic symbol with customized
typography. Whenever possible, the two-color or our-color version o the logo should be used,
printed in the specied PMS colors or in a process color conversion o those PMS colors when spot
colors are unavailable. When restrictions limit the number o colors used, the logo should be pre-
sented in black or russet. Adobe Illustrator CS3 sotware was used to create logos.
Primary Logo in PMS 08 (AMDA RED: C=0, M=9, Y=34, K=38 ) and Black
PRIMARY LOGO REVERSED PMS 08 AND BLACK ON A DARK COLOR BLUE PMS 54
™
™
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6 | Logo Clearance
Minimum Reproduction Size The primary logo may not be reproduced anysmaller than one-and-one-hal inches or ninepicas in width. See ollowing page or logo
weight rules according to reproduced size.
Minimum Clearance AreaWhen the logo is used in marketing materials in conjunction with other typography,
photography, or illustrations, a minimum measure o clear space must surround the logo
type. This space is equivalent to the width o the smallest diamond measured diagonally, as
illustrated below with the grey border.
A tip or measuring:Draw a temporary box as a measurement tool and rotate it 45°. Then size the box to the small diamond. Rotate
back to 0° and use sized box as a guide or spacing as shown. Delete box when completed.
™Note theopticalalignmento type tographicdiamond.
™
- 1/2 inches or 9 picas
Note theopticalalignmentover hang o trademark toright margino logo.
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Reproduction Sizes | 7
Reproduction Size and Weight Variations The primary logo exists in three weight variations based on reproduction size. Ninety percent o
all uses will apply to the regular (no size designation) logo; however, large (_lrg) and small (_sm)
designated logos exist or large (greater than six inches wide) and small (below two inches wide)
applications.
™
™
™
File Name: AMDA_Primary_Logo.6Over_lrg .eps Application: Printed Six Inches or Over.
File Name: AMDA_Primary_Logo_to6. eps Application: Printed Between Two and Six Inches.
File Name: AMDA_Primary_Logo__Minus_sm.eps Application: Printed Two Inches or Under.
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8 | Alternate Logo
Alternate LogoFor situations where the tagline would be considered unnecessary, the alternate diamond and
amda only logo may be used. Example applications o this would be on commercial items oron association identication signage. Color and graphic element restrictions o primary logomight apply because o production processes and are dependant on vendor mechanicalcapabilities. See the ollowing page or sample applications.
Alternate Logo (Without Tagline) In PMS 08 and Black
Alternate Logo (Without Tagline) Reversed In PMS 08 and Black On a Dark Color Blue PMS 54
Alternate Logo (Without Tagline) Reversed Overlay Black Simplied or a Production Process o Silk Screening.
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Applications o Logo | 9
E : = , = , Y = , =
Applications of Alternate Logo
Signage
Training
Apparel
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10 | Logo Options
Black & White, Reversed and Color OptionsA strong brand identity has well-dened guidelines and a certain amount o exibility. This allows
logo applications to both coordinate and enrich the variety o materials on which the logo will be
displayed. The ollowing logo options provide simplied choices or reduced color communications
and are to be used only when budget does not permit color (our-color process or multiple spot
color) reproduction. For one-color applications, the logo can present in PMS 08 red or black over
light colored backgrounds or reverse black and white over dark backgrounds.
™
™
™
™
Primary Logo In Black (one color) Primary Logo In Black over a 0% PMS 95 (Two Color)
Primary Logo In Black and PMS 08 (Two Color) Primary Logo In Reversed Over a PMS 95 (Two Color)
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“Dos and Don’ts” | 11
Do’s and Don’tsUsing the ofcial logo correctly will maintain consistency and
respect or the AMDA brand.
Please ollow the guidelines below or all versions o the logo.
•DOusetheprimaryformofthelogowheneverpossible.
•DOmaintaintheminimumclearspaceandreproductionsizeandspecication.
•DOconsultthisstylemanualoryourAMDAcontactwheninquestion.
Graphic Examples o Unacceptable Logo Use
DO NOT change the colors o the logo (see logo variations in this
manual or color options).
DO NOT recreate the logo—digital les are available rom
your AMDA representative.
DO NOT place other graphics overor within logo clear space.
DO NOT print the color version
o the logo on colored paper—thiswill aect the color o the logo. Usethe black version o the logo whenprinting on colored stock.
DO NOT alter the composition o
logo elements.
DO NOT reproduce the logo on a
patterned background or paper.
DO NOT apply special graphic eectsto the logo.
DO NOT distort the proportion o the logo horizontally or vertically.
DO NOT print a one-color version o thelogo in a color other than black, PMS 08or its CMYK equivalent. Reverse versionsare also viable options.
DO NOT use the symbol aloneas anything other than a subtlebackground element.
Dedicated To Long Term Care Medicine
amdaDedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine
Dedicated To Long Term Care Medicine
™
Dedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine
Dedicated To Long Term Care Medicine Dedicated To Long Term Care Medicine
DO NOT use the trisymbol aloneas anything other than a subtlebackground element.
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12 | Symbol Use
Graphic Symbol UseIn order to uphold the visual balance o the AMDA symbol, ollow these
cropping options:. Full symbol, uncropped
. Show the symbol cropped no more than /3 out o rame vertically
3. Show a portion o the symbol where 3 corners are visible
Note: the ollowing examples are to illustrate cropping, screening and transparency
options only—the symbol is never used as a standalone element.
GRAPHIC symbol background element cropping options
When used as a background graphic, the symbol can appear only
in tints o the ollowing specied color o PMS 08 (AMDA Red)
the process color conversions are acceptable (see page 4 ). The
symbol eect is to be subtle, as an underlying support element,and should thereore never present itsel more than 40 percent but not
less than 0 percent in contrast with the background color/image.
The symbol may also be reproduced as a semi-transparent
reverse out o a background o solid color or a photograph.
Black @ 5 % opacity PMS 08 @ 5 % opacity 40% opacity white over color 40% opacity white over photo
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Program Logos | 13
Program Logos
Core Curriculum Evidence-Based Course
Interdisciplinary Content
Web Logos
STATE NETWORK NEWS
™
™
CPGNews.orgStart Here™
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14 | Logo Colors
Rich Black:
80C60M40Y
00K
75%
50%
5%
0%
Logo Colors The AMDA logo uses russet red and black. Spot colors are PMS 08 russet. When using our-color
process inks and spot PMS colors are not an option, the logo may print as a process-color build:
Color representationo printing throughoutthis manual is not an
exact match due to thelimitations o the digitalreproduction process. Forthis reason, please reer toa Pantone® swatch book,available rom either AMDAor a commercial printer.
PMS 08:
0C9M34Y38K
PMS 08:
75%
50%
5%
0%
Black:
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Secondary Colors | 15
PMS 575:
75%
50%
5%
0%
PMS 89:
75%
50%
5%
0%
PMS 7470:
75%
50%
5%
0%
PMS 08 =HEX: 8B74C 39R
39G
76B
PMS 575=HEX: 4C538
76R
83G
30B
Black =HEX: 000000
0R
0G
0B
Complimentary Secondary Colors The ollowing samples are suggested colors to complement the primary logo. Colors have been
selected to provide a variety o hues with similar values.
Web Safe Colors The ollowing samples suggest colors o a Web palette. Colors shown below provide a variety o
hues with similar values o PMS color converted to RGB HEX code o Web Sae Colors.
PMS 89:00C
64M0Y
60K
PMS 575:60C47M
0Y30K
PMS 758:0C3M
0Y0K
PMS 7470:80C5M
0Y45K
PMS 758:
75%
50%
PMS 89 =HEX: 00F5B
0R
47G
9B
PMS 7470=HEX: 30688D
48R
04G
4B
PMS 758=HEX: E4DED0 8R
G
08B
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16 | Typography
Typography Times New Roman is the basic typeace used to create the customized AMDA logo. Times (Regular, Italic,
Bold, Bold Italic) is thereore the suggested body typeace or advertising and print materials. To maintain a
consistent image, use Times as the standard text whenever possible.
Myriad Pro (Light, Light Italic; Regular, Italic; Bold, Bold Italic) is a sans seri ont that subtly contrasts the more
traditional look o the Times New Roman ont and provides great exibility with its multiple weights and
variations.
In print, when Myriad Pro onts are not available, or in live text Web applications, Arial can be substituted.
Times New Roman Regular
10/12
The quick brown fox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum do-
lor sit amet, consectetuer adipiscing elit. Nam
nibh. Nunc varius facilisis eros.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*•()
Times New Roman Regular Italic
10/12
The quick brown fox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit. Namnibh. Nunc varius facilisis eros.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*•()
Times New Roman Bold
10/12
The quick brown fox jumped over the
lazy dog. THE QUICK BROWN FOX
JUMPED OVER THE LAZY DOG.
Lorem ipsum dolor sit amet, consectetueradipiscing elit. Nam nibh. Nunc varius
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*•()
Times New Roman Bold Italic
10/12
The quick brown fox jumped over the
lazy dog. THE QUICK BROWN FOX
JUMPED OVER THE LAZY DOG. Loremipsum dolor sit amet, consectetuer adipisc-
ing elit. Nam nibh. Nunc varius facilisis
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*•()
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Typography | 17
Myriad Pro Light
0/ The quick brown fox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Nam nibh. Nunc
varius facilisis eros.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*•()
Myriad Pro Light Italic
0/The quick brown fox jumped over the lazy dog.
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Nam nibh. Nunc
varius facilisis eros.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? @ # $%^& * • ( )
Myriad Pro Regular
0/ The quick brown ox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. Lorem ipsum dolor sit amet,consectetuer adipiscing elit. Nam nibh.Nunc varius acilisis eros.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e g h i j k l m n o p q r s t u v w x y z
1234567890 ! ?@#$%^&* • ( )
Myriad Pro Regular Italic
0/The quick brown ox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPED OVERTHE LAZY DOG. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Nam nibh. Nunc
varius acilisis eros.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e g h i j k l m n o p q r s t u v w x y z
1234567890 ! ?@#$%^&* • ( )
Myriad Pro Bold
0/The quick brown fox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPEDOVER THE LAZY DOG. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit.
Nam nibh. Nunc varius facilisis eros.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*•()
Myriad Pro Bold Italic
0/The quick brown fox jumped over the lazy
dog. THE QUICK BROWN FOX JUMPED
OVER THE LAZY DOG. Lorem ipsum dolor
sit amet, consectetuer adipiscing elit.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!?@#$%^&*•()
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18 | Typography
10/12 Times New Roman Regular – sample text Lorem ipsum
dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc
varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet.
Curabitur adipiscing luctus massa. Integer ut purus ac augue
commodo commodo. Nunc nec mi eu justo tempor consectetuer.
Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus,
bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor.
Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque
augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulumpretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a
condimentum risus mi et quam. Pellentesque auctor fringilla neque.
Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit
sed justo. Quisque volutpat malesuada velit.
Times Italic Sample Subhead Nunc at velit quis lectus nonummy eleifend. Curabitur eros.
Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed
malesuada, enim ut congue pharetra, massa elit convallis pede,
ornare scelerisque libero neque ut neque. In at libero. Curabitur
molestie. Sed vel neque. Proin et dolor ac ipsum elementum
malesuada. Praesent id orci. Donec hendrerit. In hac habitasse
platea dictumst. Aenean sit amet arcu a turpis posuere pretium.
Times Run-in Head – Nulla mauris odio, vehicula in, sit amet,
tempus id, metus. Donec at nisi sit amet felis blandit posuere.
Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus.
Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat.
Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus
lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor.
Aliquam vel magna non nunc ornare bibendum. Sed libero.
Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo
convallis diam, eget dapibus augue arcu eget arcu.
Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus
ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque,
tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum
neque turpis ut enim. Cras ornare. Proin ac nisi. Praesent laoreet
ante tempor urna. In imperdiet. Nam ut metus et orci fermentum
nonummy. Cras vel nunc. Donec feugiat neque eget purus.
MYRIAD PRO REGULAR SAMPLE HEADLINE
“Sample side bar quote.
8/12 Myriad Light
Italic. Etiam vitae nisl.
In dignissim lacus ut
ante. Cras elit lectus,
bibendum a, adipiscing
vitae, commodo et, dui. Ut
tincidunt tortor. posuere
libero urna eget neque.
Cras ipsum. “
Sample Side BarHead in MyriadPro BoldSample side bar
text. 9/ Myriad Pro
Regular. Nulla mauris
odio, vehicula in,
condimentum sit amet,
tempus id, metus.
Donec at nisi sit amet
elis blandit posuere.
Aliquam erat volutpat.
Cras lobortis orci in
quam porttitor cursus.
Aenean dignissim.
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Typography | 19
Designing with Myriad Pro
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20 | Collateral Material
Collateral Materials The Stationery SetAMDA’s logo within the Stationery set serves as a principal visual vehicle in today’s complex marketplace.
Letterhead, envelopes, mailing labels and business cards play an important role in representing the
association and its communications about mission programs and advocacy papers. Presentation o the
logo in a consistent orm will continue to build unied brand strength and brand identity. Diagrams
depicting the approved logo treatment are shown in the ollowing pages.
American
Medical
Directors
Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
(410) 740-9743
www.amda.com
Washington, DC
(301) 596-5774
Toll Free
(800) 876-AMDA
FAX
(410) 740-4572
President
Charles Crecelius, MD, CMD
St. Louis, Missouri
President-Elect
David A. Brechtelsbauer, MD, CMDSioux Falls, South Dakota
Vice President
Paul R. Katz, MD, CMD
Rochester, New York
Immediate Past President
Alva (Buzz) S. Baker, MD, CMD
Sykesville, Maryland
Secretary
Matthew S. Wayne, MD, CMD
Shaker Heights, Ohio
Treasurer
Jonathan M. Evans, MD, CMDCharlottesville, Virginia
Chair, House of Delegates
Leonard R. Hock Jr., DO, CMD
Pensacola, Florida
Executive Director
Lorraine Tarnove
Dedicated To Long Term Care Medicine
™
Marcie O’Reilly
Director,Membership and Communications
Phone:410-9 92-3126
Fax:410-740 -4572
Dedicated To Long Term Care Medicine
™
DedicatedTo Long Term Care Medicine
American Medical Directors Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
™
DedicatedTo Long Term Care Medicine
American Medical Directors Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
FPO GLASSINE WINDOW AREA
Address Service Requested
™
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Standard Letterhead | 21
Standard Letterhead The logo is to be positioned as shown and printed in
two colors. Address/contact block should display asspecied below.
American
Medical
Directors
Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
(410) 740-9743
www.amda.com
Washington, DC
(301) 596-5774
Toll Free
(800) 876-AMDA
FAX(410) 740-4572
President
Charles Crecelius, MD, CMD
St. Louis, Missouri
President-Elect
David A. Brechtelsbauer, MD, CMD
Sioux Falls, South Dakota
Vice PresidentPaul R. Katz, MD, CMD
Rochester, New York
Immediate Past President
Alva (Buzz) S. Baker, MD, CMDSykesville, Maryland
Secretary
Matthew S. Wayne, MD, CMDShaker Heights, Ohio
Treasurer
Jonathan M. Evans, MD, CMDCharlottesville, Virginia
Chair, House of Delegates
Leonard R. Hock Jr., DO, CMDPensacola, Florida
Executive Director
Lorraine Tarnove
Dedicated To Long Term Care Medicine
10 picas
31 picas or 5.25 inches
Live Content Area
5 picas 6 pts or .875 inch from top
42 picas or 7 inches
3 picas or1/2 inch
margins
™
Size
8 / x inches
Paper Stock
Strathmore #4white wove
Printing Inks
PMS 08, Black
|
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22 | Letterhead Format
AMDA•11000BrokenLandParkway•Suite400•Columbia,MD21044•(410)740-9743•amda.com
Standard Letter Format The guidelines written in the sample letter below are or laser printed
correspondence on association letterhead. Subsequent pages o multiplepage documents should contain only the ooter or continuity.
American
Medical
Directors
Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
(410) 740-9743
www.amda.com
Washington, DC(301) 596-5774
Toll Free(800) 876-AMDA
FAX
(410) 740-4572
President
Alva (Buzz) S. Baker, MD, CMDSykesville, Maryland
President-ElectCharles Crecelius, MD, CMD
St. Louis, Missouri
Vice PresidentDavid A. Brechtelsbauer, MD, CMDSioux Falls, South Dakota
Immediate Past President
Steven A. Levenson, MD, CMDTowson, Maryland
SecretaryPaul R. Katz, MD, CMD
Rochester, New York
Treasurer
Jonathan M. Evans, MD, CMDCharlottesville, Virginia
Chair, House of Delegates
Edward S. Warren, MD, CMDInman, South Carolina
Executive DirectorLorraine Tarnover
Dedicated To Long Term Care Medicine
2 inches from top
1 inch from bottom
Spring 2008
Dear Members of AMDA:
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat.
In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue
commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut
ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec
nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque.
Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a
condimentum risus mi et quam. P ellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis
vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit.
Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor
et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque
libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum
malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a
turpis posuere pretium.
Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis
blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim.
Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus.
Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc
ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis
diam, eget dapibus augue arcu eget arcu.
Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et
dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum neque
turpis ut enim.
Sincerely,
Jane D. SmithDirector
™
N R l F | 23
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News Release Format | 23
News Release Format The news release below uses a simplied association letterhead with
the logo in the upper right corner and the association’s address as aooter. Subsequent pages o multiple page documents should contain
only the ooter or continuity.
Dedicated To Long Term Care Medicine
™ NEWS RELEASE
11000BrokenLandParkway,Suite400•Columbia,MD,20044•www.amda.com
FOR IMMEDIATE RELEASE CONTACT: Marcie O’[email protected]
January 10, 2008
AMDA Announces Revised Logo and Tagline that Reflect Strategic Vision
Columbia, MD – AMDA has introduced a revised logo and new tagline that will appear on its Website and all electronic and printed materials starting this month. The change updates the logodesign while maintaining its brand and promotes the multidimensional, interdisciplinary, growing,and forward-moving nature of the organization’s constituents.
Two years of discussions about AMDA’s vision for the future have resulted in a broader, moreinclusive approach—visually represented by the refreshed logo. A strategic framework also hasbeen developed that includes extensive input from the association’s staff and volunteers andresponds to the members who told AMDA leaders they need to embrace all those who work withthem to succeed in improving care.
Executive Director Lorraine Tarnove notes, “AMDA is still an association representing physicianswho practice in long term care. But, our members told us loud and clear, they can’t do their jobswithout having meaningful collaboration with all the members of the care team. We found out thatphysicians are willing to step away from the traditional physician image to be members of a team–to mentor, educate, and collaborate so patients receive the care they deserve.”
The new logo will retain the lower case lettering, red color, and diamond shape that have becomeidentified with AMDA. Its redesign simplifies and stylizes the logo while updating it visually andmaking it more easily useable in various media. The new tagline, “Dedicated to Long Term CareMedicine,” clarifies the nature of the organization and its constituents—long term care facilitymedical directors, as well as attending physicians and other practitioners (such as pharmacists andnurse practitioners) who work throughout the long term care continuum.
“The revisions to the logo will make it easier to use, while maintaining the elegant style andbranded elements that have marked AMDA products and materials in the past,” says Tarnove.“The tagline was added because people don’t always understand exactly what AMDA is and who itrepresents,” she adds.
The change started with a discussion by the organization’s staff regarding what they wanted thelogo to convey. They then worked with a top graphic artist to develop the new logo. Additionally,the staff devised a list of possible taglines and voted on the top ones. The AMDA CommunicationsCommittee narrowed the list further, and the AMDA Board of Directors made the final decision.“We felt that this tagline best conveyed who we are and what we want visitors to our Web site andothers to understand about our organization and its members and other constituents.”
—more—
24 | B i C d
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24 | Business Card
Business CardAMDA’s business card measures 31⁄2 inches by inches in a
horizontal orientation. The logo is to be positioned as shownand printed in two colors.
Jane C. SmithDirector
Phone: 555-555-5555
Fax: 555-555-5555
Dedicated To Long Term Care Medicine
/ inch
/ inch
/ inch / inch
1 inch
1 inch1/ inch
™
Size
3 / x inches
Orientation
horizontal
Paper
white house stock o
selected printer
Printing Inks
PMS 08, Black
No Ten En elope | 25
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No. Ten Envelope | 25
Envelope The AMDA logo is to be positioned as shown and printed in
two colors. This set up is recommended or #0 regular andwindow envelopes. Address contact block should display as
specied below.
Dedicated To Long Term Care Medicine
American Medical Directors Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
Address Service Requested
/ Inch
/ Inch
/ Inch
™
26 | Mailing Label and Name Tag
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26 | Mailing Label and Name Tag
Mailing Label The AMDA logo is to be positioned as shown and printed in
two colors. Address block should display as specied below.
Dedicated To Long Term Care Medicine
American Medical Directors Association
11000 Broken Land Parkway
Suite 400
Columbia, MD 21044
/ inch
/ inch™
Name Tag The Name Tag below is an example o a variety o
tags available.Size
/4 x 3 inches
Media
60-mil.-thick plastic laminatewith magnetic orclip astener
Printing Inks
our color
™
Jane C. Smith, MD, CMD
Adjunct Lecturer- Palliative Care
Size
6 x 4 inches
Paper
white house stock o selected printer
Printing Inks
PMS 08, black
Electronic Media | 27
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Electronic Media | 27
E-mail Masthead To address all common orms o communication, the
ollowing masthead has been developed or use ine-mail correspondence. This jpeg image would position
at the top o the e-mail and Times Roman text ollowing
would indent let to align with the split o the symbol.
PowerPoint TemplateFor proessionally branded presentations, the ollowing
PowerPoint background images have been produced
or an intro screen and subsequent content screens.
™
Dedicated To Long Term Care Medicine
™
™
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28 | Electronic Media
CD LabelCD labeling illustrated below depicts the positioning
o the brand. Typically the logo should be separate andplaced over a white background color.
1 1 0 0 0 B r o k e n L a n d P ar k w ay Sui te 4 0 0 C o l u m b
i a, M D 2 1 0 4 4
Am e r i c an Medical Direc t o r s A s s o c i a t i o
n
Insert Title
and /or
Picture
Dedicated To Long Term Care Medicine
™
Creative Use | 29
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Creative Use | 29
AMDA Brand Creative The AMDA Brand should serve as a litmus test or all creative media, addressing all
the major AMDA audiences. As new brand materials are developed, they shouldreect the ollowing concepts and usage o the brand.
T he re v ised P ress u re Ulce rs i n the Lo n
g Te r m Ca re
Setti n g c l i n ica l p rac t ice g u ide l ine reco m me nds tha t
t he ca re tea m, w h ic h inc ludes the pa t ie n t a nd t h
e
fa m i ly, wo r k toge t he r to de ve lo p a nd i m p
le me n t a n
e f fec t i ve p la n o fca re tha t is co n
s is te n t w it h the
pa tie n t ’s p rog nos is, goa ls, a nd e x pe
c ta t io ns. Beca use
med ica l co nd i t io ns ma y co n t r i b u te to a n
d co m p lica te
t he de ve lo p me n t o f p ress u re u lce rs, p rac t i t io ne
rs
s ho u ld no t v ie w u lce rs as so le l y a n
u rs ing c ha lle nge
b u t ra the r as a p ro b le m bes t add ressed b y a co m p re-
he ns i ve, in te rd isc ip li na r y a p p roac h to t he pa t ie n t.
T he re v ised g u ide li ne is e v ide n
ced based a nd
inc ludes g u ida nceo n:
N P U A P s tag ing;
d is t ing u is h ing p ress u re u lce rs fro m o t he r u lce rs;
p ress u re ma nage me n t
d iag nos i ng a nd ma nag ing i n fec t io n;
trea t me n t se lec t io n
pa i n ma nage me n t; a nd
r is k ma nage me n t.
T he g u ide l ine a lso g ives e v ide nce ba
sed i n fo r ma tio n
re la ted to co n tro ve rs ia l a reas s uc h
as n u tr i tio n a nd
h yd ra t io n, t rea t me n t c ho ices, re ve rse s tag ing,
u na vo ida b i li t y, p ho tog ra p h ic doc u
me n ta t io n, a nd
t u r n i ng a nd pos i t io n
ing.
T he re is a g lossa ry o f te r ms, sa m p le p rocess
a nd o u t-
co me ind ica to rs, e le me n ts fo r doc u me n ta tio n o f a
p ress u re u lce r, e le me n ts fo r s ta ff ed uc
a t io n, a nd m uc h
g u ida nce w h ic h ca n be i nco r po ra ted i n yo u r ed uca-
t io na l p rog ra ms fo r fac i li t y s ta f f.
P ress u re u lce rs a re mos t l i ke l y to be e f fec t i ve l y p re-
ve n ted a nd t rea ted b y fo l lo w i ng es
se n t ia l s te ps a nd
p ro v id ing a p p ro p r ia te ca re o f bo t h t h
e pa tie n t a nd t he
wo u nd. Co ns is te n t a nd co r rec t pe r f
o r ma nce o f t he
bas ic meas u res d isc ussed in t h is g u ide li ne
ca n he lp
fac il it ies de mo ns t ra te t ha t t he y d id e ve r y t h i ng r
ea-
so na b le to tr y to p re ve n t p ress u re
u lce rs a nd hea l
e x is t i ng o nes.
Order on line a t w w w.amda.com /order
or ca l l AMDA a t 410- 740-9 743.
AMDA mem ber s: $20.00 Non-mem ber s: $30.00
™
The AMDA Recommendations forCompleting Death Certificates are designed to
assist physicians through the often complicated process of completing a death certificate. The 8-page booklet includesinformation on understanding the legal definition of death; theroles held by physicians,coroners, medical examiners,andnon-physician practitioners during the process of pronouncing and certifying death; and in-depth information about properly completing the cause of death.
Product # DC-1Member Price: $15.00 Non-Member Price: $20.00
AMDA Recommenda tions for
COMPLE TING DEA TH CER TIFICA TES
I N- D E P T H I N FO R M A T IO N
E ve r y n u rs i n g f ac il it y sho uld ha ve a cop y
www.amda.com/order
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30 | Style Guide
Style GuideGuide to Associated Press styleDr. Michael S. Sweeney, Utah State University
Why AP Style?: You must know Associated Press style i you intend to get a job in print journalism. The stylebook is widely used and contains much that will prevent writers rommaking errors o act, grammar and punctuation.
A publication’s use o a particular style provides consistency, accuracy, and tone. For ex-ample, the styles o The New York Times and Rolling Stone dier signicantly. The AP stylealls somewhere in between, aiming at a general audience with a tone that is neither tooelite nor too common. Although you won’t nd an explanation o the logic o AP style in thestylebook, it has been my experience that AP likes inormation presented so it is:
. Totally accurate.. Totally clear to anyone with a high school education.3. As tight as can be, given No. and No. .4. Inoensive, unless there is an overriding reason, central to a signicant news story, to
include potentially oensive words or concepts.
The Associated Press was ounded in 848 as a cooperative eort among six New York newspapers that wished to pool resources or gathering international news. From thebeginning, AP reporters have written their dispatches or readers rom diverse social,economic and educational backgrounds and a wide range o political views. The AP
thereore strives to keep its writing style easy to read, concise and ree o bias. The Associated Press Stylebook , rst published in 977, claried the news organization’s ruleson grammar, spelling, punctuation and usage. Now in its sixth edition, the Stylebook is thestandard style guide or most U.S. newspapers, magazines and public relations rms.
The ollowing Quick Reerence is taken rom The Associated Press Stylebook and Libel Manual ,Sixth Trade Edition.
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Style Guide | 31
Numbers •Spelloutthenumbersonethroughnine;
or 0 and up, use Arabic numerals. Forages and percentages, always use Arabic
numerals, even or numbers less than 0.
•Spelloutnumeralsthatstartasentence;if
the result is awkward, recast the sentence:
Twenty-seven detainees were released
yesterday. Yesterday, 993 reshmen entered
the college. • The one exception to this rule is in a
sentence that begins with a calendar year:
1938 was a turbulent year or Leon.
•UseRomannumeralsforwars,monarchs
and Popes: World War II, King George VI,
Pope John XXIII
• Thegures1,2,10,101,andsoonandthe
corresponding words – one, two, ten, one
hundred one and so on – are called cardinal
numbers. The terms st, nd, 0th, 0st,
rst, second, tenth, one hundred rst and
so on are called ordinal numbers.
•Forlargenumbers:useahyphento
connect a word ending in y to another
word: twenty-one, one hundred orty-three,
seventy-six thousand ve hundred eighty-
seven
•Donotusecommasbetweenother
separate words that are part o one
number: one thousand one hundred ty-ve.
•Spelloutcasualexpressions: A thousand
times no!
•Propernames:usewordsornumerals
according to an organization’s practice: 3M,
Twentieth Century Fund,
Big Ten.
AbbreviationsUnited States
•asanoun, United States: The prime minister let or the United States yesterday.
•asanadjective, U.S. (no spaces): A U.S.
soldier was killed in Baghdad yesterday.
•aspartoforganization names (see the AP
Stylebook under “U.S.”)
States •Spelloutthenamesofthestatesintext
when they appear alone: Wildres continued
to rage through southern Caliornia
yesterday.
•Abbreviatethemwhentheyappearin
conjunction with the name o a city, town,
village or military base: Needham, Mass.,
Oxnard Air Force Base, Cali.
•DonotabbreviateAlaska,Hawaii,Idaho,
Iowa, Maine, Ohio, Texas and Utah (the two
states that are not part o the contiguous
United States and the states that are ve
letters or ewer)
•WhenabbreviatingU.S.states,doso
as ollows:
Ala. Ga. Mich. N.J. R.I. Wis.
Ariz. Ill. Minn. N.M. S.C. Wyo.
Ark. Ind. Miss. N.Y. S.D.
Cali. Kan. Mo. N.C. Tenn.
Colo. Ky. Mont. N. D. Vt.Conn. La. Neb. Okla. Va.
Del. Md. Nev. Ore. Wash.
Fla. Mass. N.H. Pa. W.Va.
•Placeonecommabetweenthecityand
the state name, and another ater the state
name, unless at the end o a sentence or
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| y
in a dateline (e.g. She traveled rom SanDiego, Cali., to go to school in Kansas City,
Mo. Now, she ‘s thinking o moving to Santa
Fe, N.M.)
Datelines
•PutthecitynameinCAPITALLETTERS,
usually ollowed by the state, country or
territory where the city is located. •Domesticandinternationallargecities
stand alone in datelines (see the AP
Stylebook under “datelines” or a complete
listing).
•DonotabbreviateCanadianprovincesand
territories.
•Inmostcases,usetheconventionally
accepted short orm o a nation ‘s ofcial
name (e.g. Argentina rather than Republic
o Argentina), but there are exceptions.
•UseanarticlewithElSalvador(butnotwith
Gambia, Niger, and so on).
•Withinstories:Followthecitynamewith
urther identication in most cases where
it is not in the same state or nation as the
dateline city.
Academic Degrees
•Avoidabbreviations:BillyBob,whohasa
doctorate in philosophy. •Useanapostropheinbachelor’sdegree,a
master’s, etc.
• ThereisnoapostropheinBachelorofArts
or Master o Science.
•UseabbreviationssuchasB.A.,M.A.and
Ph.D. only when the need to identiy many
people by degree on rst reerence wouldmake the preerred method cumbersome;
use the abbreviations only ater a ull name
and set the abbreviations o with commas:
Samuel Cotton, Ph.D., lectured yesterday on
bioethics
Dates
•AlwaysuseArabicgures,withoutst , nd , rd or th.
•Capitalizemonths.
•Whenamonthisusedwithaspecicdate,
abbreviate only Jan., Feb., Aug., Sept., Oct.,
Nov. and Dec. (e.g. Oct. 4 was the day o her
birthday.)
•Whenaphraselistsonlyamonthandyear,
do not separate the month and theyear
with commas. (e.g. February 980 was his
best month.)
•Whenaphrasereferstoamonth,dayand
year, set o the year with commas. (e.g.
Aug. 0, 964, was the day they had all
been waiting or.)
Time
•Useguresexceptfornoonandmidnight
•Useacolontoseparatehoursfromminutes
(e.g. :30 a.m.)
•4o’clockisacceptable,buttimelistingswith a.m. or p.m. are preerred
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y |
PunctuationApostrophe (‘)
•Forpluralnounsendingins, add only anapostrophe: the girls’ toys, states’ rights.
•Forsingularcommonnounsendingins,
add ‘s: the hostess’s invitation, the witness’s
answer.
•Forsingularpropernamesendingins, use
only an apostrophe: Descartes’ theories,
Kansas’ schools. •For singular proper names ending in s
sounds such as x, ce, and z, use ‘s: Marx’s
theories, the prince’s lie.
•Forpluralsofasingleletter,add‘s: Mind
your p’s and q’s, the Red Sox deeated the
Oakland A’s.
•Do not use ‘s or plurals o numbers, ormultiple letter combinations: the 1980s, RBIs
Colon (:)
•Capitalizetherstwordafteracolon
only i it is a proper noun or the start o a
complete sentence: He promised this: The
company will make good all the losses. But:
There were three considerations: expense,
time and easibility.
•Colonsgooutsidequotationmarksunless
they are part o the quoted material.
Comma (,) •Donotputacommabeforethe
conjunction in a simple series: John, Paul,
George and Ringo; red, white and blue.
•Useacommatosetoaperson’s
hometown and age: Jane Doe, Framingham,
was absent. Joe Blow, 34, was arrested
yesterday.
Dash (--)
•Makeadashbystrikingthehyphenkeytwice.Put a space on either side o the dash: Smith
ofered a plan – it was unprecedented – to
raise revenues.
•Use a dash ater a dateline: SOMERVILLE – The
city is broke.
Hyphen (-)•Useahyphenforcompoundadjectivesbefore
the noun: well-known actor, ull-time job,
20-year sentence
•Do not use a hyphen when the compound
modier occurs ater the verb: The actor was
well known. Her job became ull time. He was
sentenced to 20 years.
•Donotuseahyphentodenoteanabrupt
change in a sentence — use a dash.
Parentheses
• Theperceivedneedforparenthesesisanindication that your sentence is becoming
contorted. Try to rewrite the sentence, putting
the incidental inormation in commas,
dashes or in another sentence. I you do use
parentheses, ollow these guidelines:
•Ifthematerialisinsideasentence,place
the period outside the parentheses. •Iftheparentheticalstatementisacomplete
independent sentence, place the period
inside the parentheses.
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|
Period
•Useasinglespaceaftertheperiodatthe
end o a sentence. •Donotputaspacebetweeninitials:C.S.
Lewis; G.K. Chesterton.
Quotation marks (“ “)
•Indialogue,eachperson’swordsareplaced
in a separate paragraph, with quotation
marks at the beginning and end o eachperson’s speech.
•Periodsandcommasalwaysgowithin
quotation marks.
•Dashes,semicolons,questionmarksand
exclamation points go within the quotation
marks when they apply to the quoted
material. They go outside when they apply
to the whole sentence.
•Usesinglemarksforquoteswithinquotes:
She said, “He told me, ‘I love you.’”
Tech Termscyberspace database
dot-com DSL
e-mail home page
hyperlink hypertext
Internet intranet
login logo
logon online
shareware Web sitewebcast webmaster
World Wide Web
Titles •Ofbooks, computer games, movies,
operas, plays, poems, songs, televisionprograms, lectures, speeches and works
of art:
- Put quotation marks around the title.
- Capitalize the rst and last words o
the title.
- Capitalize the principal words, including all
verbs and prepositions and conjunctionswith more than three letters.
- Translate a oreign title into English, unless
the American public knows the work by
its oreign name: Nietzsche’s “Thus Spake
Zarathustra”; Mozart’s “Magic Flute” BUT
“Amores Perros”; “The Bhagavad-Gita.”
•Ofnewspapers and magazines:
- Do not place in quotation marks.
- Capitalize the in the name i that is the way
the publication preers to be known.
- Lowercase the beore names i listing
several publications, some o which use the
as part o the name and some o which do
not: Time, Newsweek, the Washington Post,
and the New York Times.
- Where location is needed but not part o
the ofcial name, use parentheses: The
Huntsville(Ala.)Times,TheToledo
(Ohio)Blade.
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•Ofplaces:
- The best reerence or all place names
is the “U.S. Postal Service Directory o Post Ofces.”
- The best reerence or oreign geographic
names is the most recent edition o
“Webster’s New World College Dictionary.”
The second-best reerence is the “National
Geographic Atlas o the World.”
- Lowercase compass directions: The warmront is moving east.
- Capitalize names o U.S. regions: The
Northeast depends on the Midwest or its
ood supply.
- The “Middle East” applies to Aghanistan,
Cyprus, Egypt, Iran, Iraq, Israel, Kuwait,
Jordan, Lebanon, Oman, Qatar, Saudi
Arabia, South Yemen, Sudan, Syria, Turkey,
United Arab Emirates and Yemen. The term
is preerable to “Mideast.”
•Ofethnic groups:
- The preerred usage or Arican Americans
is “black.” The term is not capitalized.
- Preerred usage or Caucasians is “white,”
also not capitalized.
- Preerred usage or Asian people is “Asian,”
capitalized. Please note that in British usage
the term applies only to people o the
Indian Subcontinent.- “American Indian,” capitalized with no
hyphen, is preerred over “Native American.”
•Ofseasons:
- Lowercase “spring,” “summer,” “all”
and “winter” and derivatives such as“wintertime” unless part o a ormal name:
I love Paris in the springtime; the
Winter Olympics.
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Spelling:
accommodate (two c’s, two m’s)1.
adviser (AP likes an “e” in it)2.
aterward (no “s” at the end)3.
all ready (everyone is prepared; all are4.
ready) and already (completed action)
altar (table in church) and alter (modiy)5.
amid (has no “st” at the end)6.
among (has no “st” at the end)7.
busing (transporting by bus) and bussing8.
(osculating, i.e, kissing)
calendar9.
canceled, cancellation (these are AP’s pre-10.
erences)
Caribbean11.
cemetery (the vowels are “e’s”)12.
embarrass (two “r’s” and two “s’s”)13.
harass (only one “r.” My old boss told me to14.
remember it this way: her ass.)
homicide (not homocide)15.
indiscreet (meaning imprudent)16.
indiscrete (meaning not separated17.
into parts)
judgment (there is no “judge” in judgment)18.
Kmart19.
knowledge20.
livable21.
long term care22.
Marshall, marshal, martial (a person’s name,23.
a military rank, and an adjective meaningmilitary)
National Organization or Women (not “o”24.
women)
nuclear25.
ofceholder (one word)26.
percent27.
preventative / preventive28.
principal (meaning primary or major, as in29.
the title o the high-ranking school ofcial)
principle (a undamental law or doctrine)30.
privilege (no “d”)31.
sheri 32.
State Presidents Council (no apostrophe)33.
subpoena (pronounced “suh-PEEN-a”)34.
Vietnam (one word)35.
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Contact Us
Marcie O’Reilly
Director, Membership and Communications - AMDA
000 Broken Land Parkway - Suite 400
Columbia, MD 044
Phone: 40-99-36
Fax: 40-740-457
www.amda.com
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