Demographics & Psychographics

By Leon Connelly

DemographicsDemographics is used in media marketing, it is in a way of classifying people in different categories based on factors such as gender and age, also job status.

PsychographicsPsychographics is also a way of classifying people in categories,

however this is based on there lifestyle and personality

Demographics will reflect these things -

GenderAgeJob and IncomeEducation Geographical LocationsReligion

Social class Demographic Scale