PSU Profesional Development Center - Digital Marketing Breakfast - Tools of the Trade
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PSU Professional Development Center Digital Marketing Breakfast April 2013 Adam Ware - @wheresitworking
description
For a quick 10 minute preso - my top recommendations for DIY tools for SEO, PPC and analytics.
Transcript of PSU Profesional Development Center - Digital Marketing Breakfast - Tools of the Trade
PSU Professional Development Center Digital Marketing Breakfast
April 2013
Adam Ware - @wheresitworking
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About SwellPath
• Pay-per-click Advertising• Organic Search Optimization• Digital Analytics & Optimization
SwellPath is a team of digital analytics and search marketing experts.
We provide clients like Nike, KEEN, Urban Airship and GoodData with these services:
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About Me
Developer turned marketer turned CEO
Expert in web analytics, solid in SEO, intermediate with PPC
Co-founded SwellPath in 2009
Ideated, prototyped, and spun off Measureful in 2011-2012
Analytics Tools
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Basic Analytics Needs
Get the right data,
analyze it in the right way,
and make decisions based on that.
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Getting the Right Data
Use a tag manager – it’ll make your life much easier.
If you are driving or supporting over $500,000 of business through your site, you should have an advanced analytics implementation
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Analyzing It
Free: Google Analytics API and Magic Scripthttp://spath.us/gacoreapi
Not free: Tableau
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Making Sense and Making Decisions
That’s what Measureful does!
Alternatively: you can teach yourself,
hire an analyst, or work with a partner like SwellPath
PPC Management
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SEM Rush
Competitive research,
Keyword research,
Monitoring
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AdWords Editor
Manage locally – no switching between “pages” constantly!
SEO Tools
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SEOmoz
Toolbar is rad – use it instead of Page Rank!
Also great crawling capabilities and information
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AuthorCrawler
Engage with Authors who already link to you!
http://www.tomanthony.co.uk/tools/author-crawler/
