PSU Professional Development Center Digital Marketing Breakfast
April 2013
Adam Ware - @wheresitworking
PSU Digital Marketing Breakfast | Tools of the Trade 2
About SwellPath
• Pay-per-click Advertising• Organic Search Optimization• Digital Analytics & Optimization
SwellPath is a team of digital analytics and search marketing experts.
We provide clients like Nike, KEEN, Urban Airship and GoodData with these services:
PSU Digital Marketing Breakfast | Tools of the Trade 3
About Me
Developer turned marketer turned CEO
Expert in web analytics, solid in SEO, intermediate with PPC
Co-founded SwellPath in 2009
Ideated, prototyped, and spun off Measureful in 2011-2012
Analytics Tools
PSU Digital Marketing Breakfast | Tools of the Trade 5
Basic Analytics Needs
Get the right data,
analyze it in the right way,
and make decisions based on that.
PSU Digital Marketing Breakfast | Tools of the Trade 6
Getting the Right Data
Use a tag manager – it’ll make your life much easier.
If you are driving or supporting over $500,000 of business through your site, you should have an advanced analytics implementation
PSU Digital Marketing Breakfast | Tools of the Trade 7
Analyzing It
Free: Google Analytics API and Magic Scripthttp://spath.us/gacoreapi
Not free: Tableau
PSU Digital Marketing Breakfast | Tools of the Trade 8
Making Sense and Making Decisions
That’s what Measureful does!
Alternatively: you can teach yourself,
hire an analyst, or work with a partner like SwellPath
PPC Management
PSU Digital Marketing Breakfast | Tools of the Trade 10
SEM Rush
Competitive research,
Keyword research,
Monitoring
PSU Digital Marketing Breakfast | Tools of the Trade 11
AdWords Editor
Manage locally – no switching between “pages” constantly!
SEO Tools
PSU Digital Marketing Breakfast | Tools of the Trade 13
SEOmoz
Toolbar is rad – use it instead of Page Rank!
Also great crawling capabilities and information
PSU Digital Marketing Breakfast | Tools of the Trade 14
AuthorCrawler
Engage with Authors who already link to you!
http://www.tomanthony.co.uk/tools/author-crawler/
Top Related