Proyecto Final de Cupcakes Sweet-2

8/17/2019 Proyecto Final de Cupcakes Sweet-2

1/145

SWEET CUPCAKES1

INDICE

CAPITULO 0........................................................................................................................................... 3

RESUMEN, CONCLUSIONES Y RECOMENDACIONES ..................................................................................3

CAPITULO I............................................................................................................................................ 9

ESTUDIO DE LA DISPONIBILIDAD DE MATERIA PRIMA.............................................................9

CAPITULO II......................................................................................................................................... 14

ESTUDIO DE

MERCADO………………………………………………………………………………………………

………………..14

CAPITULO III........................................................................................................................................ 37

TAMAÑO Y LOCALIZACION.............................................................................................................37CAPITULO IV........................................................................................................................................45

INGENIERIA DEL PROYECTO.........................................................................................................45

CAPITULO V......................................................................................................................................... 56

INVERSIÓN.......................................................................................................................................5INVERSIÓN EN EL TERRENO......................................................................................................... 57CUADRO............................................................................................................................................. 5!

CAPITULO VI........................................................................................................................................ 74

PRESUPUESTOS DE INGRESOS Y COSTOS..............................................................................74

CAPITULO VII..................................................................................................................................... 117

"INANCIAMIENTO.......................................................................................................................... 117

CAPITULO VIII.................................................................................................................................... 118

EVALUACIÓN DEL PROYECTO..................................................................................................... 11!

CAPITULO IX......................................................................................................................................129

ORGANIZACION............................................................................................................................. 1#!ANEXOS............................................................................................................................................. 139

ENCUESTA.........................................................................................................................................13!


2/145

SWEET CUPCAKES#

CAPITULO 0Resumen C!n"#us$!nes % Re"!men&'"$!nes

E$ %&'% ()*+'- &% /%)-0)/2 $ /%% /%&%$ )(%/() 6% -& 60%/%$'%& )&*%('&'8($0(&, %($90(& 6%- */:%(' ;$' ($ -)& ($(-&0$%& : /%(%$6)(0$%&.

(')e*$' P*$m'

L)& )'%/0)& */0)& $%(%&)/0)& &$<

• M)$'%=0--)

• A>()/

• ?%

?)/0$)

S & %&'2 6%&'0$)6 ) -) */6((09$ 6% C*()@%&.

Es)u&$! &e me*"'&!E$ %- %&'60 6% %/()6 &% 6%'%/0$) -) 6%)$6) 0$&)'0&%(), )6%2& 6%

6%'%/0$)/ %- )-)$(% %$'/% -) %/') : -) 6%)$6) %0&'%$'% 6%- */6(' /%(06 %$

%- */:%(' %-)/)6 ($ */:%((0$%& 6%- *%/06 #14#1!.

C -) %&'/)'%0) 6% (%/(0)-0)(09$ %& : 0*/')$'% *)/) =% $) %*/%&) &%

*&0(0$% %$ %- %/()6. A *%&)/ =% &% *%6% */6(0/ %- %;/ */6(' )- %;/

*/%(0, &0 $ &% (%$') ($ -& %60& $%(%&)/0& *)/) =% --%% )- ($&06/

0$)-, -) %*/%&) %$'/) %$ =0%/). P/ %--, &% )/2 $ %&'60 6% (%/(0)-0)(09$

6%'%/0$)$6 -) %(-) (%/(0)- 6% C*()@%&.

E- )$2-0&0& 6% */%(0& *)/) %- */:%(' &% (%$'/ %$ -)& */0$(0*)-%& %*/%&)&

*/6('/)& 6% C*()@%& %$ %- 6%*)/')%$' 6% S)$') C/.

L) 60&'/0(09$ 6%- */6(' 6% C*()@%& &% /%)-0)/2 6% )$%/) 60/%(') *)/) --%)/

)- ($&06/.


3/145

SWEET CUPCAKES3

L) */(09$ 6% -& */6('& =% &% /%)-0)/) */ %60& 6% ($0()(09$

F'%-%0&09$, 0$'%/$%', /%0&')&, *%/0960(& : )0(%&.

C %0&'% $) 6%)$6) 0$&)'0&%(), 6%&6% %- *$' 6% 0&') 6%- %/()6 -()- %-

*/:%(' /%&-') &%/ 0)-% : (/0/2 *)/'% 6% %&) 6%)$6) 6/)$'% -) 06) >'0- 6%-

*/:%('.

T'm'+! % #!"'#$,'"$-nTamañoE- '))H 6%- */:%(' %&'2 6%0$06 */ & ()*)(06)6 +&0() /%)- 6% */6((09$ 6%

0%$%& &%/0(0&.

M%60/2 -) /%-)(09$ 6% -) ()*)(06)6 */6('0) 6/)$'% $ *%/06 6% '0%*

($&06%/)$6 ( $/)- *)/) -)& ()/)('%/+&'0()& 6% ()6) */:%(' %$ *)/'0(-)/.

A6%2& 6%%/2 %)-)/&% -) '%($-+) 6%- */(%& */6('0, -) 60&*$00-06)6 6%

0$&&, -) -()-0)(09$ : %- 0$)$(0)0%$' 6%- */:%(', *%&' =% '6& %&&

)('/%& ($60(0$)$ & '))H.

P)/) 6%'%/0$)/ %- '))H 6%- */%&%$'% */:%(' &% )$)-0)/)$ -)& &00%$'%&

)/0)-%&<

T))H M%/()6 T))H M)'%/0) P/0)

T))H T%($-+)

Macro-localizaciónS% /%0%/% ) -) /%09$ %/20() 6$6% &% ) ) -()-0)/ -) *-)$'), 6%'%/0$)$6 -)

/%09$ 2& 9*'0) *)/) -)& ($60(0$%& /%=%/06)& */ %- P/:%('.

E$ %- 6%*)/')%$' 6%- S)$') C/ %&*%(+0()%$'% %$ -) (06)6 C)*0')-.

E- %&'60 6%- */%&%$'% */:%(' ) 60/006 )- %/()6 6% -) (06)6 6% S)$')

C/ 6% -) S0%//), */ - =% -)& 0(0$)& 6%- 2/%) )60$0&'/)'0) %&')/2$ 0()6)&

%$ %&') (06)6 *)/) -) (%/(0)-0)(09$ : 60&'/0(09$ 6%- */6('.


4/145

SWEET CUPCAKES4

Micro-localizaciónL) 0(/ -()-0)(09$ *%/0'0/2 0()/ %- -)/ %&*%(+0( &0'0 *$')- 6% SWEET

CUPCAKES 6% 6$6% &%/2 2& )((%&0-% : %0(0%$'% %- )$%; 6% %&'). E$ %&'%

'/)); :) %&'2 6%0$06) -) 0()(09$ 6% 6$6% &% ) ) --%)/ ) () %- */:%(' :)=% &% (%$') ($ 00%$6) */*0) *)/) -) %-)/)(09$ 6% & */6('.

Ingeniería del Proyecto

E$ %&'% ()*+'- &% /%)-0) $) 6%&(/0*(09$ : ()$'00()(09$ 6% '6& -& )('/%& 0;&

: )/0)-%& =% 0$'%/0%$%$ %$ %- */(%& */6('0. T)-%& (< )'%/0) */0),

)$ 6% /) 60/%('), %$%/+) %-8('/0(), )'%/0)- 6% %&(/0'/0, &%/0(0& *>-0(&,

)&'& 6% 60&'/0(09$ : %$')&, )6%2& 6% (&'0-%& : -/0()$'%& =% 0%$%$ )

&%/ -& )('/%& )/0)-%&.

P/ '/) *)/'% &% 06%$'00(9 ( )('/%& 0;& )< '%//%$&, %600(0&, /)& (00-%&,

)$ 6% /) 0$60/%('), )=0$)/0), %-%& : %$(%/%&, %+(-&, %=0*& 6%

(*')(09$ : &%/06)6 0$6&'/0)-.

A & % &% 6%&(/009 %- */(%& */6('0 *)/) -) %-)/)(09$ 6% -& 60%/%$'%&

T0*& 6%- C*()@%

Y */ >-'0, &% %-)/9 %- (/$/)) 6% )('006)6%& *)/) %- */:%(', %- ()-

(*/%$6% &%0& %&%&, 6%&6% -) &-0(0'6 6%- */8&') )&') & $(0$)0%$'

$/)-.

Inversión y FinanciamientoP)/) %- */:%(' 6% 0$%/&09$ 6% C*()@%& /%=0%/% $) 0$%/&09$ '')- 6%<

1J1#!,# L) 06) $) 06) >'0- 6%- */:%(' %& 6% 60% )H& : -) 0$%/&09$ %&'2

($&'0'06 6% -) &00%$'% /)<

P)/) %- 0$)$(0)0%$' 6%- */:%(' &% ') %$ (%$') $6& */*0& : %'%/$&. S

%&'/('/) %&'2 (*%&') 6% -) &00%$'% )$%/)


5/145

SWEET CUPCAKES5

C)*0')- */*0 !4J.1

"0$)$(0%$' 6%- )$( 117#!

Presupuestos de Ingresos y CostosE$ %- */0%/ )H 6% 06) 6% >'0- %- */:%(' %&'/) %$ -& 0$/%&& $ '')-

#5154#& 6%06 ) =% -) ()$'06)6 6% */6((09$ %& 6% !3 ($;$'& :) =% &%

)$ )%$')$6 6% )(%/6 )- -%$ 6% */6((09$ - ()- %- >-'0 *%/06 %& 6%

J3J47#& ($ $) ()$'06)6 6% 31# ($;$'&.

S% /%(0%$6 6% )$'%$%/ %- */%(0 6% %$') : -)& ()$'06)6%& */6(06)& :) =%

%&' %$%/)$ '0-06)6 $%') 6/)$'% '6) -) 06) >'0- 6%- */:%('

EvaluaciónL) %)-)(09$ 6%- */:%(' 6% 0$%/&09$ %& 0')- :) =% ($&0&'% %$ %60/ & %$');) :

6%&%$');)& &%>$ %- )$2-0&0& %$%0(0 (&' :) =% 6%'%/0$) & )(%*')(09$,

*&'%/)(09$ /%() */ *)/'% 6%- 0$%/&0$0&') */'/ 6% -) %;%((09$.

OrganizaciónS0%$6 %&'% %- >-'0 ()*+'- %&'/) $) /)$0)(09$ 6% ;%/)/=+) %/'0()- : &&

60%/%$'%& $0%-%& =% %&'2 ()/)('%/0)6 */ ()/&, 6$6% &% - /%*/%&%$')

/20()%$'% %$ $ /)$0/)). % &$ -& &00%$'%&<

N0%- 0$&'0'(0$)-< G%/%$'% %$%/)-

N0%- 0$'%/%60< ;%% 6% */6((09$, ;%% 6% %$')

N0%- *%/)'0< R%*&'%/&, : (%/

M)$'0%$% $) *-)$0--) 6% 7 *%/&$) =% '/));)$ 6% )$%/) 60/%(') %$ -) %*/%&).

ia!ilidad del ProyectoV$'$#$&'& T/"n$"'.D% )(%/6 )- %&'60 /%)-0)6 )(%/() 6% -)& '%($-+)&

%0&'%$'%& %$ $%&'/) (06)6 &% *6 ($(-0/ =% %- */6(' 6%- */:%(' */*%&'

(%$') ($ '6) -) '%($-+) )6%()6) : %0&'%$ -)& ($60(0$%& 6% */6((09$ *)/)

%-)/)/ -& 60%/%$'%& *)&'%-0--& 6% (*()@%&.


6/145

SWEET CUPCAKES

V$'$#$&'& &e me*"'&!. S%>$ -& 6)'& )$)-0)6& )(')-%$'% %$ %- %/()6 6%

S)$') C/ %0&'% 6%)$6) )(')- : *'%$(0)- 0$&)'0&%() %$ /%-)(09$ )- (*()@% %$

-) ()- %- */:%(' *%6% (/0/ *)/'% 6% %&') 6%)$6) 0$&)'0&%().

V$'$#$&'& e"!n-m$"' % $n'n"$e*'.D% )(%/6 )- %&'60 /%)-0)6 )- */:%(' &%

*6 ($(-0/ =% %& /%$')-% : %0&'%$ -)& %$'%& 0$)$(0%/)& *)/) --%)/-)& ) ()

*/ - ')$' %- */:%(' 6%% &%/ )(%*')6 : %;%(')6.


7/145

SWEET CUPCAKES7

CAPITULO IESTUDIO DE LA DISPONIBILIDAD DE MATERIA PRIMA

CAPITUL

O 1


8/145

SWEET CUPCAKESJ

"#"# $%TECE&E%TE'D%06 $) 0$%&'0)(09$ 6% %/()6, %& *606 06%$'00()/ $) (/%(0%$'%

6%)$6) 6%$'/ 6%- %/()6 6% -& =% &$ -& %%$'& &(0)-%& (<

•

C*-%)H&

• B): &%/

• D+)& "%&'0&

• O'/&

?%& 0&' $) %$) */'$06)6 *)/) 6%/$0)/ % 0*-&)/ %- &%('/ )-0%$'0(0

'6 /%%/%$'% ) -) /%*&'%/+), ($ $%& /)'& *)/) -) 60&'/0(09$ 6% $%&'/&*/6('&.

L) %$'% =0%/% 6)/&% %- &' 6% (%/ *&'/%& %=0&0'& &0$ )//0%&)/ -) &)-6, -)

*/'$06)6 %&') %$ )/0/ %&*)(0 6% ($& *)/) 60(& */6('&.

E- %/()6 6% -) /%*&'%/+) %&') (/%(0%$6 )(')-%$'% ( )-'%/$)'0) *)/)

%*/%$6%6/%& =% *%6)$ '%$%/ 0$/%&& /%(0%$6 -& *)&'%-0'& *%/&$)-%& %$

0%&')& %%$'&. E& $ %/()6 =% *%6% 0/ (/%(0%$6 %60)$'% %- ) ,

/%%/06& : %- & 6% -)& /%6%& &(0)-%&, - ()- )(0-0') -) %&'09$ (%/(0)- %$ $

*/0$(0*0.

C$ %- ($(00%$' =% &% '0%$% %$ /%*&'%/+) %$ -) %&*%(0)-06)6 6% -& (*()@%&,

($ -) %&*%(0)-0)(09$ 6% -& &%/0(0&, %$'%$60%$6 -) 0*/')$(0) 6% 06%-0)/ )-

(-0%$'%, &% =0%/% *)&)/ 6% - 0$/)- ) - /)- : %& ) '/)8& 6%- 6%&)//-- 6%- *-)$

6% $%(0& =% &% %&'0$)/)$ -)& %$');)& (*%'0'0)& : &% *-)$00()/)$ -)&

)('006)6%& : $>%/& ) ($&%0/.

"#(# I%T)O&*CCIO%U$ (*()@%& F-0'%/)-%$'% *)&'%- 6% %$ ')), ')08$ ($(06 ( *)'': ()@%

*)&'%- 6% ')), %& $) *%=%H) ')/') *)/) $) *%/&$), /%(%$'%%$'% ((0$)6) %$


9/145

SWEET CUPCAKES!

$ -6% &00-)/ )- %*-%)6 *)/) )(%/ )6)-%$) 0$&. E& $) /%(%') 6%

/0%$ %&')6$06%$&% 0$(-:% )H)606& ( -)&%)6& 0/')&. AH)608$6-%

6%')--%& &%>$ %- '0* 6% %%$'& =% &% ) ) /%)-0)/, - =% %- ($&06/ %-0;)

*%606& &% - /%)-0)/).

A$'%& 6% =% &/0%/) -& -6%& *)/) )(%/ 0$&, &-+)$ )(%/&% %$ ')$%&,

()%-)& 6% )// /)%=0$%&, &0%$6 %&'% %- &0$00()6 6% & $/% %$ I$-%&

F(* : ()@%. T)08$ %0&'% '/ /0%$ *)/) & $/%, 6%/0)6 6% -) /) 6%

%60/ -& 0$/%60%$'%& %*-%)6& *)/) & %-)/)(09$.

L) /%(%') )&% 6% $ (*()@% %& &00-)/ ) -) 6% ()-=0%/ '/) ')/') ( &%/<

• M)$'%=0--)

• A>()/

• ?%

?)/0$)

"#+# TIT*,O &E, P)OECTOE-)/)(09$ : (%/(0)-0)(09$ 6% C*()@%&.

"#.# /*'TIFIC$CIO% A /)+ 6%- %/'% )% )&'/$90( =% &% ) 6)6 %$ -) (06)6 6% S)$') C/ 6% -)

S0%//) %$ -& >-'0& )H&, 6% - %0%$'% =% &% ) %-' %- (-0%$'% %$ )'%/0)

)-0%$'0(0) : 6%(/)6, : 6% -) 0*/')$(0) =% ) ')6 -) /%-)(09$ : &)'0&)((09$

6%- (-0%$'%, &% %$(%$'/) -) */'$06)6 6% 0$'/6(0/ %$ %- %/()6 6% -& */6('&

*/(0$)-%&, $ */6(' 6% *)&'%-%/+) =% *%/0') *%/&$)-0)/ & */6((09$,

&)/ : /)& 6% %$'/%), &*%/)$6 -)& %*%(')'0)& 6%- (-0%$'%.

% )6%2& &% *&0(0$% 6%$'/ 6%- %/()6 ( $) *(09$ *%/%(') *)/)

6%&')/ %$ 60&'0$'& %%$'& -)/%&.

"#0# O1/ETIO 2E%E)$,


10/145

SWEET CUPCAKES1

E-)/)/ $ %&'60 6% )('00-06)6 *)/) -) 0$&')-)(09$ 6% $) %*/%&) */6('/) 6%

(*()@%& %$ -) (06)6 6% &)$') (/ 6% -) &0%//)

"#0#"# O1/ETIO' E'PECIFICO'

1. A$)-0)/ %- %&'60 6% -) )'%/0) */0) % 0$&& /%=%/06& *)/) %- */:%('

#. %&'60)/ %- 6%')--% 6%- */(%& 6% */6((09$ : 6% %&') )$%/) -) 6%'%/0$)(09$

6% 0$&& : &%/0(0& ) '0-0)/&%

(ISION

S& $) %*/%&) 6%&'0$)6) ) 6%-%0')/ -& *)-)6)/%& 6%- (-0%$'%, '0-0)$6

)/0%6)6 6% &)/%&, --%)$6 ) -& (/)$%& 6% -)& *%/&$)& ) '/)8& 6% %=0&0'&

)$;)/%&.

VISION

S%/ $) %*/%&) -+6%/ %$ %- %/()6 ) '/)8& 6% %&'/)'%0) (*%'0'0)& '0-0)$6

(/%)'0& &)/%& : (-/%& *)/) -& C*()@%&.

C/%)/ /)$=0(0)& %$ *$'& %&'/)'80(& *)/) ):/ (%/(0)-0)(09$.

I6%$'00()(09$ (%/(0)- % 0$6&'/0)- 6% -& C*()@%

"#3# COMPO'ICIO% 4*IMIC$#-


11/145

SWEET CUPCAKES11

5 /)& 6% )$'%=0--)

1 ')) 6% )>()/

4 %&

1 (()/)6) 6% %&%$(0) 6% )0$0--)

# (()/)6)& 6% *- *)/) /$%)/

# '))& 6% )/0$)

"#5# $'PECTO' &E P)E'E%T$CIO%#-

http://www.recetacupcakes.net/IngredientesCupCakes/IngredientesCupCakes.htmlhttp://www.recetacupcakes.net/IngredientesCupCakes/IngredientesCupCakes.html


12/145

SWEET CUPCAKES1#

"#6# *'O' 7$1IT*$,E'#- El uso de nuestros cupca8es9 generalmente selos :ace en acontecimientos sociales9 como ser cumpleaños9 recepcionessociales9 matrimonios9 y muc:os eventos en la ciudad de santa cruz de lasierra#

"#;# C*$%TIFIC$CIO% &E ,$ &I'PO%I1I,I&$& &E C*PC$


13/145

SWEET CUPCAKES13

CAPITULO

2


14/145

SWEET CUPCAKES14

CAPITULO II

ESTUIO E (ERCAO

(#"# O!=etivoE&'% ()*+'- )(% /%%/%$(0) ) $ )$2-0&0& /%)-0)6 *)/) %- */6(' )(0%$6 $

%&'60 6% -) %/') : 6%)$6), 6% /) ()$'0')'0), -) (%/(0)-0)(09$ : %- */%(0

($ %- ;%'0 6% (-()/ %- */6(' %$ -) *-)) 6%$0$)6) %/()6.

(#(# Características Comerciales de Cupca8eE- &%('/ 6% -) *)$)6%/+) : /%*&'%/+) %$ $%&'/ 6%*)/')%$' S)$') C/ 6% -)

S0%//) &% %$(%$'/) %$ $ $0%- 9*'0 *)/) 6%&)//-- : 6% )*/%()0%$' 6% -)&

60%/&)& */'$06)6%& =% /0$6), ) '/)8& 6% 60%/&& '0*& 6% %%$'& =% &%

/%)-0)$ 6% )(%/6 ) -)& (&'/%& %$ -) R%09$.

(#+# >rea 2eogr?@ica del Estudio de MercadoE- %/()6 6%'%/0$)6 *)/) %- */:%(' %& %- &%('/ /)$ 6% -) (06)6 6% S)$')

C/ 6% -) S0%//).

(#.# $n?lisis de la O@erta de Cupca8es en la Ciudad de *!icación delProyectoE- '8/0$ %/') *%6% 6%0$0/&% ( %- $>%/ 6% $06)6%& 6% $ 6%'%/0$)6

0%$ &%/0(0 =% -& %$6%6/%& %&'2$ 60&*%&'& ) %$6%/ ) 6%'%/0$)6&

*/%(0&.

A- 0)- =% %$ -) 6%)$6), %0&'%$ )-$& )('/%& =% *%6%$ */6(0/ ()0&

%$ -) %/'), ) &)%/< %- )-/ 6% -& 0$&&, %- 6%&)//-- 6% -) '%($-+), -)&

)/0)(0$%& (-02'0()& : %- )-/ 6% -& 0%$%& /%-)(0$)6& &&'0''&.

E- )$2-0&0& 6% -) %/') &%/2 /%)-0)6 ) *)/'0/ 6% -& 6)'& '%$06& 6% -& )(')-%&

%/%$'%& *'%$(0)-%& %$ S)$') C/ 6% -) S0%//), -& ()-%& &$ ($&06%/)6&

(*%'%$(0) 60/%(') ($ %- */6(' =% &% */%'%$6% -)$)/.


15/145

SWEET CUPCAKES15

(#.#"# Identi@icación de los O@ertantesL& %/%$'%& *'%$(0)-%& &$<

E(PRESAS OERTANTES

C*()@%& ")('/:

C*()@%Q& P-)(%

LYAQS CUPCAKES


16/145

SWEET CUPCAKES1

(#.#(# Proyecciones de la O@erta de Cupca8eCu'&*! N; 3 P*!%e""$-n &e #' Oe*)'

A+! X : X< X =:

2008 1 1#4!37 1 1#4!372009 # 14J#4! 4 #!4!J

2010 3 1JJ7#3 ! 51!

2011 4 #75# 1 1J#14

2012 5 351!1 #5 175!55

2013 3!45! 3 #34354

TOTAL 21 1.476.685 91 6.185.017

uen)e E-)/)(09$ */*0)

Sus)$)u%en&! >'#!*es en #' e"u'"$-n ?2@ % ?3@ )enem!s

1.476.685 6' B 21 ?7@

6.185.017 21' B 91 ?2@

1337!5 4#) 147

1#3734 4#) B 1J#

#33#3! 35

b=2033239

35

58092.54

Sus)$)u%en&! e# >'#!* &e D en #' e"u'"$-n

% ' n B F ?2@

F % ' FB F2 ?3@


17/145

SWEET CUPCAKES17

1.476.685 6' B 21

1.476.685 ) #1F58092.54

1.476.685 ) 1#1!!43.4

) 1.476.685 G 1219943.4

) #5741.

a=256741.6

6

P/ - ')$' -& )-/%& (//%06& );&')6& F: *)/) -& */90& )H& 6%

#13 ##1.

:13 42790.26 58092.54 F7 44!43J

: 14 42790.26 58092.54 FJ 57531

:15 42790.26 58092.54 F! 55#3

:16 42790.26 58092.54 F1 #371

:17 42790.26 58092.54 F11 J1JJ

:18 42790.26 58092.54 F1# 73!!1

:19 42790.26 58092.54 F13 7!7!!3

:20 42790.26 58092.54 F14 J5J

:21 42790.26 58092.54 ?15 JJ417J

(#.#+# $n?lisis de la demanda

' 42790.26

% ' B F


18/145

SWEET CUPCAKES1J

L) 6%)$6) &% /%0%/% ) -)& ()$'06)6%& 6% $ 0%$ &%/0(0 =% -& ($&06/%&

%&'2$ 60&*%&'& ) (*/)/ ) -& *&0-%& */%(0& 6%- %/()6.

E- (*/')0%$' 6% -) 6%)$6) %&'2 6%'%/0$)6 */ -& &00%$'%& )('/%&<

&'& : */%%/%$(0)& 6% -& ($&06/%&, %- $>%/ 6% ($&06/%&, %- */%(0 6%

-& */6('& &&'0''&, 0$/%&& 6%- ($&06/, %- $0%- %$%/)- 6% */%(0&, %'(

'@ e)e*m$n'"$-n &e #' (ues)*'

')!s

$

N F*-)(09$ 0$0$0') 1 0-

#7J57# &n&H* 5 F,5

= 5 F,5

% 5 F,5

1,!

N.C. !5

$

$

$ 3J4,1

Z2 * P *

E2

(1,96)2 X (0,50) X (0,50)

(0,05)

!4


19/145

(#.#+#- E'T*&IO &E ME)C$&O

P)/) *6%/ /%)-0)/ %- )$2-0&0& 6% -) 6%)$6) &% */(%609 ) -) %-)/)(09$ 6% -)&

%$(%&')& ) -& *'%$(0)-%& ($&06/%&, *)/) %-- &% 6%'%/0$9 %- '))H 6% -)

%&'/) 6% 3J4 *%/&$)&.

En"ues)'

1. C!n!"e us)e& Jue s!n #!s "uK"'esM

SI NO

J7V

13V

IC!n!"e us)e& Jue s!n #!s CuK"'LesM

SI NO

In)e*K*e)'"$-n. &%>$ %- %&'60 6% %/()6 6% -) */)-06)6 6% $%&'/)& %$(%&')& )

/%)-0)/ ) 3J4 *%/&$)& ) %$(%&')/ &% )0/) =% $ J7 &0 ($(% -& (*()@%& : =%

$ 13 6% -& %$(%&')6& $ ($(% -& (*()@%&.

2. Es) us)e& In)e*es'&! en e# "!nsum! &e #!s "uK"'esM


20/145

SI NO

J3V

17V

Es)N us)e& In)e*es'&! en e# "!nsum! &e #!s "uK"'LesM

SI NO

In)e*K*e)'"$- . 6% -& 3J4 %$(%&')& /%)-0)6)& $ J3 &0 &% %$($'/9 0$'%/%&)6) %$

($&0/ (*()@%& : %- 17 $ -% 0$'%/%& -) */*%&') 6% ($&0/ -& (*()@%&.

3. Cun)! Us)e& es)'*' &$sKues)! ' K''* K!* un "uK"'esM

4s. 5s 6s.


21/145

4JV

3#V

#CV

ICuNn)! Us)e& es)'*O' &$sKues)! ' K'P'* K!* un "uK"'LesM

4B& 5B& B&

In)e*K*e)'"$-n. &%>$ %- %&'60 6% %/()6 /%)-0)6 $ 4J %&'2 60&*%&' )

($&0/ (*()@%& ) $ */%(0 6% 4&, %- 35 *%6% ($&0/- ) $ */%(0 )&') 5& :

%- # =% ($&% (*()@%& *%6% --%)/ ) *))/ )&') & */ -& (*()@%&.

4. A# (!men)! &e *e'#$,'* '#un' "#'se &e e>en)!s Que K*!&u")! us)e& &ese'*'

'&Ju$*$* K'*' "!mK'*)$*M

!"'&$)!s &e "'*ne CuK"'es S'#'&$)!s ?K'K's N'"!s@


22/145

##V

35V

43V

A# m!men)! &e *e'#$,'* '#Pun' "#'se &e e>en)!s IQue K*!&u")! us)e& &ese'*O' '&Ju$*$* K'*' "!mK'*)$*M

B.()60'.& 6% C)/$% C,*()@%& S)-)60'.&

In)e*K*e)'"$-n. &%>$ %- %&'60 6% %/()6 6% -)& 3J4 *%/&$)& %$(%&')6)& )0/)$

=% %- ## */%0/0/0) (*)/'0/ ()60'& 6% ()/$% *)/) /%)-0)/ $ %%$', %- 35

*/%0%/% )6=0/0/ (*()@%& *)/) /%)-0)/ $ %%$' : %- '/ 43 */%0%/% )6=0/0/

&)-)60'& *)/) /%)-0)/ )->$ '0* 6% %%$' *)/) (*)/'0/.

5. Qu/ EmK*es' &e CuK"'es "!n!"e % '"u&e Us)e& en #' C$u&'& &e S'n)' C*u,

&e #' S$e**'M

'")!*% CuK"'es Te See) CuK'"es CuK"'es P#'"es


23/145

53V3JV

!V

Qu/ EmK*es' &e CuK"'Les "!n!"e Us)e& en #' C$u&'& &e S'n)' C*u, &e #' S$e**'M

")('./: C,*)(@%& TA% SM%%' C,*()@%& C,*()@%W& P-)(%&

In)e*K*e)'"$!n. &%$ %- %&'60 6% M%/()6 /%)-0)6 $ 53 ($(% -) %*/%&)

")('/: (*()@%& , %- ! ($(% -) %*/%&) C*()@%& *-)(%& : %- 3J ($(% -)

%*/%&) '% &%%' (*()@%& 6% -& ()-%& )6=0/%$ (*()@%& *)/) & ($&.

P*!%e""$-n &e #' K!#'"$-n K'*' e# '+! 2015

C$&06%/)$6 =% %- */6(' %& $ 0%$ $ 6/)6%/ : =% %&'2 6%&'0$)6 ) &)'0&)(%/

$) $%(%&06)6 6% ($& 6% (*()@%& %$ %- %/()6 -()- &% */%&%$') -) &00%$'%

*/:%((09$ 6% -) 6%)$6) */ -)& */:%((0$%& &%>$ '%$6%$(0)& ()$6 &% '/));) ($

-) *-)(09$.

(#.#+#"#- C)*CE' &E $)I$1,E'

C!n!"e us)e& Jue s!n #!s CuK"'esM=Es)' us)e& $n)e*es'&! en e# "!nsum! &e CuK"'esM

)'u#'"$-n "*u,'&'

E&') &'%6 0$'%/%&)6 %$ %-

($& 6% C*()@%&

T')-S0 N

S0 R%(%$'


24/145

C$(% &'%6 =% &$ -&

C*()@%&

6%- '')- 7, 1, J,

N R%(%$'

6%- '')- #, , #,

T')- R%(%$'

6%- '')- !, 1, 1,

C"#" $% #$&'" '&'$+" '""'$ $-$ /&"'" -$ &$%" % $-3' /&

$-#& $% /&$'" $ $-& -/$-" /3& /"& $% /&"'" -$ $' '&& %-

&7%$- - '""' $% /&"'" '" $% /&$'" $ $-& -/$-" /3& /"& $%

#-#" $ %"- &$-%"- "7$" -$ /$$ $$'& $ $&$ %- /$&-"- $

'""'$ %"- '/'8$- $- -/$-" /3& $&$ 4 5 7-

S$3: $-&" %-- ;$#"- $$" $ $ %- !4 /$&-"- $'$--

$ $ - '""'$ %"- '/'8$- %" '%$- $- $&$-"- $ $%

'"-#", % $ -$ " $ 10> $ '""'$ $% /&"'" " $- $&$-" $

'"-#&%", ? % $ 20> $ " %" '""'$ - $- $&$-" $ '"-#& %"-

'/'8$- .

C!n!"e us)e& Jue s!n #!s CuK"'esM=Cu'n)! us)e& es)'*' &$sKues)! ' K''* K!* un CuK"'esM )'u#'"$-n

"*u,'&'

C)$' &'%6 %&')/+) 60&*%&' ) *))/ */ $

C*()@%&

T')-4 5

C$(% &'%6 =% &$ -&

C*()@%&

S0 R%(%$'

6%- '')- 5, #, 1, J,


25/145

N R%(%$'

6%- '')- , 1, 1, #,

T')- R%(%$'

6%- '')- 5, 3, #, 1,

E % /&$-$$ $-3' $ #$&'"- -$ "7" &$-%"- @"& $ $-&

$#/&$- $ $ - '""'$ %"-

'/'8$- $- -/$-" /3& 4 7- /"& ' " , 20> $ - %" '""'$ $-

-/$-" /3& 57- ? $% "&" 10> $ #7 %"- '""'$ $ $ %%$3&

/3& ;- 67- /"& ' .

E $ " '""'$ $ -" %"- '/'8$- $ '$ $ 10> %%$3&

/3& 57- ? $% "&" 10> '$ $ #en)! Jue K*!&u")! &ese'*$'

us)e& '&Ju$*$* K'*' "!mK'*)$*M )'u#'"$-n "*u,'&'

A- %$' 6% /%)-0)/ )-$) (-)&% 6% %%$' =%

*/6(' 6%&%)/0) &'%6 )6=0/0/ *)/) (*)/'0/

T')-B()60'& C*()@%& S)-)60'&

S0 R%(%$'


26/145

C$(% &'%6 =% &$ -&

C*()@%&

6%- '')- , 4, 4, J,

N R%(%$'

6%- '')- #, , , #,

T')- R%(%$'

6%- '')- #, 4, 4, 1,E % /&$-$$ $-3' $ #$&'"- -$ "7" &$-%"- @"& $ $-&

$#/&$- $


27/145

E&') &'%6 0$'%/%&)6 %$ %-

($& 6% C*()@%&

S0 R%(%$'

6%- '')- 5, 4, , !,

N R%(%$'

6%- '')- , , 1, 1,

T')- R%(%$'

6%- '')- 5, 4, 1, 1,

E % /&$-$$ $-3' $ #$&'"- -$ "7" &$-%"- @"& $ $-&

$#/&$- $


28/145

L) ()*)(06)6 I$&')-)6) */:%(')6) %& 6% 4 (*()@%&D+), ($ $ *//)) 6%

*/6((09$ ( 0-&'/) %$ %- &00%$'% ()6/<

A+! C'K'"$&'&

OKe*'"$-n

P*!&u""$-n &e

CuK"'es'+!

CuK"'es en

C'n'#1 J4 1#!2 7 1J 151#310 J 115# 17#J

C$ $ *%/06 -)/)-% 6% 3 6+)&, ($ $ '/$ 6% J /&.

(#.#0# &eterminación de la demanda insatis@ec:a

e)e*m$n'"$-n &e #' em'n&' Ins')$se"'

AWO POLACIN

EN (ILES

E A.

CONSU(O

PER

CPITA

A.

TOTAL EN

ILOS

PROUC.

TOTAL EN

ILOS

E(ANA

INSATIS. EN

ILOS2009 #1!77 1 #1!77 1#4!37 !4J33

2010 #7# 1 #7# 14J#4! 11J771

2011 3#443 1 3#443 1JJ7#3 13577

2012 5#557 1 5#557 #75# #5544

2013 3J57 1 3J57 351!1 #JJ37!

2014 5J#4 1 5J#4 3!45! #41J1

uen)e E-)/)(09$ */*0)

L) %*/%&) C*()@%& &% %$(%$'/) 6%$'/ 6%- &%('/ 6% )-0%$'& =% %& %- %=0)-%$'%

)- 3,7 6%- PIB &0%$6 %&'% %- 2& )-' 6%$'/ 6%- 0&, O'%$0%$6 $ *%/ (2*0') 6%

J.5

L) T)&) 6% C/%(00%$' 6% -) P-)(09$ '0-0)6) %& 6% 3,4

(#.#3# Proyección en demanda

PRO:ECCIN EN E(ANA


29/145

AWO POLACIN EN

(ILES E A.

E(ANA

TOTAL

2014 J# J#

2015 737 737

2016 7#7! 7#7!2017 75#43 75#43

2018 77J1 77J1

2019 J447 J447

2020 J31J# J31J#

2021 J1 J1

2022 JJ!34 JJ!34

2023 !15#J !15#J

uen)e E-)/)(09$ */*0)

(#0# 1$,$%CE &EM$%&$ OFE)T$

P)/) %&'% )-)$(% &% ' %$ (%$') -& 6)'& 6% -)& */:%((0$%& 6% -) %/') : -)

6%)$6) /%)- 6% -& (*()@%& %$ %- 6%*)/')%$' 6% S)$') C/ )&') %- )H ##, &%

) %%(')6 -) (*)/)(09$ 6% -) */:%((09$ */)-% 6% ))& )/0)-%&.

(#0#"# Proyección de la &emanda Insatis@ec:aAWO E(AN

A

LOA

L ?@

PROUCCI

N TOTAL

?@

E(ANA

INSATISEC

A ?@

PORCENTA

YE ?@

2013 J# 44!43J #311J# 33.!72014 737 57531 1!##! #7.JJ2015 7#7! 55#3 1#7 ##.342016 75#43 #371 1#J714 17.112017 77J1 J1JJ !## 1#.32018 J447 73!!1 45! J.32019 J31J# 7!7!!3 33J#7 4.7


30/145

2020 J1 J5J 414 .472021 JJ!34 JJ517J 41# .472023 !15#J !J!!7 #J3 .J

L) 6%)$6) 0$&)'0&%() %&'/) -) %0&'%$(0) 6% $) */'$06)6 )*/%()-% 6%%/()6 *)/) --%)/ ) () %- */:%(', ()$6 -) */6((09$ : %/') $ )-()$)$ )

(/0/ -& /%=%/00%$'& 6%- %/()6.

E$ ($(-&09$, %0&'% $) */'$06)6 6% %/()6 *'%$(0)-%$'% )*/%()-%, - =%

;&'00() 0$0(0)-%$'% -) /%)-0)(09$ 6% %&'% */:%('.

(#0#(# Posi!ilidades del proyecto en Función de la &emanda Insatis@ec:aAWO CAPACIA

OPERACIN

E(ANA

INSATISECA

A CURIR E

LA E(ANA

INSATISECA1 1#! #311J# 5,1

2 151# 1!##! 7,7

310 17#J #547= #7,3

=D%)$6) P/%60

CONCLUSION

E- */:%(' /%&-') 0)-% :) =% 6/)$'% %- */0%/ )H -) %*/%&) *6/2 (/0/ %- 5,1

6% -) 6%)$6) 0$&)'0&%(), %$ %- &%$6 )H '%$6/2 %- 7,7 : 6%- )H 3 ($&06%/)6

( %- -'0 6% 06) >'0- 6%- */:%(' *)/'0(0*)/) ($ $ */%60 6% #7 ,3 6% 60()

6%)$6) 0$&)'0&%() &0')(09$ =% *%/0'% $ */$&'0( )-))6/ : %%$' 6%

0$(%/'06/% /%&*%(' )- %/()6 6% -) */6((09$ 6% (*()@%.

(#0#+# Estudio de los preciosE- %&'60 6% -& */%(0& *%/0'% ($(%/ -& *)/2%'/& =% %&'/) -) ()$'06)6

$%')/0) */ -) ()- -& */6('/%& %&'2$ 60&*%&'& ) %$6%/ : -& ($&06/%&

%&')/+)$ 60&*%&'& ) *))/ */ $ */6(' &00-)/ )- 6%- */:%('.

(#0#+#"# $n?lisis de los precios


31/145

E- )$2-0&0& 6% */%(0& *)/) %- */:%(' &% (%$'/ %$ -)& */0$(0*)-%& %*/%&)& 6%60()6) )

-) %-)/)(09$ 6% (*()@%& %$ -) C06)6 6% S)$') C/ 6% -) S0%//).

(#0#+#(# Precio de Cupca8es en el MercadoE- */%(0 &% %-)/ ($ /%&*%(' ) -) U'0-0)(09$ 6% -)& )'%/+)& */0)& , 0$&&, : */ %-

*/%(0 %&')-%(06 ) '/)8& 6% -& 6%2& %/')$'%& %$ %- %/()6.

PROUCTO PRECIO

UNITARIO OCENA


32/145

CuK"'es &e

*u)$##'

5s 55s

CuK"'es &e

C!"!#')e

5s 55S

CuK"'es &e

V'$n$##'

4.5s 50s

CuK"'es &e

L$m!n

4.5s 50s


33/145

CuK"'es &e

'n'n'

4.5s 50s

CuK"'es "!n

$se+!s

8s 95s

(#3# ComercializaciónP)/) %- )$2-0&0& 6%- &0&'%) 6% (%/(0)-0)(09$ &% 6%%$ ')/ %$ (%$') -)& 4 PQ&.

P-))

P/%(0 P/6(' P/(09$

(#3#"# Estrategias de Comercialización


34/145

L) (%/(0)-0)(09$ %& *)/'% %&%$(0)- %$ %- $(0$)0%$' 6% $) %*/%&), &% *6%

*/6(0/ %- %;/ */6(' )- %;/ */%(0, *%/ &0 $ &% (%$') ($ -& %60&

$%(%&)/0& *)/) =% --%% )- ($&06/ 0$)-, -) %*/%&) %$'/) %$ =0%/).

D)6)& -)& ()/)('%/+&'0()& 6%- */6(' %$ -) %')*) 6% 0$'/6((09$ &% /%)-0)/2 -)

%&'/)'%0) 6% *%$%'/)(09$ -%$'), :) =% &% '0%$% $ /)$ %/()6 *'%$(0)-, -&

($&06/%& ($(%$ */6('& &00-)/%& : )6%2& &$ &%$&0-%& )- */%(0 6% %$').

E$ -) %')*) 6% (/%(00%$' %- ;%'0 %& &&'%$%/ %- (/%(00%$' /2*06 6% %/()6

')$' '0%* ( &%) *&0-%, %;/)$6 -) ()-06)6 6%- */6(', %$($'/)/ $%&

&%%$'& 6% %/()6 /%6(0%$6 */%(0& &0 8&'& &$ : &%$&0-%& : )%$')/ -)

(%/'/) 6% 60&'/0(09$.

E$ -) %')*) 6% )6/% &% *%6% %&'60)/ $%)& )-'%/$)'0)& *)/) */6('& $%&

600()(0$%& 6%- %/()6 *)/) *6%/ )$)/ (-0%$'%& 6% -& (*%'06/%&.

E$ -) %')*) 6% 6%(-0% &% 6%% 06%$'00()/ -& %&-)$%& 680-%& 6%$'/ 6% -) ()/'%/) 6%

*/6('&, &% 6%%/2 6%'%/0$)/ $%)& %&'/)'%0)& 6% %/()6'%($0).

(#3#(# Producto

E- */6(' =% &% %/')/2 )- %/()6 6% -) (06)6 6% S)$') C/ 6% -) S0%//) /%$0/2 %-

($;$' 6% )'/0'& +&0(& : ')$0-%& /%=%/06& */ %- ($&06/, &% 60%/%$(0)/2 )-

6% -) (*%'%$(0) %$ /%-)(09$ ) && ()/)('%/+&'0()& ')$' ( &)/ )- 0)- =% %-

60&%H ) %-%((09$ 6% $%&'/ ($&06/.

L& C*()@%& =% &$ -& */6('& =% &% 6%&%)$ 0$'/6(0/ %$ %- %/()6 '%$6/2 -)

&00%$'% %&'/('/)


35/145

AK'*$en"$' D%&%)-%, )60/)-% : )*%'0'&) ) -) 0&') 6%- ($&06/.

C!#!* D%*%$6%/2 6% -) %-%((09$ 6% -) )/0%6)6 %$ */6('& =% '%$%&.

S'!* A */%%/%$(0) 6%- P)-)6)/ 6%- C$&06/.

EmK'Jue E- */6(' &%/2 %$)&)6 6% )(%/6 ) -) ()$'06)6 =% %- ($&06/

) 6% --%)/, %$ ();)& 6% ()/'9$ %-)/)6)& %&*%(+0()%$'% *)/) %- */6('.

(#3#+# PrecioE- */%(0 %& $ )('/ : &0$00()'0 %$ -) %($+), %$ -) %$'% 6%- ($&06/ :

%$ -)& %*/%&)& 0$6006)-%&.

A- )$)-0)/ -& */%(0& 6% -) (*%'%$(0) : '%$0%$6 ($(00%$' 6% =% %- */%(0

)%(') 6% )$%/) 60/%(') %$ -) *&0(09$ (*%'0'0) 6% -) %*/%&) : & *)/'0(0*)(09$

%$ %- %/()6, %- */%&%$'% */:%(' '0%$% -) 0$'%$(09$ 6% 0$'/6(0/&% %$ %- %/()6

($ $) %&()-) 6% */%(0& 2& );) =% -) (*%'%$(0) &0$ )%(')/ 6% $0$$)

)$%/) %- /)6 6% ()-06)6 6%- */6(', )6%2& 6% %&')-%(%/ $ ($;$' 6%

*/%(0& *)/) -& 60%/%$'%& 0$'%/%60)/0& */%&%$'%& %$ %- ()$)- 6% 60&'/0(09$.

(#3#.# PlazaL) *-)) ()$)- 6% 60&'/0(09$ %&'2 /)6 */ $ /* 6% *%/&$)& : %*/%&)&

=% *)/'0(0*)$ %$ %- -; 6% -) */*0%6)6 6% $ */6(' &%>$ %&'% &% 6%&*-))

6%&6% %- */6('/ )&') %- ($&06/ 0$)- &)/0 6% $%(0&.


36/145

(#3 #.# "# Tipos de canales de distri!ución y comercialización p ara productos deconsumoL) ()6%$) 6% 60&'/0(09$ =% %;/ &% )6)*') )- */6(' &%/2 -) P/0%/) : -)

&%$6).

E- */0%/ C)$)- ')08$ --))6 C)$)- D0/%(', ($&0&'% %$ =% %- */6(' --%) &0$

0$'%/%60)/0& )- ($&06/ 0$)-, %&' */0%/)%$'% 60/006 ) -& */6('& ($

)->$ '0* 6% 60&%H %$ %&*%(+0( *)/) 60%/&& '0*& 6% ($'/)'& %$ %%$'&.

E- &%$6 C)$)- ')08$ --))6 %- D%')--0&'), --%)& %- */6('& )

-)/%& %&'/)'80(&, %$')&, &*%/%/()6& : 6%2& -)/%& 6$6% %-

($&06/ *%6) ($(%/ $%&'/& */6('&.

(#3#0# Promo ción

L) */(09$ %& %- %-%%$' 6% -) %(-) 6% )/@%'0$ 6% $) /)$0)(09$, =%

&0/% *)/) 0$/)/, *%/&)60/ : /%(/6)/-% )- %/()6 -) %0&'%$(0) 6% $ */6('

: & %$'), ($ -) 0$'%$(09$ 6% 0$-0/ %$ %- (*/')0%$' 6%- /%(%*'/ 6%&'0$)')/0.

P)/) $) %*/%&) =% 0$'/6(% $ $% */6(' )- %/()6 %& $6)%$')-

)(%/ =% -& (-0%$'%& &% 0$/%$ *)/) 0$0(0)/ %- */(%& 6% )6*(09$ 6%- */6('.

P)/) -/)/ =% -& ($&06/%& ($()$ %- */6(' &% 6%% --%)/ */0%/ ) -)

%')*) 6% ($(0%$(0), (: ;%'0 %& (/%)/ )0-0)/06)6 ($ %- */6(' : %- $/% 6%-) )/() -) %')*) 6%- ($(00%$' *%/0'% %$'%$6%/ -)& ()/)('%/+&'0()& 6%- */6(' :

)-()$)/ %- )/)6 6%- 0&.

L) %&'/)'%0) */(0$)- =% *%/0') -) *%$%'/)(09$ /2*06) 6%- %/()6 6%% &%/

/%)-0)6) */0$(0*)-%$'% ) '/)8& 6%


37/145

'@ Pu#$"$&'& S% '0-0)/2 -& 60%/%$'%& %60& 6% ($0()(09$ (

&%/<

Te#e>$s$-n P)/) =% %60)$'% %- & 6% &*'& *-0(0')/0& &% *%6)

%&'0-)/ -)& %$')& : )'/)%/ $%& %/()6&, %&'& &%/2$ %0'06& %$

-& */0$(0*)-%& ()$)-%& 6% '%-%0&09$ %$ -) (06)6 6% S)$') C/ 6% -) S0%//)

%$ /)/0& *0(.

In)e*ne) % '%$6/2 ( */0$(0*)- %//)0%$') -) *20$) %, 6$6%

-) *%/&$) 0$'%/%&)6) %$ %- */6(' %$ %&'% ()& 6% -& C*()@%& *6/2

0$/)/&% &/% -)& ()/)('%/+&'0()& 6%- 0&, -)& *-+'0()& 6% -) %*/%&),-& */%(0& : *6/2 ($')(')/&% 60/%(')%$'% ($ -) %*/%&).

Re>$s)'s % Ke*$-&$"!s L) */%$&) %&(/0') %& $) 6% -)& ):/%& %//)0%$')&

*)/) -) *-0(06)6 */ - =% &% )/2$ )$$(0& %$ -)& /%0&')& : *%/0960(&

6% ):/ (0/(-)(09$ %$ $%&'/) (06)6.

A$"es E&'& &%/2$ /%*)/'06& %$ *$'& (-)% 6$6% %- %/()6 %')

(0/(-) /%(%$'%%$'%.


38/145

CAPITULO

3


39/145

CAPITULO IIITA(AWO : LOCALIZACION+#"# O1/ETIO

E- ;%'0 6% %&'% ()*+'- 6% L()-0)(09$ : T))H %& %- 6% 6%'%/0$)/ -) 60%$&09$06%)- 6% */6((09$ : %- -)/ *'0 6% 0()(09$ 6% -) *)$)6%/+) : *)&'%-%/+). S% 6%%

%$'%$6%/ =% %- &0'0 %/20( $& *%6) /0$6)/ %$');)& '/)')/ 6% 0$00)/ (&'& :

)00)/ %$%0(0&.

+#(# ,OC$,IA$CIO%L) -()-0)(09$ '0%$% ( 0$)-06)6 06%$'00()/ : )$)-0)/ -& )('/%& =% 0$(06%$ %$ -)

0()(09$ 6% -) 0$/)%&'/('/).

P)/) -) &%-%((09$ 6%- -)/ )6%()6 6%%& 60&'0$0/ 6& %')*)& =% &$ -) )(/

-()-0)(09$ : 0(/ -()-0)(09$<

+#+# M$C)O,OC$,IA$CIO% &E, P)OECTO?)(% /%%/%$(0) ) -) 0()(09$ %/20() -)- 6%- */:%(' /%(0%$6 ):/%&

%$');)&, &% %$()/) 6% -) &%-%((09$ 6% $ -)/ 9*'0 /%)-0)$6 $ )$2-0&0& %$%/)-

6%- %$'/$.

E$ %&'% */:%(' &% 6%0$09 %- 6%*)/')%$' 6% S)$') C/, %$ -) (06)6 S)$') C/ 6%

-) S0%//).

+#+#" &E'C)IPCIB% &E, ,*2$) &E *1IC$CIB% 2E%E)$,#

L) *)$)6%/+)*)&'%-%/+) SWEET CUPCAKES %&'2 0()6) %$ -) $) C8$'/0() 6% -)

C06)6 6% S)$') C/ 6% -) S0%//), %$ -) ()--% B%$& A0/%&, %&=0$) E&*)H) N/ ##1.

+#+#(# O)O2)$F$


40/145

E- (-0) 6% -) /%09$ %&'2 ()/)('%/0)6 ( &'/*0()- ($ '%*%/)'/)& */%60 6%

#3C : $) */%(0*0')(09$ )$)- %60) 6% !3.

+#+#+# PO1,$CIB%L) (06)6 6% S)$') C/ 6% -) S0%//) (%$') ($ $) *-)(09$ )*/0)6)%$'%

1.!7.#! )0')$'%& &%>$ 6)'& 6%- INE F"%/%/ #1#1

+#+#.# I%F)$E'T)*CT*)$#SWEET CUPCAKES (%$') ($ 00%$6)& */*0) *)/) -) %-)/)(09$ */6((09$ 6%

-& (*()@%& : '0%$% $) '0%$6) -()- )-=0-)6) %$ -) 60/%((09$ )$'%/0/%$'%

%$(0$)6) %$ -) ()- &% (%$') ($ )) *')-% : %-%('/0(06)6.

+#+#0# &ETE)MI%$CIB% &E AO%$' BPTIM$'SWEET CUPCAKES *)/) $ '%$%/ */-%)& 6% $(0$)0%$', '%$6/2 =% ($')/ ($

*%/0&& -%)-%& (<

• N/) B-00)$) J55#5 C960 6% P/2('0()& P/0$(0*0& G%$%/)-%& 6%

?00%$% 6% -& A-0%$'&.[

+#.# MIC)O ,OC$,IA$CIB%L) 0(/ -()-0)(09$ *%/0'0/2 0()/ %- -)/ %&*%(+0( &0'0 *$')- 6% SWEET

CUPCAKES 6% 6$6% &%/2 2& )((%&0-% : %0(0%$'% %- )$%; 6% %&'). E$ %&'% '/));

:) %&'2 6%0$06) -) 0()(09$ 6% 6$6% &% ) ) --%)/ ) () %- */:%(' :) =% &% (%$')

($ 00%$6) */*0) *)/) -) %-)/)(09$ 6% & */6('.

+#.#"# I&E%TIFIC$CIB% &E F*E)A$' MIC)O,OC$CIO%$,E'

V's &e '""es! L) $) 6% 0()(09$ 6% SWEET CUPCAKES &$ 6% +)&

'/)$&0')6)& =% %&'2 %$ -) Z$) C8$'/0() 6% -) C06)6 S)$') C/ 6% -) S0%//).• T*'nsK!*)e SWEET CUPCAKES '0%$% ) & 60&*&0(09$ 6% $ %+(- 6% & *)/)

-) (*/) 6% 0$&& : '/)$&*/'% 6% -& (*()@%& 6%&6% -) 2/0() )&') %- -()- 6%

%$').• Se*>$"$!s s$"!s L) 00%$6) "2/0() 6% */6((09$ 6% (*()@%& (%$') ($

'6& -& &%/0(0& 2&0(&, )) *')-%, %-%('/0(06)6, '%-8$, %'(.

1


41/145

• V'#!* &e# )e**en!. E- '%//%$ ')$' ( %- 6% -) 2/0() ( %- -()- ($ %- =% &%

($')/2 *)/) --%)/ ) () %&'% */:%(' %& 06%)- *)/) %- $(0$)0%$' 6% SWEET

CUPCAKES.• C#$m'. E$ S)$') C/ ($')& ($ $ (-0) (2-06 %$ %$%/)-, */ ')$' $ 0$-:%

6% /)$ )$%/) %$ %- 6%&%$-00%$' 6%- */(%& */6('0.• $sK!n$$#$&'& &e# )e**en!. S% (%$') ($ '%//%$ */*0 ($ 60%$&0$%&

)/)-%& *)/) -) %-)/)(09$ 6% -& (*()@%&.

CUARO E EVALUACION POR PUNTOS

Cu$&'& Pun)!s S'n)' C*u,

'")!*es

CLIMA, "ACTORES

TOPOGR\"ICOS

1 !5

ABASTECIMIENTO DE LA MATERIA

PRIMA

1 1

DISPONIBILIDAD DE MANO DE

OBRA

1 73


42/145

"ACILIDADES TRANSPORTE, V]AS

DE COMUNICACIÓN

1 !

MERCADO Y "ACILIDAD DE

COMERCIALIZACIÓN

1 J5

SERVICIOS BASICOS< AGUA, LUZ 1 1

TOTALES 600 543

+#0 T$M$DOE- %&'60 6%- '))H 6% $ */:%(' ($&0&'% %$ -) 6%'%/0$)(09$ 6% -) ()*)(06)6

0$&')-)6) 6% -) 0&) ($ %- ;%' 6% /)(0$)-0)/ %- & 6% -& 0$&& 6/)$'% -) 06)

>'0- 6%- */:%('.

L) 6%'%/0$)(09$ 6%- '))H 6% $ */:%(' %&'2 6%-00')6) ) )('/%&

T8($0(&, %($90(& : 0$)$(0%/& =% ($60(0$)$ -) ()*)(06)6 6%- */:%(' &0%$6

%&'&, -& &00%$'%&<

• "0$

)$(

0)

0%$'

• M%/()6

• M)'%/0) P/0)

• C&'& 6% */6((09$

• T%($-+)


43/145

• L()-0)(09$

+#0#"# $%$,I'I' & E, T$M$DO - FI%$%CI$MIE%TO

A- ($')/ ($ -) 00%$6) */*0) *)/) )/0()/ -& (*()@%& : )-$& %=0*& %&

$%(%&)/0 =% &=%& 0$)$(0)0%$' *)/) *6%/ &%/ */*0%')/0& 6%- -()- 6%

60&'/0(09$, ($&06%/)$6 =% %- 0$%/&0$0&') '%$6/2 $ )*/'% &0$00()'0 =% (/0/+)

-& 6%2& (&'& % 0$%/&0$%&. A6%2&, ($ )-$)& 0&0')& ) -& )$(& :

(*%/)'0)& 6% )// : (/860'& 6% -) (06)6, &% *6 (*/)/ =% %0&'%

60&*$00-06)6 6% /%(/&& 0$)$(0%/& *)/) 0$)$(0)/ %&'% '0* 6% */:%('&.

+#0#(# $%>,I'I ' &E, T$M$DO & E ME) C$&O

E$ )&% ) -& /%&-')6& '%$06& 6%- %&'60 6% %/()6 : )- 0)- =% ()-=0%/ '/)

%*/%&) =% */6() :) &%) $ 0%$ &%/0(0, & '))H &% %$(%$'/) ($60(0$)6)

)- '))H 6%- %/()6 =% &% 6%&%) &)'0&)(%/ &% ')/) -) 6%(0&09$ 6%- 2/%) 6%

0$-%$(0) 6%- */:%(' : 6% %&') )$%/) &% 6%'%/0$)/) -) ()*)(06)6 %%('0) 6%-

*/:%('.

E$ %- %&'60 6% %/()6 &% 6%'%/0$9 =% %0&'% $) 6%)$6) 0$&)'0&%() /%)-

*)/) %- )H #1# ($ '%$6%$(0) )&(%$6%$'%, -) 0&) =% *6/2 &%/ (0%/') %$ &'')-06)6 */ %- */:%(', :) =% &% (/0/2 %- 1 6% -) 6%)$6) *'%$(0)-, 6)6)& -)&

()/)('%/+&'0()& 6%- %/()6 6% C*()@%& : */ '/)')/&% 6% $ */6(' $%6&, -

=% &% ;&'00() %- (2-(- 6% $ '))H *)/) %- */:%(' =% ):) ($/% )-

(/%(00%$' 6% -) 6%)$6).

+#0#+# $%>,I'I' &E, T$M$DO-M$TE)I$ P)IM$

L) )'%/0) */0) &% ($&06%/) ( $ )('/ 6%'%/0$)$'% *)/) -) 0)0-06)6 6% -)

*%&') %$ )/() 6% $ */:%('.

E$ -) (06)6 6% S)$') C/ 6% -) S0%//) %0&'% $) /)$ 60&*$00-06)6 6% -& %=0*&,

)'%/0)-%& % 0$&& *)/) 0*-%%$')/ $) P)$)6%/+) *)&'%-%/+).


44/145

+#0#.# $%>,I'I' &E, T$M$DO-TE C%O, O2$

E- '))H ')08$ %&'2 %$ $(09$ 6%- %/()6 6% )=0$)/0)& : %=0*&, */=% %-

$>%/ 6% $06)6%& =% */%'%$6% */6(0/ %- */:%(' 6%*%$6% 6% -) 60&*$00-06)6 :

%0&'%$(0)& 6% )('0& 6% ()*0')-. E$ )-$& ()&& %- '))H &% 6%0$% */ -)()*)(06)6 %&'2$6)/ 6% -& %=0*& : )=0$)/0)& %0&'%$'%&, -)& 0&)& =% &% )--)$

60&%H)6)& *)/) '/)')/ $) 6%'%/0$)6) ()$'06)6 6% */6('&, %$'$(%&, %- */:%('

6%%/2 0;)/ & '))H 6% )(%/6 ) -)& %&*%(00()(0$%& '8($0()& 6% -) )=0$)/0).

E$ %&'% ()& *)/) %- */(%&)0%$' 6% C*()@%& %0&'% $) )*-0) )) 6%

)-'%/$)'0)& %$ /%-)(09$ ) -) ()*)(06)6 6% */6((09$ 6% -) )=0$)/0), */ - ')$' -)

'%($-+) $ &% ($&06%/) ( $ )('/ /%&'/0('0, 6)6) -) -%00-06)6 : -)

60&*$00-06)6.

CAPACIA INSTALAA

P*!&u""$-n. ' 400

's T*''['&!s. 3P*!&u""$-n en 1 '+! 144

L) ()*)(06)6 0$&')-)6) %& 6% 144 (*()@%& %$ $ )H.

CAPACIA UTILIZAA

AWO

PRO(EIO

POSTURA

?@

PROUCCIN

E CUPCAES

AL AWO1 J4

2 7 1J

310 J 115#


45/145

CAPACIA OCIOSA

AWOS CAPACIA

INSTALAA

CAPACIA

UTILIZAA

CAPACIA

OCIOSA

AWO1 144 143! 4

2 144 143!J #

3 144 143!!5 5


46/145

CAPITULO

4

CAPITULO IVINENIERIA EL PRO:ECTO

.#"# Introducción#E&'% ()*+'- &% /%0%/% ) -) 06%$'00()(09$ : ()$'00()(09$ 6% '6& -& )-/%& +&0(& 6%

-) *-)$00()(09$ 6% */6((09$, ( &%/ -& /%=%/00%$'& 6% 0$&& +&0(&, )$ 6%

/), &%/0(0& 2&0(&, &%-%((09$ 6% )=0$)/0)& : %=0*&, =% *&'%/0/%$'% &% )$

) %*/%&)/ %$ %- */%&*%&' 6% 0$%/&0$%&, 0$/%&& : (&'&.


47/145

.#(# O!=etivo#D%&(/00/ : ()$'00()/ -& )('/%&, ')$' 0;& ( )/0)-%&, =% 0$'%/0%$%$ %$ %-

*/(%& +&0( 6% */6((09$.

.#+# El proceso de producciónE- */(%& 6% */6((09$ ($&0&'% %$ $) 6%&(/0*(09$ 6%')--)6) 6% '6& -& *)&& =%

&% /%=0%/%$ *)/) '/)$&/)/ -) )'%/0) */0) %$ */6(' '%/0$)6, %60)$'% -)

*)/'0(0*)(09$ 6% $) 6%'%/0$)6) '%($-+) %$ %&'% ()& %& -) (0$)(09$ 6% )$ 6%

/), )=0$)/0), 8'6& : */(%&& 6% *%/)(09$. P)/) =% %- */(%& */6('0 &%

6%&)//--% : %- */6(' '%$06 &%) %- %;/ %& 0*/')$'% ($')/ ($ $) %$)

)'%/0) */0), $) %(%-%$'% )=0$)/0) : $) )$ 6% /) %0(0%$'%.

.#+#"# &escripción del Proceso de Producción de 'eet cupca8es

P)/) -) */6((09$ 6% (*()@%& &% /%=0%/% 6% -& &00%$'%& *)&&<1\P's! C*/) 6% )'%/0)& */0)& : )'%/0)-%& 60/%('& %& 6%(0/ '6& -&

/%=%/00%$'& $%(%&)/0& *)/) -) */6((09$ ( &%/<

Insum!s % (')e*$'#es &e# P*!"es!

P*!&u")$>!?)/0$)

A>()/ -)$(), /%$) : *-%/0)6)

S)-

?%&

E&%$(0) 6% )0$0--)

P- *)/) /$%)/

M)$'%=0--)

L%(%

I$&&

C(-)'%

S)/0)$'%&

"/'& S%(&

A(%0'% V%%')-


48/145

L09$

O'/& I$&&

E$)&%

E'0=%')&

C0$'0--&

2\P's! R%(%*(09$ 6% )'%/0) */0) ($&0&'% /%(00/ '6) -) )'%/0) */0) $%(%&)/0)

*)/) -) */6((09$

3\P's! A-)(%$)/ -) )'%/0) */0) *)/) -% '0-0)/-)& 6% )(%/6 ) -) */6((09$.

4\P's! P%&)6 6% -& 0$/%60%$'%&

5\P's! C0%/$% -) )/0$) ($ %- *- 6% /$%)/ : (-() -) */%*)/)(09$ %$ $ ')9$ :) $ : %$ %- (%$'/

6\P's! B)'% -) )$'%=0--) ($ %- )>()/ )&') =% -)$=%%$ : 0%/'% %&) %(-) %$

%- : 6% -) )/0$), ;$' ($ -) %&%$(0) 6% )0$0--) : -) -%(%, : %(-) '6 ($ $)

(()/) 6% *)-.

7\P's! B)'% -)& (-)/)& ) *$' $0%%

8\P's! AH26%-% -) (-)/) ) -) */%*)/)(09$ )$'%/0/ %$ /) &)% : %$-%$'%.

9\P's! E$ $ -6% */%0)%$'% %$)$'%()6 : %$)/0$)6, )(+% %&') *)&') :

/$%% ) '%*%/)'/) 6%/)6) */ )*/0)6)%$'% 35 ) 45 0$'& .

10\P's! R%'0/% 6%- -6% $) % %$/0)6)

11\P's! B)H%-) ($ (%/'/) 6% ((-)'%

12\P's! S% */(%6% ) (-()/ -)& (0&*)& 6% (-/%& *)/) %- 6%(/)6

.#+#(# Flu=ograma del Proceso de Producción de la torta de C:ocolate con:ierro

SI(OLO]A A UTILIZAR

OPERACI

N

TRANSPOR

TE

AL(ACEN


49/145

CONTROL E(ORA CONTROL:

E(ORA

PREPARACION E LA (EZCLA

OPERAC. TRANS. INSP. RETRA. AL(TO. ESCRIPCION

E- %*-%)6 /%(0% -) /6%$

E- %*-%)6 &% 60/0% ) -) 6%)

S% ') -) )'%/0) */0) $%(%&)/0) *)/) )(%/ -)

*/%*)/)(09$.

S% ') $ %$)&% *)/) (-()/ -) */%*)/)(09$

S% --%) '6 ) -) %&) 6% */%*)/)(09$

S% 0%/'%$ '6& -& 0$/%60%$'%& %$ %- /%(0*0%$'%

S% )'%$ '6& -& 0$/%60%$'%&

S% %/00() -) ($&0&'%$(0) 6% -) */%*)/)(09$

S% 0%/'% -) %(-) %$ %- %$)&% (//%&*$60%$'%


50/145

S% --%) -) */%*)/)(09$ )- /$

S% )/6) -) */%*)/)(09$

PROCESO E ECORACIN

OPERAC. TRANS. INSPEC. RETRASOS AL(TO. ESCRIPCION

S% 60/0% )- /$

S)() %- (*()@% : -)& (/%)&

C-() -) ()*) 6% (/%) 6% )(%/6 )-

'0

E(PAQUE

OPERAC. TRANS. INSPECCION. RETRASOS AL(TO. ESCRIPCION

S% ') %- (*()@%

S% )-)(%$) %- (*()@% %$ %-

(0$'0--

.#+#+# )E4*E)I MIE%TO &E M$TE)I$ P)IM$#

(ATERIA PRI(A UNIA CANTIAESREQUERIAS

'*$n' K. #1

A,^"'* K. 144

S'# K. 1J

ue>! U$06)6 J4

Esen"$' &e >'$n$##' L'&. 1J

P!#>! K'*'

!*ne'*

K. 1J

('n)eJu$##' K. !Le"e L'&. #1

INSU(OSC!"!#')e K. !

S'!*$,'n)es K. !*u)!s se"!s K. !A"e$)e >ee)'# L'&. 3


51/145

L$m-n U$06)6 7#"%$'%< E-)/)(09$ */*0)

.#+#.# )E4*E)IMIE%TO &E M$TE)I$,E'En>'se. Un$&.

E)$Jue)'s U$06.C$n)$##!s U$06.(!#&es U$06.O##'s U$06.Re"$K$en)e

s

U$06.

EsK)u#'s U$06.Y'**'s U$06.

"%$'%< E-)/)(09$ */*0)

.#+#0# )E4*E)IMIE%TO &E M$%O &E O1)$#AREA E

TRAAYO

REQUERI(IENTO

E PERSONAL

?ANUAL@INIRECTAA(INISTRATIVAA&m$n$s)*'&!*

C!n)'&!*

E[e"u)$>! &e Ven)'s

1

1

1

IRECTA

TECNICAO*e*!s 3T*'nsK!*)$s)' 1

"%$'%< E-)/)(09$ */*0)

.#+#3# )E4*E)IMIE%TO &E 'E)ICIO' 1$'ICO'#

Se*>$"$!s s$"!s.

'@ Ene*' e#/")*$"'.

E$ %- */:%(' %&')-%(0& %- & 6% )=0$)/0) =% $(0$) ($ (//0%$'%

$2&0(), 6%06 ) -)& 0$&')-)(0$%& =% /0$6) -)& )(')-%& %&'/('/)& 6% -) CRE.


52/145

D% )(%/6 ) %&'% 6%')--% &% */$&'0() $ )&' 6% 5@W%&, =% &$

)*/0)6)%$'% 1J.51W 60)/0& 6% ($& 6% %$%/+) %-8('/0() &-)%$'% *)/) -)

0-0$)(09$ : ($%09$ 6% '/%& %=0*&, %(-)6/), &)6/) F6% 6 $2&0(,

($%-)6/), %$'0-)6/) )6%2& 6% -) 0-0$)(09$ (//%&*$60%$'%.

@ Sum$n$s)*! &e Au' P!)'#e.

E& $%(%&)/0 *)/) -) */6((09$ 6% -& (*()@%& - &00%$'%<

E- )) &%/2 '0-0)6) %$<

• E-)/)(09$ 6% -& */6('&• L))6 6% -) *-)$') %$ %$%/)-

• A&% 6%- *%/&$)-

"@ Se*>$"$!s &e )e#/!n! L) %*/%&) '%$6/2 =% )6=0/0/ $) -+$%) '%-%9$0() 0;)

*)/) -) /%(%*(09$ 6% -& *%606&.

"%$'%< E-)/)(09$ */*0)

.#+#5# )E4*E)IMIE%TO &E M$4*I% $)I$' E4*IPO'#ESCRIPCION CANTIA

(es's &e '"e*! $n!F. #

C!"$n'. 1

!*n! $n&us)*$'# #

*e,ee* #

L$"u'&!*' 5

'#'n,' 1

')$&!*' 4

e**'m$en)'s 3

SERVICIOS ASICOS ETALLE

Au' P!)'#e SAGUAPAC

Ene*' E#/")*$"' CRE

Te#/!n! COTAS


53/145

"%$'%< E-)/)(09$ */*0)

.#+#6# )E4*E)IMIE%TO &E M*E1,E' E%'E)E' EGPO'ICIB% &E ,O'P)O&*CTO'

es"*$K"$-n Un$&'& C'n)$&'& (!s)*'&!* U$06 #

S$##' $*')!*$'. U$06. 5S$##'s &e

*e"eK"$-n

U$06. 15

Es"*$)!*$! U$06. 5P!*)' $#e. U$06. 4Es)'n)e U$06. 5Yue! &e

"!me&!*.

%. #

C's$##e*!. %. 1

C'e)e*' e#/")*$"' U$06. 1A$*e

'"!n&$"$!n'&!

U$06. 1

C!mKu)'&!*' U$06. 1Te#/!n! U$06. 1T!)'#

"%$'%< E-)/)(09$ */*0)


54/145

.#+#;# )E4*E)I MIE%TO &E M$TE)I$, &E E'C)ITO)IOESCRIPCIN AWO 1

C'#"u#'&!*' 1!['s !n& C'*)' #L'K$"e*!s 1#C'*)u"! &e T$n)' 1T$n)' 1A*"$>'&!*es C-n&!* 4P'Ke# $$/n$"! 1

'su*e*! #En*'K'&!*' #Pe*!*'&!* 1C#$Ks ?K'Jue)es@ 3*'K's ?K'Jue)es@ Re#![ &e P'*e& #Y'!n"$##! LJu$&! 1

"%$'%< E-)/)(09$ */*0)

.#+#"H# )E4*E)IMIE%TO &E E&IFICIO#E- P/:%(' 6% I$%/&09$ ($&')/2 6% $) 00%$6) */*0) 6$6% &% 6%&)//--)/2$ -)&

)('006)6%& 6% */6((09$ : )60$0&'/)(09$. L) 0$&')-)(09$ ($&') 6% -& &00%$'%&

)0%$'%&<

ITE(S ESCRIPCIN

1 Cu'*)! O0(0$) A60$0&'/)(09$1 Cu'*)! B)H O0(0$)1 Cu'*)! \/%) 6% P/6((09$1 Cu'*)! B)H \/%) 6% P/6((09$1 Cu'*)! A-)(8$

1 Cu'*)! \/%) 6% %*&0(09$ : %$')& "%$'%< E-)/)(09$ */*0)

.#+#""# )E4*E)IMIE%TO' &E 7I2IE%E I%&*'T)I$,S% %&'/)$ -& /%=%/00%$'& 6% /*) 6% '/)); =% -& %*-%)6& $%(%&0')/2$ *)/)

%- 6%&)//-- 6% -)& *%/)(0$%& 6/)$'% -) 06) >'0- 6%- */:%('.


55/145

ESCRIPCIN CANTIA

REQUERIA'*$[!s #5#

!**!s #1

('n&$#es #1R!K' &e )*''[! #1u'n)es 14

"%$'%< E-)/)(09$ */*0)

.#+#"(# )E4*E)IMIE%TO &E E4*IPO &E 'E2*)I&$& I%&*'T)I$,es"*$K"$-n Un$&'& C'n)$&'&

EF)$nu$&!* &e 6

.

U$6. 3

!)$Ju$n -. 1"%$'%< E-)/)(09$ */*0)

.#+#"+# )E4*E)I MIE%TO &E E4*IPO &E, $)E$ &E $&MI%I'T)$CIO% E%T$'

"%$'%< E-)/)(09$ */*0)

.#.# 7O)IAO%TE &E, P)OECTO#C$&'0':% %- -)*& 6% '0%* 6/)$'% %- ()- &% )$ ) /%)-0)/ -)& 0$%/&0$%&, : =% )

6% *%/)/ $/)-%$'% -) %*/%&). P)/) 0*-%%$')/ %- P/:%(' 6% P/6((09$ 6%

SWEET CUPCAKES %- /0$'% '%$6/2 $ *%/06 6% 1 )H&.

ESCRIPCION CANTIA REQUER.

C!mKu)'&!*' 1

Te#/!n! 1

ImK*es!*' 1


56/145

P)/) 6%'%/0$)/ %- /0$'% 6%- */:%(' $& )&)& %$ %- /)6 6% *)/'0(0*)(09$ 6%

-) %*/%&) %$ -& &00%$'%& )('/%&<

P!* e# )$K! &e '")$>!s ' $mK#emen)'*. Y) =% -& )('0& =% &% /%=0%/%$ %$ %-

*/:%(' &$ *(&, %- *%/06 6% 06) >'0- '0%$% $) */:%((09$ -)/).

Ve#!"$&'& &e *!)'"$-n &e #'s >en)'s. 6%06 ) =% %- */6(' 6%- */:%(' %&

$ 0%$ 6% ($& 0$%60)' %- $0%- 6% /')(09$ %& )-' */ %& %- /0$'% 6%-

*/:%(' %& &- 6% (0$( )H&.

.#.#"# C)O%O2)$M$ &E E/EC*CIB% &E, P)OECTO

ACTIVIAES(ES 1 (ES 2 (ES 3 (ES 4 (ES 5 (ES 61 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3

S!#$"$)u& &e# K*/s)'m! AK*!'"$-n &e# K*/s)'m! C!ns)$)u"$-n &e #' S!"$e&'& Se#e""$-n C!n)*')'"$-n &e

Ke*s!n'# C!mK*' &e EJu$K!s &e

C!mKu)'"$-n Ins)'#'"$-n &e S!)'*e C!mK*' &e EJu$K!s &e

Re*$e*'"$-n % eF$$"$-n C!mK*' &e (ue#es %

Ense*es C!mK*' &e (')e*$'#es C!mK*' &e ('Ju$n'*$' %

!)*!s C!mK*' &e (')e*$'# &e

Es"*$)!*$! $*m' &e C!n)*')! "!n

P*!>ee&!*esP*!K''n&' % Pu#$"$&'& Pe*!&! &e P*ue' un"$!n'm$en)! N!*m'#


57/145


58/145

CAPITULO

5

CAPITULO VINVERSIN0#"# Introducción#L& /%(/&& $%(%&)/0& *)/) -) 0$&')-)(09$ : *%&') %$ )/() 6%- */:%(' ($&'0':%$

-) 0$%/&09$ 0;), 0$%/&09$ 60%/06) : %- ()*0')- 6% *%/)(0$%&.

0#(# Inversión @i=a#L) 0$%/&09$ 0;) (*/%$6% %- ($;$' 6% 0%$%& =% $ &$ '0 6% '/)$&)((0$%&

(//0%$'%& */ *)/'% 6% -) %*/%&). S% )6=0%/%$ $) &-) % 6/)$'% -) %')*) 6%


59/145

0$&')-)(09$ 6%- */:%(' : &% '0-0)$ ) - -)/ 6% & 06) >'0-. E&'& &$ '%//%$&, /)&

(00-%&, )=0$)/0) : %=0*&, 0$&')-)(0$%& 0$6&'/0)-%&, %+(-&, %-%&, %'(.

0#(#"# Terreno#U$) % )$)-0)6) -) -()-0)(09$ ')$' 6% -) *-)$') ( 6% -)& 0(0$)& 6%

)60$0&'/)(09$, %- '%//%$ ) )6 = 0/ 0 / *) /) %- $ (0 $) 0 %$ ' 6% -) % */ %& )6%&'0$)6 *)/) -) */6((09$ : (%/(0)-0)(09$ 6% (*()@%& %&')/2 0()6 %$ -)

(06)6 6% &)$') (/ CB%$& )0/%& : '%$6/2 $) &*%/0(0% 6%55#($ $ (&'

$0')/0 6% 35^& #- =% /%*/%&%$') $) 0$%/&09$ 6% ^&1!#5.

L) 0$%/&09$ %$ '%//%$ &% 6%')--) %$ %- &00%$'% ()6/.

INVERSIN EN EL TERRENO

D%&(/0*(09

$.

^&

Total 19450

C*/) 6% '%//%$ 1!#5

T/)0'%& :

)6;60()(09$ _

5

A($60(0$)0%$' 15 E-)/)(09$ */*0).

0#(#(# O!ras civiles#

L)& /)& (00-%& )$ &06 6%'%/0$)6)& %$ $(09$ )- /%=%/00%$' 6%- */:%('.

E$ %&'% *$' &% ($&06%/)$ /)& (00-%& : 6% ($&'/((09$ 6% '6)& -)& 6%*%$6%$(0)&$%(%&)/0)& *)/) -) */6((09$ : 0(0$)& )60$0&'/)'0)&, &%>$ -)& %&*%(00()(0$%& 6%-

60&%H 6% 0$/)%&'/('/) /%)-0)6 %$ %- %&'60 '8($0( 6% 0$%$0%/+) 6%- */:%('. E-

)-/ 6% -)& 0$%/&0$%& /%=%/06)& &% ) ()-(-)6 %$ )&% ) -& */%(0& )(')-%& 6%-

// 6% -)& ($&'/((0$%&.


60/145

L) 0$%/&09$ /%=%/06), -)& %600()(0$%& : /)& (00-%& 6% -) %*/%&) &) $ '')- 6%

^&J!#1.

L) ('0)(09$ 6% -)& /)& (00-%& % /%)-0)6) */ $) ($&'/('/) 6%- %60 ($

*/%(0& 0%$'%& %$ %- %/()6. V%/ %- ()6/ 7.#

Cu'&*!

In>e*s$-n en !*'s "$>$#es.

"%$'%< E-)/)(09$ */*0)

0#(#+# Mauinaria y Euipos#

L)& ('0)(0$%& 6% %=0* : )=0$)/0)

&% '0%/$ 6% )/0()$'%&

/)&0-%/& : -()-%&, ($&06%/)$6

%=0*& 6% ()-06)6. E$ %- ()6/ J.3 &%

%&'/) -) 0$%/&09$ /%=%/06).

Cu'&*!

In>e*s$-n en ('Ju$n'*$' % EJu$K!s.

D%&(/0*(09$ U$06)6 C)$'06)6

/%=%/06)

C&'

$0')/0

F^&

C&' '')-

F^&

P/6((09$ 769100

(es's &e '"e*!$n!F.

U$06. # 1J, 3,

C!"$n' U$06. 1 5!4, 5!4,

!*n! $n&us)*$'# U$06. # 1J3, 3,

*e,ee* U$06. # #1, 1#4#,

O/)& (00-%& C&'

'')-

_us *e' '&m$n$s)*')$>' #J5J4,4

5

*e' &e K*!&u""$-n 3J5J!,#

A#m'"/n. 1#!4,11

*e' &e eFK!s$"$-n % >en)'s 3454,1!

T')- 80.9219

5


61/145

L$"u'&!*' U$06. 5 , 3,

'#'n,' U$06. 1 15, 15,

')$&!*' U$06. 4 75, 3,

e**'m$en)'s U$06. 3 43, 1##,T')- 769100

E-)/)(09$ */*0) %$ )&% ) /%=%/00%$'& 6%- */:%('.

0#(#.# Mue!les y enseres#

P)/) 6%'%/0$)/ -) 0$%/&09$ 6% %-%& : %$&%/%& &% 0$(-:% '6 %- 0-0)/0

$%(%&)/0 *)/) -)& 0(0$)& ')$' 6% )60$0&'/)(09$ ( 6% */6((09$ : %- 2/%) 6%

&%/0(0&, ')08$ &% 0$(-:%$ -& %$&%/%& /%=%/06& *)/) &)'0&)(%/ -)& ($60(0$%&

$%(%&)/0)& *)/) %- (//%(' 6%&%$-00%$' 6% -& %*-%)6& %$ & *%&' 6% '/));.

L) 0$%/&09$ /%=%/06) *)/) %&') *)/'% 6%- */:%(' &% ) %&'0)6 %$ )&% ) */%(0& :

('0)(0$%& 6%- %/()6 -()-, %-%/+)&, ()&)& (%/(0)-%& : '/)&. L) 6%&(/0*(09$

6% -) 0$%/&09$ %$ %-%& : %$&%/%& &% %&'/) %$ %- &00%$'% ()6/.

C)6/

In>e*s$-n en mue#es % ense*es.

D%&(/0*(09$ U$06)6 C)$'06)6 C&'

$0')/0

C&' '')-

^&

(!s)*'&!* U$06 # 5. 1.

S$##' $*')!*$'. U$06. 5 45, ##5,

S$##'s &e

*e"eK"$-n

U$06. 15 1, 15,

Es"*$)!*$! U$06. 5 1!, !5,

P!*)' $#e. U$06. 4 1!, 7,


62/145

Es)'n)e U$06. 5 J, 4,

Yue! &e

"!me&!*.

%. # 3, ,

C's$##e*!. %. 1 14, 14,

C'e)e*' e#/")*$"' U$06. 1 35, 35,

A$*e

'"!n&$"$!n'&!

U$06. 1 5, 5,

C!mKu)'&!*' U$06. 1 ##,5 ##,5

Te#/!n! U$06. 1 #3,1 #3,1

T')- 43 638960

E-)/)(09$ */*0).

0#(#0 )E4*E)IMI E%TO &E M$TE)I$, &E E'C)ITO)IOESCRIPCIN UNIA CANTIA

REQUERIA

S

AL AWO

INVERSIO

N _US

C'#"u#'&!*' U$06)6 1 1,!['s !n& C'*)' P)=%'% # J,L'K$"e*!s C);) 1 5,C'*)u"! &e T$n)' U$06)6 1 #4,#JT$n)' L0'/ 1 1,A*"$>'&!*es C-n&!* U$06)6 1# 3,4#P'Ke# $$/n$"! U$06)6 1!# 41,'su*e*! U$06)6 # 7,En*'K'&!*' U$06)6 # 4,Pe*!*'&!* U$06)6 1 #,C#$Ks P)=%'% 3 #,

*'K's P)=%'% 3,Re#![ &e P'*e& U$06)6 1 #,Y'!n"$##! LJu$&! L0'/ 1 #,TOTAL _US 14170


63/145

0#(#3# Instalaciones Industriales#E$ %- ()6/ &% %&'/) -) 0$%/&09$ %$ 0$&')-)(0$%& 0$6&'/0)-%&.

S% %&'/) $ 6%')--% 6% -)& 0$&')-)(0$%&

Cu'&*!

In>e*s$-n en $ns)'#'"$!nes In&us)*$'#es.

0#(#5# Euipo de :igiene y seguridad industrial#

L) 0$%/&09$ *)/) %=0*& 6% 00%$% : &%/06)6 0$6&'/0)- &% %&'/) %$ &00%$'%

()6/

Cu'&*!

In>e*s$-n en EJu$K! &e Seu*$&'& In&us)*$'#.

I$&')-)(0$%& 0$6&'/0)-%& C&'

'')-

_us

Ins)'#'"$-n K#u>$'#$&*!s'n$)'*$'. 13#7,34

Ins)'#'"$-n e#/")*$"' ##,5

Ins)'#'"$-n &e 's. 7,J

T')- 6% 0$&')-)(0$%&. 404798


64/145

D%&(/0*(09$ U$06)6 C)$'06)6 C&'

$0')/0F^&

C&'

'')-F^&

EF)$nu$&!* &e 6

.

U$6. 3 7, #1,

!)$Ju$n -. 1 5, 5,

T')- 27500

E-)/)(09$ */*0)

Cu'&*!

In>e*s$-n en $$ene In&us)*$'#.

D%&(/0*(09$ U$06)6 C)$'06)6 C&'

$0')/0

FB&

C&'

'')-F^&

'*$[!s U$6. #5# .5 1J

!**!s U$6. #1 #

('n&$#es U$06 #1 15 45

R!K' &e )*''[!. U$06 #1 1# 3

u'n)es K'*'

!*ne'*

*)/%& 14 1 #

T')- 611_us

E-)/)(09$ */*0) %$ )&% ) /%=%/00%$'&.

0#(#6# e:ículo#P)/) -) 60&'/0(09$ 6% */6('& '%/0$)6& ) -& 60%/%$'%& *$'& 6% %$') : '/)&

$%(%&06)6%& ( -) (*/) 6% 0$&& %$/%&.

E- %+(- &%/2 ) )&< TOYOTA< ?IACE 4`3 M6%- # '0%$% $) ()*)(06)6 6%

()/) 6% 15 @.

L) 0$%/&09$ %& 6% 11,75. ^&.


65/145

E$ %- ()6/ &00%$'%, &% %&'/) %- /%&%$ 6% -) 0$%/&09$ 0;).

CUARO In>e*s$-n $['

D%')--% T')-a^&b

T%//%$ 1!45,

O/)& C00-%& J!#1,!5

M)=0$)/0) : %=0*& 7!1,

M%-%& : E$&%/%& 3J!,

M)'%/0)- 6% %&(/0'/0 141,7I$&')-)(0$%& 0$6&'/0)-%& 4!33,!J

V%+(-& 11,75,

TOTAL 131#7J,#3^

E#'!*'"$-n< P/*0)

0#+# Inversión di@eridaL) 0$%/&09$ %$ )('0& 0$')$0-%& &$ '6)& )=%--)& 0$%/&0$%& =% &% /%)-0)$

&/% )('0& ($&'0'06& */ -& &%/0(0& 6%/%(& )6=0/06&, $%(%&)/0&

*)/) -) *%&') %$ )/() 6%- */:%('.L) 0$%/&09$ 0;) &% /%0%/% ) %/%&& 6%

60$%/ 6/)$'% -) )&% */% *%/)'0) 6%- */:%(' %$ 0%$%& &%/0(0&

0$')$0-%& %& 6%(0/, 0$)'%/0)-%&, $ *%/(%*'0-%& $/)-%$'% */ -& &%$'06&

)$&, : */ - ')$' 0$)$(0%/)%$'% )/'0)-%&.

0#+#"# 2astos de estudio

L) 0$%/&09$ )('0 60%/06 &% /%0%/% ) -)& %/)(0$%& 6% 60$%/ %$ 0%$%& 0$')$0-%&=% &% %%('>)$ %$ %- *%/+6 6% */%*)/)(09$ 6%- */:%('.

0#+#(# Estudio de @acti!ilidad#S%) &0$9 )- %&'60 6% )('00-06)6%^&15, %- ()- 0$(-:% '6& -& )&'& /%)-0)6&

%$ -) %-)/)(09$ 6%- %&'60.


66/145

0#+#+# 2astos de organización#E$ %&'& )&'& &% ')$ %$ (%$') '6& -& )&'& -%)-%&, $')/0)-%& : )-$&

0*%&'& /00$)6& */ -) /)(09$ 6% -) %*/%&). E$ %- ()6/ 7.J&% 6%')--) -&

)&'& 6% /)$0)(09$ $%(%&)/0& -) ($&'0'(09$ 6% -) %*/%&).

Cu'&*! 7.8

's)!s &e O*'n$,'"$-n.

D%&(/0*(09$ C!s)!

)!)'# ?_us@

!n!*'*$!sK*!es$!n'#es

1,

$se+! $n'# #3,

T*m$)es #e'#es 15,

Pu#$"'"$-n en K*ens' 3,

T')- 510000

E-)/)(09$ */*0).

0#+#.# Monta=e y puesta en marc:a#E- $' /%=%/06 *)/) -) *%&') %$ )/() &% 6%')--) %$ %- &00%$'% ()6/ 7.!.

Los gastos generales (10 % del sub-total) incluyen gastos de energía eléctrica, agua,

etc.

Cu'&*!

In>e*s$-n en Pues)' en ('*"'.D%&(/0*(09$ C&'

F^&

(!n)'[e 7#5,

C!n)*')'"$-n %

"'K'"$)'"$-n &e# Ke*s!n'#

1,

's)!s ene*'#es ?10 @ 17#,

T')- 189700


67/145

E-)/)(09$ P/*0).

0#+#0# Intereses pre-operativos#

C//%&*$6%$ ) -& 0$'%/%&%& =% &% 6%%$ ()$(%-)/ */ %- 0$)$(0)0%$' 6%- ()*0')-,

-& 6%&%-&& &% /%)-0)/2$ )$'%& 6%- $(0$)0%$' 6% -) %*/%&).

D% )(%/6 )- (/$/)) 6% 0*-%%$')(09$ 6%- ()*+'- 6% 0$%$0%/+) 6%- */:%(' &%

6%'%/0$)$ -& %&%& %$ %- =% &% 6%&%-&)/)$ -& */8&')&.

S% ($&06%/) $) ')&) 6% 0$'%/8& 6%- 14.5 .

E$ %- ()6/ &% %&'/) %- 6%')--%.

Cu'&*! 7.10

In)e*eses P*e OKe*')$>!s.

M$' 6%- I$'%/%&%& P%/+6

)

M$'

D%&%-&

?_usmes@ K''* _usmes

1463428 17,J3 7 1#37,J1

3442313 415,!5 5 #7!,75

15.67959 1J!,4 3 5J,3J

65.16997 7J7,47 # 1574,!4

TOTAL 546088


68/145

E-)/)(09$ */*0).

0#+#3# Imprevistos#S% ($&06%/) $ 5 6%- & '')- 6% -) 0$%/&09$ 60%/06) *)/) 0*/%0&'&. !7,J! ^&

0#+#5# Capital de Operaciones#

E& %- $' 6% 60$%/ =% &% /%=0%/% *)/) 6)/ 0$0(0 )- (0(- */6('0. T0%$% */

0$)-06)6 0$)$(0)/ $ S'(@ 0$0(0)- 6% )'%/0)-%& 60/%('& % 0$60/%('& =% /%=0%/) -)

*/6((09$ */%0 0$0(0 6% && *%/)(0$%&, )&') %- %$' %$ =% &% '%$) -)(//0%$'% 6% 0$/%&& 6% %$')& &0(0%$'%& *)/) )'0$)$(0)/&%.

0#+#6# Inventarios0#+#6#"# Materia prima insumos y materiales#E$ %- ()6/ 7.11 &% %&'/) %- 0$%$')/0 */%60 6% )'%/0) */0), 0$&&,

)'%/0)-%&.

In>e*s$-n en In>en)'*$!s.

D%&(/0*(09$ Un$&. C!s)!

un$)'*$!

C'n)$&'&es $n>e*s$-n en

s

$n>. En _us

ReJue*$&'

s

M)'%/0)P/0)

'*$n' @ 5, #1 1J, 154#,J5

A,^"'* K 5, 144 7#, 1#,57

S'# K 1,5 1J #7, 3J,57


69/145

ue>! U$06 ,5 J4 43#, 17,14

Esen"$' &e

>'$n$##'

L'&. #,5 1 #5, 35,71

P!#>! &e

!*ne'*

@ #, # 4, 5,71

('n)eJu$##' K. 7, ! 3, !,

Le"e L'& 5, #1 1J, 154#,J5

I$&&

C!"!#')e K. 7, ! 3, !,

S'!*$,'n)es

@. , ! 54, 77,14

*u)!s

se"!s

@. !, ! J1, 115,71

A"e$)e

>ee)'#

-'&. 5, 1 5, 71,4#

L$m-n $06. ,5 7# 3, 51,4#

O'/&0$&&

En>'se. U$6. ,# 15 3, 4#J5,

E)$Jue)'s U$6. ,7 15 15, 15,

C$n)$##!s U$6 .1 15 15, #14#,

M)'%/0)-%&

(!#&es U$06. #, 5 1, 14#,J5

O##'s U$06. 5, 15 75, 17,14

Re"$K$en)es U$06. J, 15 1#, 17,14

EsK)u#'s U$06. 5, 7, 35, 5

Y'**'s U$06. 7, 1, 7, 1


70/145

TOTAL s.1002950

0

_us1432785

"%$'%< E-)/)(09$ */*0)

0#+#;# Mano de o!ra

0#+#"H# Ca=as y !ancos#

AREA E

TRAAYO

REQUERI(IENTO

E PERSONAL

?ANUAL@

SALARIO

(ENSUA

L

SALARIO

ANUAL

INIRECTAA(INISTRATIVAA&m$n$s)*'&!*

C!n)'&!*

C'[e*'

1

1

1

#5

1J

15

3

#1

1J

IRECTA

TECNICAO*e*!s 3 1#5 45T*'nsK!*)$s)' 1 1 1#TOTAL s J5 1#TOTAL _us 115^& 1JJ5,71^&


71/145

E& $%(%&)/0 60&*$%/ 6% $ $' *)/) )/$')/ )&'& 6% &%/0(0&, &%-6& : '/&,

60( $' &%/2 ($&06%/)6 %$ $) ()$'06)6 %=0)-%$'% ) $ %& 6% &%-6 6%-

*%/&$)- F115 ^&, 2& $ 1 *)/) -& &%/0(0& )-()$) $ '')- 6% 1#5 ^&. F7

*%/)/0&.

0#+#""# )esumen e imprevistos#

E$ %- ()6/ 7.1# &% %&'/) -& 0'%& =% ($/)$ %- ()*0')- 6% *%/)(0$%& *)/)

()6) )H 6% $(0$)0%$' 6% -) %*/%&). S% )&0$) $ 5 6%- &'')- *)/)

0*/%0&'&. 1J3,J4 ^&.

Cu'&*!

Resumen &e# C'K$)'# &e OKe*'"$!nes.

D%&(/0*(09$.

I$%/&09$ F^&

In>en)'*$!s 1432

785

C'['s % 'n"!s 1#5

('n! &e !*' 1JJ5,71

ImK*e>$s)!s ?5 @ 1J3,J4

T')- 6% ()*0')- 6% *%/)(0$%& 3536240

"%$'% E-)/)(09$ */*0).


72/145

0#+#"(# Inversión total#E$ %- ()6/ &00%$'% &% %&'/) -) 0$%/&09$ '')-.

Cu'&*!

In>e*s$-n T!)'#

I'% D%&(/0*(09$ M$' %$ ^&

In>e*s$-n $[' 13127823

1 T%//%$ 1!45

# O/)& (00-%& J!#1,!5

3 I$&')-)(09$ I$6&'/0)-%& 447,!J

4 M)=0$)/0) : E=0* 7!1

V%+(- 1175

7 E=0* 6% ?00%$% : S%/06)6 JJ,

J M%-%& : E$&%/%& 3J!,

! M)'%/0)- 6% E&(/0'/0 141,7

In>e*s$-n $e*$&' 1465557

1 E&'60 6% )('00-06)6 1,5.

# G)&'& 6% /)$0)(09$ 51

3 M$');% : *%&') %$ )/() 1J!7

4 I$'%/%&%& */%*%/)'0& 54,JJ


73/145

5 I*/%0&'& F5 !7,J!

C'K$)'# &e OKe*'"$-n 3536240

1 I$%$')/0&

1432785

# M)$ 6% /) 1JJ5,71

3 C);)& : )$(& 1#5,

4 I$*/%0&'& F5 1J3,J4

TOTAL _us18129620

E-)/)(09$ */*0)


74/145

CAPITULO

6


75/145

CAPITULO VIPRESUPUESTOS E INRESOS : COSTOS3#"# Introducción#L& (&'& &$ -& )-/%& $%')/0& 6% -& /%(/&& )'%/0)-%&, )$& : 0$)$(0%/&

=% %- */:%(' '0-0) *)/) -) %-)/)(09$ 6% -& */6('&.

T0%$% ( */*9&0' -) ()$'00()(09$ $%')/0) 6% -& )('/%& =% &% %$(%$'/)$

6%$'/ 6%- *//)) 6% */6((09$ +&0() *)/) '6) -) 06) >'0- 6%- */:%(' =% &% )

6%'%/0$)6 %$ %- ()*+'- 6% 0$%$0%/+) 6% */:%('&, )&+ ( ')08$ -) $%'0)(09$6% -& /%=%/00%$'& +&0(& */0)/0& : &%($6)/0&

L& (&'& &% (-)&00()$ %$ (&'& 0;& : (&'& )/0)-%&.

3#"#"# Costos Fi=os#S$ )=%--& %/%&& $%')/0& =% 0$(//% -) %*/%&) %$ /) 0$6%*%$60%$'% 9&%)

=% *%/)$%(%$ ($&')$'%& )$'% ()-=0%/ -%$ 6% */6((09$, %& 6%(0/, &%

*/%&%$')/2$ 6/)$'% $ *%/+6 6% '0%* )$ ()$6 $ ):) )-$) )('006)6 6%

*/6((09$, */ - ')$' &% 6%% *))/- 0$6%*%$60%$'%%$'% 6% - =% &(%6).

S% 6%')--)$ ) ($'0$)(09$.

3#"#(# Mano de o!ra indirecta#D% )(%/6 ) -) -%: 6% *%$&0$%& Nc 173#, '6 %*/%&)/0 =% '%$) '/));)6/%&,

)6%2& 6% *))/-% & &%-6 &)-)/0, %&'2 -0)6 */ -%:, ) *))/ 6%'%/0$)6&

)*/'%& : %$%0(0& &(0)-%&.

L& )*/'%& &$ -& 6%&%-&& =% '0%$% =% /%)-0)/ -) %*/%&) &/% %- '')- 6% -)&/%$%/)(0$%& $0$)-%& 6% -& '/));)6/%& */ ($(%*' 6%<

C);) N)(0$)- 6% S)-6 F C. N. S. 1

A60$0&'/)(09$ 6% "$6& 6% P%$&0$%& F A"P #

"$6 N)(0$)- 6% V00%$6). F ". O. N. V. I. 1


76/145

IN"OCAL .5

A6%2& 6% -& )*/'%&, -& '/));)6/%& '0%$%$ 6%/%( ) (/)/ )-$& %$%0(0&

&(0)-%&.

L$"en"$' ! >'"'"$!nes.T6 '/));)6/ =% ):) '/));)6 $ )H 0$0$'%//*06 6%$'/ 6% $) %*/%&),

'0%$% 6%/%( ) )/ 6% 15 6+)& 20-%& 6% )()(0$%& : ) *%/(00/ %$ %&'% *%/06 %-

1 6% & &)-)/0 F&0 %- '/));)6/ '0%$% )$'0d%6)6 %$'/% 5 1 )H&, '0%$% 6%/%( )

# 6+)& : &0 '0%$% 2& 6% 1 )H&, '0%$% 6%/%( ) 3 6+)& 6% -0(%$(0).

Au$n'#&!.

E& $ &%-6 %$ /) )$)- (*-%%$')/0, /%*/%&%$') %- 1 6%- &%-6

*/%60 6% -& '/%& >-'0& %&%& 6%- '/));)6/ -) */*/(09$ (//%&*$60%$'% &0 &%

'/));9 %$& 6% $ )H.

In&emn$,'"$-n.

A$)-%$'% %- %*/%&)/0 6%% (/%)/ $) /%&%/) %=0)-%$'% ) $ %& 6% &)-)/0 6%

&& '/));)6/%&, =% ($&'0':% $ $6 6% (%&)$'+) ) *))/-% )- '/));)6/ ()$6

%&'% &% /%'0/% 6% -) %*/%&) ()6) 5 )H& &0 *%/)$%(% %$ %--).

E&'& %$%0(0& $ &% *))$ %$&)-%$'%, */ - =% %- %*/%&)/0 6%% %$%/)/ -)

/%&%/) *)/) *))/-& ()$6 (//%&*$6).

Cu'&*!

C'*'s S!"$'#es.

D%')--% A*/'%&

C'[' N'"$!n'# &e S'#u& ? C. N.

S.@

1

A&m$n$s)*'&!*' &e !n&!s &e

Pens$!nes ?AP@

#

!n&! N'"$!n'# &e V$>$en&' 1


77/145

? .O.N.V.I.@

INOCAL ,5

Au$n'#&! J,33

L$"en"$' ! V'"'"$!nes 4,17Ces'n)' ! In&emn$,'"$-n J,33

T')- 3433

E-)/)(09$ */*0).

E- '')- 6% -)& ()/)& &(0)-%& *)/) -) %*/%&) ( &% &%/) %$ %- ()6/ ))/()

34.33 )*-0()6 &/% %- '')- 6% &%-6 6% ()6) '/));)6/, %$ %- ()6/ 6% )); &%

%&'/) -& (&'& 6% )$ 6% /) =% &% '0-0)/2 %$ %- */:%('.

Cu'&*!

C!s)! &e #' ('n! &e O*' In&$*e")' .

C&'

$0')/0

B%$%0(0& C&'

'')-

C&' '')-

D%&(/0*(09$ N; &e

emK#e'&!s

_us S!"$'#es _usmes _us'+!

M)$ 6% /)

0$60/%(').

e*en)e ene*'#. 1 5 1!1,57 741,57 889878

C!n)'&!*. 1 3 14,4! 44,4! 485388

>en&e&!* 1 15 5#,#5 ##,#5 242700

C!e* 1 11 3J,31 14J,31 177972


78/145

TOTAL 7

1795938

3#"#+# Mantenimiento#

S% 6%'%/0$9 =% %- (&' 6% )$'%$00%$' %& %- %=0)-%$'% ) $ # 6%- )-/ 6%-

)('0 0;, )-/)6 %$ 131.#7J,#3

P)/) ()6) )H %&'% +'% )%$')/2 .#5 , 6)6 =% *)/) )$'%$%/ %$ %$ %&')6

-& %=0*& % 0$&')-)(0$%& &% 6%% 0$(//0/ %$ ):/%& (&'& ) %606) =% '/)$&(//%%- '0%*.

Se mues)*' en e# "u'&*! &e 'Ju ''[! e# "!s)! &e m'n)en$m$en)!.

C!s)! &e ('n)en$m$en)!.

AH C&' 6%

m'n)en$m$en)! ?_us@1 274350

2 275036

3 275722

4 276408

5 277093

6 277779

7 278465

8 279151

9 279837

10 280523


79/145

E-)/)(09$ */*0).

3#"#.# Energía elJctrica#

L) %$%/+) %-8('/0() 6% 0-0$)(09$, %& $ (&' 0;, :) =% %&') $ 6%*%$6% 6% -)()$'06)6 */6(06). L) ')/0) 6% %$%/+) %-8('/0() =% &% )*-0()/2 *)/) %- */:%(' %& 6%

.14 ^&K (//%&*$6% ) -) ()'%/+) 0$6&'/0)- %$/, %- */%%6/ %& -)

C*%/)'0) R/)- 6% E-%('/00()(09$ FCRE.

Se mues)*' en e# s$u$en)e "u'&*!

C!s)! $[! &e Ene*' E#/")*$"'.

AH T')- C&' 6%

E. E. _us

01!") 840

3#"#0# 'eguros#S% */%&%$') %$ %- ()6/ J.5 -) ')&) 6% &%/ =% &% )*-0() )- */:%('. S% )*-0()

&/% %- )-/ 6% -) *-)$') -) ')&) 6% 1.7 */ 0-. P)/) %- %+(- &% )*-0() $) ')&) 6%

3.7

Cu'&*!

C!s)! &e# Seu*!.

D%')--% V)-/ T)&) C&'

?_us@ '+! ?_u

'+!@

O*'s "$>$#es Ins). J!#1,


80/145

E#e".Au'

('Ju$n'*$' %

eJu$K!s

7!1,

Ins)'#'"$-n$n&us)*$'#

444,1!

(ue#es % ense*es 3J!.

S'')- 9971179 ,17 1!,51

Ve"u#! 1175, ,37 434,75

T')- 1114617

9

60426

E-)/)(09$ */*0) %$ )&% ) ')&)& 0%$'%& %$ %- %/()6.

3#"#3# Comunicación#E- (&' =% /%*/%&%$') %&'% +'% */0%$% 6% -) ')/0) 6%- &%/0(0 '%-%9$0( : ), =%

&% ) 6%'%/0$)6 %$ ^&%&, =% %=0)-% ) 7# ^&)H.

3#"#5# Pu!licidadS% ($'/)')/2 $) )%$(0) *-0(0')/0), *)/) =% %-)/% -) %&'/)'%0) 6% *-0(06)6. E-

(&' 6% 60&%H, /%)-0)(09$ : %;%((09$, &%>$ ('0)(0$%& /%)-0)6)& %$ )%$(0)& 6%

$%&'/ %60, *)/) -& 6& */0%/& )H& 6%- */:%(' &%/2 6% 3 ^&)H, *)/) -&

/%&')$'%& &%/2 6% 5 ^&)H.

3#"#6# &epreciación#L) 6%*/%(0)(09$ %& -) *8/606) 6%- )-/ 6% -)& 0$%/&0$%& 0;)& F)=0$)/0) : %=0*&,

($&'/((0$%& (00-%&, %=0*& )0-0)/%&, %'(. */ & & +&0(.


81/145

P)/) %- (2-(- 6% -) 6%*/%(0)(09$ 6% -& )('0& 0;&, &% '0-0) %- 8'6 -0$%)-, )&)6

%$ %- &*%&' 6% =% $ 0%$ +&0( &% 6%*/%(0) %$ $) ()$'06)6 ($&')$'% ()6) )H.

L) 9/-) *)/) %- (2-(- 6% -) 6%*/%(0)(09$ %&<

D$6%<

D D%*/%(0)(09$ )$)-.

V)-/ 0$0(0)-.

n AH& 6% 06) 6%- )('0 0;.

E0&'%$ 60&*&0(0$%& -%)-%&, =% 6%'%/0$)$ %- */(%$');% )$)- 6% 6%*/%(0)(09$ : -)

06) >'0- 6% -& )('0& 0;&, %$ %&'% ()& %&') /%-)6) */ %- D%(/%' S*/% #451.

E$ %- ()6/ 6%&(/0' )& )); &% 6%')--)$ -& */(%$');%& 6% 6%*/%(0)(09$ 0%$'%&,

-& )H& 6% 06) 6% -& )('0& 0;&, & (//%&*$60%$'% 6%*/%(0)(09$ )$)- %$ $06)6%&

$%')/0)& : &%>$ -)& ()/)('%/+&'0()& 6% -& )('0& 0;& & )-/ /%&06)-.

E- )-/ /%&06)- &% /%0%/% )- )-/ '')- 6% -& )('0& 0;& /%(*%/)6& ) -) 0$)-0)(09$

6%- */:%(', %&') /%(*%/)(09$ &% /%)-0) ); %- &*%&' 6% %$') 6% '6& -& )('0&

$) % ($(-06 %- */:%('.

E- )-/ /%&06)- &% ()-(-) /%&')$6 )- )-/ 0$0(0)- 6%- )('0 0;, -) 6%*/%(0)(09$

)(-)6) 6%- 0& )&') %- *%/+6 6% 0$)-0)(09$ 6%- */:%('.

Cu'&*!

eK*e"$'"$-n &e #!s A")$>!s $[!s.


82/145

D%')--% V)-/

/00$)-

V06) >'0- D%*/%(0)(09$ V)-/

/%&06)-

_us ?'+!s@ ? '+!@ ?_us'+!@

_us

Te**en! 1!.45, 1!.45,

O*'s "$>$#es. J!#1, 4 #,5 ##3,#5 15.53J,

#

Ins)'#'"$!nes

$n&us)*$'#es.

4.!33,!J 1 1, 4!3,4

('Ju$n'*$' %

eJu$K!s

7.!1, 1 1, 7!,1

Ve"u#! 11.75, 5 #, #35,

(ue#es %

ense*es

3J!, 1 1, 3J,!

(')e*$'# &e

es"*$)!*$!

141,7 1 1, 14,17

T')- 1371748

8

6.28866 124.9886

2

E-)/)(09$ */*0).

3#"#;# ,u!ricantes#

S% ($&06%/) %$ %&'% 0'% ( (&' 0; %- ($& 6% /)&) *)/) %- %+(- :

)=0$)/0).


83/145

E- )(%0'% 0$%/)- =% &% '0-0) ( %60 6% '/)$&%/%$(0) 6% ()-/, $%(%&0') &%/

()0)6 )$)-%$'%, # -0'/& *)/) ()6) *)0-) )(0%$6 $ '')- 6% 4 -0'/&.

Cu'&*!

C!s)! $[! &e Lu*$"'n)es.

D%&(/0*(09$ U$06)6 C)$'06)6 C&' C&'

T')-

'nu'# un$)'*$!

?_us@

Anu'#

?_us@*'s' K 4J #.J! 13!

A"e$)e

m$ne*'#

-'& 4 1.J 7

T')- 206

E-)/)(09$ */*0)

3#"#"H# $luiler del contenedor de gas#L) %*/%&) =% */%&') %- &%/0(0 6% )& (/) %- )-=0-%/ 6%- ')$=% ($'%$%6/ 6%

)&, %$ %&'% ()& &% &)/2 $ ')$=% 6% 4 3 =% '0%$% $) ()*)(06)6 6% 1J @, %-

(&' 6%- )-=0-%/ %& 6% 15 ^& */ %&, %$ -) ()- *))/%& ()6) )H 1J ^&.

3#"#""# $mortización de la Inversión &i@erida#E& $%(%&)/0 0$60()/ =% -)& 0$%/&0$%& 60%/06)& &% -)& %%('>) %$ -) %')*) 6%

*/%*)/)(09$ 0$&')-)(09$ 6%- */:%(' : &% -) /%(*%/) ) '/)8& 6%- // )/'0)(09$6% -) 0$%/&09$ 60%/06) 6%&6% %- %$' %$ =% %- */:%(' %$'/% %$ $(0$)0%$'.

E$ $%&'/ %60, 6% )(%/6 ) -%: 1, -) )/'0)(09$ 6% -) 0$%/&09$ 60%/06) 6%%

%%(')/&% 6%$'/ 6% -& (0$( F5 */0%/& )H& 6% $(0$)0%$' 6%- */:%('.

E- )-/ (//%&*$60%$'% &% ()-(-9 ($ -) &00%$'% 9/-)


84/145

D$6%<

!"#D V)-/ '')- 6% -) 0$%/&09$ 60%/06).

$ P%/+6 6% /%(*%/)(09$.

AI Amortización de la inversión diferida.

Cu'&*!

C!s)! $[! &e Lu*$"'n)es

V)-/ 6% -) 0$%/&09$ 60%/06)

FV.I.D ^&.

14.65577

P%/+6 6% /%(*%/)(09$. F)H&

FP.R.

5

A/'0)(09$ 6% -) 0$%/&09$ 60%/06)

FA.I.D. ^&.

293115

D0%/06).

E-)/)(09$ */*0)


85/145

3#"#"(# Intereses de operación#E- (2-(- 6% -& 0$'%/%&%& 6% *%/)(09$ &% /%)-09 %$ %- C)*+'- 7, %$

"INANCIAMIETO EL CUADRO DE INTERESES &% */%&%$') *)/) '6 %- *%/+6 6%

06) >'0- 6%- */:%(', ( (*$%$'% 6%- (&' 0;.

ImK*e>$s)!s.

P)/) -& 0*/%0&'& &% )&0$) $) ()$'06)6 %=0)-%$'% )- 5 6%- '')- 6% -& (&'&

0;&.

C!s)!s V'*$'#es.

L& (&'& )/0)-%& &$ )=%--& (&'& =% )/+)$ %$ /%-)(09$ 60/%(') ($ -& ()0&

%$ -& ->%$%& 6% */6((09$, &% 6%')--)$ ) ($'0$)(09$.

3#"#"+# Mano de o!ra directa#L' m'n! &e !*' &$*e")' se mues)*' en e# s$u$en)e "u'&*!

Cu'&*!

C!s)! &e m'n! &e O*' $*e")' e In&$*e")'

C&'

$0')/0

B%$%0(0& C&'

'')-

C&' '')-

D%&(/0*(09$ N; &e

emK#e'&!s

_us S!"$'#es _usmes _us'+!

ReK!s)e*!s 3 1# 41.J 11.J 58248

0

TOTAL 3 582480


86/145

3#"#".# Materia Prima#E# "!s)! &e m')e*$' K*$m' es e# s$u$en)e

D%&(/0*(09$ Un$&. C!s)!un$)'*$

!

C'n)$&'&es

$n>e*s$-n ens

$n>. En _us

*eJue*$&'s

M)'%/0) P/0)

'*$n' @ 5, #1 1J, 154#,J5

A,^"'* K 5, 144 7#, 1#,57

S'# K 1,5 1J #7, 3J,57

ue>! U$06 ,5 J4 43#, 17,14

Esen"$' &e >'$n$##' L'&. #,5 1 #5, 35,71


87/145

P!#>! &e !*ne'* @ #, # 4, 5,71

('n)eJu$##' K. 7, ! 3, !,

Le"e L'& 5, #1 1J, 154#,J5

I$&&

C!"!#')e K. 7, ! 3, !,

S'!*$,'n)es @. , ! 54, 77,14

*u)!s se"!s @. !, ! J1, 115,71

A"e$)e >ee)'# -'&. 5, 1 5, 71,4#

L$m-n

Proyecto Final de Cupcakes Sweet-2

Documents

Transcript of Proyecto Final de Cupcakes Sweet-2