2 1 – 2 3 O C TO B E R 2 0 1 6 R OYA L E X H I B I T I O N B U I L D I N G , M E L B O U R N E

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Now in its 7th year, Motorclassica has become Australasia’s

premier event for the classic, vintage and veteran motoring

movement, attracting the most beautiful and prestigious classic

cars from collections around Australia and the world.

Admired by over 21,000 affluent and discerning enthusiasts,

Motorclassica, held at the iconic Royal Exhibition Building,

Melbourne, incorporates a number of events in which to showcase

your brand to this important target market.

The Australian International Concours d’Elegance & Classic Motor Show

TOUR CLASSICA PRESENTED BY 3AW The official opening event for Motorclassica, Tour Classica sees more than 80

concours competitors drive through the streets of Melbourne, en route to the grand

arrival at the Royal Exhibition Building in Carlton. Joining the owners and drivers

of these special cars and motorcycles are a selection of special guests and media

personalities, in this first sneak peek of what

Motorclassica promises for 2016.

CLUB SANDWICH PROUDLY SUPPORTED BY LORBEK LUXURY CARS

In 2015, nearly 400 collector cars and motorcycles from 38 Victorian motoring

clubs gathered on the Museum Plaza over two days for Club Sandwich, proudly

supported by Lorbek Luxury Cars. Car Clubs showcase their bests and the club

lifestyle, which alongside the desirable modern classics presented by the team at

Lorbeks creates a hot spot for visitors.

COLLECTOR CAR AUCTION PRESENTED BY THEODORE BRUCE

In 2015, the Motorclassica Collector Car Auction achieved an Australian record in

sales with lots including an alloy-bodied Jaguar XK120 and a rare Hartnett selling

for more than double its reserve. The Auction returns in 2016 with a brand new

slate of cars on show and on sale.

CLASSIC MOTOR SHOWAustralia’s most important showcase of retailers and suppliers

to motoring enthusiasts, the Classic Motor Show encompasses

a range of products and services including:

• New and Classic Cars

• Restoration / Repair

• Preservation / Car Care

• Parts / Services

• Automobilia / Collectables

• Touring Destinations

• Luxury Goods

• Food / Wine

• Art / Clothing

AUSTRALIAN INTERNATIONAL CONCOURS d’ELEGANCE 2015

Concours d’Elegance (Fr): a competition of elegance, specifically pertaining to a

competition among classic and vintage automobiles judged on condition, appearance,

originality and historic significance.

One of only two Australian events nominated in the prestigious International Historic

Motoring Awards, the Australian International Concours d’Elegance, brings extraordinary,

rare, desirable and valuable collector cars and motorcycles from around Australia and the

World in a three-day celebration of classic motoring. Together they compete in a variety

of show classes, all ultimately vying for the coveted ‘‘Best in Show’’ award.

In October 2016, Motorclassica is proud to celebrate 130 years of Mercedes-Benz,

110 years of Rolls-Royce, 100 years of BMW, 90 years of Ducati and 90 years of Italian

design house, Touring Superleggera.

Source: Omnify © 2015

Motorclassica enables your business to meet, interact and

ultimately do business with high nett worth individuals, a/b

demographic motoring enthusiasts and people who simply

love beautiful objects and timeless design.

of exhibitors said they were satisfied or very satisfied with their ability to improve brand/product awareness at Motorclassica

were satisfied or very satisfied with their ability to generate leads for post event sales

of exhibitors said they were satisfied or very satisfied with the quality of visitors that attended

of exhibitors indicated a liklihood to rebook a stand for 2016

80%

73%

62%

82%

Why exhibit?

We find it a pleasure to be part of the Motorclassica show. The exposure we receive is excellent and the Motorclassica staff are just fantastic and make the planning and set up so easy. Many thanks as always. Jonathan Munn, Classic Style Australia.

Motorclassica provided an excellent platform for us to engage with one of our market segments, enabling brand profiling and direct engagement. Lindsay Thomas, Benalla Rural City

What our clients say

28.21%Professional Employee

13.97%Business Owner

13.69%Manager / Supervisor

12.57%Retired

Student

Technically Skilled Employee

Tradesperson

Other

1.96%Not Working

0.56%Homemaker

8.10%

6.15%

4.19%

3.91%

3.35%

3.35%

CEO / MD / GM / Senior Manager

Self Employed

Who attends Motorclassica?

Visitors indicated an intention to spend over $54 million with exhibitors in the 6 months following the show

$54 million

6 months

*Source: Omnify © 2015.. Post show survey.

36.4% new attendees

96.6% satisfied with their overall show experience

47.4% were interested in seeing modern, high-end motor vehicles for sale

34.4% of visitors said they are currently restoring a car

Removing auction outliers, visitors spent more than $2.2 million at the expo

88.2% of visitors said they are likely or highly likely to recommend or purchase a product they saw at Motorclassica

Average combined household salary:

$142,647Average dwell time:

6.1 hours Our visitors are typically male / average age

49 years

Quick visitor facts*

Concours/Ground Level Gallery Level

Shell Sc heme Concours level (min 24sqm)

Space only (min 24sqm) Shell Scheme Gallery level (min 12sqm)

Space only (min 18sqm) Auto Art Show Panel

Price $250 / sqm $190 / sqm $215.00 / sqm $125.00 / sqm $650 / panel

*All quotes are EXCLUSIVE of GST

Exhibiting optionsSpace only – this is the raw floor space, no added extras Shell scheme – includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia board. Auto Art Show - includes 3m x 1m x 2.4m ‘‘box’’ display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights

2016 Rates

The show is a PROVEN and SUCCESSFUL event that attracts strong visitor numbers from a loyal and established following.

Our visitors are QUALIFIED BUYERS with real purchasing power and people who will not always visit your shop front, take the opportunity to build a database of new potential prospects & qualified leads.

The Royal Exhibition Building is a WORLD HERITAGE listed venue which compliments the event effortlessly and is centrally located in Melbourne.

The show is delivered by an EXPERIENCED TEAM of sales, marketing and event professionals focused on driving visitors to your stand through an extensive marketing campaign.

The show continues to see EXHIBITOR GROWTH each year, with a record 14 manufacturers on board in 2014 celebrating their heritage; this was a 50% increase on 2013.

Exhibitions are the perfect platform to NETWORK with your industry peers and show off your brand in a complimentary and upmarket environment. Maintain your market share ensuring current and/or potential customer are aware of your brand.

The Motorclassica team is dedicated to creating NEW SHOW FEATURES each year keeping the event fresh and aesthetically pleasing each year.

Motorclassica is an AWARD WINNING event, taking home the 1st prize for Best Consumer Show over 10,000sqm at the Exhibition & Event Association of Australia Awards for Excellence 2014.

The Show is the EVENT OF CHOICE for the motoring industry’s prestige and performance sector with more than a dozen brands exhibiting in 2015 - a 50 per cent increase on the previous year.

Why choose us?

Concours/Ground Level Gallery Level

Shell Sc heme Concours level (min 24sqm)

Space only (min 24sqm) Shell Scheme Gallery level (min 12sqm)

Space only (min 18sqm) Auto Art Show Panel

Price $250 / sqm $190 / sqm $215.00 / sqm $125.00 / sqm $650 / panel

Where we advertiseMotorclassica invests into a 5 month marketing & advertising campaign across a wide-range of multimedia including:

• Television – 2-week targeted television campaign on ONE HD / TEN / Nine / GO / 7Mate / PRIME (7Mate regional) and SBS.

• Press - 3-week display ad campaign in The Saturday Age and Sunday Age including 4-page pre-event feature .

• Radio - 3AW, Magic & Australian Traffic Network (nine stations).

• Live broadcasts – from the event by 3AW and/or Magic on all 3 days.

• Enthusiast Magazines (5 month campaign) Octane, Unique Cars, Just Cars, NZ Classic Car, Survivor Car, Classic & Sports Car, Fuel, Motor, Wheels, Old Bike and Just Bikes.

• Direct Mail – Seven E-newsletters to a database of over 16,000 subscribers.

• Car Club Involvement –attending club meetings and events to target the local car community and offering incentives through ticketing offers and Club Sandwich involvement.

• Social Media – active across Facebook, Twitter, Instagram, Youtube over 12 months, plus social media giveaways with Unique Cars, Just Cars, Wheels, Motor, Survivor Car & Fuel Magazine.

• PR Campaign – intensive media/PR activities achieving over $4 million in media coverage in 2015.

“I believe that Motorclassica is the best Classic Car event in this country - by a long mile... my congratulations to the team for continuing to organise such a wonderful event that can hold its head high on a world stage.” Dave Hill, NSW

I have attended every event. I thought this year the quality of the Motor Vehicles and Motor Cycles presented exceeded previous years. Overall, I feel this was the best event so far. Outstanding, Congratulations. Barry Hildebrand, VIC

It is perfect, I enjoy the fact that it is all class (show, venue and food). Justin Offorman, VIC

To secure your site or to enquire further about how you can become a part of Motorclassica, please contact:

Sponsorships:Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle)

Ph. 03 9321 6760 / 0409 812 347

Email. pmathers@etf.com.au

Exhibitor Sales:Gusto Simandjuntak, Sales Manager

Ph. 03 9321 6757 / 0438 655 540

Email. gusto@etf.com.au

Adam Gifford, Sales Executive

Ph. 03 9321 6756 / 0432 058 319

Email. agifford@etf.com.au

Ben Morrison, Sales Executive

Ph. 03 9321 6753 / 0401 493 414

Email. bmorrison@etf.com.au

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