Bolero - From digital laggard to frontrunner
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Transcript of Bolero - From digital laggard to frontrunner
Bolero - From digital laggard
to frontrunner
Who are we?Who are we?
Exceeding targets
Average number of new clients/day
Q4 2013 Q1 2016
5 - 10
50 - 60
x10
Total number of clients
Q4 2013
100(index)
Q1 2016
300
x3
% of active clients remained the same
Number of transactions
x1,9
201220132014
2015
Increased brand awareness
Top of mind
x2
Aided
x1,8
8.791
7.661
4.838
4.282
1.274
1.143
662
8.959
Twitter followers (Belgium)
34,43
5,96
2,3
0,94
0,93
0,74
0,43
161,26
(Belgium) Ratio Twitter followers /Employees
Digital Transformation?
(…) paradoxically perhaps (…) return to the fundamentals of supply, demand, and market dynamics to clarify the sources of digital disruption and the conditions in which it occurs”McKinsey quarterly, March 2016
Digital Transformation?
Digital
Disruptors CLASSICAL STRATEGIC APPROACH
Mobile
FintechBlockchain
Digital Transformation?
But ‘digital’ has created a whole new world
Digital Transformation?
Choose profitable growth!
Get a top team with a clear mission and a fanatical drive
An entrepreneurial and innovation culture is key
A lion never loses sleep over the opinions of sheep.”
“
quote_paneel_595x600_lion_20150325.indd 1 10/04/15 15:07
The problem is not the problem. The problem is your attitude about the problem.Do you understand?”- Captain Jack Sparrow
“
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Entrepreneur :Someone who jumps off a cliff and builds the plane on the way down.”
“
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You don’t learn to ski by staying on the piste.You grow as an individual when testing your boundaries and venturing into unknown territories beyond your comfort zone.”
“
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New governance and roles at Bolero & KBC Securities level
Conversation Manager
Innovation Team Fintech Screening Community
Crowdfunding team
Start-up Private Equity Fund
New governance and roles at KBC level
Digital Business Unit
Extensive fintech screening team
Incubator Technology Labs
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Houston we have a problem
Website not anymore state of the art and lagging behind
No mobile applications
3. 4.1.Operating at a loss
Most expensive in themarket: acting as ablocking factor? Onlyplayer still chargingcustody fee…
Limited structuralcooperation with thenetwork
Product offer limited and lagging well behind the market
Small (but very motivated) team however governancewith the bank not yet clear
Brand quite unknown
5. 7.
2.
6. 8.
Source: Strategic analysis Bolero 2012
KBC securities research and
analysts (Koen De Leus, Tom Simonts, etc.), and dealingroom expertise
Unique access to:
a large part of the banking population via KBC and CBC
listed Belgian companies viaKBC securities WE NEEDED TO INVEST
AND ADDRESS OURWEAKNESSES.
TO CONTINUE AS WEWERE DOING WASNOT AN OPTION…product
factories like KBC Asset Management
3.
2.
4.
Do we still have a chance?
1.
Source: Strategic analysis Bolero 2012
† We are brokers
† That’s our DNA
† Very hard to copy
Going forward
3.1.PRICING
ONLINE POSITIONING MARKETING
COOPERATIONEVERYTHING BETTER
4.
2.
5.
Source: Strategic analysis Bolero 2012
Price at par
Content the broadest
Platform Europe’s best
Service the finest
Strategy is about making choices
WE CHOOSE TO BE INNOVATION LEADER
2.
Three colleagues from Bolero and equiTas conducTed a comprehensive field trip in The us
Get into the mud ...
together from the startand
Multi touchpointcommunication
Strategic partner
State-of-the-art platform developers
Integration brings coherence & speed
Design, design, design
Why Kunstmaan?
Your brand is a crucial part of the transformation
Your brand is a crucial part of the transformation
† Build upon your growth vision and strengths
† Create your ownable position aligned with your DNA
† Build your brand identity to claim this position
Our brand reflects our USP’s
1. Expertise that can be trusted
2. Stock exchange updates
3. Guidance by top analysts
4. The world in your hand
5. A powerful platform, excellent service
6. Sharp prices and many advantages
Logo then: 1 version Logo now: 2 options
Strong brand identity starting with a logo update
+
De kleuren: print
Kleur-gradiënt voor grote titels — zeer matig te gebruiken
April 2014
Gradiënt
Lineaire gradiënt
100% KBC-lichtblauw
100% Paars 01
Een onderneming van de KBC-groep
Babyblauw, secundaire kleur C: 50% M: 100% Y: 0% K: 0%Oceaanblauw, secundaire kleur C: 100% M: 60% Y: 15% K: 0%Bijna-zwart, secundaire kleur C: 100% M: 55% Y: 0% K: 75%Paars 03, secundaire kleur C: 100% M: 100% Y: 20% K: 15%Paars 02, secundaire kleur C: 75% M: 100% Y: 0% K: 0%
Paars 01, primaire kleur C: 50% M: 100% Y: 0% K: 0%
KBC-lichtblauw, primaire kleur C: 100% M: 0% Y: 0% K: 0%
KBC-donkerblauw, primaire kleur, eveneens de kleur van het logo C: 100% M: 55% Y: 0% K: 55%
1 heldere accentkleur voor CTA’s C: 0% M: 75% Y: 95% K: 0%
Grijs C: 50% M: 40% Y: 30% K: 0%
Strong brand identity with an extended color range
Strong brand identity supported by our iconic ‘B’
Strong brand identity across all touchpoints
Infopack Welcome Pack Order deskPlatform
EventsVIP ClientsWebinar/AcademyINDXmagazine
Trips for investors
Een reisarrangement van
Programma
Voorjaar 2016
Een reisarrangement van
Programma
Najaar 2015
Een reisarrangement van
Programma
Najaar 2015
Campaign
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Voor elke belegger
MachtigMakkelijk
Fully embrace new technologiesWith today’s speed of technological
innovation you cannot choose to be a follower. You will end up outdated before
you know it.”
Fully embrace new technologies
† You cannot afford not being aware
† Build your ecosystem
† Jump and try things out
† Scan and screen continuously what is going on in the outside world
† Make choices aligned with your strategy
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Then Now
Implementing a top-notch fully responsive platform
† Streaming quotes of millions of financial products
† Unprecedented scalability and performance
† Live updates of graphics on every device
† Responsive on every device
† Multi-layered architecture for unlimited scaling-up
† Web services layer with access to the data of a large number of external providers & to the KBC Securities mainfame
† Full security in terms of identification and online payment
† Separate layer ready for new mobile applications
The power of the middle layer
Allows to have the front end independently developed by inside and outside partners
Aiming for technological leadership...
Worldwide EFMA Accenture
Award Winner
1st worldwide bank/broker with a crowdfunding platform
1st European bank/broker with blockchain app
1st European bank/broker with
Apple watch
... and exploring new creative paths
Een andere kijk...30/11/2016 - Museum M, Leuven
OP ZOEK NAAR UTOPIA 20.10.2016 >< 17.01.2017
Virtual reality
Robot process automation
Museum M
Artists
Design is keyToday there is no successful implementation of technological innovation possible without delightful user experience. And a delightful user experience requires strong design thinking.”
Design thinking drives innovation (...) Design has a voice in nearly every important decision that the company makes (...) Design rethinks the entire customer experience.” Indra Nooyi, CEO PepsiCo & Mauro Porcini, Chief Design Officer PepsiCo, HBR Sept 2015
Design is key
Sharp design
† Imputes the quality and values of the brand
† Makes the user experience fast, easy and delightful
† Transforms and optimizes all business processes
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker
Who ever said that pleasure wasn’t functional?Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker
Built on in-depth expertise
Our own expertise
Study of best in class
examples
Surveys
User focus groups
Expertise from
traders in the dealing
room
Simplicity, app-look & feel
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Close
Financial
KBC (KBC)ISIN: BE0003565737
EURONEXT BRUSSELS
Buy / Sell Full details
LAST(01/10/14 - 10:23)
CHANGE(-0,72%)
BID ASK
42,17 -0,305
42,155 42,18
LOW
42,09HIGH
42,585
OPEN CLOSE
42,25 42,475
CURRENCY VOLUME
EUR 94.905
Add to watchlist
Analysis & Insights
Show tips
Summary News & calendar Outlook & analysts Accounting data Depth of the market
Price chart
09:15 09:30 09:45 10:00 10:15 10:30 10:45
42,60 EUR
42,50 EUR
42,40 EUR
42,30 EUR
42,20 EUR
42,10 EUR
42,32 EUR
Price/ Earnings
12
12,22
Price/Book
1
1,12BELOWBOOK
VALUE
ABOVEBOOKVALUE
Analysts recommandations
8 4 7 3 0
Buy Outperform Hold
Underperform Sell
NUMBER OF ANALYSTS
CONSENSUS TARGET PRICE
22
33,50 EUR
47,42 EUR
LOW
AVERAGE
2.947
Search
Native apps
Apple watch iOs phone & tablet Android phone & tablet
Coming soon
Have people talking with people
People love people, not algorithms
Steven van Belleghem, When digital becomes human,
2014
Meeting our clients
A good old magazine about people
Going on holiday together
Tutorials & webinars
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Events
Hand in hand with our branch colleagues
Happy to be part of KBC
Digital transformation?
Choose profitable growth!
Design is key
Have people talking with people
Get a top team with a clear mission and a fanatical drive
Fully embrace new tech- nologies
Your brand is a crucial part of the trans-formation
Follow Bart on Twitter@VanhaerenBart
Contact [email protected]
Follow Kunstmaan on Twitter@kunstmaan
Contact [email protected]
EFMA Accenture Award Winner
Best online Broker 2015
1st worldwide bank with crowdfunding
platform
1st European bank with blockchain app
1st European bank with dedicated Apple
watch app
Effie winner 2015