Promotional Items and Promotional Products to Promote You Rigorously
PPAI - Promotional Products WorkWhat’s Trending in 2019? Top 5 Categories The 2019 Fact Sheet:...
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7 1 0 2 6 1 0 2 5 1 0 2 4 1 0 2 3 1 0 2 2 1 0 2 1 1 0 2 0 1 0 2 9 0 0 2 8 0 0 2 7 0 0 2 6 0 0 2 5 0 0 2 4 0 0 2 3 0 0 2 2 0 0 2 1 0 0 2 0 0 0 2 9 9 9 1 8 9 9 1 7 9 9 1 6 9 9 1 5 9 9 1 4 9 9 1 3 9 9 1 2 9 9 1 1 9 9 1 0 9 9 1 9 8 9 1 8 8 9 1 7 8 9 1 6 8 9 1 5 8 9 1 4 8 9 1 3 8 9 1 2 8 9 1 1 8 9 1 0 8 9 1 2.0 2.3 2.4 2.8 2.9 3.1 3.8 4.0 4.2 4.5 5.0 5.1 5.2 6.2 7.0 8.0 9.5 11.9 13.2 14.9 17.9 16.6 15.6 16.3 17.3 18.0 18.8 19.4 18.1 15.6 16.6 17.7 18.5 19.8 20.0 20.8 21.3 23.3 1 0 2 8 24.7 For more than 50 years, PPAI Research remains the industry’s leading and trusted source in data and analytics. PPAI Research has estimated the size of the industry since 1965, but the current methodology being used has been in place since 1983. This annual sales study is considered the most definitive and comprehensive of its kind in the promotional products industry based on actual sales reported by U.S. distributor companies. In 2018, the study was conducted by a third-party, independent market research firm, Relevant Insights LLC, on behalf of PPAI and the members they serve. Methodology, definitions and detailed findings can be viewed in the full report. Small Companies: 44.4% Small Companies: +12.3% Large Companies: 55.6% Large Companies: +1.9% +6.3% ANNUAL GROWTH Weight Growth BILLION 24.7 $ Historical Sales (in billions) What’s Trending in 2019? Top 5 Categories The 2019 Fact Sheet: Promotional Products Industry Snapshot 3125 Skyway Circle North | Irving, Texas 75038-3526 USA | www.ppai.org | +1-800-I-AM-PPAI Source: PPAI 2018 Sales Volume Study All Rights Reserved. Copyright © 2019 Promotional Products Association International. Product Industry Program 1) 2) 3) 4) 5) Wearables Drinkware Travel Writing Technology Business Services Healthcare Education Financial Manufacturing Brand Awareness Business Gifts Trade Shows Employee Recognition Distribution Services PPAI ® PPAI ®
Transcript of PPAI - Promotional Products WorkWhat’s Trending in 2019? Top 5 Categories The 2019 Fact Sheet:...
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For more than 50 years, PPAI Research remains the industry’s leading and trusted source in data and analytics. PPAI Research has estimated the size of the industry since 1965, but the current methodology being used has been in place since 1983. This annual sales study is considered the most definitive and comprehensive of its kind in the promotional products industry based on actual sales reported by U.S. distributor companies. In 2018, the study was conducted by a third-party, independent market research firm, Relevant Insights LLC, on behalf of PPAI and the members they serve. Methodology, definitions and detailed findings can be viewed in the full report.
Small Companies: 44.4% Small Companies: +12.3%
Large Companies: 55.6% Large Companies: +1.9%+6.3%ANNUAL GROWTH
Weight Growth
BILLION24.7$
Historical Sales (in billions)
What’s Trending in 2019?
Top 5 Categories
The 2019 Fact Sheet: Promotional Products Industry Snapshot
3125 Skyway Circle North | Irving, Texas 75038-3526 USA | www.ppai.org | +1-800-I-AM-PPAI
Source: PPAI 2018 Sales Volume Study
Copyright © 2019 Promotional Products Association International. PPAI Research™. All Rights Reserved.Copyright © 2019 Promotional Products Association International. PPAI Research™. All Rights Reserved.
Product Industry Program
1)
2)
3)
4)
5)
Wearables
Drinkware
Travel
Writing
Technology
Business Services
Healthcare
Education
Financial
Manufacturing
Brand Awareness
Business Gifts
Trade Shows
Employee Recognition
Distribution Services
PPAI®
PPAI®
89% of consumers have received a promotional product in the last six months
REACH1
POSITIVE IMPACT2 marketers consider promotional products an extremely to
moderately effective form of advertising8More Than
in 10
Millennials GEN Xers Baby Silent Boomers Generation
1)
2)
3)
4)
5)
Promotional Broadcast Online Print Mobile Products
9 in 10 recall the branding
8 in 10 recall the messaging
7 in 10 recall the call to action
RECALL1 REASONS1
Who Recalls What Best?
Millennials best recalled social media.
Generation Xers best recalled directional calls to action, or statements with definitive instructions.
Baby Boomers best recalled points of reference such as website domains or contact information.
NameBRANDING
Logo
SloganMESSAGING
Tagline
Website
CALL TO ACTION
Social Media
Contact
Directional
Hashtag
**A COMPANY’S:
people keep promotional products:
3TOP reasons
FunFunctional
Trendyresearchedthe brand
more likely to do business with the brand
REACTION1
82%had a more favorable impression of the brand
RESONANCE1
REPEATED EXPOSURE1
83%79%
81%keep promotional products for more than a year
POWER OF PROMOTIONAL PRODUCTS1
#1Ranked most effective form of advertising to prompt action across all generations
1Source: PPAI 2017 Consumer Study • 2Source: PPAI 2017 Buyer Study
Copyright © 2017 Promotional Products Association International. PPAI Research™. All rights reserved.
11+ Years 6-10 Years 1-5 Years <1 Year
18% 22%
41%
19%
The 2019 Fact Sheet: Promotional Products Industry SnapshotPPAI®
