Promotion Mix for the Karma Coffee House

Karma

Group 5:Group 5: 梁峰 温建中 雷君军 黎明煊 江利雄梁峰 温建中 雷君军 黎明煊 江利雄

Your company slogan

Main point of Background

2. Target market:2. Target market: the local businesspeople the local businesspeople

3. Promotion strategies:3. Promotion strategies: inexpensive and effective inexpensive and effective

4. Business:4. Business: Provide a comfortable, relaxed place for people to enjoy coffee

1.1. Location: Location: in downtown Boston but it is not directlyin downtown Boston but it is not directly on their path to or from the metro stationon their path to or from the metro station   

Your company slogan

the Karma Coffee House

Customer satisfaction and loyalty

Product promotion

productMaking

promotion policy

Promotion Mix

Your company slogan

product

eliminate Fakeand shoddy goods and maintain the

appearance of goods clean, high quality to

win the trust of consumers.

Only better meet Only better meet Customer demand, Customer demand,

prominent features to prominent features to give the left a deepgive the left a deep impression, win theimpression, win thefavor of customersfavor of customers

Good product quality Characteristics of products

Your company slogan

Low pricesLow prices

Set point ofSet point of consumptionconsumption

GiveawayGiveaway

Provide boxProvide box

Environmental Environmental design gracefullydesign gracefully

Making promotion policy

Your company slogan

Product promotion

Leafl

ets

Leafl

ets

Internet

Internet mag

azin

e

mag

azin

e

Posters

Posters

nearby subway, nearby subway, bus station, bus station,

office buildingoffice building

Twitter Twitter ，， FacebookFacebook and so on For the office magazineFor the office magazine

nearbynearby square and square and the crowd gatheredthe crowd gathered

Your company slogan

Cooperation Cooperation with nearby with nearby

office and provideoffice and provide coffee servicecoffee service

Membership and Membership and integral systemintegral system

Put one's heart Put one's heart and soul into and soul into

service for the service for the customercustomer

Customer satisfaction and loyalty

satisfaction

loyaltyPublic Public

relationsrelations

Your company slogan

Karma

That is all, thank youThat is all, thank you ！！

CoffeeCoffee