PResentation

It's hard not to

notice us…

Address: Komitas st. 59, Yerevan, 0051 RATell: (+37460)446964Mobile: (+37455)333305E-mail: promoprllc@gmail.com

PROMO PR LLC was founded in 2008. It is the one of the leading BTL

companies in Armenia which collaborates with great number of international

leading companies existing in Armenia.

In 2013 a new branch was founded in Georgia aiming to realise

promotion of our clients.

PROMO PR is a full service advertising agency which focused on

brand building through below-the-line (BTL). This includes nonstandard

advertising campaigns, promotions to stimulate sales and to increase

recognition of a new product.

Respecting professional ambitions, strategies and tastes of our customers,

we do our best to coordinate our forces on the basis of a mutually beneficial

partnership and understanding. We are sincerely looking forward, guided by

your suggestions and wishes to help you choose the right course and achieve

the goal.

The company

Our advantages 5 years of experience in promotions

responsibility and efficiency

experienced staff (BTL-managers, promoters, merchandisers)

regular staff training

personal, professional and creative approach

successful experience in handling a large number of orders

knowledge of the trade network of the city

maximum geographic coverage (in Armenia and Georgia)

promotions and special offers for partners

CONSUMER PROMOTION

PROMOTIONS WITH

SAMPLING

PROMOTIONS WITH

BRAND PRESENTATION

PROMOTIONS WITH

TASTING

PROMOTIONS WITHGIFTS

HORECA

DOOR TO DOOR (D2D)

LEAFLETING

CONSUMER PROMOTION

Nowadays in such a highly competitive, crowded marketplace offers the same type of goods and services need to come up with something original and memorable.

CONSUMER PROMOTION – it is a promotion by affecting the end-user. Our non-standard and high-tech solutions for all the goods and services will help you in business.

WHAT ARE THE NEEDS OF THE CUSTOMER? Technology of CONSUMER PROMOTION can achieve a significant increase in trade turnover, market share and profits through the following tasks:

1. Brand awareness increases2. Consumers of competing products we switch to the promoted brand3. Sales promotion in different types of retail outlets (on open markets, network and brick and mortar stores) and public places (restaurants, bars, clubs, cinemas, railway stations, airports, fitness - and business centers, etc.).

PROMOTIONS WITH

TASTING

This method is generally used in the food segment.

Before decide to purchase, the buyer is trying to produce. Tastings should be used for the market launch of new brands or expanding taste line under one brand. In this kind of promotions are usually used promotional stands, promotional bags, textile products.

WHAT IS RESULT OBTAINED ?1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?1. For any market effectively acquainted with the new product or a new product category2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

CASE STUDY FOR TASTING

Brand name Genex and Shere tea

Objectives To increase sales

Activities Tasting

Coverage/time 02/2013

GEN

EX

&

SH

ER

E TE

A

CASE STUDY FOR TASTING

Brand name Riscossa

Objectives To increase sales

Activities Tasting

Coverage/time 02/2013

RISCOSSA

CASE STUDYFOR TASTING

Brand name BALLEYS

Objectives To increase the brand awareness

Activities Treatment in NEXT store

PROMOTIONS WITH

SAMPLING

SAMPLING - introduction of new product in the market through the distribution of copies of his trial. You can achieve greater effect by combining this method with the distribution of promotional and informational materials about the promoted product.

Sampling is used to promote sales, refresh consumer interest, switching customer’s attention from competitor’s products in the introduction of new product.WHAT IS THE OBTAINED RESULT? 1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?

1. For any market effectively acquainted with the new product or a new product category

2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods

3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

Bruschette Maretti

CASE STUDY FOR SAMPLING

Brand name Bruschette Maretti

Objectives To increase the brand awareness

Activities Dispensation in the streets

CASE STUDY FOR SAMPLING

Brand name

MOJO

Objectives To increase the brand awareness

Activities Dispensation in the streets

MOJO

PROMOTIONSWITH

BRAND PRESENTATION

This method is generally used in the food segment.

Before decide to purchase, the buyer is trying to produce. Tastings should be used for the market launch of new brands or expanding taste line under one brand. In this kind of promotions are usually used promotional stands, promotional bags, textile products.

WHAT IS RESULT OBTAINED ?1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.WHAT ARE THE PROS ?

1. For any market effectively acquainted with the new product or a new product category2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

CASE STUDY FOR BRAND

PRESENTATION

Brand name

Santal

Objectives To increase sales

ActivitiesPromotion and consulting in supermarkets

Coverage/time In the April of 2013

SAN

TAL

CASE STUDY FOR BRAND

PRESENTATION

Brand name

Jack Daniel’s whiski

Objective To increase sales

Activities Promotion and consulting in supermarkets

Coverage/time

Yerevan in September of 2012

JACK

DA

NIE

L’S

PROMOTIONSWITHGIFTS

This method is generally used in the food segment.

Before decide to purchase, the buyer is trying to produce. Tastings should be used for the market launch of new brands or expanding taste line under one brand. In this kind of promotions are usually used promotional stands, promotional bags, textile products.

WHAT IS RESULT OBTAINED ?1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?1. For any market effectively acquainted with the new product or a new product category2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

CASE STUDYFOR PROMOTION WITH GIFTS

Brand name Teo Bebe

Objectives To increase sales

Activities Gifts after purchase

Coverage/time In April of 2013

Teo Bebe

CASE STUDYFOR PROMOTION

WITH GIFTS

Brand name

MARTINI

Objectives To increase sales Valentine day

Activities Promotion and consulting in supermarkets

Coverage/time 13/02/2013-

15/02/2013

CASE STUDYFOR PROMOTION WITH GIFTS

Brand name

KENT cigarettes

Objectives To increase sales

Activities Promotion and consulting in supermarkets

LEAFLETING

This method is generally used in the food segment.

Before decide to purchase, the buyer is trying to produce. Tastings should be used for the market launch of new brands or expanding taste line under one brand. In this kind of promotions are usually used promotional stands, promotional bags, textile products.

WHAT IS RESULT OBTAINED ?1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?1. For any market effectively acquainted with the new product or a new product category2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

PringlesCASE STUDY

FOR LEAFLETING

Brand name PringlesObjectives To increase sales

Activities Promotion and consulting in supermarkets

CASE STUDYFOR LEAFLETING

Brand name

Mr. Gyros

Objectives To increase the brand awareness

Activities distribution of leaflets

Coverage/time

In the June of 2012

CASE STUDYFOR LEAFLETING

Brand name

Protex

Objectives

To increase the brand awareness

Activities

Leaflets and gifts

Time 2011

Prote

x

DOOR TO DOOR (D2D)

This method is generally used in the food segment.

Before decide to purchase, the buyer is trying to produce. Tastings should be used for the market launch of new brands or expanding taste line under one brand. In this kind of promotions are usually used promotional stands, promotional bags, textile products.

WHAT IS RESULT OBTAINED ?1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?1. For any market effectively acquainted with the new product or a new product category2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

CASE STUDYFOR D2D

Client name ORANGE ARMENIA

Objectives Direct sales

Activities Door-to-door

Coverage/time

Yerevan2009-2012

HORECA

This method is generally used in the food segment.

Before decide to purchase, the buyer is trying to produce. Tastings should be used for the market launch of new brands or expanding taste line under one brand. In this kind of promotions are usually used promotional stands, promotional bags, textile products.

WHAT IS RESULT OBTAINED ?1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?1. For any market effectively acquainted with the new product or a new product category2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

CASE STUDY FOR HORECA

Brand name ARAME wine

Objectives

To increase the brand awareness

ActivitiesTreatment + branded accessories + musical gift

Coverage/ time

In the August of 2012

CASE STUDY FOR HORECA

Brand name

Jack Daniel’s whiski

ObjectivesTo increase the brand awareness

ActivitiesCelebration ofJack Daniel’s birthday

Coverage/ time

Yerevan in September of 2012

Jack Daniel’s

CASE STUDY FOR HORECA

Brand name

KENT presantation

Objectives represantative

Coverage/time

At Armenia Marriott 04/02/2012

Our International Partner-Brands

Our Local Partner-Brands

Our awards

Our awards

Promotion brief for order

Promotion name

Promoting brands (product

/ service)

Target Audience

Promotion objectives

Prospective location and the number of

promotions

Promotion periods

BudgetPromotion mechanics (tasting, sampling, oral

presentation, distribution of leaflets, etc)

Number of promoters

Promotion schedule and

duration

Types of POS materials for the

campaign

Additional materials (degustation stand,

branded accessories, etc.)

Promotion scenario

Additional information

Deadline for offers

Dates of approval

THANK YOU!!!

Would you like such kind of promotion for your brand?

Visit us: Komitas st. 59 Yerevan, 0051 RACall us: (+37460)446964Mobile: (+37455)333305Send a request: promoprllc@gmail.com