Same font is used throughout poster as well as being in all white except from the ‘X’ which is in red which connotes danger or warning. White connotes a successful beginning which follows the plot of the movie.

The target audience is teenagers and this can be seen through the wild party that is happening with no adult supervision. It’s aimed for 18-24 who would be into partying.

This poster would be seen at a bus stop, on a bus or in a newspaper as there is more information provided in this poster and a lot more action to take in and these places will allow the audience time to read and fully acknowledge the poster.

Two separate pictures where taken however most of the attention is focused on the three main characters as the party go-ers where blurred. The image has a purple hue/tint with the colour purple connoting independence and ambition which is clearly shown through a successful party (as the chalice is being held in victory) with no supervision. The chalice links to the theme of royalty which is also a connotation of the colour purple. However, dark purple connotes gloom or frustration which clearly shows the party when out of hand and there is a bit of destruction.

A long shot is used to show the extent of the party and the damage made from it as maybe a hundred teens are present at the party as well as a burning house being shown in the background.

No major stars are used in this movie and they are all undiscovered actors.

The tag line also tries to appeal to the audience as it uses third person of ‘you’ve’ and it makes the audience believe they would want to be at a party this wild and extreme which reinforces the target audience of 18-24.

The genre is a teen movie and we can see this through teenage actors being used, the mise-en-scene used and the red cups which shows it’s a teenage or college party.

This poster would be placed on a billboard or a location where the audience wont have much time to fully take in the information as there is one image and the title of the movie in large font.

Todd Philip is mentioned – who is the director of The hangover – which would appeal to all the hangover fans and can suggest the plot of the movie of a ‘good time taken too far’ especially when alcohol is involved.

Green often connotes safety and the juxtaposition of the green grass and red plastic cups may show that the party was intended to be harmless and went incredible wrong.

USP is a ‘party gone gone wild’ or taken too far and we can see this through the clearly underage teen passed out on the grass from excessive intoxication.