Project Welcome Home & Social Media
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Transcript of Project Welcome Home & Social Media
Project Welcome Home on social media
How to best engage with your community on social media
1.28 Billion Facebook users
255 Million Twitter users
75% of JCC members have smartphones
“Though social media has been embraced by younger active-duty troops, older veterans are
the largest users of VA sites such as Facebook. “
40% of veterans using VA Facebook pages are 45+
9% are younger than 25.
Brandon Friedman VA's director of online communications
What do I post?
• 80% Jabs – Sharing stories through micro-content,
originally curated
• 20% Hooks – Event promotion (Veteran’s Day programs,
July 4th programs, Vet Togethers, etc)
Share Stories
“Veteran of the
Day”
Share Stories
Relevant National
Days/Weeks
Share Stories Storyboards
Share Stories Trends
(such as TIL, TBT)
Share Stories Curate relevant news
Share Stories Event photography
Best Practices
• Curate good content. • Ask questions. • Ask for users to share. • Engage in discussion. • Dedicate time to social media.
Curation Suggestions
• Google alerts • Follow fellow pilot program JCCs • Event photography • Story gathering project
Event Promotion
”Sign up now”
Event Promotion
Facebook Events
Be searchable
Questions?
jcca.me learn, share, and grow
Dedicated space for Project Welcome Home materials.
Coming soon • Marketing
resources • Training materials • Best practices
Questions?