Social Media Breakfast Stratford February 2013 - Welcome Back
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Transcript of Social Media Breakfast Stratford February 2013 - Welcome Back
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February 1, 2013 @RevelCaffe
It’s your story. Tell it.
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Welcome back!
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This is your community...Now, what are you going to do with it?
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Community
✤ friends, family, supporters, believers
✤ word of mouth
✤ brand advocates
✤ what hasn’t changed? people want to do business with people they know
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Who’s online?
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Everybody...
✤ As of 2012...✤ 78% of Canadians are on
Facebook; almost 26 million people!
✤ 30% of Canadians are on Twitter; that’s +9 million people!
✤ As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19%
✤ 2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites
✤ 37% of Canadian women are online every single day vs 24% of Canadian men
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It is all about survival...survival rates for Canadian small businesses decline over time.
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Numbers don’t lie...
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It’s not too complicated
What’s most important to you?
sales opportunitiesnetwork growth
being regarded as an industry leaderhaving influence
community leaderSUPPORT AN EVENT OR A CAUSE
......?
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Stop trying to drink from the firehosesmart small. do some planning.
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How to manage it all?planning matters
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Social media is not going away...choose wisely
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✤ service industry/professional
✤ Over 100 million users, worldwide
✤ LinkedIn users in Canada have more than doubled to 14% from 6% in 2009
✤ As soon as you connect IRL, connect online too
✤ LinkedIn network updates via newsletter; the perfect reason to reach out
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✤ What do you like? What are you interested in? Who do you want to connect with?✤ arts, culture, technology, community, sports
✤ Start locally✤ Stratford, Cambridge, Kitchener, Waterloo, London,
Guelph✤ Find your community; start with one follow, then see
who they follow✤ Lists, lists, lists, lists! Use lists on the main Twitter site
or any application (such as Tweetdeck) that supports them
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✤ Do share daily updates with your community
✤ Share pictures
✤ Create events that can be exported to calendars
✤ Do NOT have your Twitter feed automatically update your Facebook status/page updates
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✤ ignore this platform at your own peril
✤ currently the 2nd most popular social network platform
✤ integrated, seamless experiences
✤ will surpass third party solutions for use (i.e. Skype, MS Office)
✤ Communities will take off in the next year
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It’s not enough to connect onlineget out there and connect in real life
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CAVEATS
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BEWARE...guru ninja evangelist rockstars wizards
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the echo chamber
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Where to find us...
✤ @SMBStratford
✤ Facebook: Social Media Breakfast Stratford
✤ Revel Caffe, every FIRST FRIDAY of the month!