Welcome to Social Media June 2010
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SOCIAL MEDIA
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Talk on 3rd June 2010 for Nottingham Writers Studio on an introduction to social media in the context of writing and blogging.
Transcript of Welcome to Social Media June 2010
SOCIAL MEDIA
About me Digital strategist, growing businesses through strategic planning and marketing Digital content producer, online marketer & website manager since 2000
Founded CreativeNottingham.com, new blog for creatives in Nottingham
Trained as a musician, toured Europe with many alternative bands A leading theremin player
Yesterday’s social media technologies
Today’s social media technologies
Today’s social media applications
Social media content
Your social graph
Game-changer“When we change how we communicate, we
change society.”
Clay Shirky, Here Comes Everybody
“Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy
instead of money” (gmarketing.com)
Social media is a new name for an old thing
Isn’t the web inherently social?
Usenet Newsgroup, established 1981 (now
Google Groups)
Isn’t the web inherently social?
Google Wave, collaborative
communication tool, launched
Sept 2009
Old media: lean back
New media – lean forward
Old media: New media
“Markets are conversations. When you think of the internet, think of a table for two.”
The Cluetrain Manifesto
Social media is conversational
The social media shamrock
Marketing Engagement
Research
How does social media marketing work?
Savants
Enthusiasts
Casuals
Lurkers
100 passionate users
1000 true fans
The seven roads of social media1. Generate new work2. Customer service3. Improve customer retention4. Increase your knowledge5. Align with your competitors6. Establish authority as an expert7. Do business more productively
PCM Creative www.pcmcreative.co.uk
The 5 C’s of online marketing
Content
Community
ConversationConsistency
Keywords
Strategies: POST
P
•Passions
O
•Outcomes
S
•Skills
T
•Tactics
Strategies: SEAT
S
• Seed & Share
E
• Engagement
A
• Additionality
T
• Time
Case study: Building a community
Case study: Getting noticed
Case study: Building a brand
Case study: Building an audience
Intertextual work: Mess is Lore
Social media tools for writers
RSS
Social media tools for writers
RSSBookmarking
(Digg, Delicious)
Social media tools for writers
RSSBookmarking
(Digg, Delicious)
Google alerts
Social media tools for writers
RSSBookmarking
(Digg, Delicious)
Google alerts
Thank you. Over to you.
Contact Me:
Tel: 07981 222799
Twitter: @susioneillSkype: susi.oneill
web: www.digitalconsultant.co.uk
