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A PROJECT OF SFI

A PROJECT ONPARLE

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Company background

Established in 19291st brands- Parle Glucose and Parle

MonacoMarket leader in many products40% share of total biscuit market15% share of total confectionery

market14 manufacturing units for biscuits

and 5 for confectioneries and has

largest manufacturing unit in India

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Biscuits

Parle-G Krackjack Krackjack crispy

cream Monaco Hide and Seek Hide and Seek

Milano Parle Marie Milk Shakti

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Snacks

Musst bites Sixer Monaco chessligs Hippo

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Confectionary

Melody Mango bite Kaccha Kismi

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Beverages

Frooti Appy fizz & grapo

fizz LMN Parle Bisleri

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Five force model

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Cont

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What has made them keepthe price low???

Economies of scale

for a product likePARLE-G Understood the

consumer psyche ofvalue for money

Their reach made itpossible for them tooperate at low cost

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HIGH

LOWHIGH LOW

-PARLE G

Frooti

Hide and seek

Musst bites

MONACO

ARKET SHARE

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Core competencies

Unmatched reach Low cost leader Related diversified

group

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THANK YOU!!!