project on rcon

A PROJECT REPORT ON

“MARKET ANALYSYS OFRELIANCE COMMUNICATION”

IN PARTIAL FULLFILMENT FOR REQUIREMENT OF COURSE

POST GRADUATION DIPLOMA IN MANAGEMENT

SUBMITTED TO: SUBMITTED BY:

Mr. Zaffer Kidwai Deepti Awasthi

Project Head PGDM 2nd Semester

ROLL No: 8421553

INSTITUTE OF PRODUCTIVITY AND MANAGEMENT

DECLARATION

I, Deepti Awasthi , hereby declare that I have carried out my project in title “Market

analysis of Reliance Communication” I further declare that this is my original work

and no part of this report has been published or submitted to any body or University for

award of Degree/Diploma

Date

Place (Deepti Awasthi)

Reliance Communications Ltd. 2

PREFACE

It’s a think of massive gratification for me to present this summer training project report

on the subject of “Market analysis of Reliance Communication ” Completing in a fast

growing organization “Reliance Communication”, Lucknow.

I feel obliged to Mr. Varun Tandon, Area sales Manager, “R WORLD”

A-26, Shri Raghav Bhavan, Nikunj Indra Nagar, Lucknow. for motivating and guiding

me to complete the project. Practical training is to be an essential part of the professional

institute. This is done in the field of Marketing.

As aspect of management education, which is receiving attention in the evaluation of the

practical training, is to bring actual environment in touch of business management. It is

rigidly accept that the theory widens one’s thinking viz. concept of marketing

philosophies but practice indicates the modern marketing and used in wide variety of

setting of products. The report gives the true picture of the potential customers of the

“Reliance Communication” and their buying behavior.\

ACKNOWLEDGEMENT


Preparing a project of this nature of such an organization “Reliance R World” is an

arduous task and I was fortune enough to get support from a number of people to whom I

shall always remain grateful for helping me in completing this project within the

stipulated time limit.

First of all I would like to acknowledge my family. Their emotional and moral support

and their wishes are always with me. That’s why I could complete my task successfully.

Then there is Mr. VARUN, The Area sales Manager, Reliance Communication, who

always ready to discuss the problems I was facing during the completing course of action.

I would also wish to acknowledge my friends for their moral support, encouragement and

patience throughout the course of this project.

I would like to express my gratitude to all these persons and to all the respondents for

their patience throughout the numerous discussions I have had with them during the

course of this project.

(Deepti Awasthi)

Table Of Contents1. Introduction

2. Objective of the study

3. Research Methodology


4. Founder of Company

5. Overview

6. Vision

7. Company Profile

8. Chairman Profile

9. Business & its Network

10. Reliance ADA Group

11. Enterprise Business Products

12. Internet Service Providers

13. Major Competitors & Their Market Share

14. Potential Opportunity Areas

15. Funnel

16. Analysis of data

17. Findings and Results

18. Points for Success

19. Foreseeable Problems

20. SWOT Analysis

21. Observations

22.Bibliography

IntroductionReliance Communication is the outcome of the late visionary Dhirubhai Ambani's (1932-

2002) dream to herald a digital revolution in India by bringing affordable means of

information and communication to the doorsteps of India's vast population.


"Make the tools of Communication available to people at an affordable cost, they will

overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted

out the mission for Reliance Communication in late 1999. He saw in the

Potential of information and communication technology a once-in-a-lifetime opportunity

for India to leapfrog over its historical legacy of backwardness and underdevelopment.

Working at breakneck speed, from late 1999 to 2002 Reliance Communication given a

new thought to a digital India - 60,000 kilometers of fiber optic backbone, crisscrossing

the entire country. The Reliance Communication pan-India network was commissioned

on December 28, 2002, the 70th - birth anniversary of Dhirubhai. This day also marked

his first birth anniversary after his demise July - 6, 2002.

Reliance Communication network is a pan India, high capacity, integrated (wireless and

wireline) and convergent (voice, data and video) digital network, designed to offer

services that span the entire Communication value chain - infrastructure, services for

enterprises and individuals, applications and consulting. The network is designed to

deliver services that will foster a new way of life for a New India.

OBJECTIVE OF THE STUDY

Every organization has to achieve its organization goals. For this it is very essential for an

organization to know about the view of consumers and their competitive products. This


survey research may be also aimed as to estimate potential buyer for the product. The

objective of the study is as under: -

. To know about customer acceptance of the product

. To suggest the steps for the sales promotion of the product

. To study the requirement regarding to the future of the product

. To analysis the consumer perception about the quality of the services

. To find out solution of customers problems

RESEARCH METHODOLOGY

An exploratory research has been carried out to study the behavior of customers. To meet

the research objective a research formats, to collect information from the respondents was

made & the information was collected using scientific method as per the questionnaire

samples elements have been chosen by observation techniques.


Research Design

Research was conducted to know the scope of Reliance Communication, so it was

designed as analytical

1. Survey of the city- Lucknow

2. Survey of the area- Urban area

Data Collection Techniques

Data for this study has been collected by conducting personal interview with

questionnaire responses.


Survey

The data was collected from the different categories of the customer by personal

interviews through questionnaire to evaluate the potential of the product.

Primary Data

Primary data was collected with the help of:

1. Questionnaire: A prepared questionnaire has been given to the respondent to get

the information. This method helps in collecting the inner view of the respondent

& their suggestions about the product.

2. Personal Interviews: Personal interview was conducted. A mixed type of

questions was asked

Sample Design

Data for this study has been collected from primary sources. For the collection of data

CONVENIENCE SAMPLING has been used.

Sample Size

Sample size for the study was 200 for the universe of the urban area of Lucknow.


Reliance Communications

FOUNDER OF COMPANY

Few men in history have made as dramatic a contribution to their country’s economic

fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left

behind a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the true

genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,

the leader of men, the architect of India’s capital markets, the champion of shareholder

interest.

But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator.

In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector

enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely

US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this

fledgling enterprise into a Rs 60,000 crore colossus—an achievement which earned

Reliance a place on the global Fortune 500 list, the first ever Indian private company to

do so.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when

Reliance Textile Industries Limited first went public, the Indian stock market was a place

patronized by a small club of elite investors which dabbled in a handful of stocks.


Undaunted, Dhirubhai managed to convince a large number of first-time retail investors

to participate in the unfolding Reliance story and put their hard-earned money in the

Reliance Textile IPO, promising them, in exchange for their trust, substantial return on

their investments. It was to be the start of one of great stories of mutual respect and

reciprocal gain in the Indian markets.

Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the

greatest growth stories in corporate history anywhere in the world, and went on to

become India’s largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the ordinary

shareholder uppermost in mind, in the process making millionaires out of many of the

initial investors in the Reliance stock, and creating one of the world’s largest shareholder

families.

OVERVIEW

The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector

business houses on all major financial parameters, with a market capitalization of

Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29

billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion)

Across different companies, the group has a customer base of over 100 million, the

largest in India, and a shareholder base of over 12 million, among the largest in the

world.


Through its products and services, the Reliance - ADA Group touches the life of 1 in 10

Indians every single day. It has a business presence that extends to over 4,500 towns and

300,000 villages in India, and 5 continents across the world.

The interests of the Group range from communications (Reliance Communications) and

financial services (Reliance Capital Ltd), to generation, transmission and distribution of

power (Reliance Energy), infrastructure and entertainment.

VISIONReliance Communications envisions a digital revolution that will bring about a New Way

of Life. A Digital Way of Life. For a New India.

With mobile devices, netways and broadband systems linked to powerful digital

networks, Reliance Communications will usher fundamental changes in the social and

economic landscape of India. Reliance Communications will help men and women

connect and communicate with each other. It will enable citizens to reach out to their

work place, home and interests, while on the move. It will enable people to work, shop,

educate and entertain themselves round the clock, both in the virtual world and in the

physical world. It will make available television programmes, movies and news capsules


on demand. It will unfurl new simulated virtual worlds with exhilarating experiences

behind the screens of computers and televisions.

Users of Reliance Communication’s full range of services would no longer need

audiotapes and CDs to listen to music. Videotapes and DVDs would not be necessary to

see movies. Books and CD ROMs would not be needed to get educated. Newspapers and

magazines would not be required to keep abreast of events. Vehicles and wallets will

become unnecessary for shopping.

Reliance Communications will disseminate information at a low cost. "Make a telephone

call cheaper than a post card". These prophetic words of Dhirubhai Ambani will be a

metaphor of profound significance for Reliance Communications. Reliance

Communications will regularly unfold new applications. Continually adapt new digital

technologies. Create new customer experiences. Constantly strive to be ahead of the

world.

Reliance Communications will transform thousands of villages and hundreds of towns

and cities across the country. Above all, Reliance Communications will pave the way to

make India a global leader in the knowledge.

COMPANY PROFILE

Reliance Communications is the outcome of the late visionary Dhirubhai Ambani's

(1932-2002) dream to herald a digital revolution in India by bringing affordable means of

information and communication to the doorsteps of India's vast population.

"Make the tools of communications available to people at an affordable cost, they will

overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted

out the mission for Reliance Communications in late 1999. He saw in the potential of


information and communication technology an once-in-a-lifetime opportunity for India to

leapfrog over its historical legacy of backwardness and underdevelopment.

Reliance Communications is India’s largest information and communications service

provider with over 30 million subscribers. The company is the realization of our

founder’s dream of bringing about a digital revolution that will provide every Indian with

affordable means of communication and a ready access to information.

The flagship company of the Reliance – ADA Group, Reliance Communications began

operations in 1999 and has over 30 million subscribers today. It offers a complete range

of integrated telecom

services. These include mobile and fixed line telephony; broadband, national and

international long distance services, data services and a wide range of value added

services and applications aimed at enhancing the productivity of enterprises and

individuals.

Chairman's Profile


Anil Dhirubhai Ambani Regarded as one of the foremost corporate leaders of

contemporary India, Anil Dhirubhai Ambani is the Chairman of all listed Group

companies, namely: Reliance Communications, Reliance Capital, Reliance Energy and

Reliance Natural Resources Limited. Till recently, he also held the post of Vice

Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest

private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally

involved in every aspect of the company's management over the next 25 years.

He is credited with having pioneered a number of path-breaking financial innovations in

the Indian capital markets. He spearheaded the country's first forays into the overseas

capital markets with international public offerings of global depositary receipts,

convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to

rise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company

in January 1997.

He is a member of:

Wharton Board of Overseers, The Wharton School, USA

Central Advisory Committee, Central Electricity Regulatory Commission

Board of Governors, Indian Institute of Management, Ahmadabad

Board of Governor, Indian Institute of Technology, Kanpur.

In June 2004, he was elected for a six-year term as an independent member of the Rajya

Sabha, Upper House of India's Parliament a position he chose to resign voluntarily on

March 25, 2006.

Awards and Achievements:

Conferred the 'CEO of the Year 2004' in the Platt’s Global Energy Awards


Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the

Business Barons - TNS Mode opinion poll, 2004

Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management

Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India

Economic Forum (WIEF) in recognition of his contribution to the establishment

of Reliance as a global leader in many of its business areas, December 2001

Selected by Asia week magazine for its list of 'Leaders of the Millennium in

Business and Finance' and was introduced as the only 'new hero' in Business and

Finance from India, June 1999.

Thoughts Of The Legend-Late. Dhirubhai Ambani


BUSINESS


Reliance Communications will offer a complete range of telecom services, covering

mobile and fixed line telephony including broadband, national and international long

distance services, data services and a wide range of value added services and applications

that will enhance productivity of enterprises and individuals. Reliance India Mobile, the

first of Reliance Communications' initiatives was launched on December 28, 2002, the

70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani.

This marks the beginning of Reliance's dream of ushering in a digital revolution in India

by becoming a major catalyst in improving quality of life and changing the face of India.

It aims to achieve this by putting the power of information and communication in the

hands of the people of India at affordable costs.

Reliance Communications will extend its efforts beyond the traditional value chain to

develop and deploy telecom solutions for India's farmers, businesses, hospitals,

government and public sector organizations.

NETWORK


Telecommunication networks are the infrastructure for provisioning Communications

services. All businesses today are dependent on telecom to continue their day-to-day

operations. The range and quality of services that can be provisioned is determined by the

quality of the network deployed.

The Reliance Communications network consists of 60,000 kilometers of optical fiber

cables spanning the length and breadth of India. These cables can carry thousands of

billions of bits per second and can instantly connect one part of the country with another.

This physical network and its associated infrastructure will cover over 600 cities and

towns in 18 of the country's 21 circles, 229 of the nation’s 323 Long Distance Charging

Areas (LDCAs) and broadband connectivity to over 190 cities. This infrastructure will be

backed by state-of-the-art information management systems and a customer-focused

organization.

An interesting aspect of the network is the manner in which these fibers are

interconnected and deployed. Reliance's architecture is so fault-tolerant that the chances


of failure are virtually nil. Reliance's ring and mesh architecture topology is the most

expensive component to implement, but assures the highest quality of uninterrupted

service, even in the event of failure or breakage in any segment of the network. Reliance

has 77 such rings across the country with at least three alternative paths available in

metros. Connected on this topology, the service has virtually no chance of disruption in

quality performance.

Reliance's objective is to create value for our customers. Reliance will innovate

ceaselessly so that state-of-the-art technology can be leveraged to create products and

services that are affordable.

Access networks determine the services that can finally be delivered to customer. Our

network has wire line access technologies based on fiber as well as copper. Fiber in the

access network makes broadband services easy to deploy. The wireless access network

deployed for CDMA 1X is spectrum efficient and provides better quality of voice than

other networks and higher data rates. CDMA 1X also provides an up gradation path to

future enhancements.

RELIANCE - ADA Group


Reliance Capital

Reliance Capital is one of India’s leading and fastest growing private sector financial

services companies, and ranks among the top 3 private sector financial services and

banking companies, in terms of net worth.

The company has interests in asset management and mutual funds, life and general

insurance, private equity and proprietary investments, stock broking and other activities

in financial services.

Reliance Communications Limited


http://www.reliancecommunications.co.in/

http://www.rel.co.in/

http://www.reliancegeneral.co.in/

http://www.reliancelife.co.in/

http://www.reliancemutual.com/

http://reliancecapital.co.in/rcamportal/index.jsp

http://www.reliancehealth.in/

http://www.harmonyindia.org/

The flagship company of the Reliance – ADA Group, Reliance Communications Limited,

is the realization of our founder’s dream of bringing about a digital revolution that will

provide every Indian with affordable means of communication and a ready access to

information.

The company began operations in 1999 and has over 20 million subscribers today. It

offers a complete range of integrated telecom services. These include mobile and fixed

line telephony; broadband, national and international long distance services, data services

and a wide range of value added services and applications aimed at enhancing the

productivity of enterprises and individuals.

Reliance Energy Limited

Reliance Energy Limited, incorporated in 1929, is a fully integrated utility engaged in the

generation, transmission and distribution of electricity. It ranks among India’s top listed

private companies on all major financial parameters, including assets, sales, profits and

market capitalization.

It is India’s foremost private sector utility with aggregate estimated revenues of Rs 9,500

crore (US$ 2.1 billion) and total assets of Rs 10,700 crore (US$ 2.4 billion).

Reliance Energy Limited distributes more than 21 billion units of electricity to over 25

million consumers in Mumbai, Delhi, Orissa and Goa, across an area that spans 1,24,300


sq. kms. It generates 941 MW of electricity, through its power stations located in

Maharashtra, Andhra Pradesh, Kerala, Karnataka and Goa.

The company is currently pursuing several gas, coal, wind and hydro-based power

generation projects in Maharashtra, Uttar Pradesh, Arunachal Pradesh and Uttaranchal

with aggregate capacity of over 12,500 MW. These projects are at various stages of

development.

Reliance Energy Limited is vigorously participating in emerging opportunities in the

areas of trading and transmission of power. It is also engaged in a portfolio of services in

the power sector in Engineering, Procurement and Construction (EPC) through a network

of regional offices in India.

Reliance Health

In a country where healthcare is fast becoming a booming industry, Reliance Health is a

focused healthcare services company enabling the provision of solution to Indians, at

affordable prices. The company aims at providing integrated health services that will

compete with the best in the world. It also plans to venture into diversified fields like

Insurance Administration, Health care Delivery and Integrated Health, Health Informatics

and Information Management and Consumer Health.


Reliance Health aims at revolutionizing healthcare in India by enabling a healthcare

environment that is both affordable and accessible through partnerships with government

and private businesses.

Reliance Media & Entertainment

As part of the Reliance - ADA Group, Reliance Entertainment is spearheading the

Group’s foray into the media and entertainment space. Reliance Entertainment’s core

focus is to build significant presence for

Reliance in the Entertainment eco-system: across content and distribution platforms.


The key content initiative are across Movies, Music, Sports, Gaming, Internet & mobile

portals, leading to direct opportunities in delivery across the emerging digital distribution

platforms: digital cinema, IPTV, DTH and Mobile TV.

Reliance ADA Group acquired Adlabs Films Limited in 2005, one of the largest

entertainment companies in India, which has interests in film processing, production,

exhibition & digital cinema.

Reliance Entertainment has made an entry into the FM Radio business through Adlabs

Radio www.big927fm.com Having won 45 stations in the recent bidding, BIG 92.7 FM is

already India’s largest private FM radio network with 12 radio stations across the country

as on 28th February 2007, with many more to be launched in the coming months

R-Com Increases the business with diversified means.

Reliance Communications has established a pan-India, high capacity, integrated (wireless

and wire line) and convergent (voice, data and video) digital network, to offer services

spanning the entire Communications value chain - infrastructure, services for enterprises

and individuals, applications and consulting.

The Business Units of Reliance Communications comprises of six main groups.


http://www.big927fm.com/

Wireless business of Reliance Communications consists of Reliance India Mobile, R

World, Wireless POS for Credit Card transaction processing, Wireless ATM's, Mobile

VPN, Vehicle Tracking System and R Connect. This pan India wireless network runs on

CDMA2000 1x technology, which offers superior voice and data experience compared to

other competing technologies.

Wire line business of R-COM uses leading edge technologies in the fields of Fiber

Optics, Ethernet, and Microwave radios, Switching, Routing, Digital Compression and

Encoding.

Home Net way is a revolutionary concept, which heralds a break through in the

worldwide research and development for providing television on telecommunication

infrastructure.

Reliance Web World is a countrywide network of retail outlets offering a host of state-of-

the art communication and information services along with food and beverages in a

modern ambience. It probably is also the world's largest network of public access

broadband centers

All Web World outlets have three components: Customer Convenience Centre,

Broadband Centre and Gourmet Café

Reliance is India's largest Internet Data Centre (IDC) service provider, hosting business

critical applications of Indian and foreign blue chip companies, financial institutions and

other important organizations.

Reliance Communications is also a National Long Distance (NLD) and International


Long Distance (ILD) Service Provider. This business involves the bulk sale of our

Communications capabilities (bandwidth) to carry voice and data traffic for other Service

Providers.

Wired to win

The successful rolling out of real broadband services across the nation marks the second

chapter of Reliance Communications commitment to usher in a digital revolution in

India. Reliance Communications is setting new standards for the world to follow through

inventive use of cutting-edge technologies in the field of fibre optics, Ethernet,

microwave radios, switching, routing, digital compression & encoding.


The mass roll out of broadband being carried out by Reliance Communications across the

length & breadth of the country, offering speeds of up to 155 Mbps to millions of users,

in it is a technological marvel.

The uniqueness of Reliance Communications broadband initiatives lies in the fact that

our entire nation wide network is being conceptualized & built from ground zero. Our

network is designed to deliver an affordable quality education, drive governance,

transform healthcare, enhance efficiency in business & finally, generate new job

opportunities for millions of unemployed Indians.

Reliance Communications broadband service is set to revolutionize Indian society by

removing the traditional bottlenecks of development including a lack of capital & a weak

infrastructure & help tide over the challenges of distribution in a vast country like India.

Integrated Enterprise Solution

Reliance Communications integrated solution offering is currently being rolled out in

30cities across India. It consists of an integrated voice, data & video solution. Our target

is to expand its service to cover the entire country eventually.

For Indian enterprises, our convergent voice-data-video solution framework, delivered

through fibre-to-the-building (FTTB) architecture introduces true broadband


connectivity. Our enterprise broadband is delivered using Metro Ethernet technology.

However, based on specific customer requirement other high-end technologies including

Digital Subscriber Line, Local Multipoint Distribution Services (LMDS) & integrated

service digital network (ISDN) are also being deployed.

As per specific requirements of enterprises we provide customized solutions be it a

simple voice solution or complex data solutions that involves nation wide networking of

all branches, sales & field executives, vendors, suppliers & customers at data speeds

scalable from 64 Kbps to 155 Mbps. Reliance Communications core broadband products

include MPLS based VPN, leased lines, Gigabit Internet connectivity, video conferencing

& video telephony.

Products & Services

Reliance Communications Enterprise Broadband-Named Account offers both voice

and data services!

1. Voice Services- It has two basic products to serve the enterprise business.

Centrex


PRI (Primary Rate Interface)

2. Data Services- It has four basic products to serve the enterprise business.

Point-to-Point Leased Line

MPLS-VPN

Data Centre

Internet Bandwidth

Voice Services:

1. Centrex-

Salient Features – Centrex (Smart Office)

It is a simple wire line digital phone which provides you a feature-rich telephone service

with NextGen Caller ID, Speakerphone and Mobile phone Features ensures maximum

convenience for you right from the first call. We call this product as smart office, because

it ensures to give your budget the maximum output at the minimum cost.


Direct Line for every user: Every user has a direct line and a direct number. The callers

don’t have to go through an operator. Load on the operator is reduced, thus requiring

fewer operators.

Extension (intercom) number for every user: All users within Smart Office can call

each other by dialing short digit extension numbers. And of course calls made within the

Smart Office group are free.

Class of Service can be defined for every line such that it becomes possible to restrict

type of calls made from it. Various calling facilities are available Viz. Intra-Office calling

only, local + Intra-state long distance, Local + National long distance or Local + National

long distance + International long distance.

Attendant Console (Optional): An operator console can be set up to attend to the callers

who do not know the direct numbers. Calls coming

to the Attendant console are queued. This is a PC based console designed to efficiently

handle the incoming calls with standard Attendant console features. PC should be

provided by customer.

All standard PBX features are available with the Reliance Smart Office solution

Call Management features: You can keep an ongoing call on hold or transfer it as you

wish. You can set call forward rule – Call Forward on Busy, Call Forward on No reply or

forward all incoming calls to any local Reliance number.

Absentee Subscriber Service: If you are out of office, this facility will play a message

saying so. And your callers will not have to keep trying your number.

Ten party conferences: Conferencing is no more limited to 3 or five parties. Up to 10

party conferencing is possible with the Reliance Smart Office solution.

Manager - Secretary Working: Allows secretaries to screen calls for managers before

transferring.


Call Pick up groups: Any phone ringing within the group can be picked up by another

phone in the same group by dialing a Call Pick up code. This allows fellow colleagues

within a department to receive calls for their colleagues (who are not on their desks)

without having to actually go to the ringing phone feature rich Speakerphone is provided

to every user within the Smart Office for dialing convenience and hands free talking.

The Reliance phone will ensure that a user will always know his caller since CLIP

(Calling Line Identification Presentation) facility is provided on every Reliance Smart

Office line. Additionally, in case of calls coming from PSTN (i.e. from outside Smart

Office group), Call Waiting CLIP is also available

.

Features like Missed Call Information & Call forwarding: It ensure that you never

miss a call when you are away from your desk. Note: Current inter-connect rules permit

Call Forwarding to Local Reliance phones only.

A Phone Book: To store the telephone numbers along with the name of the person is also

available for the convenience of the user. The user can search by name within the Phone

Book.

The Delayed Hotline facility: It allows the user to get connected to a frequently dialed

preset number without having to dial it every time. This preset number gets automatically

dialed once the handset goes ‘Off-hook’ and there is no activity for 7 seconds.

Value Proposition:

1. Carrier grade service

Unlimited scalability


Maintenance free

Obsolescence proof

Carrier grade service reliability

Self-healing fiber optic ring network

Uptime levels better than that of a hot standby duplex PBX

2. Outsourced solution with Zero Investment: Since you don’t have to own any

equipment, your capital is free to be deployed in your core business.

3. The Reliance Phone Experience Feature-rich telephone service with NextGen Caller

ID, Speakerphone and Mobile phone Features ensures maximum convenience for you

right from the first call.

4. Digital PBX functionality

Direct Inward Dialing (DID)

Intercom

Attendant console (Optional)

5. Shared Commitment Plans You need not worry about not being able to consume

your Free Calls on some lines. Your monthly commitment is set off against combined

usage of all the lines put together i.e. free call worth of all lines is pooled together.


Smart Office- Tariff plans

CDMA POSTPAID PLAN

Plan namePlan Simple 99N

Plan SimplePPS199N

Plan SimpleFV399

Monthly Plan Charge (Rs.) 99 199 399Free Calls Worth (Rs.) 0 150 399

Rate per Call Unit # (Rs./Pulse) 60sec 1sec 60sec

Refundable Deposit for ILD (Rs.) 250 250 250

Call Charges (Rs.) in sec .50 .01 .50


Plan name- SPUNLTDONNET440

Monthly plan charge-440

Rate per Call Unit (Rs. /Pulse)-60sec

Free Call worth (Rs.)-Unlimited On net

Refundable Deposit for ILD (Rs.)-250

Call Charges in sec (Rs.)-.00

-

Smart Office - Call charges (Effective Rate/Min - 24 hrs) NEW CONNECTIONSIM MRP Rs. 4I/c Validity Lifetime#

BaseTariffAll Local Calls Rs. 1.00All STD Calls Rs. 1.50

National RoamingAll Incoming & Local Outgoing calls Rs. 1.00

All STD Outgoing calls Rs. 1.50International Call Rates

Countries/Region USA, Canada, Fixed lines in Australia, New Zealand Rs.6.40 per min

Mobile phones in Europe, Bangladesh, Bhutan, Sri Rs. 10.00 per min.


Lanka, UAE,Saudi Arabia, Bahrain,QatarSatellite calls/Special Numbers Rs.550/minILD Tariff Country Code Wise

SMS*

Local Rs. 1.00Application Rs. 3.00National Rs. 1.50International Rs. 5.00

#Lifetime Validity – Validity up to the license period & Minimum recharge of Rs.200 in every 180 Days.*SMS charges in national roaming are same as displayed above

Lifetime for all Circles except J&K, Assam and North East

For J&K ,Assam and North East Circles - Validity is 90 Days Minimum recharge of Rs.100 every 90 days to get 90 days extension

in validity.

Validity extension shall be subject to the permission granted by DOT to run prepaid services in these Telecom Circle.

Services to any prepaid mobile number will be discontinued if there is no usage i.e. no voice call (incoming/ outgoing), SMS or data for any continuous period of 60 days. No refund will be given for any unused talk time and validity on the card. The mobile number will not be usable after disconnection.

PREPAID CDMA PLAN-RECHARGE VOUCHERS

Circle Name: Uttar Pradesh-ETop-Up Voucher


http://www.rcom.co.in/Rcom/personal/prepaid/pdf/ILD_Website_Tariff.pdf

Recharge Type MRP Talktime Admin Fees

Service Tax

TopUp -Extra Talktime 130 140.00 0.00 0.00

150 175.00 0.00 0.00200 230.00 0.00 0.00300 355.00 0.00 0.00500 600.00 0.00 0.00

Topup - Full Talk-time 55 55.00 0.00 0.00

Topup - Full Talktime 75 75.00 0.00 0.00

120 120.00 0.00 0.00400 400.00 0.00 0.001000 1000.00 0.00 0.00

Topup - Regular 10 6.90 2.00 0.0015 11.35 2.00 0.0020 14.80 3.00 0.0025 19.25 3.00 0.0030 23.70 3.00 0.0050 41.50 3.00 0.00100 86.00 3.00 0.00

Services to any prepaid mobile number will be discontinued if there is no usage i.e. no voice call (incoming/ outgoing), SMS or data for any continuous period of 60 days. No refund will be given for any unused talk time and validity on the card.

International Long Distance Rates


International Long Distance (ILD) Rates

Call Unit Length (Pulse) (Min.)

Rates (Rs.)

MRP

TALKTIME

VALIDITY

USA^, Canada & (Fixed) 4 115 102.35 45

Bangladesh 5.50 100 89 30South East Asian Countries (Singapore, Hongkong, Malaysia, Indonesia, Thailand)

3.25 449 399.61 60

Rest of the world ** 6.4 699 622.11 60

** Excluding the following countries - Cook Island, Cuba, Deigo Garcia,

Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island,

Tokelau, Tuvalu, and Vanuatu. The ILD rates for these countries would be

Rs.40/min.

^ For Alaska & Hawaii, call rates of "Rest of World" apply.

Call Rates to Satellite Phones


INMARSAT CALL RATES:

Region Call Unit Length (Pulse) (Sec.) Rate (Rs.)

Atlantic Ocean - East 1 5.83Pacific Ocean 1 5.83Indian Ocean 1 5.83

Internet Usage Rates

Depicted for Plan 1000

ISP Charges (Rs./Min.)

Call Charges

Total Charges Rs/ Hr.

Call Unit length (Pulse) (Sec.)

Rate / Call Unit (Rs.)

Effective Rate / Min (Rs.)

Peak Hour Rates on all days(06:30 - 22:30)

0.10 450 1.00 0.13 14

Off-Peak Hour Rates on all days(22:30 - 06:30)

0.10 900 1.00 0.07 10

Call rates for other plans can be calculated based on the applicable Rate per

Call Unit in the chosen plan

Primary Rate Interface (PRI)


Reliance Network Advantage

Fiber in the last mile – Ring protects your phone from cable cuts

Fiber to building cluster – No tapping of your calls; immunity

towards rains and cross talk

CAT5 cabling in the building – Higher Grade Copper

“Last Mile Copper” becomes last few feet – Enhanced Reliability.

Regular Features


1. Direct line for every user – Each extension on your EPABX is

assigned a unique telephone number because of the Direct Inward

Dialing (DID) feature. This means every employee gets a direct line

on which he/ she can be contacted from anywhere.

2. Digital Quality- You can enjoy the benefits of Digital voice quality,

that’s crystal clear and distortion- free. Moreover, a Digital service

means that your line is tamper proof and hence it cannot be tapped by

unauthorized people.

3. Saving on recurring costs - You get a direct line for every employee,

without paying regular rentals for every line. Since callers can now

reach your employees directly on their extensions, lesser number of

operators is required.

4. Lesser wires, higher uptime – Hassles associated with managing a

complicated jungle of wires (as in analog trunking) are a thing of past.

Now with the Reliance E1 DID trunking solution, you get only 4

wires for every 30 channels. So, the wiring at your EPABX becomes

simple, clean and easy to manage, leading to higher uptime as outages

reduce significantly.

Additional Features


DID Number Presentation (DNP) – Today when you call from your

EPABX, the CLIP that goes out is that of your board number and not your

extension/ DID number, thus making it difficult for the called party to

identify you. Our ISDN PRI service comes pre-enabled with DNP feature so

that your direct phone number is displayed to the caller.

Enhanced Service Availability – Performance and availability is no longer

a cause for concern. Reliance has invested in a state-of-the-art fibre optic

network with ring architecture right up to the building, to provide automatic

recovery of traffic, in case of failures.

No Congestion or Busy Signals – No congestion or busy signals for your

callers. Our E1 trunk ensures that a call will be connected through the first

available free channel from a group of channels

VALUE PROPOSITION

Direct Line for every user.

Simplified Implementation and higher uptime.

Opex Savings with reduced operators.

Attractive Tariffs.

Data Services

Point-to-Point Leased Line:


The most efficient and cost-effective way to connect two offices is a leased

line; it provides a clear and continuous channel between two end points.

Little wonder that most large enterprises use leased lines for connectivity.

Reliance's 'end-to-end leased line' is delivered through its state-of-the-art

optic fibre network with its unique self-healing feature.

With its 'fibre-to-building' approach, Reliance has reduced the last mile to

just a few meters of in-building copper cabling. Being mostly optic fibre-

based, our network can offer reliable and scalable services with a high

degree of availability to our customers

Internet connectivity has become the priority for the business organizations

looking for better and faster global operations. Increasingly customers are

demanding Leased Internet Access, so that

They are connected 24 hours to the Internet and all the users in the

organization are on-line.

Leased Internet Access services are reliable, highly available, flexible and

permanent internet access to the users at the customer end. Allowing

symmetric (both uplink and downlink are of the same speed) web access to

the customer very much necessary for modern age

service usage including Voice, Video, Web casting, Pod casting, Interactive

Communication.

Leased Access allows users to connect to Internet through static IP, an

essential need in VPN connectivity, ERP access, Client-Server applications,


and extranet establishment. Further, having a leased internet access gives the

client an option to host their own web applications. Last but not the least, the

pre-known static cost helps customer in budgeting.

Advantages of Leased Internet Access over other services (like DSL,

cable) are:

1. Always-on connection.

2. Secure and private - Leased Access is dedicated entirely to you,

which means it is exclusively yours.

3. High throughput as no one else uses it. And you have total access to it

(24 hours a day), which means there is never a delay in

sending/receiving information.

4. Reliable – Leased line is delivered on copper, fiber optic or wireless

transmission network and is monitored round the clock to provide you

with a highly reliable service.

5. Resilience can be developed as part of the solution.

6. Cost control and savings.

7. Upload and download speeds are the same and wide choice in

bandwidth.

Leased line can serve hundreds of users simultaneously. Your business will

become more efficient and react faster to crucial information.


International Private Leased Line ( IPLC )

Your virtual globetrotter A Reliance international private line is a

dedicated, “always on”, leased point-to-point digital circuit for the bulk

transport of data, voice and video. It allows simultaneous two-way

transmissions of digital signals at speeds ranging from 64 kbps to 155 Mbps.

Product variants:

Half circuit: In partnership with Reliance Communications Inc.

Full circuit: End-to-end connectivity in partnership with all major

international carriers.

Data Center:

Managed Hosting Services -Dedicated Hosting the delights of dedication

Reliance Dedicated Hosting Services offers you with your own server

with the on-site technical expertise. We will provision, install,

configure, monitor and maintain your server hardware, operating

systems with database and other applications.


Reliance Dedicated Server Hosting Services

The Dedicated Hosting environment provides an exclusive server or servers

devoted solely to the corporate website on its premises the ISP provides a

dedicated server, and manages the operating system, hardware and backup

facilities.

The client retains full control and ownership over its software applications

and content. Dedicated servers can be used as a web server, e-business

solution, corporate Intranet, DNS, reseller virtual hosting, live-streaming

broadcast machine or anything that requires greater reliability, speed and a

highest level of security.

Allows the customer to expand and enhance its Internet business without

incurring expenditure on costly infrastructure and related manpower.

Protects customer's traffic and servers from downtime and service failures

with redundant and secure data center environment and network architecture

Allows customer to guarantee quality of service with leading service level

agreements (SLAs) and 24/7 expert customer supports.

At Reliance Data Center any hosting requirement is fulfilled with the

appropriate solution at best suitable prices. From catering to a requirement


of general budget the average performance server to resource-intensive

application and high-performance server.

Reliance offers Dedicated Server Hosting as pre-configured dedicated

servers packages and fully customizable servers allowing you to truly tailor

a hosting environment that's optimized and calibrated to your needs.

Customize your own server, when you want to run your e-Business, you just

cannot afford your website or applications to be down even for a second or

tolerate any performance degradation because of bandwidth fluctuations.

Our offer includes powerful and robust hardware, sizeable amount of

Internet Bandwidths and various other managed value added services such

as Backup, Monitoring etc along with all security services such as Firewall,

IDS and Antivirus bundled to take care of your most demanding hosting

requirements.

Bundled offerings

This is a unique bundle offering which includes powerful hardware, sizeable

amounts of Internet Bandwidths and various other managed value added

services such as monitoring, backup, and security to take care of your most

demanding hosting requirements.


These bundles are available in four attractive packages. Each plan further

allows you to choose the OS(Windows/Linux) of your interest. And if you

are looking for higher end configuration, our bundled offering allows you to

further choose from the various optional and upgrade services to match your

future requirements

Internet Bandwidth

Network of networks

Travel by ‘business classes in cyberspace. Stay a step ahead of the competition. Save

money while enhancing productivity, by leveraging the Reliance Enterprise Dedicated

broadband Internet access services.

Reliance Broadband Internet Access provides carrier class Internet bandwidth through a

dedicated connection over a nationwide fibre-optic IP backbone. Its ‘fibre to building’

approach and the international capacity operated by its group company Flag Telecom

means that Reliance can deliver unmatched service quality levels to the enterprise

customer.

Key features:

1. A wide choice of bandwidths, from 64 Kbps to 100 Mbps.

2. End-to-end connectivity, including a Reliance-owned-and-operated last mile

network.


3. International connectivity through two different routes — trans-Atlantic and

trans-Pacific.

4. Access technology independent.

5. Choice of interface: G.703, V.35 or Ethernet.

6. SLA-based service.

7. Bundled IP addresses, SMTP mail relay and DNS service.

8. Extensive coverage across all the major cities in India.

Bharti Infotel Ltd

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti

Group, has a diverse business portfolio and has created global brands in the

telecommunication sector

It is India’s largest integrated and the first private telecom services provider with a

footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the

forefront of technology and has steered the course of the telecom sector in the country

with its world class products and services. The businesses at Bharti Airtel have been

structured into three individual strategic business units (SBU’s) - mobile services,

broadband & telephone services (B&T) & enterprise services. The mobile business

provides mobile & fixed wireless services using GSM technology across 23 telecom

circles while the B&T business offers broadband & telephone services in 94 cities. The

Enterprise services provide end-to-end telecom solutions to corporate customers and

national & international long distance services to carriers. All these services are provided

under the Airtel brand. Airtel has over 39 million users as on March 31, 200

Founder of Bharti Group is Sunil Mittal. In 1983, Sunil Mittal entered into an agreement

with Germany's Siemens to manufacture the company's push-button telephone models for

the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited


(BTL) and his company became the first in India to offer push-button telephones,

establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil

Mittal to expand his manufacturing capacity elsewhere in the telecommunications

market. By the early 1990s, Sunil Mittal had also launched the country's first fax

machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a

cellular phone network in Delhi. In 1995,

Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched

service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999,

Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to

Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell

Communications, in Chennai. In 2001, the company acquired control of Spice Cell in

Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Mumbai

Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone

operations were rebranded under the single AirTel brand. In 2004, Bharti acquired

control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to

Andaman and Nicobar. Today, Airtel is the laegest cellular service provider in India.

Services Provided by Airtel are

Mobile Services (using GSM Technology), Broadband & Telephone Services Fixed Line,

Internet Connectivity (DSL) and Leased Line), Long Distance Services and Enterprise

Services


Bharat Sanchar Nigam Limited (BSNL)

Bharat Sanchar Nigam Limited (BSNL) is a public sector communication

company in India It is the largest telecommunication company in India and

the sixth largest in the world [BSNL is India's oldest and largest

Communication Service Provider (CSP). Currently BSNL has a customer

base of 65.3 million (Basic & Mobile telephony). It has footprints

throughout India except for the metropolitan cities of Mumbai and New

Delhi which is managed by MTNL.As on July 31, 2007 BSNL commanded

a customer base of 32.7 million Wireline, 3.7 million CDMA-WLL and 28.9

million GSM Mobile subscribers. BSNL's earnings for the Financial Year

ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of

INR 78.06b (US$ 1.90 billion). Today, BSNL is India's largest Telco and

one of the largest Public Sector Undertaking of the country with authorized

share capital of US$ 4.26 billion (INR 17,500 Crores) and assets of US$

14.74 billion. , Bombay redirects here. ..., this article is about the urban

region that is the capital of India. ... Is the 212th day of the year (213th in

leap years) in the Gregorian calendar? ...


The foundation of Telecom Network in India was laid by the British

sometime in 19th century. The history of BSNL is linked with the beginning

of Telecom in India. In 19th century and for almost entire 20th century, the

Telecom in India was operated as a Government of India wing. Earlier it was

part of erstwhile Post & Telegraph Department (P&T). In 1975 the

Department of Telecom (DoT) was separated from P&T. DoT was

responsible for running of Telecom services in entire country until 1985

when Mahanagar Telephone Nigam Limited (MTNL) was carved out of

DoT to run the telecom services of Delhi and Mumbai. It is a well known

fact that BSNL was carved out of Department of Telecom to provide level

playing field to private telecoms. Subsequently in 1990s the telecom sector

was opened up by the Government for Private investment, therefore it

became necessary to separate the Government's policy wing from

Operations wing. The Government of India corporatized the operations wing

of DoT on October 01, 2007 and named it as Bharat Sanchar Nigam Limited

(BSNL).BSNL operates as a public sector.

Services Provided by BSNL are

Universal Telecom Services, Cellular Mobile Telephone Services, Internet,

Intelligent Network (IN)

HCL


HCL Infinet Ltd, the Internet infrastructure initiative of the HCL group, is

one of the major IT service providers in India. Search for the range of

services offered by HCL Infinet Ltd, that include broadband Internet access,

hosting and co-location services, virtual private networks, application

services and many more. Know about the latest happenings and go the

corporate site of the company.HCL InfiNet has established state-of-the-art

ATM / Frame-Relay IP based network infrastructure across 43 cities in the

country and offers an entire range of managed services.

Its portfolio of services include Virtual Private Networks (VPNs),

Broadband Internet access; Hosting and Co-location Services; Designing

and deploying Disaster Recovery solutions and Business Continuity

solutions; Application services; Managed Security services and NOC

services.

All these services are delivered with a Turnkey approach that includes

delivering InfiNet's core service, third party hardware and network

provisioning, maintenance activities and project management.

HCL InfiNet comes with the promise of delivering the committed Quality of

Service backed by significant investments in infrastructure,

network management solutions and its round the clock centralized customer

support call center. This holds even more when we consider


the leverage InfiNet draws from its parent company's unparalleled

experience in networking. A remarkable rich lineage of two and a half

decades this is being deployed to integrate your enterprise communications

in a seamless fashion.

Services Provided by the Enterprise Networking division of HCL

InfiNet are as follows:

Managed Services (MSP) | Security Services (SSP) | Network Services

(NSP) | Application Services (ASP)

| IT Enabled Services (ITES) | Internet Telephony for Corporate (ITSP)

Sify

When you talk about Internet, networking and e-commerce services, Sify

Ltd in India is a pioneer in this field. They have made the Internet work for


http://www.inficall.com/

http://www.hclinfinet.com/networking/nw-ites.html

http://www.hclinfinet.com/networking/nw-asp.html

http://www.hclinfinet.com/networking/nw-nsp.html

http://www.hclinfinet.com/networking/nw-ssp.html

http://www.hclinfinet.com/networking/nw-msp.html

you by setting up cyber-cafes across India, providing dial-up Internet

connections and broadband services. The site of Sify Ltd. gives you a

detailed idea of their venture in corporate, consumer and international

services.

TATA TELESERVICES

Tata Teleservices is part of the INR Rs. 96723 Crore (US$ 22 billion) Tata

Group, that has over 96 companies, over 250,000 employees and more than

2.8 million shareholders. With a committed investment of INR 36,000 Crore

(US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable

presence across the telecom value chain.


Tata Teleservices spearheads the Group’s presence in the telecom sector.

Incorporated in 1996, Tata Teleservices was the first to launch CDMA

mobile services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited

[now renamed Tata Teleservices (Maharashtra) Limited] in December 2002

the company swung into an expansion mode. With the total Investment of

Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread

across 20 circles that include Andhra Pradesh, Chennai, Gujarat, Karnataka,

Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab,

Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala,

Kolkata, Madhya Pradesh and West Bengal.

Having pioneered the CDMA 3G1x technology platform in India, Tata

Teleservices has established a robust and reliable 3G ready telecom

infrastructure that ensures quality in its services. It has partnered with

Motorola, Ericsson, Lucent and ECI Telecom for the deployment of a

reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian

telecom sector, is today the market leader in the fixed wireless telephony

market with a total customer base of over 3.8 million.


Tata Teleservices’ bouquet of telephony services includes Mobile services,

Wireless Desktop Phones, Public Booth Telephony and Wire line services.

Other services include value added services like voice portal, roaming, post-

paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet,

USB Modem, data cards, calling card services and enterprise services.

Some of the other products launched by the company include prepaid

wireless desktop phones, public phone booths, new mobile handsets and new

voice & data services such as BREW games, Voice Portal, picture

messaging, polyphonic ring tones, interactive applications like news, cricket,

astrology, etc.

Tata Indicom redefined the existing prepaid mobile market in India, by

unveiling their offering – Tata Indicom ‘Non Stop Mobile’ which allows

customers to receive free incoming calls. Tata Teleservices today has India’s

largest branded telecom retail chain and is the first service provider in the

country to offer an online channel www.i-choose.in to offer postpaid mobile

connections in the country.

Tata Teleservices has a strong workforce of 6000. In addition, TTSL has

created more than 20,000 jobs, which will include 10,000 indirect jobs

through outsourcing of its manpower needs.

Today, Tata Teleservices Limited along with Tata Teleservices

(Maharashtra) Limited serves over 19 million customers in over 3400 towns.

With an ambitious rollout plan both within existing circles and across new


http://www.i-choose.in/

circles, Tata Teleservices offers world-class technology and user-friendly

services in 20 circles.

Potential Opportunity Areas :

Non-metropolitan cities: Where competition from other private ISPs as

well as VSNL would be less intense. Here marketing expenses would be

lower, and a market could be created through seminars and workshops.

Private ISPs entering at a later date would have to contend with established

loyalties. Primary target audience would be enterprise customers.

Regions with high corporate activity: Such as parts of NCR, Lucknow,

Agra, Moradabad, Rudrapur, Sitarganj, Bareilly, Khatima, and Dehradun

etc. In these areas, it would be easier to get sufficient leased line subscribers

from among research centers, private educational institutions, brass

exporters, major manufacturing facilities and export houses, to make the


initial set-up viable and self-sustaining. Enterprise customers would provide

growth potential, with the backbone paid for by leased line customers.

Tourist and resort areas: Many premium hotels and resorts will require

cyber clubs with Email and surfing facilities, for which leased lines are

needed. Educating these potential customers through seminars, and

providing very reliable service quality can capture these markets. Pricing for

such clients can be higher, thus ensuring lower risk, though with moderate

growth potential due to saturation. Clients would not switch providers easily

if quality were maintained.

Provision of wide range of ancillary services: Due to Internet access being

a recent phenomenon, there is a dearth of related skills, such as information

research and retrieval from the Internet, high-end technical support and

consulting, and end-user training for leveraging the Internet. This is

especially true of non-metropolitan areas. Further, small cyber-clubs with

trained personnel for the public to walk in and use for Email and Web

surfing, much like the ubiquitous PCOs, would generate high revenue.

Private ISPs with such services as part of the initial offering would gain high

market share and customer loyalty.

Regions are poor telecom infrastructure and high industrial density. These

areas are ideal for provision of radio-based leased line Internet access, which

bypasses terrestrial leased lines and provides the highest reliability. High

concentration of automotive or steel goods manufacturers would be a good

starting point.


Pointers for Success :

The key factors for success of being the ISP will be a technical edge,

financial capability to sustain losses over at least two years, high marketing

and promotional budgets, strategic alliances with ancillary service providers,

and lobbying power with the central and state governments. These can be

further examined further:

The technical edge: The track record of ISPs in India, VSNL and the others

before it, has been badly marred by poor service quality. Many Internet users

would happily switch to a new private ISP if given a guarantee of reliability.

"98% Uptime" and "Quality of Service" (available bandwidth) guarantees,

while common place in the developed countries. Serious Internet users,

especially those who depend upon it for business eagerly await such

guarantees. Once credibility is established, pricing can even be higher than

competitors’. This technical edge can only be established and maintained by

proactive, aggressive network design by experienced consultants, coupled


with a 24 hour Network Operations Center manned by well-trained experts

in all aspects of ISP operation. Further, company representative must be

available on 24-hour standby retainers. Close association with the ISPs has

shown that customers are extremely sensitive on issues of service outage and

unavailability of latest technologies.

Financial sustaining power: The private airline industry in India makes a

suitable parallel to what is likely to happen with Private ISPs. Many private

airlines started up, but with high levels of competition and price wars,

coupled with changing government regulations, several could not continue

sustaining losses. The recent closing down of several of the new private

airlines has made the market much more lucrative for those airlines which

survived, so profit margins have shot up, and huge returns on investments

are expected in the next few years. The same will happen with Private ISPs,

since the scrapping of license fees for Private ISPs will allow many Private

ISPs to set up services. Those that survive stand to gain excellent financial

returns in 3 to 4 years. High marketing and promotional budgets: The

opening up of ISP services without a license fee by the DoT will result in

many service providers in each region, and therefore inevitable

cannibalization of each others market share by these providers. The only

way to gain an edge in market share is by developing a larger audience base

through regular Internet technology awareness seminars and workshops,

coupled with aggressive marketing, promotional campaigns and schemes.

Every potential customer converted by a competitor would potentially

recommend that competitor to other customers too. This is especially true in


this industry as the newness of the field makes any user with even a month’s

experience a relative expert for the novices.

Strategic alliances with ancillary service providers: Potential customers

will look for additional services besides Internet access, such as technical

consulting, training, assistance in seeking information from the Internet,

Web site design services, Internet advertising consultants, and newsletters

about Internet resources. It is nonviable for the ISP to maintain full time

staff for all these services that would be required from time to time.

However, these services will be a source of additional significant revenue,

for the ISP and third party service providers it is allied with. Within a year or

so of operations, revenue from this sector would be 25% or more of total

revenue.

Lobbying power with central and state Governments: Again drawing a

parallel with the private airline industry in India, this would be an important

factor for any realistic ISP business plan. Going by track records, the ground

rules for the industry will be changed repeatedly through unilateral policy

announcements by various related Government departments. Like in the

airlines, those startups who are able to get prior knowledge of upcoming

changes in policy, and have the power to influence these changes, will have

better chance of survival as well as the possibility of eliminating

competition. This is a reality in Indian Telecom that can not be ignored.


Customer Satisfaction Survey: The company conducts customer

satisfaction survey for strengthens relationship with the customers. This will

help the company on three ways: Firstly, it will let the company

Know where it lacks, how it could be rectified. Secondly, it make the

customers make them feel that they are important for the company and lastly

in assessment of the sales executives performance.


ANALYSIS OF DATA

Data was analyzed according to the questions that were asked. Each question

gave some result so analysis is shown as under:

Are you satisfied to service of Reliance Communication

05

101520253035404550

Landline

Broadband

YesNoso so


MARKET SHARE

0

5

10

15

20

25

30

35

40

Land line Broad band

RelianceAirtelTataBSNL


Time to provide service in days

0

5

10

15

20

25

30

35

40

RFSArea

RelianceAirtelTataBSNL

Reliance Take more time in comparison to Airtel & Tata that’s why company loosing their customer, and market position


Which types of customer use Reliance

0

5

10

15

20

25

30

Call CentreOfficeStock matketBanksOthers

CONCLUSION


The data collected from the customer give an understanding into various

aspects. It helps us to identify the scope of Reliance Communications in

Lucknow and reason as to how people are aware of the product of Reliance

Communications.

Major inferences drawn from the collected data are as follows:

1. Reliance not provide service according to the need of customers

2. Customers face problems due to service of company so customers are

less interested in Reliance in comparison to other company

3. Company take more time to provide service in comparison to others

company, in RFS and Non RFS Area

4. Company not pay proper attention to solve the problems of customer

5. Due to service and billing problems customers are switching to other

company

6. Consumer want customized plan to satisfied their need


7. New customer are more interested in Reliance but older one are very

few

8. In many area of Lucknow company not have feasibility

9. Due to their brand name company has good reputation in market but

due to service problems its image keeps on going down

10.Company provide service through light and battery back up only up to

1-2 hours so if light supply not available then phone became dead.

Suggestions

Actively participate for sponsorships, owning of events.

Taking regular feedback from customers, business partners &

employees. This will help the company on three ways:

Firstly, it will let the company know where it lacks, how it could be

rectified. Secondly, it make the customers make them feel that they are


important for the company and lastly in assessment of the sales

executives performance.

Suggestion Box should be kept in the company so that innovative

ideas from employees should be appreciated which help in getting

cost measures and for smoothen the functioning of the company.

Awards and recognition for valuable contributions to organization.

As company take more time to provide service so company must try

to provide service within minimum time

Monthly conferences, seminars and workshops to help in expanding

knowledge and stay on the cutting edge of the latest marketing trends.

Conducting numerous social activities, including Holiday Party and

happy hours to let you get to know the Reliance people on a personal

and professional level.

Start promotion of branded products at a large scale and slowly keep

penetrating into the market.


Foreseeable Problems :

Availability of feasibility is the major problem. Thus, if Reliance

wants to penetrate in the remote areas, efforts are required from the

organization to increase its market share.

Adequate qualified manpower is required to explore the business.

Technical department needs to be well-trained & co-operative, to

ensure the service quality.


There are a number of accounts at which the installation of services is

delayed from a couple of months, due to which the company faces

cancellation of orders.

Laws are in existence in India that can be interpreted to read that

transmission of data with any form of encryption is illegal. Onus of

prevention is upon the service provider concerned. However, much of

current Internet technology, including secure Web servers, PGP

encrypted Email, and Virtual Private Networks, are

Based on encryption. Prevention may be technically impossible, and

this could be used as grounds for revocation of a Private ISP license.

A significant source of revenue for local ISP’s is where Reliance

network is not available, due to which the cases become non-feasible

on the basis of technical grounds.


SWOT Analysis

Strength:

The state-of-art technology Reliance communications is offering.

Comprehensive Network-The strong back bone high capacity network

(terabit capacity) supported by fibre optic cables laid all over the

country(60,000 Km)

Aggressive roll out to capture dominant market share & create an

entry barrier.

Weakness:

Lacks to spread technological awareness.


Non-feasibility of remote areas.

Lack of service problem

Opportunity:

Reliance signs Amalgamation Agreement to acquire Flag Telecom

Group Limited- Plans to acquire submarine network cables from

FLAG Telecom ($220 million) which will drastically reduce the ISD

rates.

Providing instant connections to the customer making a happy &

satisfied customer base

Using the CDMA technology, it has revolutionized the data transfer

rates & low cost tariffs, the area of E-commerce, video on demand,

VOIP, Speech Recognition, interactive television.

Threats:

Local ISP’s providing services at cheaper rates.


Delay in installations.

Lack of penetration in the remote areas.

Concluding Observations

The selling up of enterprise broadband products has potential for high

returns on investment. The initial investments are significantly high in order

to penetrate in the remote areas and that too on the optic fiber. This field will

be intensely competitive, and only a few service providers will survive for

this class of service. Those that do survive, stand to gain anywhere up to

70% ROI per annum.

A service that is not well designed right from the planning stage will not be

able to survive, so the use of expert sales force and well trained technical

personnel’s is critically important. Further, the service must be designed to

adopt new Internet technologies as early as possible, regardless of cost.

Resource planning should be done with buffer capacity of 100% or more, to

cope with bursts of growth. Local connectivity options other than POTS,

such as Radio, should be given preference, so that the non-availability of

service shouldn’t be the constraint.

This document is an attempt to reflect the ground realities which I

experience, which during my six months training period. Foreknowledge of


these realities could mark the difference between success and failure for this

organization.

QUESTIONAIRE

Q1- Do you have mobile?

(a) Yes (b) No

Q2- Which type of connection do you have?

(a) Prepaid (b) Postpaid

Q3- Which type of technology you are using?

(a) GSM (b) CDMA

Q4- Which company’s service you are using?


(a) BSNL (b) Airtel

(c) Vodaphone (d) Reliance

(e) Idea (f) Tata

Q5- Why have you chosen specific company as your service provider?

(a) Better service (b) Good

connectivity

(c) Easy availability (d) Low tariffs

(e) Other

Q6- Are you satisfied with your connection?

(a) Yes (b) No

Q7- If, No why?

………………………………………………………………………………

………


Q8- From where you got the information about the company and its

services?

(a) News papers & magazines (b) T.V

(c) Hoarding & banners (d) other

Q9- Which element in the advertisement helps you to retain the knowledge

about the brand and its product?

(a) Creativity of advertisement (b) Message

conveyed

(c) Co-Branding (d) Brand

ambassador

Q10-Your experience when faulty resolution provided by the company?

1 2 3 4 5

Q11- How likely will you prefer to recommend the present service to your

friend or colleague?

1 2 3 4 5


Q12- Your personal suggestion or ideas for company promotion through

advertisements?

………………………………………………………………………………

……….

Date:

Signature:

BIBLIOGRAPHY


www.rcom.co.in

www.google.com

www. reliance mobile.com

www. reliance mobileworld.co.in


http://www.reliancemobileworld.co.in/

http://www.reliancemobile.com/

http://www.google.com/

http://www.rcom.co.in/

project on rcon

Documents

Transcript of project on rcon