Jackson Woods | Samantha Bennett | Alex Jeffers | Evan Ruszala | Isabella PIneda

DEVELOP & DELIVER

Strategic Problems

Lateral Thinking

Put to Other Purposes:

- Create an option for purchasing and printing tickets online. - Deploy several golf cart shuttles to recruit customers from highly

populated tourist areas such as Trolley Tour bases and the City Market area.

- Transform the movie theatre into a guest speaker auditorium to be used for a weekly guest speaker event.

- Bring in a private theatre company to run the movie theatre as a regular movie theatre playing new movies daily. (Charge a rental fee for additional income).

- Use theatre as a larger gift shop. Offer wider variety of items. Student work, Touristy Gifts, Savannah Candy Kitchen etc.

- Turn back-most room into a bar. - Completely transform back room into an interactive, historical,

children’s section - Use the massive parking lot as gated, outdoor exhibits. - Include a mini, local-animal zoo in a unused parking lot space.

Eliminate:

- Completely eliminate movie theatre. - Throw away uncomfortable benches and replace with modern,

comfortable seating. - Replace tiny info plaques with illuminate screens or displays. - Eliminate drop-down gate at the parking lot entrance. This is

terribly unwelcoming. Rearrange:

- Relocate the ticket counter to the front of the building. Specifically the large common room where concessions are sold.

- Reconstruct Male/Female bathrooms that are side-by-side and visibly labeled.

- Use front most room(s) as an exhibit giving information on the war memorial to conclude experience

SCAMPER

Affinity Map

Affinity MapService Staff

Super friendly clerk/cashier interaction is crucial to setting the

tone

Closing Hours reevaluated

Museum Staff to be better educated

Guide Maps and Tour Guides would be a

great feature

Golf cart driving employees to shuttle

customers from touristy areas

Info

Replace all info plaques with illuminated screens

or displays

Enlarge the text on the information displays to allow more than one

reader at once

Paraphrase and shorten descriptions

Awareness

Allow online ticket purchasing and printing

Advertising and Sponsorship needs to be

revamped

Website and Web Tour recreation

Complete Rebranding

Stands placed throughout downtown

area

Children

Changing children’s exhibits that are inviting

for families

Renovate back room into an entirely

children’s interactive learn + play room

More kid friendly attractions

Completely eliminate current children’s

exhibits

Build a mini petting zoo in unused space of the

parking lot

Character creation station can be

recreated and made more relevant

Adults

Transform back room into a functioning,

historical bar

Bring in private ownership to run a

normal movie theatre in place the current,

unused theatre

Create a live-firing, indoor gun range

Include a weekly guest speaker or comedian to speak or perform in the

theatre

Interactions

Interactive Exhibits

People are interactive

Scavenger hunt needs to be constantly

updated

More digital/electronic interactions are needed

Some type of hand held device or headphones

that plays reading

Get rid of the gate at the entrance to the

parking lot

Hand sanitizer stations throughout

Replace uncomfortable benches with cozy

chairs/sofas to encourage people to

stay for longer

Layout

More directional signs

Build one bathroom next to an existing one.

Currently illogical

Eliminate side entrance

Increased pathway/pathway lighting

Reorganize the order of the exhibitions

Relocate ticket counter to the front the building

Add an informational exhibit about the war

memorial near the front door

Enclosed rooms would add a nice variety

Use current theatre space as a larger shop

Build several outdoor exhibits in parking lot area to bring in more

people

Exhibits

Exhibit glorification (lighting, etc.)

Update and rotate exhibits to always keep

fresh displays for the customer

Build a suspended ceiling over each

exhibit space

Tell a story, introduce Savannah

Regular Events + Special Exhibits

Include more eye-catching artifacts to

draw attention and a WOW factor

Music and Sound

Music in the Gift Shop

Music or Period Music

3 Coherent Concepts

Optimization Concept #1 - LayoutEliminate the back entrance.

Make the Visitor's Center entrance (on MLK Boulevard) obvious and noticeable. Put an actual sign on the glass door which indicates the Savannah History Museum is inside the building.

Create a path on the floor made of vinyl which directs the visitors from the Visitor's Center entrance to the entrance of the museum. Also add signs with arrows that indicate to follow the path on the floor to get to the museum.

Make the side entrance (the one that faces the parking lot) more evident and exciting.

Sell tickets at the outside counter which is directly next to the side entrance.

Organize the exhibition in chronological order (in current horseshoe structure they are in right now). Eliminate the current color coding.

Make the back room a kid's area and make it handicap accessible.

Optimization Concept #2 - Ad/Promotion

Create a logo which is which is easily identifiable and constant throughout channels.

Redesign their website and create a presence in social media.

Place brochures, coupons, posters and other promotional materials at Visitor Centers and other tourist hotspots.

Get the trolley tour guides to promote the museum when they stop here.

Create billboards on main roads that come to Savannah.

Have contracts with companies, either internationally renowned ones or local ones.

Optimization Concept #3 - InformationMake all information less verbal and more visual.

Create two types of information delivery: for adults and for children.

Adults:

Create an information hierarchy: larger titles of exhibits, most relevant information bigger in size, display information in decals on walls or plaques. Remove the papers that currently contain the information which don't look professional.Implement audio guides (maybe on phone?) which are triggered by passerbyers.Create physical evidence that visitors can keep as souvenirs (tickets, stickers, map, brochure, etc.)Create interactions in different exhibits that work with iPhones and iPads.

Kids:Create a more engaging, rewarding scavenger hunt.Include a Fun Facts section in each exhibit which stands out from other information (colorful, attention catching, visual)Implement interactive displays and touch-screens with information, images that children can play around with.Have characters which are dressed up and act as if they were from the epoch they represent. They will tell the children stories and interact with them, maybe even act out a scene.

Decision Matrix

Criteria WEIGHT CONCEPT A (LAYOUT)

CONCEPT B (AD/PROMOTION)

CONCEPT C (INFORMATION)

DESIRABILITY 30 8 6 9 FEASABILITY 20 9 6 9

MEANINGFULNESS 15 6 7 9

SUITABILTY 15 7 9 9 USEFULNESS 20 8 9 9

Total 100 835 720 1000

Optimized Blueprint

Storyboard

Lateral Thinking

Affinity Map

Affinity MapRebuild

Combine the History Museum & The

Children’s Museum

Create a kids section that is sound proof

&Interactive

Hire a Service Design Team to change

everything about the museum

Make the museum a maze that people

how to discover clues as to which Path to

get out

Make museum a huge rollercoaster or

ride. Have reenactments or robots acting the

events.

Make a mini city of Savannah with dirt

roads

Rebuild the building so that trollies actually

pass through the museum

Lower ceilings, change floors, tear

down walls and make flow more simple

Build a tower in the middle of the building with a spiral staircase

that lets people overlook the entire

city

Divide the museum up into smaller spread

out locations

Have one building for each war/era

Create a traveling exhibit for other cities

around Savannah

Expand the museum to two locations so

that the other can be set in the period of

when Savannah was founded

Build a small railway that links the two

museums

Additions

Add restaurants in the food court

Add a salon or a spa in the front

Completely renovate building and have the exterior more

artsy but with historic aspects

Change all information to digital

monitors that are touchscreen

Hire an interior designer to re-vamp

entire space

Make a play area for the kids with slides

and rides

Create a tunnel under the museum

from the museum to River street to

educate about the past

Create a banquet hall for weddings or

events

Eliminating

Advertising and Sponsorship

Sell the building to SCAD

Close the museum and merge the

current exhibits with the railroad museum

Get rid of the museum altogether

and put clothing stores there

Move all objects exhibited to the

visitor’s center and have them scattered

around.

Sell their collections to independent

collectors or to other museum

Events

Throw a huge event during Black History

Month with speakers, food, drinks, etc.

Have a Halloween themed month where everyone dresses up

as ghost/zombie versions of people

from the past

Add a speak-easy themed bar at night

for adults to enjoy

Allow the space to be used for themed

parties to people that want to celebrate

Savannah’s history as well

Develop a rotating theme and/or exhibits

that will entice people to revisit the

museum

Host carriage races between the

museum and river street

Host an auction for fine antiques from Savannah’s history

twice a year

Host city-wide event every six months to

raise awareness about the museum and celebrate the

city

Add holograms to engage guests

Experience

Have customers take part in the

reenactment

Have museum like a play where customers

have the option to dress up and

participate in telling the stories of the past.

Make the museum a game with different

prizes and levels

Have only hourly tours that take guests through guided

exhibits where both the guide and the characters explain

history.

Hold a fundraiser to redo the museum and bring in new

collections

Create a virtual reality war

experience in which people could

partake in the battles for Savannah from

the past

Make the whole museum an immersive

experience. Like your walking into the past

Have the museum be a time machine and travel back in time to

major events

Renovate

Interactive Exhibit

Scavenger hunt needs to be more

interactive involving changing elements in

the museum when you discover them

More digital/electronic interactions are

needed

Some type of hand held device or

headphones that plays reading

Not taking advantage of current

technology

Papers and knots

3 Coherent Concepts

Transformation Concept #1 - Child Game

Make the museum a maze, where children have to find different things as in a scavenger hunt, they have to discover clues to be able to find a path to get outside.

Transformation Concept #2 - Reenactment

Create a virtual reality war in which customers can take part in.

The visitors would get the role they need to play, and which side of the war they are in, they will be given the historical background and information about the different things that will be happening.

They will have a clear story to represent and a script to follow.

Transformation Concept #3 - Micro TownHave a pretend time machine through which the visitors enter, tour guide explains they will go back in time to old time Savannah.

Visitors enter to Savannah in the past, a mini town with houses and dirt roads, where different actors (dressed up characters) represent and act as people from that era, going on with their daily tasks.

Different actors narrate their stories, or small skits are activated as visitors walk past and tour guide gives explanation.

These tours would be scheduled each hour, if people are there for the tour.

Different houses and environments would be created that will house the different exhibits in a more interactive, immersive manner.

Build a tower that will allow visitors to view Savannah from up top and have a complete view of the city in current time.

Decision Matrix

Criteria WEIGHT CONCEPT A (REINACTMENT)

CONCEPT B (MAZE)

CONCEPT C (TIME TRAVEL)

DESIRABILITY 30 7 6 9

FEASABILITY 20 9 5 5

MEANINGFULNESS 15 7 4 9

SUITABILTY 15 8 5 10

USEFULNESS 20 7 6 9

Total 100 755 535 835

Revamped Service Package

Provide knowledge of the history of Savannah in an entertaining way.

Building- mock Savannah

Employees

Information

Exhibits’ Objects

Advertising and Promotion

All immersive experience

Getting educated with minimal e�ort and boredom

Travel to the past - staged experience

Tower to view the whole city from up top

Employees dressed up as characters from old Savannah

Mock up (mini old Savannah)

Engaging exhibits (look like real places from the past)

Interactions with characters who tell their stories

Skits and acted out storiesObjects place in real interactive environments

Make-believe educating experiences

Time-machine journeyBuilding facades, dirt roads, etc.

Element of surprise and amusement

Core Product Facilitating Services Enhancing Services Di�erentiating Services

Revamped Blueprint

Learn about the

museum

through Yelp

Go to the website

to learn more

about museum

Drive to

museum using

GPS

Park in the

parking next to

the Visitor’s Center

See an

entrance with a

sign: Savannah

History Museum

Walk into the

building

Buy tickets at

counter located

right next to

entrance

Greet tour guide

who is dressed

in olden attire

Get directed to

enter time machine: they will be

travelling to old time Savannah

Travel to the past in time machine

Arrive to XIX

century

Savannah

Witness characters

going about their

daily actions

Visit different

buildings where

they have real

artifacts

Witness soldiers

getting ready

for battle

Interact with

different objects

and spaces

Go upstairs to

the tower to

see the “future of Savannah”

Enter time machine

again to return to

present

Exit time machine

and walk to gift

shop

Buy souvenirs at

gift shop

Pay for souvenirs at

the Gift Shop

counter

Exit building

through same

door they entered

through

Get in car and

drive back to

hotel

Rate museum on Yelp

Greet customers, communicate ticket prices, process their

payment

Greet visitors and

introduce himself

Direct visitors to

time machine

where they will

travel to the past

Welcome visitors

to the past

Accompany visitors

on their travel

and comment

to make experience

more real

Direct customers

to tower to

oversee city

Learn and

practice script

Put on costume

and practice

script and different

skits

Maintain and

update website Payment system

Maintenance and

cleaning of ‘time machine’

Elaboration of

costumes

Stock gift shop

- Phone-App

-Savannah History Museum website-Computer or phone

- Car- Savannah roads-GPS

- Car- Parking spaces

- Entrance- Sign

- Entrance- Door-Sign

- Counter- Ticket Vendor- Ticket- Visitor’s Center building- Money - Tour guide

- Time machine- Tour guide

- Time machine- Tour guide- Lights- Sound e�ects-Fog machine

- Tour guide- Dirt roads- Buildings- Characters

- Characters- Costumes-Props

- Buildings- Building facades- Furniture- Exhibit objects- Characters

- Characters-Costumes- Props

- Exhibit Objects- Buildings

- Tower- Tour guide- View of Savannah

- Time machine-Tour guide-Lights- Sound e�ects-Fog machine

- Time machine- Gift shop

- Gift Shop- Souvenirs

- Gift shop- Souvenirs- Gift shop counter- Gift shop clerk- Money

- Door- Entrance

- Car-Parking Lot- GPS

- Phone- App

Mobile/Website Car Entrance Ticket Counter Time Machine Mini mock Savannah town Time Machine Gift Shop Car MobileEntrance

Create visible

sign to announce

entrance

Dress in epoch’s attire

Maintenance of

mock town

(buildings, dirt roads, etc.)

Act their part

for visitors

Give interesting

information

about buildings

and objects

Act their part

for visitors

Give interesting

information

about buildings

and objects

Process

payment

Put on costume

and practice

script and different

skits

Storyboard

Jackson Woods | Samantha Bennett | Alex Jeffers | Evan Ruszala | Isabella PIneda

THANK YOU