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Submitted to: VIPUL B PATELSubmitted to: VIPUL B PATEL

Submitted by: JIGAR N PATELSubmitted by: JIGAR N PATEL

MIHIR S PATELMIHIR S PATEL

KALP PATELKALP PATEL

SUB: SAGMENTATION OF 10 DIFFERENTSUB: SAGMENTATION OF 10 DIFFERENTPRODUCTPRODUCT

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10 Different product10 Different product

1.1. BikeBike2.2. ClotheClothe3.3. shampooshampoo

4.4. soapsoap5.5. BicycleBicycle6.6. carcar

7.7. chocolatechocolate8.8. MobileMobile9.9. ShooseShoose

10.10. WatchWatch

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1.1. BIKEBIKE

It is very useful product for all the people. Different companies of bike as follows.It is very useful product for all the people. Different companies of bike as follows.

-- HERO HONDAHERO HONDA -- YAMAHAYAMAHA-- BAJAJBAJAJ -- SUZUKISUZUKI

-- TVSTVS

Segmentation of bike on the bases of two types as follows;Segmentation of bike on the bases of two types as follows;

1. generation 2. income1. generation 2. income 3. average3. average

[a] On the bases of generation;[a] On the bases of generation;

The segmentation is divided in to two typesThe segmentation is divided in to two types

-- elder generationelder generation

-- younger generationyounger generation

[1][1] elder generationelder generationpeople are like to purchase something professionalpeople are like to purchase something professionalbikes, like splendor plus, bajaj ct100, Cd dawn etc.bikes, like splendor plus, bajaj ct100, Cd dawn etc.

Some above bikes models are available in self start facility.Some above bikes models are available in self start facility.

[2][2] younger generationyounger generationpeople are like to purchase something stylespeople are like to purchase something stylesmodels of the bike, like hunk, cbz, pulsar, discover, etc.models of the bike, like hunk, cbz, pulsar, discover, etc.

above all bikes models are available in self start facility.above all bikes models are available in self start facility.

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[b] on the bases of income;[b] on the bases of income;

The segmentation is divided in to three groups asThe segmentation is divided in to three groups asfollows.follows.

-- high level incomehigh level income

-- middle level incomemiddle level income

-- low level incomelow level income

[1] High level income people like to purchase or choose something[1] High level income people like to purchase or choose somethinghigh prizes bikes, likehigh prizes bikes, like

-- bajaj pulsarbajaj pulsar -- cbzcbz-- discoverdiscover -- Yamaha r15Yamaha r15

-- hunkhunk

[2] middle level income people like to purchase or choose some[2] middle level income people like to purchase or choose somemedium level prizes bikes, likemedium level prizes bikes, like

-- bajaj ct100bajaj ct100 -- bajaj scooterbajaj scooter-- cd dawncd dawn -- Honda shaktiHonda shakti

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2. CLOTHE2. CLOTHE

It is very useful product to all the people. Different companies of clothesIt is very useful product to all the people. Different companies of clothesas follows.as follows.

-- raid & tailorraid & tailor -- siyaramsiyaram

-- RaymondRaymond -- digzandigzan

-- vimalvimal

Segmentation of clothe on the bases of three types as follows;Segmentation of clothe on the bases of three types as follows;

1. lifestyle 2. season 3. gender1. lifestyle 2. season 3. gender

[a] on the bases of lifestyle;[a] on the bases of lifestyle;

-- people of professional lifestyle like to purchase or choosepeople of professional lifestyle like to purchase or choosesomething professional clothes. The clothes like suite, professional pentsomething professional clothes. The clothes like suite, professional pent--

shirt, etc.shirt, etc.-- people of styles lifestyle like to purchase or choose completelypeople of styles lifestyle like to purchase or choose completely

different clothes from others, like jeans, short shirt, narrow jeans, etc.different clothes from others, like jeans, short shirt, narrow jeans, etc.

[b] on the bases of gender;[b] on the bases of gender;

-- the clothes for male users are different from others. Like pentthe clothes for male users are different from others. Like pent--

shirt, jeans, suite, shervani, etc.shirt, jeans, suite, shervani, etc.--the clothes for female users are also different from others. Likethe clothes for female users are also different from others. Like

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-- the clothes for children are very beautiful. There is variety inthe clothes for children are very beautiful. There is variety inchildren clothes.children clothes.

[c] on the bases of season;[c] on the bases of season;-- the clothes are divided or useful as different season. there arethe clothes are divided or useful as different season. there are

three different season like winter, summer & monsoon. The clothes arethree different season like winter, summer & monsoon. The clothes arealso divided on the bases of these three season.also divided on the bases of these three season.

-- in monsoon people wear raincoat, in winter people wear or usein monsoon people wear raincoat, in winter people wear or use

swatter, jacket, etc.swatter, jacket, etc.

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3. CHOCOLATE3. CHOCOLATE

It is very useful product to all people. Different companies of chocolatesIt is very useful product to all people. Different companies of chocolatesas follows.as follows.

-- dairy milkdairy milk -- perkperk

-- munchmunch -- alpenliebealpenliebe

-- nestlenestle

segmentation of chocolate on the bases of two types.segmentation of chocolate on the bases of two types.

1. taste 2. occasion1. taste 2. occasion

[a] segmentation on the bases of taste;[a] segmentation on the bases of taste;

-- there are different chocolates of different taste, likethere are different chocolates of different taste, like

crunchy milky dry foodcrunchy milky dry food

-- munchmunch -- catberycatbery -- 5star5star-- perkperk -- dairy milkdairy milk -- 5star crunchy5star crunchy

-- different people have different taste, like crunchy, milky. Dry food,different people have different taste, like crunchy, milky. Dry food,etc.etc.

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[b] on the bases of occasion;[b] on the bases of occasion;

-- the chocolates are also divided on the bases of differentthe chocolates are also divided on the bases of differentoccasion.occasion.

-- some chocolates are specially for some occasion.some chocolates are specially for some occasion.

-- Diary milk, catbery chocolates are specially for diwali,Diary milk, catbery chocolates are specially for diwali,rakshabandhan, etc.rakshabandhan, etc.

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4. MOBILE4. MOBILE

It is very useful product in the modern time. Different companies of mobileIt is very useful product in the modern time. Different companies of mobileas follows;as follows;

-- NokiaNokia -- MotorolaMotorola-- SamsungSamsung -- Sony EricssionSony Ericssion

-- RelianceReliance -- spicespice

-- SegamSegam

segmentation of mobile on the bases of three or four types as follows;segmentation of mobile on the bases of three or four types as follows;

1. prize 2. income 3. model1. prize 2. income 3. model

[a] segmentation on the bases of model;[a] segmentation on the bases of model;

-- there are no. of mobile model available in the market. Differentthere are no. of mobile model available in the market. Differentcompanies provided different mobile model, likecompanies provided different mobile model, like

* Nokia* Nokia-- --n95n95 -- n71, n72, n70n71, n72, n70 -- 62336233--n96n96 -- express music modelexpress music model -- 31103110

-- 66006600 -- 2630, 2600, 2626, E series model, etc2630, 2600, 2626, E series model, etc

* Motorola* Motorola -- Motto rockerMotto rocker

-- L7, L6L7, L6

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[b] segmentation on the bases of prizes;[b] segmentation on the bases of prizes;

all mobiles are also available on the bases of prizes.all mobiles are also available on the bases of prizes.

-- some mobiles are available between 2000some mobiles are available between 2000--4000 rupees4000 rupees

-- some mobiles are available between 4000some mobiles are available between 4000--7000 rupees7000 rupees

-- some mobiles are also available at a high prizes.some mobiles are also available at a high prizes.

-- all people can purchase the mobiles as their capacities & position.all people can purchase the mobiles as their capacities & position.

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5. CAR5. CAR

The different companies of car as follows.The different companies of car as follows.

-- Maruti SuzukiMaruti Suzuki

-- HyundaiHyundai

-- charvelotecharvelote

Segmentation of car on the bases of two or three types;Segmentation of car on the bases of two or three types;

1. income 2. average 3. facilities 4. models1. income 2. average 3. facilities 4. models

[a] on the bases of average;[a] on the bases of average;

-- the car is divided on the bases of average.the car is divided on the bases of average.

-- different car products are at different average.different car products are at different average.

[b] on the bases of income;[b] on the bases of income;-- high level incomehigh level income

-- medium level incomemedium level income

-- low level incomelow level income

-- different people like to purchase the car as their income.different people like to purchase the car as their income.

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[ c ] on the bases of facilities:[ c ] on the bases of facilities:

-- different companies provided different facilities in the car.different companies provided different facilities in the car.

-- some car models available with ac facilities.some car models available with ac facilities.

-- some car with more space.some car with more space.

[d] on the bases of model:[d] on the bases of model:

-- there are no. of model available in the market of car.there are no. of model available in the market of car.

-- all model have different show & look.all model have different show & look.

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6. SHAMPOO6. SHAMPOO

It is very useful product for all people. people use different shampooIt is very useful product for all people. people use different shampooproduct. Different companies of shampoo as follows.product. Different companies of shampoo as follows.

-- ClinicClinic -- dovedove-- Clinic plusClinic plus -- Head & ShoulderHead & Shoulder

-- ChickChick -- RejoiceRejoice

segmentation of shampoo o the bases of two or three types.segmentation of shampoo o the bases of two or three types.

1. usefulness 2. size1. usefulness 2. size

[a] on the bases of usefulness:[a] on the bases of usefulness:

different people use different shampoo products. Shampoos aredifferent people use different shampoo products. Shampoos areused as their usefulness, likeused as their usefulness, like

-- shampoo for silky hairshampoo for silky hair

-- for less hair fallfor less hair fall

-- for dandruff free hairfor dandruff free hair

-- for long hairfor long hair

-- for strong hairfor strong hair

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[b] on the bases of size:[b] on the bases of size:

-- different shampoos are available in the different sizes &different shampoos are available in the different sizes &different packages.different packages.

-- some shampoos are available in the pouch & somesome shampoos are available in the pouch & someshampoos are available in the bottle.shampoos are available in the bottle.

-- in the market most of the people use Head & Shoulder, Clinic plus,in the market most of the people use Head & Shoulder, Clinic plus,

Grainer shampoos.Grainer shampoos.

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7. SHOOSE7. SHOOSE

it is very useful product to all the people. Different companies of Shoose asit is very useful product to all the people. Different companies of Shoose asfollows:follows:

-- LakhaniLakhani -- wood landwood land-- BataBata -- powerpower

-- paragonparagon -- red chipred chip

Segmentation of shoose on the bases of two types.Segmentation of shoose on the bases of two types.

1. gender 2. season 3. quality1. gender 2. season 3. quality

[a] on the bases of gender:[a] on the bases of gender:

-- shoose are divided on the bases of gender.shoose are divided on the bases of gender.

-- like, shoose for male userslike, shoose for male usersfemale usersfemale users

for childrenfor children

[b] on the bases of season:[b] on the bases of season:

-- shoose are also used at different season.shoose are also used at different season.

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-- some shoose are used in the special season.some shoose are used in the special season.

-- shoose for summer, winter, monsoon are different.shoose for summer, winter, monsoon are different.

[c] shoose are also divided on the bases of quality.[c] shoose are also divided on the bases of quality.

-- high qualityhigh quality

-- medium qualitymedium quality

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8. SOAP8. SOAP

It is very useful product for all the people. Different companies of soap asIt is very useful product for all the people. Different companies of soap asfollow.follow.

1 Lux 6. Dyna1 Lux 6. Dyna2 Vivel 7. rose2 Vivel 7. rose

3 Liril 8. johsan baby soap3 Liril 8. johsan baby soap

4 cinthol4 cinthol

5 dove5 dove

Segmentation of soap on the bases of two types:Segmentation of soap on the bases of two types:

1. gender 2. usefulness 3. occasion1. gender 2. usefulness 3. occasion

[a] on the bases of usefulness:[a] on the bases of usefulness:

-- different soap are use for different purpose.different soap are use for different purpose.-- like,like, -- soap for oily skinsoap for oily skin

-- soap for less pimplesoap for less pimple

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[b] on the bases of occasion:[b] on the bases of occasion:

-- some soap are used at different occasion.some soap are used at different occasion.

-- some soap are specially for summer season because ofsome soap are specially for summer season because of

oily skin.oily skin.-- pears is specially used in winter season.pears is specially used in winter season.

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9. WATCH9. WATCH

It is very useful product for all people. People use the watch to see theIt is very useful product for all people. People use the watch to see thetime. Different brand of watch as followtime. Different brand of watch as follow

1. Titan 4.Rado1. Titan 4.Rado2. Sonata 5.fasttrack2. Sonata 5.fasttrack

3. Maxima3. Maxima

Segmentation of watch on the bases of two types.Segmentation of watch on the bases of two types.

1. gender 2. model1. gender 2. model

[a] on the bases of gender:[a] on the bases of gender:-- different watch are used by different people.different watch are used by different people.

-- like,like, --male usersmale users

-- female usersfemale users

-- for childrenfor children

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[b] on the bases of model:[b] on the bases of model:

-- companies provided different model in the market.companies provided different model in the market.

-- some model are professional model, some are sport modelsome model are professional model, some are sport model

-- model for children are very beautiful & there are lots of modelmodel for children are very beautiful & there are lots of modelare available.are available.

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10. BICYCLE10. BICYCLE

It is very useful product for all people. It is mostly used by children.It is very useful product for all people. It is mostly used by children.Different companies of bicycle as follows.Different companies of bicycle as follows.

1 Hero1 Hero2 ranger2 ranger

3 Hercules3 Hercules

Segmentation of bicycle on the bases of two or three types.Segmentation of bicycle on the bases of two or three types.

1. size 2. gender quality1. size 2. gender quality

[a] on the bases of size:[a] on the bases of size:

-- there are different size in bicycle available in the market.there are different size in bicycle available in the market.

-- there are small size & big size bicycle available.there are small size & big size bicycle available.-- there are small bicycle for children with three tiers.there are small bicycle for children with three tiers.

[ b] on the bases of gender:[ b] on the bases of gender:

-- the bicycle are also divided on the bases of gender.the bicycle are also divided on the bases of gender.

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-- bicycle forbicycle for -- male usersmale users

-- female usersfemale users

-- for childrenfor children

all models different for all users.all models different for all users.

* the bicycle are also available in the different quality in the market.* the bicycle are also available in the different quality in the market.