Programming Meeting 21 April 2009
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Transcript of Programming Meeting 21 April 2009
Not another bloody Powerpoint!
Clive Dickens
Tony Moorey
RAJAR update*
• Quarterly measurement
• Over 340 stations measured, including 60+ BBC
• 130,000 participants per year – over 30,000 per quarter
• Participants only measured for 1 week
• Participants aged 4-99, 15+ classified as ‘adult’
*Radio Joint Audience Research
Reach (Number of listeners)
Hours – Time spent listening
+ ++
+ +
Reach vs Hours
Reach vs Hours – Depth vs Breadth
Station A Station B Station C Station D Station E
10
12
15
17
20
10
17
12
9
7
Reach Hours
Why ? Commercial Impacts
Person A
Person B
Person C
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
1 impact 2 impacts3 impacts
25% are listening more now
25 62 11 2
Have you been listening to Absolute Radio more or less since it changed from Virgin
Radio?
More Same Less Don't know
Half our listeners still first think of us as Virgin Radio
Absolute Radio42%Virgin
Radio54%
Don't know5%
Which name usually first comes to mind when thinking about Absolute Radio?
Virgin Radio Absolute
20.7766990291262
24.3016759776536
22.0600858369099
16.5
1.6
14.6
4.6
13.2
4.0
8.1
4.2
11.4
5.2
11.2
5.1
25-54 Unprompted Awareness
Jul-08 Aug-08 Sep-08 Oct-08 Nov-08Dec-08 Jan-09 Feb-09 Mar-09
Brand awareness building
Virgin Radio Absolute
72.135922330097174.767225325884674.8497854077253
71.7
9.3
73.1
16.8
73.0
15.3
73.9
15.3
72.4
21.8
73.7
19.6
25-54 Prompted Awareness
Jul-08 Aug-08 Sep-08 Oct-08 Nov-08Dec-08 Jan-09 Feb-09 Mar-09
ENTERTAINING RELUCTANT ADULTS
ABSOLUTE MORE MUSIC
ABSOLUTE LIVE SUMMER (not just Festivals)
GUITARS FOR SCHOOLS
DISTRIBUTION – DAB, ANDROID, OVI, BLACKBERRY & iPHONE
TheBilly ConnellyAbsolute Business Plan
The Absolute Bid
Improved Performance
Plug the 80s quiz
More Revenue
More Music, More Content
Plug No Repeat Guarantee
No Ofcom complaints
More Awards
More Meetings
SENSE OFURGENCY
EXPECT CHANGE