ESPN Programming – MVC Spring MeetingMay 27, 2015

Brent Colborne: Director, Programming & Acquisitions

Competitive Landscape‐ ESPN’s Position‐ College Basketball Competition

WatchESPN/ESPN3 Growth‐ Distribution Update‐ Valley on ESPN3‐ MVC Viewership and Usage

School Productions‐ Overview‐ Next Steps

Up Next

Missouri Valley Spring Meeting

COMPETITIVE LANDSCAPE

Competitive Business

on

In 2014-15, ESPN continued to be the Worldwide Leader in College Hoops 1,700+ Men’s games on WatchESPN 775+ Women’s games 2nd Most-viewed Season ever (1.4M) Digital Unique viewers +11% Digital Total minutes +14% ESPNU’s average minute viewers out-

deliver FS1 by 25% FS1 in its 2nd season had zero growth

among HHs (0.06 vs. 0.06) and minimal growth among key male demos.

As a network, ESPN3 aired more Men’s basketball games than Fox, FS1, FS2, NBCSN, NBC, CBS combined

WatchESPN/ESPN3 Growth

Over the Top Devices see our highest time spent viewing, we are available on these growing platforms

Laptop usage continues to increase via quality of the experience, audience comfort

Rapid growth in unique viewers via continuing to expand our device offerings

WatchESPN/ESPN3 Audience Growth

24x7 simulcasts

7,000+ exclusive live events

Conference Channels

Seasonal Simulcasts

Viewership/Usage Success

Distribution• ESPN3: 99 Million U.S. Homes (ALL 210 DMA’s) • WatchESPN: More than 93 Million Homes

Record Audiences• WatchESPN averaged 6.5 million monthly unique devices, up 70%• Viewers streamed WatchESPN programming for 12.9 billion

minutes, 7.2 billion more minutes than the year before (up 126%)

Multi-Platform Growth• PCs: unique viewers +46% yoy (2,993,150)• OTT: unique viewers +106% yoy (678,072)• App: unique viewers +94% yoy (2,853,707)

WatchESPN/ESPN3 Growth

2014/15: The Valley on ESPN3

21.6 million minutes of MVC/MVFC content viewed on WatchESPN

23 football games averaged 8k viewers, 292k total minutes• 7 NDSU games 13k, 582k total minutes

9 Women’s Basketball tournament games on ESPN3, very strong 136k minutes viewed for championship game

MVC Conference Championships School Productions

Unique Viewers: number of people who watched event Total Minutes: number of minutes watched by all viewers

Missouri Valley on ESPN3 Metrics

ESPN3 Usage Not shared publicly

SPORT Games ViewersTotal Mins Mins/Viewer

Missouri Valley Football (Co-exist) 23 8,301 292,352 32

Missouri Valley Basketball (Co-exist & ESPN3 Exclusive) 70 5,608 132,294 22

Missouri Valley Basketball (ESPN3 Exclusive) 18 6,113 164,532 28

Missouri Valley Women's Basketball 20 1,721 36,951 21

MVC Audience Growth Strategy

Consistent regular season presence Quality of content Social Media Engagement Fan Education ESPN.com Personalization

Valley on ESPN3 School Productions

• Overview: • Economically efficient solution to distribute live content,

serve fans, and further expand conference partner’s leadership position

• Academic Opportunities• Classroom | Student Demand | Experience

• Branding, Quality & Sustainability Fan Expectation

Valley on ESPN3 School Productions

• Events: • College Hoops, Volleyball, Soccer, Baseball, Softball, Wrestling, Field Hockey,

NCAA Championships• Trophy Presentations, Signing Days, Media Days, Spring Games, Midnight

Madness and Pro Days• Partnership:

• Investment (Infrastructure, Equipment, Staff)• ESPN Support: Programming, Production, Operations, Technology, Creative

Services, Network Transmission• ESPN “Professors”• Campus Staffing/CAP Program

Valley on ESPN3 School Productions

Conference Roadmap

Facility Questionnaire/

Evaluation

ESPN/School Planning

Equipment

ESPN Bootcamp

Launch

ESPN Feedback

Valley on ESPN3 School Productions

Long-form agreementAnnouncement/Kick-off eventProduction/Operations PlanningBristol visit for Video Producers• Mid-July

Event SchedulingStrategic Build-out• (Marketing/Promotion)

Creative Opportunities

Up Next

ESPN Programming – MVC Spring MeetingMay 27, 2015

Brent Colborne: Director, Programming & Acquisitions