Professor at UNESCO International Chair Unaoc UniTwin on Media Literacy and Intercultural DialogueUniversidad Autónoma de Barcelona

WHY internet is so disruptive

WHAT are changes and breakups

WHAT are the new scenes

HOW young communicators should achieve new skills

Changes and new scenes in communication

Three roots of theworld wide web… HYPERTEXTUAL

Hypertext is the root that shapes the web

MULTIMEDIA Texts, pictures, video, audio. Towards a

crossmedia storytelling

INTERACTIVE Interaction between users, creation and

net managing

…and three springs

INCEASING EXPANSION Nothing can stop making new nodes

UBIQUITY The web is where a phone is

NETWORK BUILDER Web creates new networks that mean

new human relations

THE BIG CHANGES: a new chance for communication and civilisation

From SCARCITY to OVERABUNDANCE

From “faithful readers” to a GLOBAL CITIZENSHIP in a DIGITAL WORLD

From INSTITUTIONAL JOURNALISM to NETWORKED COMMUNICATION

NEWS AND NFORMATION ARE ALWAYS AVAILABLE

Breakup of time and periodicity.EVERYTHING AVAILABLE EVERYWHERE

Breakup of space and avalability. INTERACTIVITY

Breakup of one-direction communication.

MULTIMEDIABreakup of the linear and single shaped

storytelling.NETWORKED COMMUNITY

Breakup of the linear relations among partners and media.

FIVE BIG BREAKUPS:

Why journalism, communications and information businessare being disrupted by the net

Crisis? What crisis?

Big media managers are confused by deep changes while readers fly away. Journalists try to find how to connect with new audiences in new communicational spaces

Decline of a business model for news industry

Decline of press and conventional media

New concurrence in news dissemination

Lost of prestige

Los cuatr

Four dimensions of the decline of news business

New scenes, new media, new audiences, new relations NETWORKED MEDIA: websites + web TV

+ public comments SOCIAL NETWORKS: Twitter, Facebook,

Instagram, You Tube BLOGS AND PERSONAL SITES:

Wordpress, Blogger. VIRAL STORYTELLING and SWIFT

CONNECTIONS between audiences MASHUP JOURNALISM and MIXED MEDIA

New scenes, new media, new audiences, new relations NEW TELEVISION PLATFORMS: Netflix,

interactive documentary, webshows MOBILE DEVICES, MOBILE OPTIMIZED

CONTENT NEW WAYS OF DISTANCE LEARNING NEWS WEBSITES BUIT BY YOUNG

COMMUNITIES TWITTER LEADING YOU TUBE AS A GLOBAL WEB TELEVISION

A new rule of new characters End of GATEKEEPERS RULE Rise of SMART MOBS and ALCHEMY

OF CROWDS (Please read HOWARD RHEINGOLD and

FRANCIS PISANI) Need of YOUNG TALENT Need of MEDIA LITERACY Fight for CITIZENSHIP of AUDIENCES

Is based in understanding how:

Telling BETTER STORIES

TELLING stories BETTER

Telling REAL STORIES about REAL PEOPLE

MEET REALPEOPLE where people is

MEET REAL NEEDS of REAL PEOPLE

Put devices to SERVE PEOPLE

The power of new media

SOCIOTECHNICALis the word and the keynote

Sociotecnical aspects are what really matters

Technology is not magic…

…technology is human

What really matters: CONTENT

People’s motivation comes from content.

Content should mean interesting things

PEOPLE What’s people interested for? What

other people do

HUMAN RELATIONS THROUGH CONTENT It’s not a computers network but a

brains network. Brains mean people

So pay attention not to machines but people

CONTENT + PEOPLE +HUMAN RELATIONS THROUGH TECHNOLOGY =

PEOPLE IS RELEVANT. MACHINES ARE NOT Only when machines are related to

people become relevant. What people do with machines = SOCIOTECHNICAL

How internet is re-shaping old media and how new media are transforming into a global network

New media: trends and changes

The leading role of social networks

Linking people and exchanging views but much more: SPREADING NEWS

GIVING NEW SPACE TO MEDIABUILDING COMMUNITIESDISSEMINATING NEW IDEAS AND VIEWS

TWITTER, FACEBOOK,BLOGS, YOU TUBE, INSTAGRAM, PINTEREST, TABLETS, SMARTPHONES

Websites change withsocial networks Websites turn into dynamic webs and

become social media… Change and refresh frequently… Interact with audience and learn from it… Offer top level and useful information…

… or go obsolete and die

Mixed languages expand new media TRANSMEDIA STORYTELLING VIDEOGAMES AND LEARNING SKILLS MASHUP JOURNALISM JOURNALISM & TRAVELLING:

JOURNALISM FOR TRAVELLERS PHOTOBLOGS, VIDEOBLOGS,

AUDIOBLOGS WIKIS AND MOOCS APPS AND MOBILE TOOLS

What it takes:

A sharp mindStrong expressionSwift and practical attitudeIdentify what’s interestingImagination and creativityWork for finding audiences through networking

Young communicators, skillsand training

You should know how to:

Writing for the web Producing video, broadcasting in You

Tube, embedding them in blogs and websites

Producing and broadcasting audio podcasts

Swift production of clips and images Editing websites, blogs, wikis, social

networks managing, community manager Connecting networks, link people

Something that you could do: Publishing your blog Opening a channel inYou Tube and

broadcasting your own videos Creating a wiki with your learning

materials Broadcasting in Twitter in a regular

basis Opening your Facebook texts and

pictures to professional contents Link it all as a unified network

One plus one is more than two Make your friends become your

partners Build up powerful teams Imagine and create inside a group Put together what is complementary

and what is opposed, the same and the different

Try to turn your dream in a professional project together with your friends: “What if…?”.

Work in your personal brand Put your communication skills at work

towards your professional career Create a network shaped around your

personal brand Express yourself, show to the world

what is interesting to you Dialogue with people through social

networks and share views. Build up a professional image of you

through new media

Personal brand: what is and what is not

Is not marketing, is communication Is not self praising, is self confidence Is not searching costumers, is

connect with interesting people Is not public relations, is making

friends Is not a commercial task, is

Personal brand: what is and what is not

PERSONAL BRAND IS:Who you are, how do you live in

the world, what are your skills and how do you relate with people

PERSONAL BRAND IS BUILT:By the content, style, aesthetics

and the way your personal digital network i nteracts with people

Build brand and career together Do not sell yourself, communicate

what you do Let the things you do talk about you Never lie, never cheat, be sincere

and real Say “I don’t know how to” and say

too “I’m really good doing this”

Foster your talent

Follow your intuition and discover what is you like most

Devote your efforts to your deep motivation(and if you don’t have one, go in quest of one).

Do what you do best and what you like the most

Transform your hobby in a profession Run risks, make mistakes, even fail and

fail again… and learn of it all

Everyone’s got talent (even if doesn’ know) Write down what you do best. YOUR

STRENGHTS Write down what makes you fail.

YOUR WEAKNESS Put your strengths to work. ACT

FROM WHO YOU ARE Turn your weakness into strenght. BE

WHO YOU ARE AND NO OTHER PERSON

GABRIEL JARABA

Email: Gabriel.Jaraba@uab.es

Twitter: @gabrieljaraba

Facebook: facebook.com/gabriel.jaraba

So go out there, be yourself, communicate who you areand live a good life!