Slide 1

PROFESSIONAL PRESENCE Lesson 2 of Writing More Good Tracey Krska

Slide 2

INTRODUCTION

Slide 3

AGENDA Learning Objectives Levels of Formality Letter and Email Set Up Summary & Conclusion

Slide 4

LEARNING OBJECTIVES Apply levels of formality to business writing. Create professional-looking business correspondence.

Slide 5

LEVELS OF FORMALITY What is the initial consideration you make before any type of business writing? You are always a professional. In this business environment, you always represent The ONeill Group.

Slide 6

LEVELS OF FORMALITY Two categories | Five degrees InformalFormal IntimateCasual ConsultativeSeriousCeremonial

Slide 7

LEVELS OF FORMALITY - INTIMATE Writing to a close friend or family members Using highly coded language Insider language Informal Formal Intimate Casual ConsultativeSeriousCeremonial

Slide 8

LEVELS OF FORMALITY - CASUAL When you write to friends or co-workers Use of jargon, informal sentences Insider language Informal Formal IntimateCasual ConsultativeSeriousCeremonial

Slide 9

LEVELS OF FORMALITY - CONSULTATIVE Business language Neutral tone Fewer contractions Informal Formal Intimate Casual Consultative SeriousCeremonial

Slide 10

LEVELS OF FORMALITY - SERIOUS Writing to an authority Serious tone No insider language, slang, or contractions Longer and formally structured Informal Formal Intimate CasualConsultative Serious Ceremonial

Slide 11

LEVELS OF FORMALITY - CEREMONIAL Prepared speeches Rehearsed & often read Language often elaborate Informal Formal IntimateCasualConsultativeSerious Ceremonial Weddings & funerals Dedications & toasts

Slide 12

WHAT TYPES OF WRITING? InformalFormal Personal Letters & Notes Memos Email Sales letters Tutorials Manuals Progress Reports Quarterly Reports Procedures Business plans Proposals Audits Legal briefs Incident reports

Slide 13

LETTERS Structure Where would you put a letter on the continuum? InformalFormal IntimateCasual ConsultativeSeriousCeremonial

Slide 14

EM@ILS How are they different from a letter? How are they the same?

Slide 15

Slide 16

REVISIONS How do we make this email more effective? Add paragraph spacing. Add paragraph spacing. Add variety to sentence structure. Add variety to sentence structure. Make the content more professional. Make the content more professional. Proof for misspellings. Proof for misspellings. Make it you or benefit focused. Make it you or benefit focused.

Slide 17

Slide 18

SUMMARY Levels of formality Structure of letters Structure of emails Professionalism adds to your writing presence! Creates trust. Creates trust. The perception of value is increased. The perception of value is increased.

Slide 19

CONCLUSION In many ways, your writing announces who you are. Its you in writing.