PROFESSIONAL PRESENCE Lesson 2 of Writing More Good Tracey
Krska
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INTRODUCTION
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AGENDA Learning Objectives Levels of Formality Letter and Email
Set Up Summary & Conclusion
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LEARNING OBJECTIVES Apply levels of formality to business
writing. Create professional-looking business correspondence.
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LEVELS OF FORMALITY What is the initial consideration you make
before any type of business writing? You are always a professional.
In this business environment, you always represent The ONeill
Group.
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LEVELS OF FORMALITY Two categories | Five degrees
InformalFormal IntimateCasual ConsultativeSeriousCeremonial
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LEVELS OF FORMALITY - INTIMATE Writing to a close friend or
family members Using highly coded language Insider language
Informal Formal Intimate Casual ConsultativeSeriousCeremonial
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LEVELS OF FORMALITY - CASUAL When you write to friends or
co-workers Use of jargon, informal sentences Insider language
Informal Formal IntimateCasual ConsultativeSeriousCeremonial
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LEVELS OF FORMALITY - CONSULTATIVE Business language Neutral
tone Fewer contractions Informal Formal Intimate Casual
Consultative SeriousCeremonial
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LEVELS OF FORMALITY - SERIOUS Writing to an authority Serious
tone No insider language, slang, or contractions Longer and
formally structured Informal Formal Intimate CasualConsultative
Serious Ceremonial
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LEVELS OF FORMALITY - CEREMONIAL Prepared speeches Rehearsed
& often read Language often elaborate Informal Formal
IntimateCasualConsultativeSerious Ceremonial Weddings &
funerals Dedications & toasts
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WHAT TYPES OF WRITING? InformalFormal Personal Letters &
Notes Memos Email Sales letters Tutorials Manuals Progress Reports
Quarterly Reports Procedures Business plans Proposals Audits Legal
briefs Incident reports
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LETTERS Structure Where would you put a letter on the
continuum? InformalFormal IntimateCasual
ConsultativeSeriousCeremonial
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EM@ILS How are they different from a letter? How are they the
same?
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REVISIONS How do we make this email more effective? Add
paragraph spacing. Add paragraph spacing. Add variety to sentence
structure. Add variety to sentence structure. Make the content more
professional. Make the content more professional. Proof for
misspellings. Proof for misspellings. Make it you or benefit
focused. Make it you or benefit focused.
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SUMMARY Levels of formality Structure of letters Structure of
emails Professionalism adds to your writing presence! Creates
trust. Creates trust. The perception of value is increased. The
perception of value is increased.
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CONCLUSION In many ways, your writing announces who you are.
Its you in writing.