Prodir presentation 2013
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Transcript of Prodir presentation 2013
![Page 1: Prodir presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/558aaad9d8b42a66108b457e/html5/thumbnails/1.jpg)
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Be pure.
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Prodir is a fully integrated pen
manufacturer employing 250 people in 2 Swiss production centers and 7
European offices worldwide.
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Pure Swissness
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We are the only manufacturer in the global industry of writing instruments that produces everything from A-Z in Switzerland. Our 250 staff members who work at various locations in Ticino are covered by Swiss employment and social norms. And we have no intention of changing any of this.
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Where we produce is governed by strict environmental laws: Switzerland regularly holds the top position in international ecological rankings. When it comes to recycling and conservation of resources, Switzerland leads the way.
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Pure Quality
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Sustainability relies on quality. A case in point: Writing instruments that land in the waste bin after only a short period of use are ecologically questionable, even when their casing is made from 100% recycled paper.
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Our goal is longer usage. Which is why our ballpoint pens are designed to write perfectly, for a long time. Their total writing performance is over 4 kilometres. If you write 6 metres a day, a Prodir ballpoint pen will be with you for over 2 years.
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Pure Design
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Form quality is decisive when it comes to a product‘s acceptance and usage period: it increases the effectiveness of the promotional product and ensures resource conservation. This also explains why it‘s so important to us that our products are not only practical, but also attractive.
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Pure Messenger
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Because it really makes a difference, with an investment in 1,000 pens, whether you can count on 1,000 or 10,000 contacts.
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Pure Pens
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Our top-quality products are enjoyable, stylish
and a pleasure to use every day. A wide range to discover!
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With its slender body and beautifully designed cap that dynamically forms into the elegant clip, it is a design classic amongst ballpoint pens.
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Dot option
The funky dot can be used to
contrast the pen’s main colour or
underline its logo’s colour – or carry
the logo itself.
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The elongated push button provides it with its very individual contour. As always with Prodir, the walls of the components have been designed to maximum thickness. That ensures intensively vivid colours and comfortable weight in the hand.
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Mix ‘n’ Match
Push button and casing can
be contrasted in colour and/or
surface.
New Push button in neon
yellow and neon orange.
Integrated nose cone
One piece of energy:
The DS2 now comes
with an integrated nose cone.
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It catches the eye because it’s good, not because it’s loud. The icon amongst promotional writing instruments. The original: timeless and unmistakable.
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Surfaces
Choose among different colours
and surfaces.
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The biodegradable pen
Efficiency and sustainability
are renewed in a pen which is
a bearer of a message itself.
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The icon, slightly redisegned, with a larger clip and an even more flexible twist mechanism. The evolution of the classic pen.
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Design & colours
The DS3.1, the refinement which
combines the sobriety of the style
with the elegance of the colour.
New
4 new colours in frosted
and transparent.
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It knows what matters, self-confidently standing for enhanced value. Minimalistic clarity with all the characteristics of a sophisticated writing instrument. Authenticity, not just appearance - no ifs or buts.
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Soft touch
Velvety Soft Touch surface
(not printable).
Clip cover option
Maximum individuality, maximum
impact: With the Mix’n’Match option
the DS4 can be customised with
contrasting colours and surfaces.
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When it’s about having that little extra something, then this is the right one: more colours, more surfaces, more personalisation, more printing surfaces. All that, plus a design honoured with prestigious awards.
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New Clip cover in 4 new colours
Clip options
When versatility is magnified in the
details: The DS5 clip is synonymous
with a wide range of customisation
options.
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When it comes to easy elegance, nothing can match it. Value enhancing and well balanced, the push button in the middle provides a subtle colour accent.
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Button
With the customisable button the
body’s colour and/or the logo can be
contrasted – making the DS7 an
even stronger choice.
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The triangle is the basic figure behind the design language of the ES writing instruments. Ergonomic and functional at the same time. A high degree of individualisation through the Pantone colour of the body.
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New
Monochromatic pen, both
body and clip
in 5 standard colours.
Body premium colours
All PMS colours
(Pantone Matching
System).
New
Soft-touch surface in 4
colours with chrome finish
button.
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The gentle triangular form of the ES models for perfect ergonomics, an elegant satin matt metal clip and a chrome finish or satin finish metal push button: honoured with the IF Product Design Award 2013.
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Metal clip
More and more versatile, modern,
and innovative: Metal clip and
button are not just details.
Neon colours
A new range of neon colours, for a
pen which doesn’t want to pass
unnoticed.
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The shell for your pen. A clear and value-enhancing form, made from biodegradable and recyclable materials – that’s the new Dual Box.
Dual Box
New
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Dual Box
Paper & PET
One fibre-moulded component
of fully biodegradable cellulose plus
a transparent component of fully
recycled PET plastic bottles.
Paper & Paper
Two fibre-moulded components
of fully biodegradable cellulose.
Both components are joined
together with a black elastic
band to an individual case.
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Awards
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You won‘t find short-lived gimmicks at Prodir. You will find forms and colours that people enjoy using and that are regularly honoured with international
awards.
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Promotional Gift Award
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Promotional Gift Award
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Customisations
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Pure Pens
Each model can be personalised. • Up to 6 different surfaces per model. • Up to 6 print areas. • Imprints up to 5 colours on the clip and
4 on the barrel. • Standard and pantone-matched
colours (RAL, Pantone e HKS).
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Examples of customisations
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Writing technology
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Prodir is a sister company of the Swiss company Premec, the world largest producer of precision components for writing instruments.
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Writing system Floating BallTM - developed by Premec. Refill with a tungsten carbide writing ball.
Writing colours: Writing system: Writing performance:
4000 m
Nickel silver tip:
1,0 mm
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Communication
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Fair: PSI 2013 Düsseldorf
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Literature: Newsmag & Catalogue
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ECO
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Marketing Material: Dealer & Enduser
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Online: Web & Configurator
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Personality pens. Swiss made.