O F N E W A R K P O L I C E D E P A R T M E N T P R O J E C TPROCESSfrom start to finish

CORINNE HALPERN

2.

RESEARCH

3.

STRATEGIZE

4.

DESIGN

1.

PROBLEM WHAT IS WRONG WTH THE CURRENT NPD?

HOW DOES THE NPD BRANDING WORK NOW?

HOW DO I USE THE INFORMATION I FOUND?

HOW DO I ATTRACT PEOPLE TO MY NEW IDEAS?

PROBLEM

The city of Newark, New Jersey is the 20th most dangerous, crime filled city that this country has to offer. The police do a decent job keeping the crime rate steady, to say the least, but their visual brand and therefore their visual reputation is lacking significantly. This results in a lack of authoritative presence and a lack of respect from the public.

1.

RESEARCH

current

2.

STATISTICS:

MISSION: VISION: VALUES:To be creative, innovative, and proactive while providing exceptional police services in partnership with our community

Started as Newark City Watch

Lrgest Municipl Law Enforcement Agency in New Jersey

1,100 Employees

Recently Laid off 13% of it’s force

Excellence in public safety services

HonorIntegrityProfessionalismCommitmentLeadership

Have you ever visited your town police Department’s Website?

almost 30 people from around the country were interwied via web and asked a series of 7 questions. here are a few of the responses that helped decide the next steps for this project :

Yes, I have

Parking Ticket Info

Crime Headlines

66.7%

5 %

57.1 %Better computers in police carsMore public friendly buildingSignage inside and outNixle for cirme use

No, I have not

Contact Info

Crime Rates/Stats

Police Force

Upcoming Events

Criminal Actions

Safety Features

Other

Others

Very Helpful Somewhat Not Helpful

33.3%

35 %

66.7 %

20 %

38.1 %

15 %

38.1 %

70%

31.6% 31.6%

were asked why it was helpful

child predators officer infonixle app laws

31.6% 0% 1%

what information were you looking for?

how helpful was the website?

what do you wish you could fine, or find more easily, on your Police Department’s Webiste?

Is there anything that you wish your Police Department had in general, signage or design wise, that they do not currently have?

bad weatheremergenciessex offender registryschool project research

police programshandicap parkingtourismcertain time of event

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2.

3.

4.

Montville, NJMillburn, NJDenville, NJRockaway, NJMadison, NJNewbury, MAVerona NJ

Metuchen, NJWoodbridge, NJSavannah, GANew Providence, NJChatham, NJAlpha, PhillipsburgEdison, NJMontoloking, NJ

STRATEGY3.

THE PLAN:

VOICE:

MOOD BOARD

strongfriendlyeasy to navigate

SITE MAP:

VOICE:strongfriendlyeasy to navigate

4.

LOGO:

HOME PAGE:

BADGE:

- Needs to be easy to see fom far away and when moving quickly- Emphasis on the cohesion- Create a family of logos -for all materials/uses

Above are an abundance of different home pages that I designed until I was able to find one that I thought worked the best. It needed to possess:- easy navigation- personalization- readily updatable info

I first tried to remake their patch, stll utilizing their coat of arms, but by doing this, it became apparent that these things had to be much more modernzed.

DESIGN

MAIN SCREEN:Each time one of the main content boxes are selected, it enlarges while the other boxes shink into a corner. This ehances the information and gives the user a ‘personlized’ and engaging vvvtouch.

FINAL DESIGNS5.

FINAL DESIGNS5.

SCREENS:One thing that was strongly requested, specifically by officers that I interviewed, was better in-car laptop capabilities. So, after much research, I created a all touchscreen based system that allowed for more attention to the road.

BADGE:I removed their old school looking badge and patch and renewed them will stainless steel ‘patch’. This gives a stronger and more modern touch