PRIVATE LABEL INNOVATION 2010 Food Products
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Copyright XTC 2010 - 1 XTCscope 2010: Private Label Innovation in Europe and North America
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22% of food innovations launched in Europe this year are private labels. Beyond this figure, the most impressive factor is the diversity and the pertinence of this innovation. Faced with this phenomenon, it is essential that you fully understand the nature of these evolving own brand innovations. Every year, the XTCscope™ of the Private Label Innovation analyzes movements in trends and product innovations of private labels in Europe and North America. Thanks to this annual study, XTC can meet the information needs of its manufacturer and distributor clients, given this constant evolving phenomenon. The XTCscope™ of the Private Label Innovation – which covers all food product segments and brands – analyzes private label innovations and their benefits, to reveal the strategic development potential behind each one.
Transcript of PRIVATE LABEL INNOVATION 2010 Food Products
Copyright XTC 2010 - 1
XTCscope 2010:Private Label Innovation
in Europe and North America
Copyright XTC 2010 2
Table of content
1. Methodology 41.1 Methodology
1.1 XTC Process tools 5 1.2 XTCMC trends tree 8
2. Quantitative analysis 152.1 Share of Private Labels in EUROPEAN food innovation 162.2 Share of Private Labels innovation in EUROPE by countries 172.3 Worldwide: relative importance of each Axis total food long term 182.4 Total food – Worldwide and Europe (all brand): 1 year July to June 2010 vs 1 year July to June 2009 192.5 Europe Innovation Private Labels: July 2009 to June 2010 vs July 2008 to June 2009 axes 202.6 Europe Innovation Private Labels: July 2009 to June 2010 vs July 2008 to June 2009 trends 212.7 Private Labels vs Manufactured brand – Worldwide July 2009 to June 2010 axes 222.8 Private Labels vs Manufactured brand – Worldwide July 2009 to June 2010 trends 232.9 Weight of retailers in the Private Labels European offer: July 2009 to June 2010 242.10 Comparative breakdown by axis of the different retailers in EUROPE – July 2008 to June 2010 252.11 Weight of Private Labels by department over the 5 past years, EUROPE 262.12 Comparative breakdown by axis of the departments Private Labels Europe - July 2008 to June 2010 272.13 Comparative breakdown by axis of the PL - July 2008 to June 2010 – GROCERY 282.14 Comparative breakdown by axis of the PL - July 2008 to June 2010 – CHILLED PRODUCTS 292.15 Comparative breakdown by axis of the PL - July 2008 to June 2010 – FROZEN PRODUCTS 302.16 Comparative breakdown by axis of the PL - July 2008 to June 2010 – DRINKS 31
Copyright XTC 2010 3
Table of content
3. Qualitative analysis of innovative offer food market Europe 323.1 Pleasure axis 33
3.1.1 Sophistication Trend 343.1.2 Exoticism Trend 473.1.3 Variety of senses Trend 523.1.4 Fun Trend 73
3.2 Health axis 753.2.1 Natural Trend 773.2.2 Vegetal Trend 823.2.3 Medical Trend 86
3.3 Physical axis 943.3.1 Slimness Trend 963.3.2 Energy, Well-being Trend 1013.3.3 Cosmetics Trend 106
3.4 Convenience axis 1083.4.1 Easy to handle Trend 1103.4.2 Time saving Trend 1293.4.3 Nomadism Trend 131
3.5 Ethics Axis 1333.5.1 Solidarity Trend 1363.5.2 Ecology Trend 137
4. Analysis of Private Labels innovation in North America 1414.1 Figures including all brands USA / Canada 1424.2 The most relevant innovation levers of Private Labels in North America 144
5. Conclusion : the fundamentals and turnings of Private Labels innovations 166
Copyright XTC 2010 4
To order the studyXTCscope 2010 Private Label Innovation:
• Tariff (excl. VAT)� Electronic report in PDF format: EUR 1750� Option hard copy: EUR 100 per unit� Option oral presentation: 800 € HT + travel expenses
• Order Form for the XTCscope Private Label Innovation:
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• To send us your order:Email: [email protected]: +33 1 47 00 74 84Tel: +33 1 47 00 74 00
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