XTC ScopePrivate label 2011

24 januari 2011

Supported by a network of local shoppers/ reporters in 43 countriesInnovation partner of SIAL EU/ASIA

Innovation intelligence services products

XTC Acces, XTC Alert me, XTC ExpertInnovation Panorama Reports

Food Innovation Labs

What devides XTC scan other innovation data bases:

Database and reports contain products that introduce both new characteristics and potential

benefits to consumers

XTC World Innovation

XTC world innovation Trends Tree

Pleasure Axis Sophistication trends

Consumer expectations, elitism, exeption

ExotismEvasion, From a different culture

Variety of sensesSensations, imagination, new tastes

FunShifting habits, unusaul

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Examples Pleasure Axis :Sophistication Exotism

•Sophistication & Exotism

Examples Pleasure Axis :Variety of sense & Fun trend

•Sophistication & Exotism

Health Axistrends consumer expectations

NaturalGood safety garanteed by the natural characteristics of the product

MedicalHealth and food safety by consuming vegetables

VegetalNutritional elements promoting for good health

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Examples Health Axis : Natural vegetale medical trends

•Sophistication & Exotism

Physical Axis trends

Slimness trendsMaintaining a slim body, figh obesity

Energy well being trendEnergy, relaxing, well being

Cosmetic trendOptimize beauty through food

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Examples Physical Axis : Slimness Well Being Cosmetic

•Sophistication & Exotism

Convenience Axis trends

Easy to handleEasy to carry, easy to use

Time savingTo do more in time, save time

NomadismConsuming the product anywhere any time

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Examples Convience Axis : Easy to handle Time saving Nomadism

•Sophistication & Exotism

Ethics Axis trends

EcologyRespect for environment , sustainable economy

SolidarityRespect for human being, responsibility

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Pleasure Axis•Sophistication & Exotism•Variety of sense trend•Fun trend

Examples Ethical Axis : Ecology Solidarity

•Sophistication & Exotism

Conclusion XTC Scope Private labelPrivate labels now develop products that answer new needs, they can fully compete with A brands because they represant same value

Private labels also take in account the willingness of consumers to be more active an take own decisions in matter of health management

More information on results are stated in report