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Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales
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Transcript of Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales
COMPETITOR PRICE TRACKER
TITLE: Op$mise Your E-‐Commerce Conversion Funnel and Increase Your Sales link: h"ps://blog.prisync.com/op2mise-‐your-‐ecommerce-‐conversion-‐funnel-‐and-‐increase-‐your-‐sales/
Every sale involves guiding a buyer through certain steps to ensure successful compleCon. This process is referred to as the conversion funnel.
Considering each step of the process in isola$on is a good way of detec$ng ̶ and solving ̶ poten$al problems.
In this presenta$on, you’ll find out how to treat the conversion funnel as a 6-‐stage process.
#1: Basket AddiCon A large number of buyers use their baskets to store items that catch their interest, without any firm inten$on of comple$ng a purchase: a decision which can take days.
It is therefore important to make sure the basket retains the selected items, so that when the user returns to the page (s)he does not have to start again.
#2: Order Sheet This page displays the details of the order that the user is about to complete (products, quan$$es, delivery costs).
At this stage, the main factor that can deter a user is the cost of delivery: according to Comscore, 55% of users lose interest mid-‐purchase due to the amount charged for delivery.
Indeed, free delivery stands out as the most effec$ve way of securing conversions.
#3: Delivery Method From dispatching the item directly to the address provided by the user to having the item sent to a collec$on point providing the customer with several op$ons makes the recep$on process a pleasant affair, which is not to be overlooked given that delivery can secure or spoil an order.
Indeed, 66% of buyers do not go ahead with a transac$on if their preferred delivery method is not available (MetaPack).
#4: Payment Method It’s recommended that eCommerce websites offer more than one payment method in order to avoid poor customer sa$sfac$on and low conversion rates.
Mul$ple payment op$ons ensure that if one of the methods is not working, the user has alterna$ves. Furthermore, if a user is used to a specific payment method and fails to encounter it, the chances he will ditch the purchase increase.
#5: Order ConfirmaCon A completed order does not equate with a conversion: the customer may s$ll cancel.
In order to generate customer trust, be sure to specify the total amount of the transac$on as well as a detailed account of each item/service that makes up the sum.
To this end, it is good prac$ce to send post-‐order confirma$on emails to customers so that they know their transac$ons have run smoothly.
#6: Thank You Page Once again, this page is the opportunity to promote customer reten$on by combining an expression of thanks with a confirma$on that the purchase has been completed.
Furthermore, it is never a mistake to seek inspira$on from market leaders, such as Amazon, who use this step to deploy cross-‐selling and adver$sing strategies, displaying related items with the confirma$on message and offering customers the possibility of sharing their purchase across social media plaUorms.
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