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Printed on recycled paper.

This printed report summarizes our Corporate Responsibility performance in 2009. All the photos used in this catalogue are related to the projects initiated or supported by Telenor d.o.o. and the Telenor Foundation. Telenor aims to reduce its resources consumption and overall environmental impact. In an effort to keep paper consummation at a minimum, we have limited the scope of our printed annual reports. For additional information on our CR activities or for downloading our report visit www.telenor.rs/fondacija.

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HERE TO HELPCORPORaTE REsPOnsibiLiy REPORT 2009

SOCIAL PROGRESS AS THE FUNDAMENTAL GOAL 5

OUR BUSINESS PRACTICE 7

EDUCATION AND YOUTHS 15

SOCIALLY VULNERABLE GROUPS 35

CULTURE AND ART 53

ENVIRONMENTAL PROTECTION 67

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SOCIAL PROGRESS AS THE FUNDAMENTAL GOALWe are convinced that the success of our company is not measured solely by good business results, but also by the responsibility we show towards the society that we are part of. This is why we founded the Telenor Foundation in March 2007, with the desire to invest in Serbia and help the development of Serbian society.

We invited renowned experts to be on the Foundation’s Managing Board, and in the past three years we have launched and implemented more than 70 projects. We have focused our attention on improving the position of socially vulnerable groups and youth, their education and professional advancement, development of cultural creativity and art production, as well as environmental protection.

Dedicated to linking our core business to socially responsible projects, we initiated a project with UNICEF Serbia and the Ministry of Health in order to facilitate the work of people providing healthcare services to Roma families throughout Serbia using communication tools and services.

We are proud of our successful partnership with numerous governmental and nongovernmental organizations from various fields. Our partners are the People’s Office of the President of the Republic of Serbia, the Petnica Research Center, the University of Belgrade, the Belgrade Open School, the Association of Students with Disabilities, the Society for Helping Persons with Developmental Disabilities…

We strive to inspire as many people as possible to care for the environment. In all 14 countries where Telenor operates we have designed and implemented the Telenor Climate Change Initiative in order to align our operations with the principles of sustainable development. We employ close to 40,000 people and we have more than 172 million users worldwide. We are an influential stakeholder in global changes and we are developing solutions that allow our users to get actively involved in environmental protection.

As an Internet provider we believe that it is important to educate young people about the possible pitfalls of the Internet. We joined the Click Safely campaign of the Ministry of Telecommunications and Information Society. Also, in cooperation with the nongovernmental sector and the Ministry of Interior, we launched a series of workshops at primary schools throughout Serbia, which will continue.

We strive to provide a pleasant work environment, and personal and professional advancement for our 1,200 employees in Serbia. In order to include them in socially responsible programs, in 2009 we held an internal competition and supported projects that they proposed and are now managing.

Of course, public recognition and awards are encouraging, but what matters the most is to see the programs we support truly contribute to the advancement of Serbian society.

Kjell-Morten JohnsenCEO Telenor d.o.o. andChairman of the Telenor Foundation Managing Board

OUR BUSINESS PRACTICE

8 OUR BUSINESS PRACTICE

INvESTINg IN EmPlOyEES

PROTECTINg ThE ENvIRONmENT

Telenor d.o.o. in Serbia employs more than 1,200 people of various educational backgrounds, with a wide range of knowledge, skills and experiences. We are a socially responsible company which bases its operations, it’s attitude towards the community, customers, business partners and employees on essential values that are part of our image, method of operation and measure of conduct.

We set high goals for employees in order to enhance their advancement. We strive to create an environment of continuous learning, to enable employees to develop special skills through various types of training, and to exchange the gained knowledge and experience. We encourage them and we expect exceptional results.

In Serbia, as well as worldwide, we proudly offer employees a range of one-day and multi-day seminars, ranging from orientation training for new employees, training in computer skills, writing and managing projects, to communication and presentation, and work process administration and management.

During 2009 we carried out 145 internal trainings for 1,460 participants, and around 150 of our employees had the opportunity to take part in external training programs.

We are implementing the Climate Change Program and adjusting operations to the principles of sustainable development in all 14 countries that we operate in. As a company that employs almost 40,000 people and has around 172 million users, we are an influential participant in global changes, and in this way we want to reduce the emission of harmful gasses, energy consumption, waste production, and to develop solutions that will help consumers to do the same. The program focuses on the involvement of employees, business opportunities, renewable energy and raising awareness about environmental protection. Our goal for 2010 is to achieve compliance of the Environment Management System with the requirements of the ISO 14001 standard. Since 2008 six teams of employees have been organizing various activities and workshops on this topic

The Climate Awareness team informs employees, organizes workshops and weekly actions for reducing environmental footprints (switching off one elevator during working hours, etc.).

The Green House team aims to reduce the emission of carbon dioxide through rationalization of electrical and heat energy consumption. The initiative includes architecture, electrical and mechanical systems, and the effects are achieved through proper design, use of modern materials with low heat capacity, adapting equipment and installations to the needs of the customer, installing equipment with low energy consumption and regular maintenance.

The mission of the Green Offices team is to reduce the consumption of materials that are potential environmental polluters (plastic, paper, etc.). For this purpose at the administrative buildings we have a system for separating waste and professional recycling, and we collaborate with a company that is licensed for recycling paper, wood, and electronic waste created by the base stations, storage facilities, etc.

OUR BUSINESS PRACTICE 9

Telenor employees at the Company offices in Belgrade

The Mobile Phone Recycling team launched the campaign for recycling mobile telephones, where around 75,000 old handsets have been processed, totaling around eight tons of harmful material.

The Network Savings team has applied better cooling systems in the GSM network, backup battery charging and advanced support equipment, and energy efficiency is a fundamental criteria in the development of the 3G network and in selecting other technical equipment. In 2007 and 2008 we improved the IT infrastructure by reducing the number of servers and storage facilities, and by replacing old machinery with energy efficient technologies, and in the campaigns of previous years we have recycled old computers and server equipment.

The Green Miles Transportation team provides use of vehicles with diesel engines, as well as bicycles for employees that live in the vicinity of the Company; it pushes for the reduction of the mileage and number airline flights, organizes information exchanges via mobile telephony and the Internet, informs employees about harmful environmental impacts and measures for reducing them. This team has drafted regulations for the use of company vehicles and travel, it organizes training on safe and economic driving, and distributes educational material.


CARINg fOR hEAlTh, SAfETy ANd ThE ENvIRONmENT

Our Business Assurance program, which focuses on health, safety and environmental protection, aims to point out to suppliers and business partners the importance of complying with the law in labor-related and human rights, especially children’s rights. We launched this program following a report by Danish television in May 2008 on the unacceptable work conditions, pollution and employment of child labor in the construction of our base stations in Bangladesh. We reacted by creating teams in all the countries where we operate which are in charge of the following three areas:- preparation of legal regulations in cooperation with business partners;- introducing rules and procedures that additionally increase awareness of the importance of health, safety and environmental protection;- informing employees and business partners about this issue.

Following inspection of procedures, during 2008 the Business Assurance teams presented the project and measure for improving these areas to suppliers and business partners, and with the assistance of the Det Veritas Norsk auditing firm, in charged of working with select suppliers, we agreed a cooperation with partners and conducted talks with the management and employees at Telenor.

Every four months the Business Assurance teams brief the partners on the expert findings and improved solutions regarding health, safety and the environment. Among other things, we have launched an internal waste management system at the Telenor buildings, and increased control of waste transportation and disposal at recycling plants, and in cooperation with construction companies we have instated active safety controls, as well as systems for reporting operational irregularities and significant infringements.

In addition to a stricter procurement procedure and the introduction of environmental and anticorruption procedures in all company systems, numerous trainings have been organized for employees, special health examinations for specific job positions, mammography examinations, brochures on safety on the job, and precautionary measures for specific categories and monitoring the implementation of regulations at Telenor d.o.o.

At the beginning of 2009, by decision of Telenor Group, the Business Assurance teams became our permanent organizations in all countries where we operate. The local Business Assurance teams collaborate mutually and constitute a clearly defined operational network. One of the teams is the Telenor Serbia Business Assurance team, which consists of two responsible persons and an operative group of ten experts.

Following ethical business principles, responsibility and awareness of the community and universal civilization values, Business Assurance teams address a wide range of areas – from health and job safety, anticorruption policy to the environment and improving labor laws. These values and goals are included in the official Telenor business policy, summarized in the Supplier Conduct Principles, available on the Company website: http://www.telenor.co.yu/?section=about&page=6604

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Zoran Đurđević, Telenor employee, in front

of the Company headquarters in Belgrade

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ThIRd IN SERBIA IN CORPORATE RESPONSIBIlITy


November – Our Company ranks third in corporate responsibility in Serbia, as indicated by the public opinion poll carried out by the Medium Gallup agency and the Blic daily newspaper. The study was conducted November 17-22, 2009, using the face-to-face method, on a representative sample of 1,022 people throughout Serbia.

In the category of best companies, members of the public voted on six sub-categories: general reputation, product or service quality, social responsibility, employee care, employment attractiveness, and advertisement – and Telenor was third in the overall ranking.

In an article on this topic the daily Blic reports that social corporate responsibility represents awareness of the significance and responsibility towards society, and implementation of various activities for its advancement, which is a relatively new concept in Serbia. “Telenor stands out as the only private company in the group of more-or-less large state-owned companies,” the newspaper points out.

12 OUR BUSINESS PRACTICE

TElENOR EmPlOyEES – fROm WORdS TO dEEdS!

September – We organized the From Words to Deeds competition for Company employees, with the desire to motivate workers to get personally involved in resolving problems in their environments and to provide help to those that truly need it.

As many as 27 project were sent in to the competition for helping socially vulnerable groups, youths, education, new technologies, culture, art and improving the environment, and the Foundation Managing Board selected the five best ones, and provided EUR 2,000 for the implementation of each of them.

Check whether you are truly a good person. Help those that cannot repay you. Duško Radović

ramps and handrails will be installed at the entrance and on the ground floor of the Kolarac Foundation building, while the Kolarac Foundation Center for Education will receive several new computers as part of the project devised by Srdjan Marjanović and Dejan Stamenković from our Real Estate department;

a multimedia center (sound system, screen, computer, projector, etc.) will be provided for the National Library in Bor, where cultural events are held, in keeping with the idea of Boban Bugarinović, head of our office in Bor;

the pottery and creative workshops at the Sremcica Home for Children and Youths with Developmental Disabilities will be outfitted, and an exhibition and sale of artwork will be organized, as envisioned by Dragana Milovanović and Milan Subotić from the technical department;

computer and communications equipment will be provided for the Mihajlo Pupin Regional Center for Talents, for organizing five student colonies, as well as telephones with Free for Team packages and wireless Internet access, in line with the project by Duško Djordjević from the technical department;

in cooperation with Red Cross volunteers entertaining meetings will be held semiweekly for children undergoing treatment at the Clinical Hospital Center in Zemun, with games, songs, drawing and entertainers, as envisioned by Srdjan Rašeta from Marketing.

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Vladimir Milenković and Aleksandar Prvulović, Telenor employees, at the offices of the Company’s regional center in Niš

The support of the company that is the leader in the field of state-of-the-art technology is important so that society would understand modern scientific and technical knowledge and realize that it is a requirement for economic and all other progress. Despite the reduced budget financing, the collaboration with Telenor has allowed us to organize all planned programs – more than 200 different courses, seminars and camps for more than 3,000 youths from 300 schools.

Vigor Majić, director of the Petnica Research Station

EDUCATION AND YOUTHS

Internet outside, opening of the Telenor Internet Park in Niš

EdUCATION ANd yOUThS 17

TElENOR INTERNET PARkS IN SERBIAJune 2008/August 2009 – With the opening of the first Telenor Internet park in Serbia, the Student Park in Belgrade in June 2008, we launched the Internet Parks project, aimed at promoting computer literacy and making the Internet accessible to a larger population.

The concept of internet parks has existed worldwide for a number of years, and thanks to our company the citizens of Serbia have had it for the second year running. We have opened six parks in Belgrade and six internet parks in other cities in Serbia, providing free access to Telenor Internet. We prepared each individual design, posted instructions, provided the necessary equipment and have been in charge of its maintenance.

In addition to Student Park, the general public also has free access to our Internet in the parks at Vuk’s Monument, the Proleće park, the skate park, and in the Kalemegdan Park and the Belgrade fortress complex, as well as in Student City – the largest student quarter in the Balkans, with as many as 4,500 student residents.

“It is a wonderful sight to see Student City with the numerous students, who sit here after completing their exams and enjoy quality content, which we have provided in collaboration with Telenor. They were overjoyed by the possibility of working and learning outside,” said Student City Assistant Director Dragana Vujačić.

We also opened Internet parks at the Danube Park in Novi Sad, the Great Park in Kragujevac, the St. Sava Park in Niš, the Bishop Nikolaj Residence Park (also known as the park “at the singing fountain”) in Kraljevo, the “park with the blue fountain” in Subotica, and the park in Desanka Maksimović Square in Valjevo.

EdUCATION ANd yOUThS18

COmPUTERS ANd INTERNET fOR SChOOlS IN vRAčARJune/November – With the notion of promoting and increasing popularity of the Internet, primarily among the younger population, we launched the Internet for All project, in cooperation with the Youth Office of the Vračar municipality in Belgrade.

Thanks to this campaign, two gymnasiums – the Third and the Fourteenth, two vocational secondary schools – the GSP Technical School and Architectural Technical School, one music school – Josip Slavenski, and one specialized primary school for children with developmental disabilities, received three computers each, as well as free Telenor Internet.

Serbia is lagging behind developed European countries in Internet use. According to the study called “Towards a Connected World - Socio-Economic Impact of Internet in Serbia”, 32 percent of the population in Serbia uses the Internet, which is comparable to the some of the countries in the region (Bosnia and Herzegovina, Romania, and Bulgaria), but lower than the average of the regional leaders (Slovenia, Croatia and Macedonia), and significantly lower than the European average of 49 percent.

For this reason we are especially proud of the fact that our 3G signal, which provides broadband Internet access, reaches almost 45 percent of the population of Serbia, in more than 200 towns.

SUPPORTINg ThE CAmPAIgN fOR ChIld PROTECTION ONlINEFebruary/December – Together with the Target Center for Prevention of Deviant Youth Behavior from Novi Sad and the Serbian Ministry of Interior Committee on Cyber Crime we have provided support for the campaign for protecting children online. As part of the campaign in 2009 a number of discussions were organized for primary school pupils, their parents and teachers, were organized in cities all across Serbia.

The discussions addressed the positive and negative sides of the Internet, with the aim of raising awareness of the threats, harmful contents and possibilities of abusing children. In addition to financial support, we also provided lectures, which were held by our experts. We had previously provided parental control for Same Price package subscribers, through the Kaspersky Internet Security package, as an additional form of security aimed at protecting children online.

Roundtables were held in more than 20 municipalities, as part of the campaign for protecting children online, and the plan is for them to continue in 2010.

Telenor Internet for students of the Fourteenth Belgrade High School


lET’S WAkE IT SERBIA UPNovember 2008/July 2009 – In collaboration with the People’s Office of the President of Serbia, we launched the project Let’s Wake IT Serbia Up, with the aim of increasing the level of computer literacy in Serbia, and to make IT equipment, software and educational material accessible to schools, civic associations and talented individual from socially vulnerable groups.

The fact that every fourth school building in Serbia is more than 60 years old, that school equipment is 42 years on average, that as much as a quarter of the schools does not have heating, that only a third of them have libraries, that as many as 12 central primary schools do not have a single teaching computer, and that one even doesn’t meet basic hygiene requirements for children, speaks to the validity and significance of this project.

We donated computers and other additional multimedia equipment (digital audio, photo and video equipment, as well as books, maps, globes, math instruments, etc.) to 14 Schools in Serbia - the Technical School in Stara Pazova and 13 primary schools throughout Serbia: Kralj Petar I Oslobodilac and Branislav Nušić in Vranje, Vuk Karadžić and Bora Stanković in Trgovište, Rifat Burdžević Tršo, 25. Maj and Aleksa Šantić in Tutin, Partizanski Dom in Medvedja, Milivoje Borović in Čajetina, Momčilo Ranković in Negotin, Miroslav Bukumirović-Bukum in Petrova na Mlavi, Dude Jović in Žabare, and Vožd Karadjordje in Leskovac.

The school in Trgovište was also outfitted with sanitary and water installations, while the children’s resort on Mt. Goč was equipped with a computer science classroom.


yOUNg mAThEmATICIANS WON fIvE mEdAlS July – We equipped the computer science classroom on Mt. Goč, where young Serbian researchers prepare for international competitions, with state-of-the-art computer and multimedia equipment (ten computers, projector, printer…).

After preparing on Mt. Goč, talented students from the Mathematical Gymnasium in Belgrade won five medals at the International Math Olympiad, which was held July 14-21 in Bremen, achieving the best score in the history of the Serbian mathematics team. Teodor fon Burg, a first grade student and gold medal winner, and third grade students and silver medal winners Luka Milićević, Dušan Milijančević and Mihajlo Cekić, as well as bronze medal winner Vukašin Stojisavljević, have shown that they are the future of Serbia’s science.

At the ceremony at the Serbian Ministry of Education we presented them with modems and a one-year subscription to our wireless Internet service.


PROf. dR. IlIjA STOjANOvIć AWARd fOR CONTRIBUTIONS TO ThE fIEld Of TElECOmmUNICATIONS December – The Prof. Dr. Ilija Stojanović Award for contributions to the field of telecommunications, which our Foundation established in 2007, was presented to the most successful students, young scientist and researchers, on December 12, the Day of the Faculty of Electrical Engineering. The laureates received cash prizes, and the best student also received a one-year Telenor Internet subscription.

“Each year we are once again surprised by how much these young people know, how hard they strive and work. We hope that they will accept the award as support for them to remain in Serbia, to continue their scientific work and creation, following in the footsteps of Prof. Stojanović,” said Telenor Chief Technical Office Oystein Mikkelsen.

Academic Prof. Dr. Ilija Stojanović was the founder of modern telecommunications in the former Yugoslavia and Serbia, and founder of the Chair of Telecommunications at the Faculty of Electrical Engineering in Belgrade, and our company has had his strong support since the beginning of its operation in Serbia.

The Award in the category of best graduate student went to Momčilo Kovač, while in the young scientist category the prizes for best papers at the TELFOR 2009 conference “A Method for Measuring Critical Distance in Real Spaces” by Draško Mašović, and “Simulation Analysis of Codes for Circular Redundancy Testing” by Srđan Brkić, both students of the Faculty of Electrical Engineering in Belgrade, as well as “Development of Steganography Tools” by Nikola Fejsov, Miloš Krstić and Ivan Tubin, students of the Serbian Military Academy.

In the research category, for the best scientific paper published in a prominent international journal in the past two years, the prize went to Aleksandra Smiljanić for the paper “Rate and Delay Guarantees Provided by Clos Packet Switches with Load Balancing”.

Oystein Mikkelsen, Chief Technical Officer of Telenor d.o.o., at the presentation of the Ilija Stojanović Award to the best students of the Faculty of Electrical Engineering


SChOlARShIPS fOR PETNICA SChOlARSJune – For the past three years we have been a strategic partner of the Petnica Research Station and a member of the Petnica Fund, through which we support the activities of this institution. In addition to supporting individual projects and activities at Petnica, we have also provide necessary equipment and our experts have held lectures in various fields.

With our help underprivileged students can stay and work at the Petnica Research Station for free, which implies attending the fall and winter seminar, spring course, summer scientific camp and taking part in the Step into Science annual conference.

During a visit to Petnica, Telenor Foundation manager Ana Krstić pointed out that since our founding we have been fighting for the rights of vulnerable groups and equal opportunities for all. “The financial status of the parents should not be an obstacle for talented and hardworking children to expand their knowledge at a place such as Petnica,” Ana Krstić pointed out.

Petnica director Vigor Majić emphasized that he appreciates that Telenor has recognized in Petnica the first nonprofit partner and that it has “remained a reliable friend to generations” at this center.

SUPPORT fOR ENvIRONmENTAl EdUCATION We expanded the collaboration with Petnica by supporting the environmental education project Energy for the Future, which this research station is implementing in cooperation with the Serbian Ministry of the Environment and Spatial Planning.

The Energy for the Future project implies introducing the topic of environmental issues and change in regular school activities. In the first year at least 120 schools throughout Serbia will be included, and pupils will have the opportunity to gain and expand their knowledge about renewable energy sources, the environmental impact of energy production and consumption, as well as responsible and rational consumption.

The United Nations declared 2009 the year of climatic change and founded the Council for Energy and Climate Change.


COllABORATION WITh mENSA SERBIAMay – We supported the program for the development of intellectual potential of children, carried out by Mensa Serbia, i.e. the Nikola Tesla Center Special Interest Group. This is a program called NTC System of Learning which is involved in developing functional thinking and intellectual potential of children, especially talented children.

Thanks to the collaboration between our Foundation and Mensa, by May 2009 this program included 90 primary school and kindergarten teachers from Novi Sad, Pančevo and Bačka Palanka, and in September it was taught to teachers from Belgrade, Niš and Bajina Bašta - one school each.

The program is based on studies that have shown that the intellectual capacity of children depends on the number of synapses in the brain, and that parents often prevent certain useful exercises out of ignorance, or permit children to engage in activities that prevent the development of these sophisticated connections which are responsible for learning.

The NTC System of Learning, which was created by Ranko Rajović, member of the Board of Directors of Mensa International, and Uroš Petrović, president of Mensa Serbia, uses special exercises to stimulate the development and formation of new synapses in the brain, i.e. functional thinking.

COOPERATION WITh ThE BElgRAdE OPEN SChOOlJanuary/December – We established a strategic partnership with the Belgrade Open School by supporting one-year education programs for social sciences students. We financially helped the organization and implementation of instruction, and our expects and associates also contributed through lectures for BOS students.

Every year 35 talented students, enrolled in the final year of undergraduate studies, from all across Serbia, will have the opportunity to expand their knowledge in the fields of social culture, social values and European interrogation processes, and by 2015 the program will have included 175 academics, future bearers of social change in Serbia.

A multidisciplinary approach, learning special skills, internships, working with a mentor and a final paper, are the basis of these studies, which are divided into three sections: Civil Culture and Values, European Integrations, and Skills.

The Belgrade Open School is a nonprofit nongovernmental organization whose mission is to educate ambitious and talented young people with the aim of contributing to social development, the study and development of policies aimed at development of a modern society.

A workshop, part of the functional thinking development program, Mensa Serbia NTC Department for Talents

Sandra Štajner, Chief Communications Officer of Telenor d.o.o., at the presentationof the award for best reporting on child issues


fREE TElENOR INTERNET fOR ClASS vAlEdICTORIANS

PRIzES fOR BEST REPORTINg ON ChIldREN ISSUES

September – We joined the Serbian Broadcasting Corporation in the School Is Cool campaign, which promotes academic spirit by presenting the most attractive schools with a creative approach to teaching and by awarding pupils that stood out in their achievements and as good friends.

The School Is Cool awards ceremony was held for the first time on September 27 at the Nikola Tesla Museum, and were presented to five valedictorians from primary and secondary schools in Belgrade: Mateja Nikolić (Mihailo Petrović Alas Elementary School), Sonja Lukić (Desanka Maksimović Elementary School), Vuk Vuković (First Belgrade Gymnasium), Tijana Jovanović (Philological Gymnasium), and Marija Radovanović (Fifth Belgrade Gymnasium). We presented the winners with a modem and a six-month subscription to Telenor wireless Internet.

The School Is Cool campaign was launched in February 2009 as the pilot-project for broadcasting stories about schools striving to promote proper values and to provide good communication between pupils and teachers, quality instruction and extracurricular activities. Six months later it was transformed into the School Is Cool television program, with a regular slot on the public service channel.

November – As part of the commemoration of the 20th anniversary of the adoption of the Convention on the Rights of the Child, the UNICEF Office in Serbia, together with the European Commission and our Company as partners, presented awards for professional and ethical reporting on children and children’s rights in 2009.

At the ceremony on November 20, the authors of the best stories and articles received medals and a UNICEF plaque, a study trip to the headquarters of the European Commission in Brussels and the Council of Europe in Strasbourg, while we presented them with modems and a one-year Internet subscription.

Of the 63 pieces that were nominated for the competition, the awards went to Manuela Graf, journalist from the Novi Sad office of Blic, for the article Half the Youths in Serbia Have Not Entered a Museum or Theatre, Ana Tomašević, Radio Belgrade First Program journalist, for the story Stefan about a blind boy, and Marija Ljubisavljević, journalist of TV 5 from Niš, for the story Education for a Better Future, about a Roma girl who even without books is an excellent pupil.

The pieces were scrutinized based on criteria for promoting children’s rights and general professional journalist criteria for reporting, including quality of reporting, ethics, public benefit, as well as whether the material can be considered an instigator of positive social change and changes in social norms.


UNICEf gREETINg CARd jUBIlEE

1st prizeLazar Krstić MačakRade Dodić school - VIII/2, Milutovac

2nd prizeJelena TaskovićBranko Ćopić school - VI/1, Beograd

3rd prizeĐorđe KrunićMilan Blagojević school - VIII/4, Lučani

December – Our Company joined in the celebration of the 60th anniversary of the UNICEF greeting cards, which the United Nations Children’s Fund organizes in cooperation with the Serbian Ministry of Education.

The anniversary celebration started on December 2, 2009, with the opening of the exhibition Greeting Cards Full of Life exhibition at the Cervantes Institute in Belgrade, and we donated modems and one-year subscriptions to primary school pupils who won awards for the best art and literary pieces on seasons greetings.


SPONSOR Of ElEkTRIjAdA May – In 2009 our Foundation was the sponsor of the international conference of students of electrical engineering, better known as Elektrijada, for the second time, through which we continued out excellent cooperation with the Faculty of Electrical Engineering in Belgrade.

Elektrijada was held in early May in Budva, Montenegro, and the participants were student of electrical engineering and computer science from Serbia (Belgrade, Novi Sad, Niš, Čačak, Kosovska Mitrovica), Montenegro (Podgorica), Macedonia (Skopje, Bitola, Štip), Bulgaria (Sofia), Bosnia and Herzegovina (Banja Luka, Sarajevo, Doboj, Eastern Sarajevo, Bijeljina), Croatia (Rijeka, Osijek), Slovenia (Ljubljana, Maribor) and Poland (Warsaw).

Competitions were held in 14 scientific disciplines in the fields of electrical engineering, information technology and mathematics, in addition to competitions in team and individual sports, with workshops, professional lectures, and presentations of student papers. The Faculty of Electrical Engineering from Belgrade won first place in the general standings in science and sports competitions.

In the past ten years the Elektrijada has become the most important event for electrical engineering students and is considered one of the largest and best organized regional student gatherings.

SPONSOR Of EUROPEAN yOUTh WEEkAugust - In 2009 our Foundation was the sponsor of the European Youth Week (eYouwins) youth festival, for the second time. The festival took place August 17-24 at the Faculty of Technical Sciences in Novi Sad, and it was attended by around a hundred participants from 20 countries in Europe, Iran, the USA and Mexico.

In the European Year Creativity and Innovation, the focus of the festival were issues on how to better apply knowledge and creativity, how to achieve innovation, as well as topics such as interactive communication and innovations in culture. The potential applications of innovations and creativity in developing intercultural dialogue were presented, taking advantage of Vojvodina as a particularly multinational environment, and the emphasis was on the importance of openness to new and different ideas and cultures, as well as for understanding and initiating changes.

The Festival was organized in collaboration with the Faculty of Technical Sciences at the University of Novi Sad and the nongovernmental organization Creative and Educational Center, and we contributed an interesting lecture on corporate responsibility which was held by a representative of the Foundation.


PARTNERS IN STUdENT ENTREPRENEURShIP PROgRAmSJune/November – The summer student entrepreneurship camp in Sutomore, which was initiated by the Business Innovation Programs organization from Norway, was supported for the third time in 2009. We donated five portable computers for an Internet café in the camp and provided financial support for participants from Serbia, while our operator in Montenegro, Promonte, provided a free Internet connection for all the computers.

The theme of the camp was Management and Innovation – From Business Idea to Production. The participants were tasked with developing a creative organization, in accordance with consumer needs. Around sixty students from secondary schools in Serbia, Montenegro, Bosnia and Herzegovina and Norway, who through lectures and practical work acquired knowledge and skills that will help them find employment, also had the opportunity to present their culture and learn about other cultures.

Competitions were organized at student entrepreneurship fairs in November in Kragujevac and Belgrade, in three categories: best business idea, best booth, image and logo, and best product or service. Our Foundation was involved in choosing the best, and the two overall best companies will be take part for free in the 2010 summer camp.

The student entrepreneurship program is based on the idea of including students in corporate development, based on the principle of learning through work. The fundamental idea is to encourage an entrepreneurial spirit, with the aim of providing participants with the opportunity of self-employment following the completion of their education, and to establish collaboration between secondary schools and the business world.

Members of the Social Club for Children and Youths in Kragujevac

We strive to point out that every child has the constitutional right to education and to be provide all information on other legal rights and activities that children can become involved in. This is significant because there are very few sources of such information. We also try to support persons with developmental disabilities in their efforts to remain with their family, but to also to train them for independent living.

Dejan Kozić, director of the Stari Grad Association for the Support of Persons with

Developmental Disabilities

SOCIALLY VULNERABLE GROUPS

SOCIAlly vUlNERABlE gROUPS36

ThE SOCIAl ClUB fOR ChIldREN ANd yOUThS WITh SPECIAl NEEdSIn partnership with the Kragujevac-based Center for Quality Education, we founded the Social Club for Children and Youths with Special Needs. In addition to significant financial assistance, we also donated computer equipment, educational and entertainment material, furniture and helped adapt the space for the club, which was founded at the Vukašin Marković Special School for Primary and Secondary Education.

Special and common psychosocial and educational workshops with peers contribute to children with special needs gaining self-confidence through awareness of their own potentials, to develop these potential and learn about their rights and responsibilities. At the same time, common activities stamp out prejudice, help to recognize and to accept similarities and differences, and to facilitate the social inclusion of children with special needs.

Tea parties, karaoke, social games and creative workshops (music, drama, sports, etc.) allow the children to learn as well as to socialize and have fun.

Socializing with dominos, Social Club for Children and Youths in Kragujevac

Supporting arms of the Let’s Live Together info center of the Stari Grad municipality

SOCIAlly vUlNERABlE gROUPS 39

INfO CENTER fOR PERSONS WITh dEvElOPmENTAl dISABIlITIESApril – The Society for Assisting Persons with Developmental Disabilities in the Belgrade municipality of Stari Grad initiated the founding of a telephone information center that would provide persons with developmental disabilities, their families and caregivers with free expert advice and information on how to overcome specific daily problems.

Since care for socially vulnerable groups is among the priorities of our Foundation, we have also supported the establishing of this unique service by providing a free telephone line, Internet access and complete logistical and technical support.

The center, called Let’s Live Together, started operation in April 2009. By calling toll-free, users can get information and advice from experts in law, social and health protection, education and all other aspect of life related to persons with special needs. At the same time, user suggestions are directed to specialized institutions and organizations, and are included in a database on challenges that persons with developmental disabilities face.


SUPPORT fOR ThE CENTER fOR INdEPENdENT lIvINg Of PERSONS WITh dISABIlITIES

SUPPORT fOR ThE BElgRAdE EqUESTRIAN ClUB

November – The Center for the Independent Living of Persons with Disability in Niš launched the project “We Too Are Here”, with the aim of providing training for different categories of persons with disabilities for working on computers and using the Internet. Our Foundation supported this initiative and on November 5 we presented the Center with four computers with special equipment and software adapted to different disabilities, a scanner, voice recorded and free Internet access.

The new computer skills provide the program users with greater independence, better utilization of their potentials and better socialization. The idea is to use the new skills to strengthen their self-reliance and facilitate employment.

The Center for the Independent Living of Persons with Disabilities in Serbia was founded in 1996 and brings together persons with different types of disabilities, primarily physical, which are linked by common needs and interests. The headquarters of the Center is in Belgrade, however it also has five branches in Serbia, including one in Niš.

May – We helped cover the equestrian ring at the Belgrade Hippodrome, allowing members of the Belgrade Equestrian Club to train year-round, since they did not have a covered training facility for the winter period.

From now on training will also be possible between November and April, when it was previously suspended because of the cold weather, rain and snow. The official opening of the ring included a cocktail, held on May 2, which was attended by high-ranking government officials, including the President of Serbia Boris Tadić, Mayor of Belgrade Dragan Djilas, and Telenor officials.

The Belgrade Equestrian Club, one of the three oldest equestrian clubs in the city, organizes therapeutic, recreational and competitive horseback riding, and most of its registered competitors are up to the age of 14, with the focus being on working with children. The Club has 150 members of which the most successful competitors have won prizes in national championships in equestrian jumps and training.

The Club’s cooperation with institutions for children without parental care and children with special needs has brought us closer still, since helping vulnerable social groups is one of our priorities.

Official opening of the equestrian ring at the BelgradeEquestrian Club, at the Belgrade Hippodrome:

Serbian President Boris Tadić, Telenor Fondation manager Ana Krstić,

Belgrade Mayor Dragan Đilas,First Lady Tatjana Tadić,

and Telenor d.o.o. CEO Kjell-Morten Johnsen


SUPPORTINg ThE ANTI-hUNgER CAmPAIgN IN SERBIA

PARTNER IN PAyINg TRIBUTE TO BEST CIvIC INITIATIvES

October – The B92 Fund launched the Food for All campaign in order to draw public attention to the issue of hunger in Serbia. A one-day higher strike was held on October 16, World Food Day, and almost 700,000 citizens of Serbia took part in it.

In addition to inviting our employees to join the one-day hunger strike, we also helped the campaign by contributing the 2500 number, through which citizens could donate RSD 100 to a fund to help the hungry.

The fact that Serbia has around 700,000 people who go hungry daily, best testifies to the validation of such a campaign.

The Food for All campaign is longer-term and it will collect assistance for the hungry, encourage the opening of new soup kitchens and establishing institutional frameworks for improving the position of people who cannot themselves provide for normal living conditions.

June – The cooperation with the Places in the Heart Fund, which we started three years ago, continued in 2009 through support of the tribute to the most positive civic initiative projects. The competition was organized for the fourth time and in addition to the valuable prizes that were provided for the award winners, we also took part in selecting the best ones, since Chief Communications Officer of Telenor in Serbia, was appointed member of the Managing Board of the Places in the Heart Fund.

Of the twenty projects that made the short list and showed that it is possible to bring people together, motivate and launch them, the winner was the Mother Courage civic initiative, which tackles on conditions at maternity wards in Serbia and focuses on the conduct of staff members, obsolete and inhumane hospital protocols, and corruption. The winner of the competition was announced at the ceremony on June 18, at Belgrade City Hall, and a wooden statue was presented, the work of academic sculptor Nenad Vacić.

According to the terms of the competition, projects implemented in 2008, which addressed issues common to a large number of people within local communities, which created positive changes in these communities, and whose implementation in different ways included members of the public and other stakeholders (business sector, local authorities or institutions), qualified for the most positive civic initiative project.

The award for the best civic initiative in the Place in the Heart competition, by academic sculptor Nenad Vacić


ChRISTmAS BAzAAR dONORS

qUAlITy EdUCATION ON ThE lIvES Of PERSONS WITh dISABIlITIES

December – In 2009 our company was for the third time one of the donors of the Christmas Bazaar, a humanitarian event organized by the International Women’s Club, whose earnings were intended for socially most vulnerable people in Serbia.

The Bazaar was held on December 6 at the Belgrade Fair, and the stands of 36 embassies of participating countries sold craftwork, clothes, souvenirs and other products, with beverage and food tasting of different national cuisines, and entertainment for children. In addition to financial support, we donated 20 digital photo frames for a raffle that was organized at the Bazaar.

Around RSD 6.5 million was collected from the sales alone, and the money was intended for helping socially vulnerable and internally displaced persons, the elderly, victims of violence and human trafficking, children with special needs and education of Roma children.

The International Women’s Club is a nonprofit organization that has around 200 members from 42 countries – wives from diplomatic and international business circles that volunteer for charities. The Christmas Bazaar in Belgrade was organized for the ninth time by the Club, and in 2009 it sponsored 18 humanitarian events.

October – In 2009 our Foundation was for the second time the general sponsor of the international film event Seize This Day with Me, which aims to encourage quality enlightening of the public on the rights, activities and achievements of persons with disabilities and to contribute to accepting differences in society.

A seminar for journalists on proper reporting on the issues of persons with disabilities was organized October 7-18, at Art Cinema in Novi Sad. Thirty short documentaries on this issue from Serbia, Austria, Slovenia and Croatia were screened in the competition and showcase part of the event, with the accompanying program including the Extraordinary Stories of Invisible Lives photo exhibition by Italian artist Mario Boccia.

The award-winning films were Looking Away by Filip Čolović (Belgrade) for best film, In the Land of the Little Prince by Blagoje Lupa (Belgrade) for best script, Happy End by a group of authors from Senta for best portrayal of inclusion, Life on the Brighter Side by Silvija Pašajlić (Čačak) for most encouraging film, and About a Rainy Day by Nikola Radin (Austria) for most emotional film. Filip Čolović received the award for contribution to cinematography focusing on persons with disabilities, Denis Pilepić (Rijeka/Croatia) for cinematographic opus, and Tamara Milenković (Obrenovac), Serbia received a special plaque as the youngest participant, for her debut film.

The organizers of the festival are the Youth Nongovernmental Organization from Novi Sad and the Parnas NGO, and part of the program was made possible by the Goethe Institute and the Italian Development Cooperation in Serbia.

Beneficiaries of the Center for Independent Living of Persons with Disabilities in Niš

Children from Kosovo and Metohija during their visit to Norway


Guests and hosts, during the visit to Norway

ChIldREN fROm kOSOvO vISIT NORWAy September – At the invitation of the “Kosovo and Metohija” Serb Association from the Norwegian city of Lillehammer, the Red Cross of Serbia organized a visit to Norway for children from Kosovo enclaves, and our Foundation financially supported this initiative. Twenty-three children from Kosovo, ages 8 to 16, were the guests of the families of the Association members, from September 3 to 14.

The hosts organized an interesting program – a tour of the sites in Oslo and six other Norwegian cities (Lillehammer, Jøvik, Porsgrunn, Langhus, Dal and Skien) and numerous sports events. This was the first airplane flight for all the children.


A smile, hippotherapy session in Novi Sad

SUPPORTINg RIdINg SChOOl fOR ChIldREN WITh CEREBRAl PAlSy September – We supported the therapeutic riding course for children with cerebral palsy, created in line with the special program of the HipoteNS Association for Therapeutic Riding.

The hippotherapy program is implemented by a team of therapeutic riding guides, trainers, physiotherapists and volunteers, focusing on improving raw muscle power and balance, and reducing uncontrolled muscle contraction, as an indicator of improving health of cerebral palsy patients.

It has been proven that this form of therapy has a positive effect on children’s health, because it improves balance, motion coordination and motor planning, improving the self-confidence of patients and interest in their own lives. The aim of the program is to promote and affirm therapeutic riding as a rehabilitation and recreation activity intended for persons with special needs.

In 2008 our Foundation once again supported the therapeutic course Trotting Through the World of Silence, which was carried out in cooperation with the Open Circle organization from Pančevo, and the Kremen Equestrian Club.

Therapeutic riding lesson


Mountaineering camp on Mt. Kopaonik

mOUNTAINEERINg CAmP fOR ChIldREN WIThOUT PARENTAl CAREAugust – In the summer of 2009 the Association of Extreme Sports, with our support, organized a mountaineering camp on Mt. Kopaonik, for the wards of the Moše Pijade home for children without parental care in Belgrade, and children from foster families in Jagodina. Since the beginning of our collaboration with the Association we have helped two winter and four summer mountaineering camps for children without parental care.

The basic goals of the camps are fostering tolerance and team spirit, respecting differences and gaining new knowledge and skills. The majority of the time at the camp is spent engaging in sports activities, psychological, educational and creative workshops, as well as making friends and free activities.

Younger groups showed greatest interest in drawing and origami, while the older children actively learned communications skills, received first aid training and professional career counseling, as well as advice on prevention of contagious diseases and teen pregnancy. All this was accompanied by sports tournaments and talks about mountaineering, geography, important historic mountaineering expeditions and medicinal herbs.


REmOTE lEARNINg fOR ChIldREN WITh dEvElOPmENTAl dISABIlITIESSeptember – In cooperation with the Milan Petrović School for Primary and Secondary Education, from Novi Sad, we launched a project for remote learning – the Milanče interactive portal for children with disabilities.

The teachers from this school developed basic programs through which children are provided online access to instruction in Serbian language, mathematics, natural and social sciences. The plan is for the portal to be expanded to include new fields of science, knowledge tests and a virtual classroom that will provide them better communication with teachers and peers, as well as cover the subject matter at their own pace.

The Milanče portal for children with special needs allows them to complete their primary education, to develop computer skills and possibly continue their education and training.

In the context of special needs in education, the project promotes new concepts of remote and electronic learning, and it includes instructions for teachers working with specific categories of pupils, as well as information on seminars. A computer, Internet access and basic computer literacy of the beneficiary are the only requirements for using this medium.

Considering the fact that art and culture are in an unenviable position and that there has been no transformation of the art system, the support of large corporations is crucial for their survival and development. It is especially important for younger generations of artist and the revision of values, because it brings us closer to the globally contemporary model of cooperation between large companies and artists.

Petar Mirković,Member of the Association of Fine Artists of Vojvodina

CULTURE AND ART

Artist Marko Stojanović, author of the mural in Sombor

CUlTURE ANd ART 55

dECORATINg ThE CITIES Of SERBIAJune/July – The Start Up City project, which we are implementing in cooperation with the Kiosk platform from Belgrade, and which consists of painting murals in 19 cities in Serbia, continued in the summer of 2009 with the unveiling of murals in Sombor and Zaječar.

The facades of the Center for Children and Youths with Developmental Disabilities and the City Administration are adorned with murals by Mladen Hrvanović - a bear on wheels, the symbol of last year’s multimedia exhibition Silent Society that focused on children with disabilities.

Since July 3, a mural by artist Marko Stojanović has decorated the corner of King Peter I and Čitaonička streets in Sombor, depicting a mobile telephone screen with the coordinates of the artist while he is painting the façade and the text “I ja tebe… lj.” (“I love you too…”).

“It is our pleasure to decorate the cities of Serbia with works of modern art, to engage young artists, to revive murals as a medium that has all but been forgotten in local art, and to inspire local authorities to continue to beautify their cities. We are especially pleased to learn that in a very short period of time the murals have become attractions in these cities, places for meetings, gatherings…” says Telenor Foundation manager Ana Krstić.

In addition to supporting the decision of the Ministry of Public Administration and Local Self-government granting the status of cities to 19 municipalities in Serbia, through this project we want to encourage their urban development, affirm the collaboration between artists and local communities, improve public spaces and enrich the lives of these towns. The included cities are Vranje, Zrenjanin, Kraljevo, Kruševac, Pančevo, Smederevo, Užice, Subotica, Šabac, Novi Pazar, Valjevo, Sremska Mitrovica, Čačak, Požarevac, Leskovac, Loznica, Zaječar, Sombor i Jagodina.

Kjell-Morten Johnsen, Chief Executive Officer of Telenor d.o.o., and Sandra Štajner, Chief Communications Officer of Telneor d.o.o.,

at the opening of the Telenor Collection exhibition

CUlTURE ANd ART 57

SUPPORTINg dECENTRAlIzATION Of CUlTURAl lIfE IN SERBIAMay 2008/November 2009 – Our collection of contemporary Serbian art, which was presented to the public for the first time in 2008 at the Cvijeta Zuzorić Pavillion in Belgrade, has been exhibited in Novi Sad, Vršac, Čačak, Niš and Kraljevo in 2009. All the exhibitions were well-visited, and they were organized as support by local authorities to the cultural decentralization project.

In January works of contemporary Serbian art from our collection were put on display at the Vojvodina Museum of Contemporary Art in Novi Sad, in February at the Cultural Center in Vršac, and in March at the Nadežda Petrović Gallery in Čačak. The exhibition organized at the Serbia Gallery in Niš was attended by Telenor top-officials, headed by company CEO Kjell-Morten Johnsen. In November the exhibition was organized at the National Museum in Kraljevo.

Telenor’s services providing more detailed information about the artists and collection were available to all exhibition visitors, and they are also available on our WAP portal wap.telenor.rs/kolekcija and at the virtual gallery on the company website www.telenor.rs/kolekcija.

Our art collection consists of paintings, sculptures, spatial installations and photographs by renowned, as well as young, emerging artists from Serbia. The collection is a reference collection of Serbian art and includes more than 160 works by 55 local artists. It also and represents the first systematic investment by a corporation in contemporary Serbian art. We have established cooperation with the Remont Independent Art Association, aimed at encouraging the development of art production and the art market in Serbia.

The collection is housed at the Company’s office in Belgrade, and as of 2009 works of contemporary Serbian art have also adorned our offices in Niš and Novi Sad. These are mainly works by artists from these region: Milan Nešić and Nikola Džafa from Novi Sad, Perica Donkov and Boris Kandolf from Niš, Miodrag Krkobabić from Kraljevo, Uroš Djurić from Belgrade, Žarko Vučković from Gornji Milanovac, Branislav Nikolić from Šabac, and Goran Dimić from Kragujevac.

Ana Krstić, Telenor Foundation Manager, with artists and partners from BELEF, in front of Blue’s mural on Pop Lukina Street, in Belgrade

CUlTURE ANd ART58

SUPER WAllS AS A gIfT TO BElgRAdEJuly/August 2009 – Our Foundation donated five murals to Belgrade and Belgraders during the summer of 2009, as part of the Belgrade Summer Festival (BELEF), on the facades of the buildings of the central municipalities, painted by Serbian and international artists. The most important street artists in the world, Blue, Valerio Berruti, Mariusz Waras, who uses the pseudonym m-City, painted murals on the facades in the municipalities of Savski Venac and Stari Grad, while Serbian artists Biljana Djurdjević and Vladimir Perić Telent adorned the walls of Vračar with their works.

On a twenty-meters façade in Pop Lukina Street, Blue painted a portrait in the manner typical for this world-renowned artists. Valerio Berruti, known for child caricature drawings, painted a girl on the building of the Petar Petrović Njegoš Elementary school, while Mariusz Waras decorated the wall of a building in Durmitorska Street with his vision of the city of the future. The mural by Biljana Djurdjević, on a 25-meter façade in Mileševska Street, near the Vračar Sport Center pool, shows three women bathing, while Vladimir Perić Talent painted French curves, once a crucial drawing tool that is now almost entirely forgotten, on the wall of the Sveti Sava Elementary School.

The Super Wall project, involving painting murals in Belgrade, continues the idea of the Start Up City campaign, as part of which we are donating murals to 19 cities in Serbia. We implemented both projects in collaboration with the Kiosk Platform for Contemporary Art. Through this project we continued our cooperation with BELEF, which started in 2008 through the Art2SitOn project, when we donated 50 concrete benches to the city, designed by artists from Belgrade, and which were installed along the banks of the Sava and Danube rivers, and in city parks.

Blue’s mural on Pop Lukina Street

Valerio Berruti’s mural on Resavska Street

Mariusz Waras’ mural on Durmitorska Street

Forgotten curves, mural of Vladimir Perić, Talent in Sveti Sava school in Vračar

Artist Mladen Hrvanović, author of the mural in Zaječar

CUlTURE ANd ART64

TElENOR ART CAlENdAR – A SymBOl Of NATURE’S BEAUTyDecember – Our calendar for 2010, created by artists Nataša Ilinčić and Jugoslava Kljakić, celebrates the wealth and beauty of nature, and consists of 12 circles with messages about the importance of preserving the environment. It can also be used as a decorative magnet, coaster or jewelry box.

The application of new technologies, combining natural materials and unused waste materials, as well as the desire to find creative responses to the crisis of contemporary environmental values, united us with the authors and the od-do organization, famous for promoting a sustainable approach in design. “Our goal is to involve the consumer in the active use of the objects that we design and leave them space to act on their own. At the same time we unassumingly evoke of one of the most important issues today – the environment,” says Nataša Ilinčić.

This is the third calendar that we have created in collaboration with artists from Serbia, and it’s promotion was held on December 21 at our Expo Center, with guests including personalities from public and cultural life.

The calendar for 2008, Challenge the Wall, was prepared by Aleksandar Maćašev, and consisted of reproductions of the twelve best works in the competition for the design of Telenor’s wallpaper, while the second, New Looks of the City, by Igor Oršolić, presented the project of painting murals in cities in Serbia. The common feature of our calendars is that they have several applications and can be used by the consumer indefinitely.

“Ready, Turn, Go”, Telenor’s art calendar for 2010

More than 1.5 billion plastic bags are produced in Serbia every year.Every person in Serbia uses 150 plastic bags every year.The average person in Serbia creates around 290 kilograms of waste per year.

Source: Belgrade Ecological Center

ENVIROMENTAL PROTECTION

ENvIROmENTAl PROTECTION 68

Radnici Telenora pošumljavaju Nacionalni park „Tara“

PARTNERS IN REfORESTATION Of ThE TARA NATIONAl PARkOctober/November – In 2009 we continued the cooperation with Ecotopia, the first Serbian environmental fund, by supporting the drive for reforesting the Tara National Park and by recycling old mobile telephones.

On October 31 our employees planted 200 saplings on the part of the mountain that suffered a fire two years ago, while members of the public that became our users in early November received a certificate stating that they supported the reforestation drive, and therefore the opportunity to “adopt” a tree and provide for its two-year maintenances. At the same time customers that brought in old mobile telephones for recycling qualified for special offers.

Telenor employee Dušan Gligorijević replants an area that suffered

fire damage

Creative urban revival, participants in the project by Telenor and the Belgrade

Ecological Center


REvIvINg ABANdONEd SPACES IN BElgRAdEMay/October – Our Foundation was one of the initiators of the environmental project for reviving abandoned spaces in Belgrade, which involved students from schools in Belgrade and numerous artists, and included around ten important urban locations.

The open-air movie theatres in Vračar and Zvezdara, the summer theatre in Košutnjak, the yard of the abandoned Ball Bearing Factory, Pioneer City in Košutnjak, the yard of the dormitory of the Secondary Railway School, Zvezdani Grove, as well as several locations in the Zvezdara Forest were cleaned, renovated, painted and adorned with artwork, thanks to artist and primary and secondary school pupils from Belgrade.

The aim was to restore these locations by using entirely environmentally-friendly materials, to provide them with new applications and esthetic value, and at the same time to encourage the development of creativity and environmental awareness among the pupils. The project involved around a thousand pupils who through workshops learned about the process of artistic creation.

The painted walls, benches and other artistic interventions will remain as a gift to Belgrade, and the young people that gather at these sites will know that the community cares about them.

The development of environmental awareness and the preservation of the environment is one of the key priorities of our company and we are very proud of the project Recycling Landscapes: Be Creative – Revive the City, which we realized in collaboration with the Belgrade Ecological Center, under the auspices of City Hall and the Secretariat for Sports and Youth. Through this project we joined the Serbian Ministry of the Environment campaign titled Let’s Clean up Serbia.


AWARdS fOR CONTRIBUTIONS TO ENvIRONmENTAl PROTECTIONDecember – Our Company won the 2009 Green IT Globe award for contributions to environmental protection, for our mobile telephone recycling campaign.

We received the Green IT Globe, which is presented as part of the annual awards by the Mikro magazine, for exceptional achievements in the fields of informatics, computer science and telecommunications, for the mobile telephone recycling campaign, in which we have collected more than 75,000 handsets since 2007 (around eight tons of potential electronic waste).

Sandra Štajner, Chief Communications Officer at Telenor Serbia, pointed out that environmental protection and raising public awareness of the importance of environmental issues is among the priorities of the Telenor Group in all the countries where we have operations. She also announced the advancement of environmental standards in 2010. The award ceremony was held on December 2.

RECOgNITION fOR REPORTINg ON SUSTAINABlE dEvElOPmENTNovember – On November 18 our Company received a commendation for reporting on sustainable development, from international consulting and auditing firm Deloitte, which had organized a regional competition.

The competition included 34 companies – 27 from Hungary, four from Serbia and three from Croatia, and the main prize, the Green Frog, for the best annual report on sustainable development went to Hungarian company Audi Hungaria Motor.

In pointing out that such competitions promote European policies for reducing carbon dioxide emissions and innovations in the field of environmental protection, Dejan Trifunović, representative of the Serbian Chamber of Commerce and member of the panel of judges, praised the company’s efforts to also report on environmental protection, especially because this is a voluntary effort and not an duty.

In annual reports companies mainly focus on financial indicators of their performance, and only a few make efforts to also point out educational, environmental and other aspects.

Students from Belgrade clean up abandoned urban spaces

CORPORaTE REsPOnsibiLiTy REPORT 2009

PubLisHERTelenor d.o.o.

FOR THE PubLisHERSandra Štajner

EdiTOR in CHiEFAna Krstić

EdiTORKatarina Panić

COPy EdiTOR Ana Luković

COnsuLTanTDina Johnsen

PHOTOsIvan Zupanc / Andreja Leko / Ana Adamović

TRansLaTiOn

Vuk Tošić

dEsignGrey Worldwide / Grey Belgrade

Baje Pivljanina 3911000 Beograd

COnTaCTTelenor - External Communication Department

Omladinskih brigada 9011070 Novi Beograd

[email protected]

PRinTPublikum

PRinT Run300

Belgrade / 2010

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Telenor d.o.o. is a member of the United Nations Global Compact in Serbia, the largest global voluntary initiative

that links socially responsible companies with United Nations agencies, the commercial sector, governments

and civic society, aimed at promoting ten universally accepted principles that focus on protecting human and

labor rights, protecting the environment and fighting corruptions.

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