PRINT ADVERTISEMENT

Print Advertisement Here is our print advertisement(left) that

we have compared to a professional print that was produced for the same channel that we have chosen to produce ours on.

Our print advertisement

Professional print advertisement

Print Advertisement Like the print advertisement we placed

the logo on the right hand side, the only difference is the logo we used is an updated version and it is a different colour, we also made it slight larger.

Print Advertisement We liked the idea of

using a brick background for our print advertisement because it follows the codes and conventions of this professional print advertisement. There are no connotations that we would associate with the theme of our product, however we made sure that the use of food was included within our print advertisement.

Print Advertisement

The colour we have used in our print advertisement are contrasted with the colour of what food we used within the graphic features surrounding our main image (person looking in distress) we used a brick background as it can be associated at any place, either at the beach where you would get some chips or either walking down the road for general purposes. We have aimed this print advertisement at a unisex audience who are thinking about there weight/dietary thoughts or issues.

Print Advertisement The slogan we used was also used as a

rhetorical question along with a direct address purpose to get our audience thinking the documentary was made for them. We followed the codes and conventions of using a slogan and rhetorical question to gather the interest of the audience to get them thinking generally about themselves and to make them feel they want to learn more from our documentary.

Print Advertisement Following the connotations of other

print advertisements we included one main image that stands out from the rest of the print advertisement. The image that we have used is to link the theme of our documentary that we filmed and edited. The image we used should attract the audiences attention because we have used a person who looks physically fit and is posing in distress with what to eat whether it be healthy or unhealthy . It is eye-catching and highlights our target audience which is people who struggle with health related issues due to food consumption. We felt this was a good way to portray how a lot of the public feel when it comes to eating on a daily basis.

Print Advertisement We have followed the codes and

conventions with adding a date and time we reveal to the public our documentary on the channel we have chosen to air it on. We have also placed the scheduling next to the title of main product. However the slogan is located in-between the title and scheduling of our print advert which hasn’t followed the codes and conventions of a profession media print advertisement.