The Evolution of my Print Advertisement

By Liam King

White Card background is in tone with what is usually seen in channel 4 documentary print adverts.

I put the logo in the corner.

White background removed, deemed unnecessary and easier to read. Addition of a sub-title to put more context behind the obscure reference of the title.

Moved the channel 4 logo the barren corner to make it more alluring Added a time and day to make it

feel more authentic.

Brought my text away from the border to make it feel like there is less empty space. Whilst becoming more alluring and central to the piece.

Put a glow around the title and made it more stylistic fitting the tone of video games better.

I added ‘A documentary on our’ to highlight even farther what this print add is for as it is ambiguous.