Parts of a Print Advertisement

Sports, Entertainment & Recreation MarketingTo be used as a guide in completing Endorsement

Assignment

What makes a good

ad?• Grabs attention

• Simple and easy to understand

• Shows product or benefits/features

• Generates a call for action! TRY THIS!

COME HERE!BUY THIS!

Parts of a Print Advertisement

Headlines Copy Illustrations Signatures Slogans

Headline

Saying that gets the reader’s attention, arouses their interest by producing a benefit, and leads them to read the rest of the ad

Should identify a benefit and stress how it meets the customers’ needs

Very brief

Copy

The selling message Expands on the info from the headline Written like a conversation Tell the who, what, when, where, why and how

of your product Simple and Direct!!! Provides the Call to Action!

Illustrations

Pictures or Drawings Attract attention to the ad Show the product and how it works Portray the Images

Sports Leisure Convenience

Signature

The LOGO! Distinctive identification symbol for a business Helps create instant recognition for a company

Slogan

Catch phrase or small group of words used to identify a product

Helps to create a distinct image for the company or product

Copy

Headline

Illustration

Signature

Wrap-Up

Which media is the most expensive?

What is a downfall of newspapers?

What is SWAG?

What are the two forms of broadcast media?

The Parts of a Print Ad (what does each part do?)◦ Headline◦ Copy◦ Illustrations◦ Signature◦ Slogan

Create a Print Ad

DO NOW: After completely answering (in detail) questions 1-9 in your endorsement assignment, please complete your print advertisement (#10) using what you just learned by reading this PowerPoint.

Once finished, please save your work in your student drive.