It is clear that through my survey, the target audience of the rap genre would like the video to hold a narrative style video type. This would engage the audience and would use Blumler and Katz theory of personal relationships as the story is going to be social realistic so the audience will be able to connect with the video and enjoy it.

Social Realistic Ideas Abstract Story Telling Keep The Conventions0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

How Would You Like to see The Rap Conventions Broken?

How Would You Like to see The Rap Conventions Broken?

It is clear through my primary research and accumulating my qualitative data that my target audience would like a mixture of social realistic ideas story telling the typical conventions of the genre and and 4 out of 10 people, the highest amount would like to see an abstract non generic video.