Primary Research- Audience Profile
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KEY STATS Gender: 65% Male Social Grade: C/B Target age: 17 65% were aged 15-17 45% of people said they listen to House 38% said they listen to Hip-Hop music 70% said they do not purchase music magazines 42% said they enjoy attending gigs 80% of people use YouTube 50% were frequent users of Twitter and Soundcloud 50% enjoyed Disclosure, Rudimental and Gorillaz 40% wear Adidas Originals and Fred Perry clothing Jack is 17 years old and he likes to attend clubs such as Hideout and discover and mix house/hip-hop and electronic music. He: • appreciates a large variety of artists and DJs • Is a frequent user of Twitter, Soundcloud and YouTube • He follows his favourite artists on multi social networking sites • He downloads music illegally and free via YouTube MP3 • attends various gigs and festivals throughout the year and likes to keep up to date on upcoming events • Attends sixth form and does not have a job; so income is minimal • Is conscious of the way he looks and owns an array of branded clothing
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Transcript of Primary Research- Audience Profile
KEY STATSGender: 65% MaleSocial Grade: C/BTarget age: 17
65% were aged 15-1745% of people said they listen to House38% said they listen to Hip-Hop music70% said they do not purchase music magazines42% said they enjoy attending gigs80% of people use YouTube50% were frequent users of Twitter and Soundcloud50% enjoyed Disclosure, Rudimental and Gorillaz40% wear Adidas Originals and Fred Perry clothing
Jack is 17 years old and he likes to attend clubs such as Hideout and discover and mix house/hip-hop and electronic music. He:• appreciates a large variety of artists and DJs• Is a frequent user of Twitter, Soundcloud and YouTube• He follows his favourite artists on multi social
networking sites• He downloads music illegally and free via YouTube MP3 • attends various gigs and festivals throughout the
year and likes to keep up to date on upcoming events• Attends sixth form and does not have a job; so income
is minimal• Is conscious of the way he looks and owns an array of
branded clothing
