Price Sensitivity Factors
-
Upload
baijnath-pandey -
Category
Education
-
view
1.703 -
download
1
description
Transcript of Price Sensitivity Factors
![Page 1: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/1.jpg)
Product Positioning & Pricing
![Page 2: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/2.jpg)
Positioning Strategy
Product Positioning
Positioning Erro
r
Price SensitivityCo
ncer
ns In
Pos
ition
ing
Price Sensitivity: Factors And Scope
![Page 3: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/3.jpg)
Price Sensitivity: Factors And Scope
Very Critical Aspect
Helps In Protecting Profitability &
To Become A Better Sales Person
![Page 4: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/4.jpg)
The Customer Experience:Customer Satisfaction, Brand Loyalty And Customer Retention Inversely Related To Price-sensitivity
Customer Involvement:Active Customers: Less-price Sensitive
![Page 5: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/5.jpg)
Niceties Versus Necessities
![Page 6: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/6.jpg)
Uniqueness Of The Product:
Buyers Less-sensitive To Unique ProductsTough To Justify It For Common Products
![Page 7: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/7.jpg)
Substitutes And Competitors:
The Lesser The No. Of Competitors and Substitutes, The Lesser The Impact Of Price-Sensitivity
![Page 8: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/8.jpg)
![Page 9: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/9.jpg)
![Page 10: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/10.jpg)
Brand Image:
Consumers Switch Between Suppliers Of Gas On The Basis Of Price;
More Likely To Stay With A Fashion Label Despite Price Increases.
So, The Higher The Brand Image, The Lesser The Impact Of Price-sensitivity
Potential Customer’s Spending Power:
![Page 11: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/11.jpg)
Summary:
![Page 12: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/12.jpg)
Bibliography:Books:Marketing management: Arun Kumar and N. Meenakshi, 1st Edition
Marketing management: Philip Kotler, 13th Edition
Website:http://www.tomreillytraining.com/Ezine%207-15-08%20FiveFactorsAffectPriceSens.htm
http://www.mbanotesworld.in/2009/09/factors-affecting-price-sensitivity.html
![Page 13: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/13.jpg)
Feedback
or
Questions
![Page 14: Price Sensitivity Factors](https://reader033.fdocuments.in/reader033/viewer/2022052301/555b26b8d8b42ae82e8b45ae/html5/thumbnails/14.jpg)
Than
k Yo
u