Pressure Test Your IdeaSXSW 2013

Who am I?

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Brian L. Shields@BrianLeeShields

Investor Entrepreneur Movie Addict

IncubateNYC is…

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Before we Begin

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• Say hello to the person on your left and your right

• Get out a pen and paper to do some work

• Follow me @brianleeshields and tweet anything awesome I say with #SXSW

The Formula

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Market x Business Model = is it worth your Time?

The Market

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A real problem # of people with that problem

x

The Business Model

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The money you can bring in with this

product

The cost to make the product and find

customers

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The Formula

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Market x Business Model = is it worth your Time

(a real problem x # of people with that problem) X (revenue –

costs)

The Market is Outside!

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Time to “Get Out of the Building”!

Let’s see if the problem is real

Let’s Pressure Test!

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Stand up

Talk to people in the hotel and ask if they have experience or opinions on the problem you are

trying to solve

Keep track of how many people have the problem

Ask them how much they’d be willing to pay (if applicable)

Let’s Discuss

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Did you find people with the problem?

Were they willing to pay?

What are your next steps with the business?

A Reminder

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Market x Business Model = is it worth your Time

(a real problem x # of people with that problem) X (revenue –

costs)

Thank You

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