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Ibrahim zaman
Preston university peshawar
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� Launching a new company
�Company profile
�Mission statement
�Vision statement
�Management team
�Target market
�Marketing mix� Price determination
� Price strategies
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�We want to start a business which deals in
manufacturing and selling of two products:
1. JEANS WEAR
2. LEATHER BAGS
�
Therefore, we named it SA jeans:
SA jeans SouthASIAN JEANS &
BAGS
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�We have forecasted a good brand, which willhave a logo:
�Major products:
1.
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Our company·s slogan will be:
´ITS ONLY A GREAT JEANS & BAGS IF U LIKEµ
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´Design Jeans & Bags for upper class and middle
upper class student with fashion and valueµ
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� ´To become the leading in Jeanswear & bags
brand in Student fashion in the area of
Peshawarµ
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NAME DESIGNATIONUmar farooq CEO
Afta a m Sal s ma a r
Iftik ar k a I v tory ma a rIzzat s a Fi a c ma a r
s za Op ratio ma r
Ot r Low r l v l staff
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�Upper class and upper-middle class
� Students
�Marketing personnel
�Our retail stores will be according to our
target market place preference:
�
In Peshawar our target families are living inCant area, shami road, university town and
hayatabad.
�Our target market place will be University
road, sadar, PD buildinge.t.c
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Marketing mix is the set of all controllable
elements by an organization.
1. Product
2. Price
3. Place4. promotion
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�Our core product will be jeans and bags of
different varieties.
� Some samples of our products will be
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�Place refers to the physical location wherethe product is provided to its customers.
�Place include:
Distribution channels
Retail stores
Number of intermediaries
nature of channel i.e. direct marketing or
indirect marketing
Our company·s product will be available in
Sadar and university town
Our company also provide free delivery in
Peshawar
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�Our company will use the following
promotion strategy:
Advertising, i.e. broad cast and narrow castmedia, newspapers, catalogs e.t.c
Sales promotion i.e. BUY TWO GET ONE FREE
Personal selling i.e. door to door
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� Price is the amount of money for which a
customer is agree or willing to pay.
�We have to charge that price which give us aprofit margin as well as competitive position
in the market.
� In price we consider;
Pricing objectives.
Pricing strategies.
Factors affect Pricing
Price determination of SA jeans and bags
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o To achieve the financial goals of
business.
o Fit the realities of the market place i.e.
Will customers buy at that price.
o Support positioning i.e. consistency with
other variables in the marketing mix.
o
Cost determination ; every business wantto charge the price which cover its costs
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1. P r i rici g; quality orientedpeople want to buy on high prices
2. Penetr ti n ricing ; it is to enter in a
market with low prices and building
image3. Ski ing ricing ; relatively high
prices at first and than lowers the
price, especially to build high quality
image4. E c nomy ricing ; Low prices
The following diagram shows the pricing
strategies::
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�The following are some major factors which
affects the pricing;
Estimated demand
Competitive reactions
Other Marketing-mix issues
Cost of product
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�Cost of product
Fixed cost: which is not changing in a fixed
or less time period i.e. yearly, monthly e.t.c.
Variable cost: which is changing with number
of units produced
Total cost: which is combination the both
Cost-plus pricing:
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�We expect the following competitors of SA
jeans and bags;
Nike
Adidas
Gucci
Armani
versace
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�The process of dividing the market in to
different parts to satisfy the customers needs
and wants
� In our company the segments will beaccording to the following elements;
Age i.e. youngsters
Gender i.e. male
Socio-economic class i.e. upper and upper-middle class
Geographical area i.e. Peshawar
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Jeans and bags