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Jeans UnlimitedIt’s All Abt U

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Current Situation

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Internal• Strengths/Resources

– Strong B2B– Good product offering– Already a producer

• Weaknesses/Needs– No B2C experience– Not used to long-tail

production– Would need a brand

manager

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External• Opportunities

– Not new producer to the market

– Already aware that consumers will pay premium pricing for offering

• Threats– B2C competes with B2B

clients– Already a lot of niche

fashion producers– Trend-dependent

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Objectives & Issues

• Objectives– Sales

• Increase sales 100% each year for 3 years then 50% annually

– Market Share Goal• Positioned #1 in created

market• Initial industry penetration

up to 3%

– Profitability Goal• Break-even Year 1 & 2• Profitable at Year 3

• Issues– Cost of changeover from

B2B to B2C– Protecting the core B2B

relations

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Target Market

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OMG!

So bootleg

Totally bread

baked

W’evR

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Generation Next• Goals • Communication

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Tween Speak• Socializing

Demographic Profile of Visitors to Select Social Networking Sites Percent Composition of Total Unique Visitors August 2006 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix http://www.comscore.com/press/release.asp?press=1019

Percent (%) Composition of Unique Visitors Total

Internet MySpace Facebook Friendster Xanga Unique Visitors (000) 173,407 55,778 14,782 1,043 8,066 Total Audience 100.0 100.0 100.0 100.0 100.0 Persons: 12-17 9.6 11.9 14.0 10.6 20.3 Persons: 18-24 11.3 18.1 34.0 15.6 15.5 Persons: 25-34 14.5 16.7 8.6 28.2 11.0 Persons: 35-54 38.5 40.6 33.5 34.5 35.6 Persons: 55+ 18.0 11.0 7.6 8.1 7.3

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Source: “Twitter Traffic Explosion: Who’s behind it all?”. (2008). Compete, Inc. Retrieved on December 4, 2008 from http:// http://blog.compete.com/topics/social-web/.

All a Twitter