Presentation International Recruitment
Transcript of Presentation International Recruitment
-
7/27/2019 Presentation International Recruitment
1/21
Stands For Opportunity
Maximizing Resources forMaximizing Resources forInternational StudentInternational Student
RecruitmentRecruitment
Rocky Blesso
Talia Cerrone
-
7/27/2019 Presentation International Recruitment
2/21
AgendaAgenda
Why is recruitment important?
Developing a recruitment plan
Strategies
Evaluating efforts
Resources
-
7/27/2019 Presentation International Recruitment
3/21
Recruitment: An IntroductionRecruitment: An Introduction
Why is it important?
Win-Win Situation
1.Diversity / Cultural Exchange
2.Economic Contributions
-
7/27/2019 Presentation International Recruitment
4/21
Diversity/Cultural ExchangeDiversity/Cultural Exchange
o Enhancing the educational experience
o Increased value of U.S. education
o Institution reaching international
prominence
-
7/27/2019 Presentation International Recruitment
5/21
Economic ContributionsEconomic Contributions
Open Doors 2007 Institute of Intl Education
$14.5 billion
$625 million
-
7/27/2019 Presentation International Recruitment
6/21
Open Doors 2007Open Doors 2007
Recent Trends in U.S.Recent Trends in U.S.
Total international enrollment increased 3% to582,984 students in 2006/07
Top 5 leading places of origin are all in Asia(India, China, South Korea, Japan, Taiwan)
Top 5 Host states: California, New York, Texas,
Massachusetts, and Florida hosted 43% ofinternational students
-
7/27/2019 Presentation International Recruitment
7/21
Assessing why you should recruitAssessing why you should recruit
Institutions mission and goals
Reviewing institutions infrastructure
Obtaining support from administration
Review current enrollment data and trendsover previous years
-
7/27/2019 Presentation International Recruitment
8/21
Developing a Recruitment PlanDeveloping a Recruitment Plan
Determine the strengths of your institution and its
programs
Link to other international efforts and enrollment
plan of the institution
Set realistic and measurable objectives
Consider a multiyear and short term plan to allowchange based on shifting markets
-
7/27/2019 Presentation International Recruitment
9/21
Developing a Recruitment PlanDeveloping a Recruitment Plan
Target regions (diversifying population to protect
against political and financial instability)
Decide on marketing goals
Who and when?
Budget
Evaluate your efforts
-
7/27/2019 Presentation International Recruitment
10/21
Assessing your PlanAssessing your Plan
Periodic evaluations
Compare expected results to actual results
Adjust your plan if needed
-
7/27/2019 Presentation International Recruitment
11/21
Implementing PlanImplementing Plan -- BasicsBasics
Train staff to adequatelyrespond to inquiries
Setting up systems to track the number ofinquiries and their conversion toapplications, admissions and enrollment
-
7/27/2019 Presentation International Recruitment
12/21
StrategiesStrategiesFocusing on quality student services
Ping Pong vs Plus 1
Happy students are your best recruiters
Surveying international students
Identifying gaps in services
Educating the campus
Advisers serving as recruiters
-
7/27/2019 Presentation International Recruitment
13/21
Cultural ProgrammingCultural Programming
Whole Student needs
Practical and Social
Retention
-
7/27/2019 Presentation International Recruitment
14/21
StrategiesStrategies
Publications and materials
Mailing materials to students, international
schools, and advising centers Overseas advising centers
Fulbright commissions
International schools overseas
Students in ESL programs
-
7/27/2019 Presentation International Recruitment
15/21
StrategiesStrategies
Advertising in directories, publications,newspapers and journals
-
7/27/2019 Presentation International Recruitment
16/21
StrategiesStrategies
Advertise in websites
Hobsons
U.S. campus website
International Graduate magazine
Gradschools.com
-
7/27/2019 Presentation International Recruitment
17/21
StrategiesStrategies
Developing or using existing
alumni network
Utilizing faculty, administrators and current
students traveling abroad
Creating and implementing a communication
plan with prospective students (e-mail, onlinechats, mailing)
-
7/27/2019 Presentation International Recruitment
18/21
StrategiesStrategiesRecruitment trips
Focusing on your target regions Joining an educational fair vs. setting up your own
Making the most out of your trip
Setting realistic expectations
Who should travel?
Follow-up with prospective students and contacts
-
7/27/2019 Presentation International Recruitment
19/21
StrategiesStrategiesEvaluating your website Easy to navigate, easy to read
Keep web screens short
Show campus
Contact information
Application process
Access to application
Provide links to education USA centers andvisa process
www.ucf.edu
-
7/27/2019 Presentation International Recruitment
20/21
ResourcesResourcesEducation USA
www.educationusa.state.govNAFSA http://www.nafsa.org
IIE Open Doors http://www.iie.org
Linden Tours www.lindentours.com
Hobsons www.hobsons.com
-
7/27/2019 Presentation International Recruitment
21/21
Questions?