Presentation About Honda

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Transcript of Presentation About Honda

  • Closing Case Honda In North America By: Mohammad Jobair
    • Agenda:
    • Honda Company
    • Closing Case Honda In North America
    • Honda Company:
    • In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees.
  • After 1959 the Honda company start manufacturing till 1960s,1980s up to 21 st Century. And on the year of 2005 for the first time Honda corporation made a Robot which the named that ASIMO.
  • In 2007 the Honda made a jet which the named as Honda jet . and also the Honda Company made a marine engine and so on.
  • Honda company is the 5 th largest automobile and also engine market in the whole world. And the 2 nd largest company in Japan. The head quarter of Honda company is in Tokyo- Japan. And the leader of that company is Takeo Fukai from 2004 till now
    • Closing Case Honda In North America:
    • During the 1980s was the surge in Japan direct investment in the USA, Leading this trend were Japanese Automobile Companies like Honda, Toyota, Nissan and others .
    • Collectively these companies Invest $5.3 Billion in North or USA between 1982-1991s.
    • Leader was Honda which by 1991 had invest $ 1.13 Billion in 3 north America.
    • Honda also additional invest $500 million in an engine plant.
    • And also facilitate engineering for $31 million.
    • As a result now Honda Company employs 10,000 worker in central, and also sold 854,879 cars of Honda in north USA during 1990s.
    • Honda considered to establishing auto assembly operation in North USA as early in 1974 but ruled out investment because of high cost of north America in 1974.
    • Honda announced it had selected a site in the small town of Marysville, Ohio for a motorcycle.
    • But in 1979 Honda company realized that its assumptions about US workers poor productivity were unfounded , so the announced plans to construct an automobile assembly.
    • In 1982 the first US-built Honda was Assembled and by 1984 the plant was producing 150,000 automobile per year.
    • In 1984 at lest 29 major Japanese supplier companies had established transplant manufacturing facilities in Ohio to supply Honda with component parts.
    • In 1981 Voluntary restraint agreement under which Japanese companies agreed not to further increase their imports in to the USA.
    • A second Concern was probably the sharp rise in the value of the Japanese yen against the US dollar during 1987.
    • This concern was also increased the cost of exporting both finished automobiles and component parts form Japan to NUSA.
  • Thanks